Leadership Overview
Doka has 4 executives leading key functions including strategy, global brand positioning, internal communications, and operational coordination.
Focused on advancing system formwork technology, Doka delivers high-performance construction solutions globally while maintaining a commitment to engineering excellence and sustainable infrastructure development across diverse international markets.
Focused on advancing system formwork technology, Doka delivers high-performance construction solutions globally while maintaining a commitment to engineering excellence and sustainable infrastructure development across diverse international markets.
Leadership Roles at Doka
Gunnar Falke - Chief Executive Officer
Gunnar Falke, the Chief Executive Officer at Doka, directs the overarching strategic vision for global system formwork manufacturing and distribution. Overseeing the integration of advanced construction technologies, the Chief Executive Officer ensures alignment between the Umdasch Group AG objectives and daily operational output. Gunnar Falke manages high-level stakeholder relationships while driving expansion across major international construction markets. By prioritizing innovation in formwork design, the Chief Executive Officer optimizes production efficiency and maintains competitive advantages in heavy construction sectors. This leadership role involves constant evaluation of market trends to sustain long-term growth and operational stability. Through rigorous oversight of global manufacturing standards, the Chief Executive Officer secures the company position as a leader in the building industry. Falke maintains a focus on scalable solutions that address complex engineering challenges, ensuring that every project benefits from superior technical support and reliable product delivery.
Yaneth Villegas - Chief Marketing Officer
Yaneth Villegas, the Chief Marketing Officer at Doka, architects the global brand strategy and market penetration initiatives for system formwork technology. Managing the digital presence and promotional outreach, the Chief Marketing Officer drives engagement with construction firms across diverse geographic regions. Yaneth Villegas coordinates with product development teams to translate technical specifications into compelling value propositions for international clients. By analyzing market data, the Chief Marketing Officer identifies emerging opportunities for growth in the heavy construction sector. This role requires constant collaboration with regional sales directors to ensure consistent messaging and brand alignment. Through the implementation of data-driven marketing campaigns, the Chief Marketing Officer enhances the visibility of formwork solutions in competitive environments. Villegas secures market share by positioning the company as the premier provider of reliable, high-performance construction equipment, ultimately supporting the broader corporate mission of engineering excellence and global infrastructure advancement.
Duska Barisic - Chief Marketing Officer, Employee
Duska Barisic, the Chief Marketing Officer, Employee at Doka, oversees internal brand advocacy and employee-focused communication strategies. Developing programs that align the workforce with the core mission of manufacturing excellence, the Chief Marketing Officer, Employee drives internal engagement and cultural cohesion. Duska Barisic manages the dissemination of corporate values to ensure every team member understands the impact of system formwork on global construction projects. By fostering a culture of transparency and professional development, the Chief Marketing Officer, Employee strengthens the organizational foundation. This leadership role involves coordinating with human resources to highlight the technical expertise of the staff in external marketing materials. Through the promotion of internal success stories, the Chief Marketing Officer, Employee elevates the company reputation as an employer of choice. Barisic ensures that the internal narrative remains consistent with the external brand identity, supporting the overall strategic goals of the organization through unified communication efforts.
Christian Balae - Chief Marketing Officer & Coordinator
Christian Balae, the Chief Marketing Officer & Coordinator at Doka, manages the operational synchronization between marketing campaigns and logistical distribution networks. Overseeing the alignment of promotional timelines with product availability, the Chief Marketing Officer & Coordinator ensures seamless execution of market-facing initiatives. Christian Balae coordinates cross-functional efforts to streamline the delivery of marketing assets to regional hubs across the globe. By optimizing the flow of information between the manufacturing plants and the sales force, the Chief Marketing Officer & Coordinator improves operational efficiency. This role involves managing complex project schedules to ensure that marketing efforts support the specific needs of heavy construction clients. Through the integration of logistical data into marketing planning, the Chief Marketing Officer & Coordinator minimizes delays and maximizes the impact of product launches. Balae drives the operational success of the marketing department by maintaining rigorous standards for coordination and project management across all international territories.
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