Cuprum Executive and Leadership Team

September, 2026

Leadership Overview

Cuprum has 5 executives leading key functions including financial strategy, human resources, ladder manufacturing, automotive solutions, and assembly operations.

Focused on industrial excellence, Cuprum delivers high-performance equipment and specialized manufacturing solutions to global markets while maintaining a commitment to operational precision and long-term value creation for diverse industrial clients.

Leadership Roles at Cuprum

  • Chief Financial Officer - Jorge Garza
  • President - Ladders - Santiago Veytia
  • President, Cuprum Automotive - Sergio Hermida
  • President - Assembly - Jorge Iram Gonzalez Garza
  • Chief Human Resources Officer - Juan Reyes Alcalá
  • Jorge Garza - Chief Financial Officer

    Jorge Garza, the Chief Financial Officer at Cuprum, directs all fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting, tax compliance, and investment risk assessment. This leadership role requires constant monitoring of market fluctuations to ensure the stability of manufacturing operations across North American facilities. By optimizing cash flow and capital expenditure, Jorge Garza strengthens the balance sheet to support long-term growth initiatives. The Chief Financial Officer collaborates with the board to align fiscal policies with broader corporate objectives. Through rigorous financial oversight, Garza maintains the integrity of the company's economic framework. This position demands precise analytical skills to navigate complex industrial markets. Ultimately, the Chief Financial Officer secures the necessary resources to sustain competitive advantages in the global manufacturing sector while ensuring transparency and accountability in every financial transaction performed by the firm.

    Santiago Veytia - President - Ladders

    Santiago Veytia, the President - Ladders at Cuprum, directs the design, production, and distribution of the company's extensive ladder product lines. Overseeing the entire product lifecycle, the President - Ladders ensures that every unit meets rigorous safety standards and performance requirements for professional and consumer use. This leadership role involves managing supply chain logistics to maintain consistent inventory levels across international markets. By driving innovation in material science and structural engineering, Santiago Veytia expands the market reach of the ladder division. The President - Ladders collaborates with engineering teams to refine product specifications based on evolving industry regulations. Through efficient manufacturing processes, Veytia optimizes production costs while maintaining high quality. This position requires a focus on market trends to anticipate customer needs in the construction and home improvement sectors. Ultimately, the President - Ladders sustains the company's reputation for reliability and durability in the global ladder market.

    Sergio Hermida - President, Cuprum Automotive

    Sergio Hermida, the President, Cuprum Automotive at Cuprum, leads the strategic direction and operational execution of the automotive components division. Overseeing specialized manufacturing processes, the President, Cuprum Automotive ensures that all components meet the precise technical specifications required by major automotive manufacturers. This leadership role involves managing complex production lines and quality control systems to maintain high standards of precision. By driving initiatives to improve manufacturing efficiency, Sergio Hermida supports the growth of the automotive business unit. The President, Cuprum Automotive collaborates with key industry partners to align production capabilities with emerging automotive technologies. Through strategic market expansion, Hermida secures long-term contracts and strengthens the company's position in the automotive supply chain. This position requires a deep understanding of automotive industry standards and manufacturing excellence. Ultimately, the President, Cuprum Automotive delivers high-quality components that drive performance and safety in modern vehicle production.

    Jorge Iram Gonzalez Garza - President - Assembly

    Jorge Iram Gonzalez Garza, the President - Assembly at Cuprum, directs the final assembly operations and production integration for the company's diverse product portfolio. Overseeing the assembly floor, the President - Assembly ensures that all manufacturing workflows operate with maximum efficiency and minimal downtime. This leadership role involves coordinating between various production departments to streamline the assembly process and reduce lead times. By implementing advanced lean manufacturing techniques, Jorge Iram Gonzalez Garza optimizes output and maintains strict quality control standards. The President - Assembly collaborates with logistics teams to ensure timely delivery of finished goods to regional distribution centers. Through continuous process improvement, Garza enhances the overall productivity of the assembly division. This position requires a focus on operational excellence to meet the high-volume demands of the industrial market. Ultimately, the President - Assembly ensures that every product leaving the facility meets the company's exacting standards for quality and performance.

    Juan Reyes Alcalá - Chief Human Resources Officer

    Juan Reyes Alcalá, the Chief Human Resources Officer at Cuprum, architects the talent acquisition and organizational development strategies. Overseeing workforce planning, the Chief Human Resources Officer ensures that the company maintains a highly skilled labor force capable of meeting demanding production schedules. This leadership role involves designing comprehensive training programs that enhance technical proficiency across all manufacturing plants. By fostering a culture of safety and efficiency, Juan Reyes Alcalá drives employee engagement and retention. The Chief Human Resources Officer manages complex labor relations and compensation structures to remain competitive within the industrial sector. Through strategic workforce alignment, Alcalá supports the operational goals of the organization. This position requires deep expertise in human capital management to navigate the challenges of large-scale industrial employment. Ultimately, the Chief Human Resources Officer builds a resilient organizational structure that empowers the workforce to achieve excellence in every aspect of the manufacturing process.

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    Frequently Asked Questions Regarding Cuprum Top Executives and Leadership Team

    Who leads Cuprum?
    Cuprum is led by Jorge Garza (Chief Financial Officer), along with executives such as Santiago Veytia (President - Ladders) and Sergio Hermida (President, Cuprum Automotive).
    Who is part of Cuprum’s executive team?
    The executive team of Cuprum includes leaders such as Jorge Garza (Chief Financial Officer), Santiago Veytia (President - Ladders), Sergio Hermida (President, Cuprum Automotive) and other senior executives.
    How many executives does Cuprum have?
    Cuprum has 5 executives leading key business areas.
    What roles are included in Cuprum’s leadership team?
    The leadership team of Cuprum includes roles such as Chief Financial Officer, President - Ladders, President, Cuprum Automotive, President - Assembly, Chief Human Resources Officer.