Price Executive and Leadership Team

May, 2026

Leadership Overview

Price has 5 executives leading key functions including operations, information technology, and divisional leadership.

Driven by a legacy of manufacturing excellence, Price is dedicated to producing high-quality HVAC products, shaping the future of climate control through innovation and customer-centric solutions.

Leadership Roles at Price

  • Chief Operating Officer - Aaron Schoonbaert
  • President - Joseph Price
  • Divisional President, E. H. Price - Rick Geyson
  • President - Elizabeth Peters
  • Chief Information Officer - Kevin Jessiman
  • Aaron Schoonbaert - Chief Operating Officer

    Aaron Schoonbaert, the Chief Operating Officer at Price, directs all manufacturing and operational activities, ensuring efficient production of HVAC products. Overseeing supply chain logistics and plant operations, Schoonbaert drives process improvements to enhance product quality and delivery timelines. This leadership role involves optimizing resource allocation and implementing best practices across all production facilities. By focusing on operational excellence, Aaron Schoonbaert directly impacts the company's ability to meet market demand and maintain its competitive edge in the industrial machinery sector. The Chief Operating Officer ensures seamless integration of new technologies and methodologies to support Price's long-term growth objectives and uphold its reputation for reliability.
    Aaron Schoonbaert

    Joseph Price - President

    Joseph Price, the President at Price, sets the overarching strategic direction and corporate vision for the company. Guiding executive leadership, Price ensures alignment with market opportunities and long-term business objectives in the HVAC manufacturing sector. This pivotal role involves fostering a culture of innovation and operational excellence across all divisions. By championing strategic initiatives, Joseph Price directly influences Price's market position and sustained growth. The President also oversees key stakeholder relationships and corporate governance, ensuring the company's continued success and adherence to its founding principles of quality and reliability in air distribution and noise control equipment.

    Rick Geyson - Divisional President, E. H. Price

    Rick Geyson, the Divisional President, E. H. Price at Price, leads the strategic operations and market development for the E. H. Price division. Overseeing all aspects of this specific business unit, Geyson drives performance and innovation in air distribution products, including fan and blower coils. This leadership position involves managing divisional P&L, expanding market reach, and ensuring product lines meet evolving customer needs. By focusing on divisional growth and operational efficiency, Rick Geyson directly contributes to the overall success of Price. The Divisional President, E. H. Price also collaborates with corporate leadership to align divisional goals with the company's broader strategic objectives, reinforcing Price's commitment to quality manufacturing.

    Elizabeth Peters - President

    Elizabeth Peters, the President at Price, directs the company's strategic vision and operational framework, focusing on enhancing market presence and product innovation. Overseeing key business functions, Peters ensures that Price's HVAC products, including ceiling systems and noise control equipment, consistently meet high industry standards. This executive role involves driving cross-functional collaboration and optimizing resource allocation to achieve ambitious growth targets. By championing strategic partnerships and market expansion, Elizabeth Peters directly supports Price's mission to lead in climate control solutions. The President also guides the company's commitment to sustainable practices and technological advancement, solidifying Price's reputation for excellence.

    Kevin Jessiman - Chief Information Officer

    Kevin Jessiman, the Chief Information Officer at Price, architects and manages the company's entire technology infrastructure and digital strategy. Overseeing all IT operations, Jessiman ensures robust cybersecurity measures and efficient data management systems that support Price's manufacturing processes. This critical role involves evaluating and implementing innovative technological solutions to enhance operational efficiency and product development. By driving digital transformation initiatives, Kevin Jessiman directly supports the company's mission to deliver advanced HVAC products. The Chief Information Officer also guides the integration of information systems to foster collaboration across departments and improve overall business intelligence, securing Price's technological future.
    Kevin Jessiman

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    Frequently Asked Questions Regarding Price Top Executives and Leadership Team

    Who leads Price?
    Price is led by Aaron Schoonbaert (Chief Operating Officer), along with executives such as Joseph Price (President) and Rick Geyson (Divisional President, E. H. Price).
    Who is part of Price’s executive team?
    The executive team of Price includes leaders such as Aaron Schoonbaert (Chief Operating Officer), Joseph Price (President), Rick Geyson (Divisional President, E. H. Price) and other senior executives.
    How many executives does Price have?
    Price has 5 executives leading key business areas.
    What roles are included in Price’s leadership team?
    The leadership team of Price includes roles such as Chief Operating Officer, President, Divisional President, E. H. Price, President, Chief Information Officer.