Retail Concepts Executive and Leadership Team

May, 2026

Leadership Overview

Retail Concepts has 5 executives leading key functions including strategy, operations, and market expansion.

Driven by a commitment to outdoor enthusiasts, Retail Concepts specializes in sporting goods for cycling, skate, snow, outdoor, and water sports, operating a diverse portfolio of well-known retail brands across the United States.

Leadership Roles at Retail Concepts

  • Chief Executive Officer - Darren Chang
  • Co-Chief Executive Officer & Chief Operating Officer - Steven Rath
  • Owner and President - Anne-Marie Caso
  • President - Wayne Middleton
  • President, Operations - Carolyn McClelland
  • Darren Chang - Chief Executive Officer

    Darren Chang, the Chief Executive Officer at Retail Concepts, directs the overarching corporate strategy and long-term vision for the company's extensive portfolio of sporting goods retailers. This leadership role involves guiding the executive team to achieve ambitious growth targets and maintain market leadership across cycling, skate, snow, outdoor, and water sports segments. Chang's focus centers on optimizing business operations for maximum efficiency and profitability, ensuring the company's continued expansion and strong financial performance. The Chief Executive Officer's responsibilities include fostering a culture of innovation and customer-centricity throughout all brands, including Sun & Ski Sports, Ski Chalet, Joe Jones Sports, and Ski Stop stores. Darren Chang drives strategic initiatives that enhance brand value and expand market reach within the competitive retail landscape.

    Steven Rath - Co-Chief Executive Officer & Chief Operating Officer

    Steven Rath, the Co-Chief Executive Officer & Chief Operating Officer at Retail Concepts, executes the day-to-day operational strategies and ensures seamless integration across the company's diverse retail brands. Rath oversees all aspects of store operations, supply chain management, and logistical efficiency, critical for delivering high-quality sporting goods to customers nationwide. This executive's purview includes optimizing inventory management, enhancing customer service protocols, and driving operational excellence across Sun & Ski Sports, Ski Chalet, Joe Jones Sports, and Ski Stop locations. The Co-Chief Executive Officer & Chief Operating Officer works closely with other senior leaders to implement strategic plans that support the company's mission of providing specialized gear for cycling, skate, snow, outdoor, and water sports. Steven Rath's leadership ensures the robust functioning of all retail outlets, contributing directly to the company's market presence and operational integrity.
    Steven Rath

    Anne-Marie Caso - Owner and President

    Anne-Marie Caso, the Owner and President at Retail Concepts, provides foundational leadership and strategic direction, particularly focusing on the long-term vision and ownership perspective of the company's retail operations. Caso's role involves high-level decision-making that shapes the company's market positioning and brand development across its specialized sporting goods segments. This leadership ensures the sustained success and growth of brands like Sun & Ski Sports and Ski Chalet. The Owner and President's influence extends to fostering key relationships and guiding the overall trajectory of the business, ensuring alignment with its core mission of serving outdoor enthusiasts. Anne-Marie Caso's extensive experience underpins the strategic initiatives that maintain Retail Concepts' competitive edge in the cycling, skate, snow, outdoor, and water sports markets.

    Wayne Middleton - President

    Wayne Middleton, the President at Retail Concepts, drives strategic initiatives and operational oversight for key segments of the company's extensive retail portfolio. Middleton's responsibilities encompass leading specific business units, ensuring their alignment with the broader corporate objectives of providing specialized sporting goods. This executive focuses on enhancing market penetration and customer engagement for brands such as Joe Jones Sports and Ski Stop. The President's role involves collaborating with other senior leaders to refine sales strategies, optimize product offerings, and expand the company's reach within the cycling, skate, snow, outdoor, and water sports sectors. Wayne Middleton's leadership is crucial for driving performance and innovation across the designated retail operations, contributing significantly to the company's overall success.

    Carolyn McClelland - President, Operations

    Carolyn McClelland, the President, Operations at Retail Concepts, spearheads the execution of operational strategies and the enhancement of efficiency across the company's nationwide retail footprint. McClelland's focus is on streamlining supply chain logistics, managing inventory effectively, and ensuring superior customer service delivery within the sporting goods sector. This leadership role is vital for the smooth functioning of all Retail Concepts brands, including Sun & Ski Sports and Ski Chalet, across the United States. The President, Operations directs efforts to optimize store performance and maintain high standards in product availability and customer experience for cycling, skate, snow, outdoor, and water sports enthusiasts. Carolyn McClelland's operational expertise is fundamental to achieving the company's growth objectives and reinforcing its market position.

    Explore Leadership Teams in Retail

    Frequently Asked Questions Regarding Retail Concepts Top Executives and Leadership Team

    Who leads Retail Concepts?
    Retail Concepts is led by Darren Chang (Chief Executive Officer), along with executives such as Steven Rath (Co-Chief Executive Officer & Chief Operating Officer) and Anne-Marie Caso (Owner and President).
    Who is part of Retail Concepts’s executive team?
    The executive team of Retail Concepts includes leaders such as Darren Chang (Chief Executive Officer), Steven Rath (Co-Chief Executive Officer & Chief Operating Officer), Anne-Marie Caso (Owner and President) and other senior executives.
    How many executives does Retail Concepts have?
    Retail Concepts has 5 executives leading key business areas.
    What roles are included in Retail Concepts’s leadership team?
    The leadership team of Retail Concepts includes roles such as Chief Executive Officer, Co-Chief Executive Officer & Chief Operating Officer, Owner and President, President, President, Operations.