Ditch Witch Executive and Leadership Team

Steven Roselli, the Chief Financial Officer at Ditch Witch, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Roselli ensures robust financial health for the company's extensive manufacturing and distribution network. This leadership role involves managing capital allocation, optimizing investment strategies, and maintaining strong relationships with financial institutions. By analyzing market trends and economic indicators, Steven Roselli guides the company's financial trajectory, supporting the development and expansion of its trenchers, vibratory plows, and horizontal directional drilling systems. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with all financial regulations, thereby safeguarding the company's assets and driving sustainable profitability across its North American operations and global reach.

Rick Johnson, the Chief Financial Officer & Chief Information Officer at Ditch Witch, orchestrates both the financial strategy and the technological infrastructure of the organization. This dual leadership position involves integrating financial planning with advanced IT solutions to enhance operational efficiency and data security across the manufacturing of underground utility construction equipment. Johnson oversees all aspects of financial management, including accounting, treasury, and financial analysis, while simultaneously directing the company's information technology strategy, cybersecurity measures, and digital transformation initiatives. By aligning financial goals with technological capabilities, Rick Johnson drives innovation in areas such as supply chain management and customer relationship systems. The Chief Financial Officer & Chief Information Officer ensures that Ditch Witch's operational backbone supports its market leadership in trenchers, vibratory plows, and horizontal directional drilling systems, fostering growth through informed financial decisions and cutting-edge technology.

Warren Peiffer, the President & Owner at Ditch Witch, provides overarching strategic direction and ownership oversight for the company's extensive operations. Guiding the vision for underground utility construction equipment, Peiffer ensures Ditch Witch maintains its position as a leading American brand. This leadership role involves setting corporate objectives, fostering a culture of innovation, and driving market expansion for products including trenchers, vibratory plows, and horizontal directional drilling systems. Warren Peiffer's influence extends to key business development initiatives and strategic partnerships, solidifying the company's presence in domestic and international markets. The President & Owner's focus remains on long-term growth, operational excellence, and upholding the company's reputation for quality and reliability in the construction equipment sector.

Kevin Smith, the President & General Manager at Ditch Witch, directs the day-to-day operations and strategic execution of the company's business units. Overseeing the comprehensive product portfolio, including trenchers, vibratory plows, and horizontal directional drilling systems, Smith ensures seamless integration of manufacturing, sales, and service functions. This critical role involves driving operational efficiency, optimizing supply chain logistics, and enhancing customer satisfaction across all market segments. Kevin Smith's leadership focuses on achieving key performance indicators, fostering cross-functional collaboration, and implementing strategic initiatives that support Ditch Witch's growth objectives. The President & General Manager's commitment to excellence underpins the company's ability to deliver high-quality underground utility construction equipment and maintain its industry leadership.