Retail Concepts Executive and Leadership Team

June, 2026

Leadership Overview

Retail Concepts has 4 executives leading key functions including strategy, operations, and market expansion.

Driven by a commitment to outdoor enthusiasts, Retail Concepts is dedicated to providing specialized sporting goods across cycling, skate, snow, outdoor, and water sports, fostering a vibrant community through its diverse brand portfolio.

Leadership Roles at Retail Concepts

  • Chief Executive Officer - Darren Chang
  • Co-Chief Executive Officer & Chief Operating Officer - Steven Rath
  • President, Operations - Carolyn McClelland
  • President - Wayne Middleton
  • Darren Chang - Chief Executive Officer

    Darren Chang, the Chief Executive Officer at Retail Concepts, directs the overarching corporate strategy and long-term vision for the company's extensive portfolio of sporting goods brands. Overseeing market positioning and strategic growth initiatives, Chang ensures alignment across all retail divisions, including Sun & Ski Sports, Ski Chalet, Joe Jones Sports, and Ski Stop stores. This leadership role involves identifying new market opportunities and optimizing operational efficiencies to enhance profitability and customer engagement across the United States. By driving innovation in retail strategies, Darren Chang solidifies the company's standing as a premier destination for specialized sports equipment and apparel. The Chief Executive Officer's focus remains on expanding market share and reinforcing brand loyalty through exceptional product offerings and customer experiences nationwide.

    Steven Rath - Co-Chief Executive Officer & Chief Operating Officer

    Steven Rath, the Co-Chief Executive Officer & Chief Operating Officer at Retail Concepts, executes the day-to-day operational framework and ensures seamless integration across all retail banners. Rath manages the complex logistics and supply chain operations that support the company's diverse product lines, from cycling gear to snow sports equipment. This critical position involves optimizing store performance, enhancing inventory management systems, and driving operational excellence throughout the United States. By streamlining processes and fostering cross-functional collaboration, Steven Rath directly contributes to the efficient delivery of sporting goods to customers across all Retail Concepts locations. The Co-Chief Executive Officer & Chief Operating Officer's responsibilities extend to implementing strategic initiatives that improve customer service and operational scalability, ensuring the company's continued success in the competitive retail landscape.
    Steven Rath

    Carolyn McClelland - President, Operations

    Carolyn McClelland, the President, Operations at Retail Concepts, spearheads the strategic direction and operational execution for the company's extensive network of sporting goods stores. McClelland oversees the performance and development of all retail locations, ensuring consistent brand experience and operational efficiency across the United States. This leadership position involves managing key performance indicators, implementing best practices in store management, and driving initiatives that enhance customer satisfaction and sales performance. By focusing on optimizing store layouts, staff training, and inventory flow, Carolyn McClelland directly supports the company's mission to provide specialized equipment for cycling, skate, snow, outdoor, and water sports. The President, Operations' role is vital in maintaining the high standards expected by customers of Sun & Ski Sports, Ski Chalet, Joe Jones Sports, and Ski Stop stores nationwide.

    Wayne Middleton - President

    Wayne Middleton, the President at Retail Concepts, drives strategic growth and market penetration for the company's diverse portfolio of sporting goods brands. Middleton focuses on expanding the company's reach and enhancing its market presence throughout the United States, particularly within the cycling, skate, snow, outdoor, and water sports sectors. This executive role involves developing and executing strategic partnerships, exploring new market opportunities, and ensuring the competitive positioning of brands like Sun & Ski Sports and Ski Chalet. By leading market analysis and strategic planning efforts, Wayne Middleton directly influences the company's expansion strategies and revenue generation. The President's oversight ensures that Retail Concepts remains at the forefront of the specialized sporting goods industry, adapting to evolving consumer demands and market trends across all its retail outlets.

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    Frequently Asked Questions Regarding Retail Concepts Top Executives and Leadership Team

    Who leads Retail Concepts?
    Retail Concepts is led by Darren Chang (Chief Executive Officer), along with executives such as Steven Rath (Co-Chief Executive Officer & Chief Operating Officer) and Carolyn McClelland (President, Operations).
    Who is part of Retail Concepts’s executive team?
    The executive team of Retail Concepts includes leaders such as Darren Chang (Chief Executive Officer), Steven Rath (Co-Chief Executive Officer & Chief Operating Officer), Carolyn McClelland (President, Operations) and other senior executives.
    How many executives does Retail Concepts have?
    Retail Concepts has 4 executives leading key business areas.
    What roles are included in Retail Concepts’s leadership team?
    The leadership team of Retail Concepts includes roles such as Chief Executive Officer, Co-Chief Executive Officer & Chief Operating Officer, President, Operations, President.