Ditch Witch Executive and Leadership Team

July, 2026

Leadership Overview

Ditch Witch has 4 executives leading key functions including finance, information technology, and overall company direction.

Driven by innovation in underground utility construction, Ditch Witch provides essential equipment and systems, shaping market standards through advanced engineering and a commitment to operational excellence.

Leadership Roles at Ditch Witch

  • Chief Financial Officer - Steven Roselli
  • Chief Financial Officer & Chief Information Officer - Rick Johnson
  • President & Owner - Warren Peiffer
  • President & General Manager - Kevin Smith
  • Steven Roselli - Chief Financial Officer

    Steven Roselli, the Chief Financial Officer at Ditch Witch, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Roselli ensures robust financial health across the organization. This leadership role involves managing capital allocation and driving profitability through disciplined financial management. By optimizing resource utilization, Steven Roselli directly supports the company's expansion in the underground utility construction equipment market. Ultimately, Roselli secures long-term financial stability and enhances shareholder value through meticulous financial oversight.
    Steven Roselli

    Rick Johnson - Chief Financial Officer & Chief Information Officer

    Rick Johnson, the Chief Financial Officer & Chief Information Officer at Ditch Witch, orchestrates both financial strategy and technological infrastructure. Managing fiscal operations alongside IT systems, Johnson ensures seamless integration and efficiency across all business functions. This dual leadership role involves safeguarding financial assets while driving digital transformation initiatives. By aligning financial goals with technological capabilities, Rick Johnson directly enhances operational performance and data security. Ultimately, Johnson provides critical oversight for financial integrity and the advancement of the company's digital roadmap, supporting Ditch Witch's position as a leader in utility construction equipment.

    Warren Peiffer - President & Owner

    Warren Peiffer, the President & Owner at Ditch Witch, provides overarching strategic direction and ownership oversight for the company. Guiding the organization's vision and long-term objectives, Peiffer ensures alignment with market demands for trenchers, vibratory plows, and directional drilling systems. This executive leadership role involves fostering a culture of innovation and operational excellence within the manufacturing of underground utility construction equipment. By championing product development and market expansion, Warren Peiffer directly drives the company's growth and sustained competitive advantage. Ultimately, Peiffer's leadership solidifies Ditch Witch's commitment to delivering high-quality, reliable equipment to the global market.

    Kevin Smith - President & General Manager

    Kevin Smith, the President & General Manager at Ditch Witch, directs daily operations and drives strategic initiatives for the underground utility construction equipment brand. Overseeing manufacturing, sales, and service operations, Smith ensures the efficient delivery of trenchers, directional drilling systems, and vacuum excavation equipment. This leadership position involves optimizing production processes and expanding market reach across North America and beyond. By focusing on operational efficiency and customer satisfaction, Kevin Smith directly enhances Ditch Witch's reputation for quality and reliability. Ultimately, Smith's management ensures the company's continued success in providing essential machinery for utility construction projects.

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    Frequently Asked Questions Regarding Ditch Witch Top Executives and Leadership Team

    Who leads Ditch Witch?
    Ditch Witch is led by Steven Roselli (Chief Financial Officer), along with executives such as Rick Johnson (Chief Financial Officer & Chief Information Officer) and Warren Peiffer (President & Owner).
    Who is part of Ditch Witch’s executive team?
    The executive team of Ditch Witch includes leaders such as Steven Roselli (Chief Financial Officer), Rick Johnson (Chief Financial Officer & Chief Information Officer), Warren Peiffer (President & Owner) and other senior executives.
    How many executives does Ditch Witch have?
    Ditch Witch has 4 executives leading key business areas.
    What roles are included in Ditch Witch’s leadership team?
    The leadership team of Ditch Witch includes roles such as Chief Financial Officer, Chief Financial Officer & Chief Information Officer, President & Owner, President & General Manager.