DiDi Executive and Leadership Team

Luis Zan, the Chief Revenue Officer, LATAM at DiDi, directs all regional financial growth initiatives across the Latin American market. By optimizing pricing algorithms and expanding the user base for express and premier services, the Chief Revenue Officer, LATAM ensures consistent profitability within the competitive mobile transportation sector. This leadership role involves close collaboration with regional operations teams to scale service availability while maintaining high safety standards. Luis Zan monitors market trends to adjust revenue models, ensuring the platform remains the preferred choice for millions of commuters. Through the implementation of data-driven sales strategies, the Chief Revenue Officer, LATAM secures long-term market share. By fostering partnerships with local taxi fleets and independent drivers, Zan strengthens the regional ecosystem. Ultimately, the Chief Revenue Officer, LATAM drives the financial performance necessary to support the broader expansion goals of the organization throughout the entire Latin American territory.

Zac Wang, the Chief Technology Officer, Recruiting & Manager at DiDi, architects the complex software infrastructure powering the mobile transportation platform. Overseeing the engineering teams, the Chief Technology Officer, Recruiting & Manager ensures the seamless integration of taxi, bus, and bike-sharing services into a single, high-performance application. This leadership role involves managing the recruitment of top-tier technical talent to maintain a competitive edge in software development. Zac Wang drives the innovation of real-time dispatch algorithms, which directly improve wait times and driver efficiency. By prioritizing system reliability and cybersecurity, the Chief Technology Officer, Recruiting & Manager protects user data across the global network. Through the continuous refinement of the backend architecture, Wang supports the massive scale required for millions of daily transactions. Ultimately, the Chief Technology Officer, Recruiting & Manager maintains the technological foundation that allows the company to provide reliable, app-based transportation services to users worldwide.

Anastasia Zhou, the (Strategy Chief of Staff & Director at DiDi, coordinates high-level corporate initiatives and aligns departmental goals with the overarching mission of the organization. Overseeing the strategic planning process, the (Strategy Chief of Staff & Director ensures that all business units remain focused on long-term growth and operational efficiency. This leadership role involves facilitating communication between the executive board and various functional teams to streamline decision-making. Anastasia Zhou analyzes market data to identify new opportunities for service expansion, particularly within the diverse transportation sectors the company serves. By managing cross-functional projects, the (Strategy Chief of Staff & Director drives the implementation of corporate policies that enhance service quality. Zhou monitors the progress of key performance indicators to ensure the company meets its ambitious targets. Ultimately, the (Strategy Chief of Staff & Director provides the structural support necessary for the organization to navigate the complexities of the global mobile transportation industry.

Paulina Juaristi, the Chief Marketing Officer, LATAM SSL at DiDi, executes comprehensive brand strategies to increase user acquisition and retention across the Latin American region. Overseeing all promotional campaigns, the Chief Marketing Officer, LATAM SSL ensures that the value proposition of app-based transportation services resonates with local commuters. This leadership role involves managing digital marketing channels and public relations efforts to build trust in the platform. Paulina Juaristi analyzes consumer behavior to tailor messaging for specific demographics, driving higher engagement with taxi, express, and bike-sharing offerings. By collaborating with regional sales teams, the Chief Marketing Officer, LATAM SSL aligns marketing spend with revenue targets. Juaristi monitors brand sentiment to maintain a positive public image in a highly competitive market. Ultimately, the Chief Marketing Officer, LATAM SSL strengthens the market position of the company by creating impactful, localized campaigns that drive consistent growth in the Latin American territory.

Kedong Qi, the Hrd at DiDi, manages the human capital strategy required to support a massive, global workforce. Overseeing talent acquisition, employee development, and organizational culture, the Hrd ensures that the company attracts and retains the expertise necessary to operate a complex mobile transportation platform. This leadership role involves designing performance management systems that reward innovation and operational excellence. Kedong Qi drives initiatives to foster an inclusive workplace environment, which is essential for maintaining high morale across diverse international teams. By aligning workforce planning with the strategic goals of the organization, the Hrd supports the rapid scaling of services like bus and bike sharing. Qi monitors employee engagement metrics to identify areas for improvement in organizational structure. Ultimately, the Hrd builds the internal capabilities that allow the company to maintain its status as a leader in the transportation industry through a highly skilled and motivated workforce.