Cuprum Executive and Leadership Team

August, 2026

Leadership Overview

Cuprum has 5 executives leading key functions including financial strategy, human resources, assembly operations, automotive manufacturing, and ladder production.

Focused on industrial excellence, Cuprum delivers high-quality manufacturing solutions while maintaining a commitment to operational efficiency and global market expansion through advanced engineering and robust production standards.

Leadership Roles at Cuprum

  • Chief Financial Officer - Jorge Garza
  • President - Assembly - Jorge Iram Gonzalez Garza
  • President, Cuprum Automotive - Sergio Hermida
  • President - Ladders - Santiago Veytia
  • Chief Human Resources Officer - Juan Reyes Alcalá
  • Jorge Garza - Chief Financial Officer

    Jorge Garza, the Chief Financial Officer at Cuprum, directs all fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting, tax compliance, and long-term investment forecasting. This leadership role requires constant collaboration with the board to ensure liquidity and sustainable growth across international markets. By optimizing cost structures and streamlining procurement processes, Jorge Garza directly impacts the profitability of the manufacturing divisions. The Chief Financial Officer monitors economic indicators to mitigate risks associated with raw material price volatility. Through rigorous financial oversight, Garza secures the capital necessary for facility upgrades and technological integration. This executive maintains strict adherence to regulatory standards while driving fiscal transparency. Ultimately, the Chief Financial Officer provides the economic foundation required for the company to maintain a competitive edge in the global industrial sector.

    Jorge Iram Gonzalez Garza - President - Assembly

    Jorge Iram Gonzalez Garza, the President - Assembly at Cuprum, directs all assembly line operations and manufacturing workflows. Overseeing the integration of complex components, the President - Assembly ensures that production output meets rigorous quality standards. This leadership role involves optimizing assembly processes to reduce cycle times and increase throughput across the manufacturing floor. By implementing lean manufacturing principles, Jorge Iram Gonzalez Garza drives efficiency and minimizes waste in the assembly phase. The President - Assembly coordinates with supply chain managers to ensure the timely availability of parts for continuous production. Through technical oversight, Gonzalez Garza maintains the integrity of the assembly systems and equipment. This executive monitors production metrics to identify bottlenecks and implement corrective actions. Ultimately, the President - Assembly secures the operational reliability required to meet high-volume demand for the company's diverse product portfolio.

    Sergio Hermida - President, Cuprum Automotive

    Sergio Hermida, the President, Cuprum Automotive at Cuprum, directs the strategic development and market expansion of the automotive division. Overseeing specialized manufacturing for the automotive sector, the President, Cuprum Automotive ensures that all products meet stringent industry safety and performance certifications. This leadership role involves managing client relationships with major automotive manufacturers and driving innovation in component design. By leveraging advanced engineering capabilities, Sergio Hermida expands the division's footprint in North American and international markets. The President, Cuprum Automotive coordinates with research and development teams to integrate new materials and technologies into the product line. Through market analysis, Hermida identifies emerging trends to maintain a competitive advantage. This executive oversees the entire lifecycle of automotive products, from initial design to final delivery. Ultimately, the President, Cuprum Automotive drives revenue growth by delivering high-precision solutions to the global automotive industry.

    Santiago Veytia - President - Ladders

    Santiago Veytia, the President - Ladders at Cuprum, directs the design, production, and distribution of the company's ladder product lines. Overseeing the manufacturing of climbing equipment, the President - Ladders ensures that every unit adheres to international safety standards and durability requirements. This leadership role involves managing the product roadmap to include innovative materials and ergonomic designs. By optimizing manufacturing processes for high-volume production, Santiago Veytia drives market share growth in the consumer and industrial hardware sectors. The President - Ladders coordinates with sales teams to penetrate new retail channels and expand the brand's presence across global markets. Through rigorous quality control, Veytia maintains the reputation of the ladder division for reliability and safety. This executive monitors consumer feedback to refine product features and enhance user experience. Ultimately, the President - Ladders secures the company's position as a leader in the professional and residential ladder market.

    Juan Reyes Alcalá - Chief Human Resources Officer

    Juan Reyes Alcalá, the Chief Human Resources Officer at Cuprum, architects the organizational culture and talent acquisition strategies. Overseeing workforce development, the Chief Human Resources Officer ensures alignment between employee performance and corporate manufacturing goals. This leadership role involves designing comprehensive training programs to enhance technical proficiency across all production facilities. By implementing advanced performance management systems, Juan Reyes Alcalá drives productivity and fosters a culture of safety and innovation. The Chief Human Resources Officer manages labor relations and compensation structures to attract top-tier engineering talent. Through strategic workforce planning, Alcalá supports the scaling of operations in diverse geographic regions. This executive coordinates with department heads to address staffing requirements and leadership succession. Ultimately, the Chief Human Resources Officer cultivates a high-performance environment that sustains the long-term operational success of the entire manufacturing enterprise.

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    Frequently Asked Questions Regarding Cuprum Top Executives and Leadership Team

    Who leads Cuprum?
    Cuprum is led by Jorge Garza (Chief Financial Officer), along with executives such as Jorge Iram Gonzalez Garza (President - Assembly) and Sergio Hermida (President, Cuprum Automotive).
    Who is part of Cuprum’s executive team?
    The executive team of Cuprum includes leaders such as Jorge Garza (Chief Financial Officer), Jorge Iram Gonzalez Garza (President - Assembly), Sergio Hermida (President, Cuprum Automotive) and other senior executives.
    How many executives does Cuprum have?
    Cuprum has 5 executives leading key business areas.
    What roles are included in Cuprum’s leadership team?
    The leadership team of Cuprum includes roles such as Chief Financial Officer, President - Assembly, President, Cuprum Automotive, President - Ladders, Chief Human Resources Officer.