DiDi Executive and Leadership Team

Joe Chiu, the Chief Executive Officer (Japan) at DiDi, directs all strategic operations within the Japanese market. Overseeing the expansion of mobile transportation services, the Chief Executive Officer (Japan) ensures seamless integration of taxi and express platforms into the local transit ecosystem. This leadership role involves navigating complex regulatory environments while optimizing service delivery for diverse passenger demographics. By fostering partnerships with local transit providers, Joe Chiu strengthens the competitive position of the company across the region. The Chief Executive Officer (Japan) maintains a sharp focus on operational efficiency and user safety, driving consistent growth in daily active users. Through rigorous market analysis and localized product adaptation, Chiu secures long-term viability for the platform. This executive leadership ensures that the broader mission of accessible, app-based mobility remains central to all Japanese business activities, ultimately enhancing the overall transportation experience for commuters.

Shu Sun, the CEO, 网约车平台公司 (China Ride Hailing) at DiDi, manages the core ride-hailing infrastructure across China. Directing the daily operations of express and premier services, the CEO, 网约车平台公司 (China Ride Hailing) optimizes fleet management and driver allocation to meet massive urban demand. This role requires constant coordination with technical teams to refine matching algorithms and improve service reliability. By scaling the platform to accommodate millions of daily trips, Shu Sun drives significant revenue growth and market penetration. The CEO, 网约车平台公司 (China Ride Hailing) also oversees safety protocols and compliance standards, ensuring that the transportation network operates within strict regulatory frameworks. Through strategic resource allocation and continuous service innovation, Sun maintains the dominance of the platform in the domestic market. This leadership position remains vital for sustaining the operational backbone of the company and delivering consistent value to both drivers and passengers.

Zac Wang, the Chief Technology Officer, Recruiting & Manager at DiDi, architects the technical talent acquisition strategy to support global engineering needs. Overseeing the recruitment of high-level software developers and data scientists, the Chief Technology Officer, Recruiting & Manager ensures the company maintains a competitive edge in artificial intelligence and mobile platform development. This role involves managing technical teams and aligning hiring goals with the long-term product roadmap. By implementing rigorous evaluation standards, Zac Wang builds robust engineering departments capable of scaling complex transportation systems. The Chief Technology Officer, Recruiting & Manager also fosters a culture of innovation, driving the development of new features for bike sharing and bus services. Through strategic workforce planning and technical leadership, Wang secures the human capital necessary for sustained technological advancement. This executive function directly impacts the ability of the company to innovate within the fast-paced mobile transportation industry.

Luis Zan, the Chief Revenue Officer, LATAM at DiDi, drives financial performance and market expansion across Latin American territories. Overseeing regional sales strategies and monetization efforts, the Chief Revenue Officer, LATAM ensures that ride-hailing and delivery services achieve sustainable profitability. This role involves analyzing market trends and adjusting pricing models to maximize user engagement and transaction volume. By building strong relationships with local stakeholders and commercial partners, Luis Zan expands the footprint of the platform in emerging urban centers. The Chief Revenue Officer, LATAM also coordinates with cross-functional teams to launch new service categories, such as luxe and express options, tailored to regional preferences. Through disciplined financial oversight and aggressive growth tactics, Zan secures a leading market share in the region. This leadership role remains essential for the international success of the company, balancing rapid expansion with long-term revenue stability.

Anastasia Zhou, the (Strategy Chief of Staff & Director at DiDi, coordinates high-level corporate initiatives and strategic planning. Overseeing the alignment of departmental goals with the overarching mission of the company, the (Strategy Chief of Staff & Director ensures that executive leadership remains focused on key growth priorities. This role involves facilitating communication between the C-suite and various operational units to streamline decision-making processes. By conducting deep-dive research into market dynamics and competitive threats, Anastasia Zhou provides actionable insights that guide long-term business development. The (Strategy Chief of Staff & Director also manages special projects that span multiple service lines, from bike sharing to premier transportation. Through meticulous planning and cross-departmental collaboration, Zhou drives organizational efficiency and strategic clarity. This leadership position serves as a critical link in the corporate structure, ensuring that all business units move in unison toward the global objectives of the organization.

Paulina Juaristi, the Chief Marketing Officer, LATAM SSL at DiDi, directs brand positioning and user acquisition strategies throughout Latin America. Overseeing large-scale digital campaigns and local promotional activities, the Chief Marketing Officer, LATAM SSL ensures that the platform remains the preferred choice for urban commuters. This role involves crafting compelling narratives that highlight the safety, convenience, and affordability of the transportation services. By leveraging data-driven marketing insights, Paulina Juaristi optimizes customer retention and increases brand loyalty across diverse markets. The Chief Marketing Officer, LATAM SSL also collaborates with regional operations teams to launch targeted initiatives that drive adoption of new service offerings. Through creative storytelling and strategic media buying, Juaristi strengthens the market presence of the company. This leadership role is vital for maintaining a competitive advantage and ensuring that the brand resonates with millions of users in the region.

Na Ding, the 人力资源总监，智能出行&滴滴研究院 at DiDi, manages human capital strategies for the intelligent mobility and research divisions. Overseeing talent development, performance management, and organizational culture, the 人力资源总监，智能出行&滴滴研究院 ensures that the research teams possess the necessary expertise to advance autonomous driving and smart transit technologies. This role involves designing training programs that keep the workforce at the forefront of industry innovation. By fostering an environment of collaboration and excellence, Na Ding supports the recruitment and retention of top-tier researchers and engineers. The 人力资源总监，智能出行&滴滴研究院 also aligns HR policies with the broader strategic goals of the company, ensuring that the research institute remains a hub for technological breakthroughs. Through effective leadership and people-centric management, Ding drives the internal growth of the organization, ultimately enabling the company to maintain its status as a leader in intelligent transportation solutions.