Cuprum Executive and Leadership Team

June, 2026

Leadership Overview

Cuprum has 4 executives leading key functions including finance, human resources, and automotive operations.

Driven by a commitment to secure futures, Cuprum provides essential private retirement savings plans and expert investment management, solidifying its market position through dedicated financial stewardship.

Leadership Roles at Cuprum

  • Chief Financial Officer - Jorge Garza
  • President, Cuprum Automotive - Sergio Hermida
  • President - Ladders - Santiago Veytia
  • Chief Human Resources Officer - Juan Reyes Alcalá
  • Jorge Garza - Chief Financial Officer

    Jorge Garza, the Chief Financial Officer at Cuprum, directs all financial operations and strategic fiscal planning. Overseeing the company's financial health, Garza ensures robust capital allocation and manages investment portfolios to maximize returns for pension fund members. This leadership role involves rigorous budget management, financial forecasting, and compliance with regulatory standards within Chile's pension system. By optimizing financial strategies, Jorge Garza drives the company's profitability and long-term sustainability. The Chief Financial Officer's oversight extends to risk assessment and mitigation, safeguarding assets and ensuring the integrity of all financial transactions. Garza's expertise is critical in navigating complex market dynamics and maintaining investor confidence, directly supporting Cuprum's mission of providing secure retirement savings.

    Sergio Hermida - President, Cuprum Automotive

    Sergio Hermida, the President, Cuprum Automotive at Cuprum, spearheads the strategic direction and operational execution for the automotive division. Overseeing all facets of the automotive business, Hermida drives growth initiatives and market expansion within this specialized sector. This leadership position involves managing product development, sales strategies, and customer relationship management to enhance market share. By fostering innovation in automotive services, Sergio Hermida ensures the division meets evolving customer needs and industry standards. The President, Cuprum Automotive's purview includes optimizing supply chain logistics and ensuring operational efficiency across all automotive-related activities. Hermida's focus on performance metrics and strategic partnerships is vital for the sustained success and profitability of Cuprum Automotive, contributing significantly to the company's diversified service offerings.

    Santiago Veytia - President - Ladders

    Santiago Veytia, the President - Ladders at Cuprum, directs the strategic vision and operational management for the Ladders segment. Overseeing all aspects of this business unit, Veytia focuses on expanding market reach and enhancing service delivery to clients. This executive role involves developing innovative strategies for client acquisition and retention, ensuring the Ladders division aligns with Cuprum's broader financial services mission. By driving operational excellence, Santiago Veytia ensures the efficient and effective provision of services within the Ladders portfolio. The President - Ladders' responsibilities include managing key stakeholder relationships and identifying new opportunities for growth and diversification. Veytia's leadership is instrumental in strengthening Cuprum's presence and impact in its target markets, contributing to the overall financial health and strategic objectives of the organization.

    Juan Reyes Alcalá - Chief Human Resources Officer

    Juan Reyes Alcalá, the Chief Human Resources Officer at Cuprum, architects the company's talent acquisition, development, and retention strategies. Overseeing all human capital initiatives, Alcalá ensures a high-performing workforce aligned with Cuprum's strategic objectives in the Chilean pension market. This critical role involves fostering a positive organizational culture, managing employee relations, and implementing comprehensive compensation and benefits programs. By championing employee engagement, Juan Reyes Alcalá cultivates an environment conducive to innovation and service excellence. The Chief Human Resources Officer's responsibilities include developing leadership pipelines and ensuring compliance with labor laws across all operational regions. Alcalá's strategic approach to human resources directly supports Cuprum's ability to deliver exceptional service and maintain its position as a leading pension fund administrator.

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    Frequently Asked Questions Regarding Cuprum Top Executives and Leadership Team

    Who leads Cuprum?
    Cuprum is led by Jorge Garza (Chief Financial Officer), along with executives such as Sergio Hermida (President, Cuprum Automotive) and Santiago Veytia (President - Ladders).
    Who is part of Cuprum’s executive team?
    The executive team of Cuprum includes leaders such as Jorge Garza (Chief Financial Officer), Sergio Hermida (President, Cuprum Automotive), Santiago Veytia (President - Ladders) and other senior executives.
    How many executives does Cuprum have?
    Cuprum has 4 executives leading key business areas.
    What roles are included in Cuprum’s leadership team?
    The leadership team of Cuprum includes roles such as Chief Financial Officer, President, Cuprum Automotive, President - Ladders, Chief Human Resources Officer.