Price Executive and Leadership Team

August, 2026

Leadership Overview

Price has 4 executives leading key functions including operations, information technology, divisional management, and corporate strategy.

Committed to engineering excellence, Price delivers advanced HVAC solutions while maintaining a focus on air distribution innovation and global manufacturing standards for diverse industrial and commercial environments.

Leadership Roles at Price

  • Chief Operating Officer - Aaron Schoonbaert
  • Divisional President, E. H. Price - Rick Geyson
  • President - Elizabeth Peters
  • Chief Information Officer - Kevin Jessiman
  • Aaron Schoonbaert - Chief Operating Officer

    Aaron Schoonbaert, the Chief Operating Officer at Price, directs all manufacturing workflows and supply chain logistics for the company. Overseeing production facilities across North America, the Chief Operating Officer ensures the efficient assembly of fan coils, diffusers, and noise control equipment. This leadership role involves optimizing factory output to meet rising demand for high-performance HVAC components. By streamlining internal processes, Aaron Schoonbaert directly impacts the operational scalability of the organization. The Chief Operating Officer maintains rigorous quality control standards to uphold the reputation of the brand. Through constant monitoring of production metrics, Schoonbaert identifies bottlenecks and implements corrective measures to enhance throughput. This focus on operational excellence supports the broader mission of delivering reliable air distribution systems to global markets. Ultimately, Schoonbaert secures the manufacturing foundation necessary for sustained industrial growth and market competitiveness.
    Aaron Schoonbaert

    Rick Geyson - Divisional President, E. H. Price

    Rick Geyson, the Divisional President, E. H. Price at Price, manages the strategic direction and market expansion for the E. H. Price division. Overseeing regional sales initiatives, the Divisional President, E. H. Price ensures alignment with corporate objectives regarding air distribution and ceiling systems. This leadership role involves cultivating relationships with key stakeholders and expanding the footprint of the division within the North American market. By identifying emerging trends in HVAC technology, Rick Geyson directly impacts the revenue growth of the business unit. The Divisional President, E. H. Price coordinates with product development teams to ensure that market-specific needs influence the manufacturing pipeline. Through rigorous market analysis, Geyson optimizes the commercial strategy to capture greater market share. This focus on divisional performance supports the broader mission of providing high-quality HVAC solutions. Ultimately, Geyson secures the commercial success and long-term viability of the division.

    Elizabeth Peters - President

    Elizabeth Peters, the President at Price, defines the overarching corporate strategy and long-term vision for the HVAC manufacturing enterprise. Overseeing all executive functions, the President ensures the company maintains its position as a leader in air distribution and noise control equipment. This leadership role involves guiding the organization through complex market shifts and fostering a culture of engineering innovation. By aligning departmental goals with the core mission, Elizabeth Peters directly impacts the financial health and market influence of the firm. The President collaborates with the Board to evaluate expansion opportunities and capital investments across global operations. Through the promotion of sustainable manufacturing practices, Peters drives the company toward future-ready solutions. This focus on strategic growth supports the commitment to delivering superior HVAC products to diverse clients. Ultimately, Peters secures the stability and continued evolution of the organization within the competitive industrial machinery sector.

    Kevin Jessiman - Chief Information Officer

    Kevin Jessiman, the Chief Information Officer at Price, architects the digital infrastructure supporting global HVAC manufacturing operations. Overseeing enterprise resource planning systems, the Chief Information Officer ensures seamless data integration across all regional offices. This leadership role involves deploying advanced cybersecurity protocols to protect proprietary engineering designs and customer data. By modernizing the technological stack, Kevin Jessiman directly impacts the agility of the company in a competitive industrial landscape. The Chief Information Officer collaborates with engineering teams to implement digital tools that improve product design cycles and supply chain visibility. Through the strategic application of data analytics, Jessiman drives informed decision-making across the executive suite. This focus on digital transformation supports the overarching goal of maintaining technological leadership in the air distribution sector. Ultimately, Jessiman secures the digital backbone required for long-term operational efficiency and innovation.
    Kevin Jessiman

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    Frequently Asked Questions Regarding Price Top Executives and Leadership Team

    Who leads Price?
    Price is led by Aaron Schoonbaert (Chief Operating Officer), along with executives such as Rick Geyson (Divisional President, E. H. Price) and Elizabeth Peters (President).
    Who is part of Price’s executive team?
    The executive team of Price includes leaders such as Aaron Schoonbaert (Chief Operating Officer), Rick Geyson (Divisional President, E. H. Price), Elizabeth Peters (President) and other senior executives.
    How many executives does Price have?
    Price has 4 executives leading key business areas.
    What roles are included in Price’s leadership team?
    The leadership team of Price includes roles such as Chief Operating Officer, Divisional President, E. H. Price, President, Chief Information Officer.