DiDi Executive and Leadership Team

Shu Sun, the CEO, 网约车平台公司 (China Ride Hailing) at DiDi, directs all domestic ride-hailing operations. Managing the core mobile transportation platform, the CEO, 网约车平台公司 (China Ride Hailing) optimizes service delivery for taxi, express, and premier offerings. This leadership role involves scaling infrastructure to meet high-frequency urban demand while maintaining rigorous safety standards across the Chinese market. By refining algorithmic dispatch systems, Shu Sun enhances driver efficiency and passenger satisfaction. The CEO, 网约车平台公司 (China Ride Hailing) collaborates with regional managers to ensure seamless integration of new mobility features into the existing app ecosystem. Through constant monitoring of market trends, the executive maintains a competitive edge in the transportation sector. This strategic oversight supports the broader mission of providing reliable, accessible transit options for millions of daily users, ultimately driving sustainable growth for the entire domestic business unit.

Joe Chiu, the Chief Executive Officer (Japan) at DiDi, directs all strategic initiatives within the Japanese market. Overseeing the localization of mobile transportation services, the Chief Executive Officer (Japan) adapts the platform to meet specific regional regulatory requirements and consumer preferences. This leadership role involves building partnerships with local taxi operators to expand the reach of the app-based service. By analyzing market data, Joe Chiu identifies opportunities for growth in the competitive East Asian landscape. The Chief Executive Officer (Japan) coordinates with global headquarters to ensure alignment with corporate objectives while maintaining operational autonomy. Through the implementation of targeted marketing campaigns and service enhancements, the executive drives user acquisition and retention. This focus on regional excellence ensures that the company remains a preferred choice for commuters, effectively scaling the footprint of the organization across the Japanese archipelago.

Paulina Juaristi, the Chief Marketing Officer, LATAM SSL at DiDi, directs all brand positioning and customer acquisition strategies across Latin American markets. Managing the regional marketing budget, the Chief Marketing Officer, LATAM SSL executes campaigns that highlight the convenience of app-based transportation services. This leadership role involves analyzing consumer behavior to tailor messaging for diverse demographics within the region. By leveraging data-driven insights, Paulina Juaristi optimizes digital advertising spend to maximize return on investment. The Chief Marketing Officer, LATAM SSL collaborates with local operations teams to launch new service categories, including express and bike sharing, ensuring consistent brand messaging. Through the development of loyalty programs and promotional initiatives, the executive strengthens the market presence of the company. This strategic focus on brand equity supports long-term revenue growth and solidifies the position of the organization as a leader in the regional mobility sector.

Zac Wang, the Chief Technology Officer, Recruiting & Manager at DiDi, directs the acquisition of top-tier engineering talent to support the global technology infrastructure. Overseeing the technical recruitment pipeline, the Chief Technology Officer, Recruiting & Manager ensures that the development teams possess the necessary expertise to maintain the complex app-based transportation platform. This leadership role involves defining the technical requirements for new hires and managing the performance of engineering managers. By fostering a culture of innovation, Zac Wang drives the development of scalable software solutions that power taxi, express, and bike-sharing services. The Chief Technology Officer, Recruiting & Manager collaborates with other C-suite leaders to align human capital strategies with long-term product roadmaps. Through the implementation of rigorous training and development programs, the executive maintains a high-performing workforce capable of addressing the evolving challenges of the global transportation industry.

Anastasia Zhou, the (Strategy Chief of Staff & Director at DiDi, directs the execution of high-level corporate initiatives and strategic planning. Overseeing the alignment of departmental goals with the overarching mission of the company, the (Strategy Chief of Staff & Director facilitates communication between the executive board and operational teams. This leadership role involves conducting market analysis to identify emerging opportunities in the transportation sector. By synthesizing complex data, Anastasia Zhou provides actionable insights that guide decision-making processes. The (Strategy Chief of Staff & Director manages cross-functional projects that enhance the efficiency of the mobile platform, ensuring that all business units operate in harmony. Through the coordination of strategic reviews, the executive supports the long-term vision of the organization. This focus on operational excellence ensures that the company remains agile and responsive to the dynamic needs of the global mobility market.

Luis Zan, the Chief Revenue Officer, LATAM at DiDi, directs all financial growth strategies and revenue-generating activities across Latin American operations. Managing the pricing models and monetization efforts for the mobile transportation platform, the Chief Revenue Officer, LATAM ensures the profitability of services like express and premier. This leadership role involves analyzing regional economic trends to optimize service fees and driver incentives. By identifying new revenue streams, Luis Zan drives the expansion of the business footprint in the region. The Chief Revenue Officer, LATAM collaborates with marketing and operations teams to ensure that revenue targets align with user growth objectives. Through the implementation of sophisticated financial forecasting, the executive provides the stability necessary for continued investment in regional infrastructure. This focus on fiscal performance supports the broader goal of maintaining a sustainable and profitable business model in the competitive Latin American market.

Kedong Qi, the Hrd at DiDi, directs all human resource policies and organizational development initiatives. Overseeing the lifecycle of the workforce, the Hrd manages talent acquisition, performance management, and employee engagement programs. This leadership role involves fostering a corporate culture that supports the mission of providing innovative transportation solutions. By implementing comprehensive training frameworks, Kedong Qi ensures that staff members remain equipped to handle the complexities of the mobile platform. The Hrd collaborates with department heads to align staffing levels with operational demands across various global regions. Through the development of competitive compensation and benefits packages, the executive attracts and retains top talent in the transportation industry. This focus on human capital management drives organizational efficiency and supports the long-term success of the company by ensuring a motivated and highly skilled workforce capable of delivering excellence to users worldwide.