Price Executive and Leadership Team

November, 2026

Leadership Overview

Price has 4 executives leading key functions including operations, information technology, divisional management, and corporate strategy.

Focused on engineering excellence, Price delivers advanced HVAC solutions while maintaining a commitment to high-quality air distribution systems and noise control equipment for global markets.

Leadership Roles at Price

  • Chief Operating Officer - Aaron Schoonbaert
  • Divisional President, E. H. Price - Rick Geyson
  • President - Elizabeth Peters
  • Chief Information Officer - Kevin Jessiman
  • Aaron Schoonbaert - Chief Operating Officer

    Aaron Schoonbaert, the Chief Operating Officer at Price, directs all internal manufacturing processes and supply chain logistics. Overseeing the production of fan coils, ceiling systems, and diffusers, the Chief Operating Officer ensures operational efficiency across all North American facilities. This leadership role involves optimizing factory output to meet the rigorous demands of the HVAC industry. By streamlining assembly lines and implementing advanced quality control protocols, Aaron Schoonbaert directly impacts the company's ability to scale production volume. Schoonbaert maintains close coordination with the engineering teams to integrate new product designs into existing manufacturing workflows. Through the management of complex logistics networks, the Chief Operating Officer guarantees timely delivery of critical air distribution components. Ultimately, Schoonbaert drives the operational excellence required to sustain market leadership in the competitive industrial machinery sector while upholding the high standards associated with the brand.
    Aaron Schoonbaert

    Rick Geyson - Divisional President, E. H. Price

    Rick Geyson, the Divisional President, E. H. Price at Price, manages the strategic growth and market expansion of the E. H. Price division. Overseeing the development of specialized noise control equipment and grille systems, the Divisional President, E. H. Price ensures alignment with the broader corporate vision. This leadership role involves identifying emerging market trends and tailoring product offerings to meet specific regional requirements. By fostering strong relationships with key stakeholders and industry partners, Rick Geyson directly impacts the division's revenue growth and market penetration. Geyson coordinates with the executive team to refine product positioning and enhance the value proposition of the division's portfolio. Through the oversight of divisional sales and marketing strategies, the Divisional President, E. H. Price drives consistent performance across diverse customer segments. Ultimately, Geyson secures the long-term viability of the division by focusing on high-performance HVAC solutions that address complex environmental challenges.

    Elizabeth Peters - President

    Elizabeth Peters, the President at Price, defines the overarching corporate strategy and long-term vision for the HVAC manufacturing enterprise. Overseeing all business units and functional departments, the President ensures cohesive execution of the company's mission to provide superior air distribution and noise control solutions. This leadership role involves setting high-level performance benchmarks and fostering a culture of engineering innovation. By guiding the executive team through complex market shifts, Elizabeth Peters directly impacts the company's growth trajectory and financial stability. Peters maintains active engagement with the Board to ensure alignment on capital investments and strategic acquisitions. Through the management of global operations, the President drives the expansion of the brand's footprint in the industrial machinery sector. Ultimately, Peters secures the company's reputation for quality and reliability, ensuring that every product manufactured meets the highest standards of performance and efficiency required by modern building systems.

    Kevin Jessiman - Chief Information Officer

    Kevin Jessiman, the Chief Information Officer at Price, architects the digital infrastructure supporting global HVAC manufacturing operations. Overseeing enterprise resource planning systems and data security frameworks, the Chief Information Officer ensures seamless connectivity between regional offices and production sites. This leadership role involves deploying advanced analytics to monitor equipment performance and supply chain transparency. By modernizing the technological backbone of the organization, Kevin Jessiman directly impacts the speed of innovation and operational agility. Jessiman collaborates with executive leadership to align digital transformation initiatives with long-term business objectives. Through the implementation of robust cybersecurity measures, the Chief Information Officer protects proprietary design data and sensitive client information. Ultimately, Jessiman secures the digital environment necessary for maintaining a competitive edge in the global industrial machinery market, ensuring that all technological assets support the core mission of delivering superior air distribution products.
    Kevin Jessiman

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    Frequently Asked Questions Regarding Price Top Executives and Leadership Team

    Who leads Price?
    Price is led by Aaron Schoonbaert (Chief Operating Officer), along with executives such as Rick Geyson (Divisional President, E. H. Price) and Elizabeth Peters (President).
    Who is part of Price’s executive team?
    The executive team of Price includes leaders such as Aaron Schoonbaert (Chief Operating Officer), Rick Geyson (Divisional President, E. H. Price), Elizabeth Peters (President) and other senior executives.
    How many executives does Price have?
    Price has 4 executives leading key business areas.
    What roles are included in Price’s leadership team?
    The leadership team of Price includes roles such as Chief Operating Officer, Divisional President, E. H. Price, President, Chief Information Officer.