Decathlon USA Executive and Leadership Team

Hathaipat Theintangpiriya, the Chief Executive Officer at Decathlon USA, directs the overarching strategy and operational execution for the United States market. This leadership role involves driving business growth, ensuring market penetration, and aligning domestic operations with global corporate objectives. The Chief Executive Officer oversees all functional departments, guiding strategic initiatives that enhance brand presence and customer engagement within the competitive sporting goods retail sector. By focusing on innovation and accessibility, Hathaipat Theintangpiriya ensures Decathlon USA effectively serves its customer base and expands its footprint. This executive's mandate includes fostering a strong corporate culture and optimizing resource allocation to achieve sustainable profitability and market leadership. The strategic direction set by Hathaipat Theintangpiriya is crucial for navigating market dynamics and capitalizing on emerging opportunities within the American sporting goods industry.

Adriana Peon, the Chief Executive Officer, Decathlon (Americas) at Decathlon USA, directs the strategic vision and operational management for the company across the Americas region. This senior leadership role involves overseeing market expansion, driving business development, and ensuring consistent brand execution throughout North and South America. The Chief Executive Officer, Decathlon (Americas) is responsible for adapting global strategies to regional market dynamics, fostering strong relationships with local stakeholders, and optimizing supply chain and retail operations. Adriana Peon's leadership ensures that Decathlon effectively serves diverse consumer needs and capitalizes on growth opportunities across the continent. By championing innovation and accessibility in sports, Adriana Peon reinforces Decathlon's commitment to promoting active lifestyles throughout the Americas. This executive's mandate is crucial for navigating complex international markets and achieving sustained success.

Frederic Bichet, the Chief Executive Officer, Decathlon (APAC) at Decathlon USA, leads the strategic direction and operational oversight for the Asia-Pacific region. This executive position involves driving market penetration, managing regional growth initiatives, and ensuring alignment with Decathlon's global mission across diverse Asian markets. The Chief Executive Officer, Decathlon (APAC) is tasked with understanding and responding to the unique consumer demands and competitive landscapes within the APAC territories. Frederic Bichet's leadership focuses on optimizing retail operations, expanding distribution networks, and fostering local talent to enhance brand presence and market share. By championing Decathlon's core values of accessibility and innovation, Frederic Bichet promotes sports participation and an active lifestyle throughout the Asia-Pacific region. This role is essential for navigating the complexities of international markets and achieving sustainable business success.

Marc Zielinski, the Chief Executive Officer, Decathlon Greater (China) at Decathlon USA, directs the comprehensive business strategy and operational execution within the Greater China market. This critical leadership role involves navigating the unique retail environment, driving market share growth, and ensuring Decathlon's brand resonates with Chinese consumers. The Chief Executive Officer, Decathlon Greater (China) oversees all aspects of the business, from product localization and supply chain management to marketing and retail expansion. Marc Zielinski's strategic focus is on adapting Decathlon's offerings to meet local preferences while upholding the company's commitment to making sports accessible. By fostering innovation and operational excellence, Marc Zielinski strengthens Decathlon's position in one of the world's most dynamic markets. This executive's leadership is vital for achieving long-term success and promoting sports participation in China.

David Moynihan, the Chief Executive Officer, Retail Decathlon (Vietnam) at Decathlon USA, spearheads the retail operations and strategic development for Decathlon in Vietnam. This executive position involves overseeing the expansion of Decathlon's retail footprint, managing store operations, and ensuring a seamless customer experience across the Vietnamese market. The Chief Executive Officer, Retail Decathlon (Vietnam) is responsible for adapting Decathlon's product assortment and marketing strategies to suit local consumer preferences and market conditions. David Moynihan's leadership focuses on driving sales growth, optimizing inventory management, and building a strong local team to support the company's mission. By making sports accessible and promoting active lifestyles, David Moynihan contributes significantly to the growth of the sports retail sector in Vietnam. This role is key to establishing and expanding Decathlon's presence in this important Southeast Asian market.

