Price Executive and Leadership Team

October, 2026

Leadership Overview

Price has 4 executives leading key functions including operations, information technology, corporate leadership, and divisional management.

Focused on engineering excellence, Price delivers advanced HVAC solutions while maintaining a commitment to manufacturing precision and superior air distribution performance across global markets.

Leadership Roles at Price

  • Chief Operating Officer - Aaron Schoonbaert
  • President - Elizabeth Peters
  • Divisional President, E. H. Price - Rick Geyson
  • Chief Information Officer - Kevin Jessiman
  • Aaron Schoonbaert - Chief Operating Officer

    Aaron Schoonbaert, the Chief Operating Officer at Price, directs all internal manufacturing workflows and supply chain logistics. Overseeing the production of fan coils, diffusers, and noise control equipment, the Chief Operating Officer ensures that factory output meets rigorous quality standards. This leadership role involves optimizing resource allocation across North American facilities to maintain high throughput. By streamlining assembly processes, Aaron Schoonbaert directly impacts the operational efficiency of the entire organization. Schoonbaert manages the integration of advanced machinery to support the company's commitment to HVAC innovation. Through constant monitoring of production metrics, the Chief Operating Officer identifies bottlenecks and implements corrective measures to sustain growth. Ultimately, Schoonbaert secures the reliability of the supply chain, ensuring that every product meets the specific requirements of the diverse client base while upholding the long-standing reputation for manufacturing excellence.
    Aaron Schoonbaert

    Elizabeth Peters - President

    Elizabeth Peters, the President at Price, directs the overarching corporate strategy and long-term vision for the HVAC manufacturing enterprise. Overseeing the alignment of departmental goals with market expansion objectives, the President ensures that the company maintains its leadership position in air distribution technology. This leadership role involves collaborating with the board to evaluate new product development opportunities and capital investments. By fostering a culture of engineering innovation, Elizabeth Peters directly impacts the competitive advantage of the organization. Peters manages high-level relationships with key stakeholders to ensure sustained financial performance and brand growth. Through the execution of strategic initiatives, the President drives the company's mission to deliver superior climate control solutions. Ultimately, Peters secures the future trajectory of the business, guiding the organization through complex market landscapes while maintaining the core values established since the inception of the company.

    Rick Geyson - Divisional President, E. H. Price

    Rick Geyson, the Divisional President, E. H. Price at Price, directs the specific market strategies and regional sales initiatives for the E. H. Price division. Overseeing the distribution of specialized HVAC products, the Divisional President, E. H. Price ensures that regional customer needs receive tailored engineering support. This leadership role involves managing the sales force and coordinating with manufacturing teams to fulfill complex project requirements for grilles, registers, and ceiling systems. By expanding the market footprint, Rick Geyson directly impacts the revenue growth of the division. Geyson manages the implementation of customer-centric service models to enhance brand loyalty across diverse territories. Through the oversight of divisional performance metrics, the Divisional President, E. H. Price identifies opportunities for product penetration and service optimization. Ultimately, Geyson secures the divisional success by aligning local market demands with the broader manufacturing capabilities of the company.

    Kevin Jessiman - Chief Information Officer

    Kevin Jessiman, the Chief Information Officer at Price, architects the digital infrastructure supporting global HVAC manufacturing operations. Overseeing enterprise resource planning systems and data security protocols, the Chief Information Officer ensures seamless connectivity between regional offices and production sites. This leadership role involves deploying advanced analytics to track inventory levels and market demand for ceiling systems and grilles. By modernizing the technological framework, Kevin Jessiman directly impacts the agility of the company's response to shifting industry trends. Jessiman manages the cybersecurity posture to protect proprietary engineering designs and sensitive client data. Through the implementation of scalable cloud solutions, the Chief Information Officer drives digital transformation across the entire enterprise. Ultimately, Jessiman secures the integrity of the information systems, providing the necessary data visibility to support informed decision-making and long-term strategic growth within the competitive industrial machinery sector.
    Kevin Jessiman

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    Frequently Asked Questions Regarding Price Top Executives and Leadership Team

    Who leads Price?
    Price is led by Aaron Schoonbaert (Chief Operating Officer), along with executives such as Elizabeth Peters (President) and Rick Geyson (Divisional President, E. H. Price).
    Who is part of Price’s executive team?
    The executive team of Price includes leaders such as Aaron Schoonbaert (Chief Operating Officer), Elizabeth Peters (President), Rick Geyson (Divisional President, E. H. Price) and other senior executives.
    How many executives does Price have?
    Price has 4 executives leading key business areas.
    What roles are included in Price’s leadership team?
    The leadership team of Price includes roles such as Chief Operating Officer, President, Divisional President, E. H. Price, Chief Information Officer.