Cuprum Executive and Leadership Team

July, 2026

Leadership Overview

Cuprum has 4 executives leading key functions including finance, human resources, and automotive operations.

Driven by a commitment to financial security, Cuprum provides essential private retirement savings plans and expert investment management services, shaping the future of individual financial well-being within Chile's pension system.

Leadership Roles at Cuprum

  • Chief Financial Officer - Jorge Garza
  • President, Cuprum Automotive - Sergio Hermida
  • President - Ladders - Santiago Veytia
  • Chief Human Resources Officer - Juan Reyes Alcalá
  • Jorge Garza - Chief Financial Officer

    Jorge Garza, the Chief Financial Officer at Cuprum, directs all financial operations and strategic fiscal planning. Overseeing the company's financial health, Garza ensures robust capital management and optimizes investment portfolios to support Cuprum's mission of providing secure retirement savings. This leadership role involves close collaboration with other executives to align financial strategies with overall business objectives, driving sustainable growth and profitability. By meticulously managing budgets and financial reporting, Jorge Garza guarantees transparency and accountability across all fiscal activities, reinforcing investor confidence and the company's stability in the competitive pension fund administration market. Garza's expertise is critical in navigating complex financial regulations and market dynamics to safeguard client assets and maximize returns.

    Sergio Hermida - President, Cuprum Automotive

    Sergio Hermida, the President, Cuprum Automotive at Cuprum, spearheads the strategic direction and operational execution for the automotive division. Overseeing all facets of Cuprum Automotive's business, Hermida drives innovation and market expansion within the automotive sector, ensuring alignment with the broader company's financial objectives. This leadership role involves managing product development, sales, and distribution channels to maximize revenue and market share. By fostering strong relationships with suppliers and partners, Sergio Hermida ensures the efficient delivery of automotive solutions. Hermida's focus on operational efficiency and customer satisfaction is paramount to the division's success, contributing significantly to Cuprum's overall diversified portfolio and market presence.

    Santiago Veytia - President - Ladders

    Santiago Veytia, the President - Ladders at Cuprum, directs the strategic vision and operational management for the Ladders division. Overseeing all aspects of this business unit, Veytia focuses on expanding market reach and enhancing product offerings to meet evolving customer needs. This executive role involves driving growth through innovative strategies and ensuring operational excellence across all Ladders' functions. By cultivating key partnerships and optimizing resource allocation, Santiago Veytia strengthens the division's competitive position. Veytia's leadership is instrumental in achieving the division's financial targets and contributing to Cuprum's overall success and diversified business strategy.

    Juan Reyes Alcalá - Chief Human Resources Officer

    Juan Reyes Alcalá, the Chief Human Resources Officer at Cuprum, architects the company's talent acquisition, development, and retention strategies. Overseeing all human capital initiatives, Alcalá cultivates a high-performance culture that supports Cuprum's dedication to client service and operational excellence in pension fund administration. This executive position involves fostering employee engagement, implementing comprehensive benefits programs, and ensuring compliance with labor laws across all operational regions. By championing professional growth and well-being, Juan Reyes Alcalá directly contributes to the company's ability to attract and retain top talent. Alcalá's strategic approach to human resources management is fundamental to maintaining a motivated and skilled workforce, essential for delivering superior retirement savings and investment management services to individuals within Chile's pension system.

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    Frequently Asked Questions Regarding Cuprum Top Executives and Leadership Team

    Who leads Cuprum?
    Cuprum is led by Jorge Garza (Chief Financial Officer), along with executives such as Sergio Hermida (President, Cuprum Automotive) and Santiago Veytia (President - Ladders).
    Who is part of Cuprum’s executive team?
    The executive team of Cuprum includes leaders such as Jorge Garza (Chief Financial Officer), Sergio Hermida (President, Cuprum Automotive), Santiago Veytia (President - Ladders) and other senior executives.
    How many executives does Cuprum have?
    Cuprum has 4 executives leading key business areas.
    What roles are included in Cuprum’s leadership team?
    The leadership team of Cuprum includes roles such as Chief Financial Officer, President, Cuprum Automotive, President - Ladders, Chief Human Resources Officer.