Cuprum Executive and Leadership Team

November, 2026

Leadership Overview

Cuprum has 5 executives leading key functions including financial strategy, human capital management, ladder manufacturing, assembly operations, and automotive sector development.

Focused on delivering high-quality industrial solutions, Cuprum maintains a commitment to operational excellence and market leadership through specialized manufacturing divisions and strategic growth initiatives across diverse global sectors.

Leadership Roles at Cuprum

  • Chief Financial Officer - Jorge Garza
  • President - Ladders - Santiago Veytia
  • President - Assembly - Jorge Iram Gonzalez Garza
  • President, Cuprum Automotive - Sergio Hermida
  • Chief Human Resources Officer - Juan Reyes Alcalá
  • Jorge Garza - Chief Financial Officer

    Jorge Garza, the Chief Financial Officer at Cuprum, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer ensures rigorous compliance with international accounting standards while managing complex investment portfolios. This leadership role involves optimizing cash flow across manufacturing divisions to support long-term infrastructure investments. By implementing advanced risk management frameworks, Jorge Garza directly impacts the stability and profitability of the enterprise. The Chief Financial Officer collaborates with the Board to refine capital structures, ensuring sufficient liquidity for expansion projects. Through precise financial forecasting and cost-control measures, Garza secures the economic foundation necessary for sustained industrial growth. This position requires constant monitoring of market volatility to protect assets and maximize shareholder value within the competitive manufacturing landscape.

    Santiago Veytia - President - Ladders

    Santiago Veytia, the President - Ladders at Cuprum, directs the end-to-end production and market distribution of ladder products. Overseeing the manufacturing lifecycle, the President - Ladders ensures strict adherence to safety certifications and quality benchmarks. This leadership role involves expanding the product footprint across North American markets through innovative design and supply chain optimization. By streamlining production workflows, Santiago Veytia directly impacts the competitive positioning of the ladder division. The President - Ladders collaborates with engineering teams to integrate advanced materials, enhancing product durability and user safety. Through rigorous market analysis and customer feedback loops, Veytia drives revenue growth and brand loyalty. This position requires constant oversight of manufacturing output to meet fluctuating retail demand while maintaining the high standards associated with the company's industrial reputation.

    Jorge Iram Gonzalez Garza - President - Assembly

    Jorge Iram Gonzalez Garza, the President - Assembly at Cuprum, manages the complex assembly operations and technical integration processes. Overseeing the assembly lines, the President - Assembly ensures precision engineering and high-volume output for diverse industrial components. This leadership role involves implementing lean manufacturing principles to reduce waste and improve throughput efficiency. By coordinating cross-functional teams, Jorge Iram Gonzalez Garza directly impacts the speed and reliability of the assembly division. The President - Assembly monitors technological advancements to automate manual processes, thereby increasing overall production capacity. Through strategic resource allocation and equipment maintenance scheduling, Gonzalez Garza maintains operational continuity across all assembly facilities. This position requires a focus on quality assurance and process optimization to satisfy the rigorous requirements of industrial clients operating within the broader manufacturing ecosystem.

    Sergio Hermida - President, Cuprum Automotive

    Sergio Hermida, the President, Cuprum Automotive at Cuprum, directs the strategic expansion and operational execution of the automotive division. Overseeing specialized manufacturing for automotive clients, the President, Cuprum Automotive ensures compliance with stringent industry standards and delivery timelines. This leadership role involves cultivating partnerships with major automotive manufacturers to secure long-term supply contracts. By driving innovation in component design, Sergio Hermida directly impacts the division's market share and technical relevance. The President, Cuprum Automotive manages regional operations to ensure seamless integration into global automotive supply chains. Through continuous improvement initiatives and quality control oversight, Hermida maintains the high performance expected by automotive partners. This position requires deep industry knowledge to navigate the complexities of automotive manufacturing while delivering consistent value and reliability to the company's diverse client base.

    Juan Reyes Alcalá - Chief Human Resources Officer

    Juan Reyes Alcalá, the Chief Human Resources Officer at Cuprum, architects the organizational culture and talent acquisition strategies. Overseeing workforce development, the Chief Human Resources Officer ensures alignment between employee performance and corporate manufacturing goals. This leadership role involves designing comprehensive training programs to enhance technical proficiency across all production facilities. By fostering a high-performance environment, Juan Reyes Alcalá directly impacts operational efficiency and staff retention rates. The Chief Human Resources Officer manages complex labor relations and promotes safety protocols to maintain a secure working atmosphere. Through strategic succession planning and leadership development initiatives, Alcalá builds a robust pipeline of talent capable of driving future innovation. This position requires deep engagement with department heads to synchronize human capital needs with the evolving demands of the global industrial market.

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    Frequently Asked Questions Regarding Cuprum Top Executives and Leadership Team

    Who leads Cuprum?
    Cuprum is led by Jorge Garza (Chief Financial Officer), along with executives such as Santiago Veytia (President - Ladders) and Jorge Iram Gonzalez Garza (President - Assembly).
    Who is part of Cuprum’s executive team?
    The executive team of Cuprum includes leaders such as Jorge Garza (Chief Financial Officer), Santiago Veytia (President - Ladders), Jorge Iram Gonzalez Garza (President - Assembly) and other senior executives.
    How many executives does Cuprum have?
    Cuprum has 5 executives leading key business areas.
    What roles are included in Cuprum’s leadership team?
    The leadership team of Cuprum includes roles such as Chief Financial Officer, President - Ladders, President - Assembly, President, Cuprum Automotive, Chief Human Resources Officer.