Etienne Callafe, the Chief Financial Officer at Decathlon USA, directs all financial operations and fiscal strategy for the company's United States division. This leadership position encompasses financial planning, budgeting, forecasting, and managing investment activities to ensure robust financial health and sustainable growth. The Chief Financial Officer oversees accounting, treasury, and financial reporting, providing critical insights to guide strategic decision-making and optimize profitability. Etienne Callafe's expertise is vital in managing capital allocation, mitigating financial risks, and ensuring compliance with all relevant financial regulations. By maintaining rigorous financial discipline and driving fiscal efficiency, Etienne Callafe supports Decathlon USA's expansion and operational objectives. This role is fundamental to the company's long-term stability and its capacity to invest in innovation and market development within the sporting goods sector.

Thanh-Mai Duong, the Chief Financial Officer, CVO, Corporate Investments & Ventures (Mergers & Acquisitions, Vc) at Decathlon USA, directs the financial strategy and oversees corporate investments, ventures, mergers, and acquisitions. This multifaceted executive role involves identifying strategic investment opportunities, managing venture capital activities, and leading M&A initiatives to drive company growth and market expansion. The Chief Financial Officer, CVO, Corporate Investments & Ventures (Mergers & Acquisitions, Vc) is responsible for financial due diligence, deal structuring, and post-acquisition integration to ensure successful outcomes. Thanh-Mai Duong's expertise is crucial in evaluating potential partnerships and acquisitions that align with Decathlon's long-term objectives and enhance its competitive position. By strategically deploying capital and fostering innovation through investments, Thanh-Mai Duong plays a pivotal role in shaping Decathlon's future growth trajectory. This position requires a deep understanding of financial markets and corporate development.

Duygu Meşeli, the Chief of Staff at Decathlon USA, provides critical operational and strategic support to the executive leadership team. This role involves managing key projects, facilitating cross-functional communication, and ensuring the efficient execution of strategic initiatives across the organization. The Chief of Staff acts as a key liaison, streamlining workflows and driving alignment between different departments to achieve corporate goals. Duygu Meşeli's responsibilities include preparing executive briefings, coordinating board meetings, and implementing operational improvements that enhance overall business performance. By optimizing internal processes and driving strategic alignment, Duygu Meşeli contributes significantly to the company's ability to adapt and thrive in the dynamic retail and sports industries. This position requires a deep understanding of business operations and a proactive approach to problem-solving, ensuring seamless integration of strategic plans into daily operations.

Abby Lien, the Chief Marketing Officer at Decathlon USA, leads the development and execution of comprehensive marketing strategies to enhance brand visibility and drive customer acquisition. This role involves overseeing all aspects of marketing, including brand management, digital marketing, advertising, and public relations, to effectively communicate Decathlon's value proposition in the sporting goods market. The Chief Marketing Officer is responsible for understanding consumer behavior, identifying market trends, and crafting compelling campaigns that resonate with target audiences. Abby Lien's strategic direction ensures that marketing efforts align with sales objectives and contribute to overall business growth. By fostering strong brand loyalty and expanding market reach, Abby Lien plays a pivotal role in positioning Decathlon USA as a leader in the sports retail industry. This executive's focus on innovative marketing approaches is key to engaging a broad spectrum of consumers and promoting an active lifestyle.

Rodrigo Vargas, the Chief Revenue Officer, Digital Analytics at Decathlon USA, spearheads initiatives to maximize revenue generation through data-driven insights and digital channel optimization. This executive role focuses on analyzing market data, identifying revenue opportunities, and implementing strategies to enhance sales performance across all digital platforms. The Chief Revenue Officer, Digital Analytics oversees the integration of analytics into sales processes, ensuring that data informs pricing, product strategy, and customer engagement tactics. Rodrigo Vargas's leadership is critical in leveraging digital analytics to understand customer behavior, predict market shifts, and drive profitable growth. By optimizing the digital revenue stream and enhancing customer lifetime value, Rodrigo Vargas significantly contributes to Decathlon USA's competitive edge. This position requires a strong command of data science and a strategic vision for expanding revenue in the evolving sports retail landscape.