Price Executive and Leadership Team

September, 2026

Leadership Overview

Price has 4 executives leading key functions including information technology, operational management, corporate leadership, and divisional strategy.

Focused on engineering excellence, Price delivers advanced HVAC solutions while maintaining a commitment to manufacturing precision and global air distribution standards across diverse industrial markets.

Leadership Roles at Price

  • Chief Operating Officer - Aaron Schoonbaert
  • President - Elizabeth Peters
  • Divisional President, E. H. Price - Rick Geyson
  • Chief Information Officer - Kevin Jessiman
  • Aaron Schoonbaert - Chief Operating Officer

    Aaron Schoonbaert, the Chief Operating Officer at Price, manages the end-to-end manufacturing processes for air distribution products including diffusers, grilles, and noise control equipment. Overseeing production efficiency, the Chief Operating Officer coordinates resource allocation across all manufacturing plants to meet rising global demand. This leadership role involves refining lean manufacturing methodologies to reduce waste and improve product quality standards. Aaron Schoonbaert drives the expansion of operational capacity, ensuring that supply chain logistics remain resilient against market fluctuations. By monitoring key performance indicators, the Chief Operating Officer maintains strict adherence to safety and quality benchmarks. Coordination with divisional leadership ensures that production schedules align with sales forecasts and customer requirements. Through the optimization of factory floor workflows, the Chief Operating Officer secures consistent output levels. Schoonbaert focuses on scaling production capabilities to support the company's market position as a leader in HVAC technology and industrial manufacturing excellence.
    Aaron Schoonbaert

    Elizabeth Peters - President

    Elizabeth Peters, the President at Price, defines the overarching corporate strategy and long-term vision for the HVAC manufacturing enterprise. Directing the executive team, the President ensures alignment between departmental goals and the core mission of delivering high-quality air distribution solutions. This leadership role involves evaluating market trends to identify growth opportunities in ceiling systems and blower coils. Elizabeth Peters drives the company's commitment to engineering innovation, fostering an environment where research and development thrive. By engaging with stakeholders and the Board, the President secures the financial health and strategic direction of the organization. Peters oversees the expansion of market reach, ensuring that the company maintains its reputation for reliability and technical expertise. Through the cultivation of strong corporate culture, the President empowers employees to achieve operational excellence. Ultimately, Peters guides the company through complex industrial landscapes, ensuring sustained profitability and continued leadership in the global HVAC manufacturing sector.

    Rick Geyson - Divisional President, E. H. Price

    Rick Geyson, the Divisional President, E. H. Price at Price, manages the specific strategic initiatives and market performance of the E. H. Price division. Overseeing regional sales and product deployment, the Divisional President, E. H. Price ensures that HVAC solutions meet the unique requirements of diverse client bases. This leadership role involves driving revenue growth through targeted market penetration and the promotion of specialized noise control equipment. Rick Geyson coordinates with the broader executive team to integrate divisional goals with the company's global manufacturing strategy. By analyzing regional demand patterns, the Divisional President, E. H. Price optimizes inventory distribution and customer service delivery. Geyson fosters strong relationships with key industry partners, enhancing the brand presence in competitive markets. Through the execution of focused business plans, the Divisional President, E. H. Price supports the overall organizational objective of maintaining market dominance. Geyson ensures that the division remains agile, responsive, and aligned with the high standards of the parent company.

    Kevin Jessiman - Chief Information Officer

    Kevin Jessiman, the Chief Information Officer at Price, directs the digital infrastructure and data security frameworks supporting global HVAC manufacturing operations. By architecting scalable cloud systems, the Chief Information Officer ensures seamless connectivity between production facilities and administrative hubs. This leadership role involves integrating advanced analytics into the supply chain to optimize the distribution of fan coils and ceiling systems. Kevin Jessiman drives the modernization of internal software platforms, enhancing efficiency across North American and international markets. Through the implementation of robust cybersecurity protocols, the Chief Information Officer protects proprietary manufacturing designs and sensitive corporate data. Collaboration with the executive team remains a priority, as Jessiman aligns technological investments with long-term business growth objectives. By streamlining digital workflows, the Chief Information Officer fosters a culture of innovation, ensuring the company maintains a competitive edge in the industrial machinery sector through superior technological agility and operational transparency.
    Kevin Jessiman

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    Frequently Asked Questions Regarding Price Top Executives and Leadership Team

    Who leads Price?
    Price is led by Aaron Schoonbaert (Chief Operating Officer), along with executives such as Elizabeth Peters (President) and Rick Geyson (Divisional President, E. H. Price).
    Who is part of Price’s executive team?
    The executive team of Price includes leaders such as Aaron Schoonbaert (Chief Operating Officer), Elizabeth Peters (President), Rick Geyson (Divisional President, E. H. Price) and other senior executives.
    How many executives does Price have?
    Price has 4 executives leading key business areas.
    What roles are included in Price’s leadership team?
    The leadership team of Price includes roles such as Chief Operating Officer, President, Divisional President, E. H. Price, Chief Information Officer.