Data#3 Executive and Leadership Team

June, 2026

Leadership Overview

Data#3 has 9 executives leading key functions including strategy, finance, technology, marketing, operations, and human resources.

Dedicated to driving technological advancement, Data#3 empowers businesses through expert IT software consultancy, shaping market impact with innovative solutions and a forward-thinking leadership philosophy.

Leadership Roles at Data#3

  • Chief Executive Officer - Michael Gorrell
  • Chief Executive Officer and MD - Laurence Baynham
  • Chief Executive Officer & Managing Director - Brad Colledge
  • Chief Financial Officer - Cherie O'Riordan
  • Chief Information Officer - Bruce Waldron
  • Chief Marketing Officer - Garrett MacDonald
  • Manager, Operations & Chief Marketing Officer, Ins Qld Public Sector & Contract Management Office - Jason Garrett
  • Chief People Officer - Tasha Macknish
  • Michael Gorrell - Chief Executive Officer

    Michael Gorrell, the Chief Executive Officer at Data#3, directs the company's overall strategic vision and operational execution. Gorrell's leadership focuses on navigating the complex IT software consultancy landscape, ensuring Data#3 maintains its market-leading position. This involves overseeing all major business units and driving initiatives that align with the company's growth objectives. The Chief Executive Officer's role is critical in fostering innovation and adapting to evolving technological demands. Gorrell's strategic oversight ensures that the company's consulting services consistently deliver exceptional value to clients across Australia. By championing a culture of excellence, Michael Gorrell guides the organization toward sustained success and market leadership in the technology consulting sector.

    Laurence Baynham - Chief Executive Officer and MD

    Laurence Baynham, the Chief Executive Officer and MD at Data#3, spearheads the company's strategic direction and overall management. Baynham's tenure is marked by a commitment to expanding Data#3's influence within the IT software consultancy sector. The Chief Executive Officer and MD's responsibilities encompass driving profitable growth, enhancing client relationships, and ensuring operational efficiency across all departments. This leadership position requires a deep understanding of market dynamics and technological trends to guide the company's service offerings. Baynham's focus on strategic partnerships and market penetration solidifies Data#3's reputation as a premier IT solutions provider. Through decisive leadership, Laurence Baynham ensures the company's continued success and adaptation to the digital landscape.

    Brad Colledge - Chief Executive Officer & Managing Director

    Brad Colledge, the Chief Executive Officer & Managing Director at Data#3, orchestrates the company's comprehensive business strategy and operational framework. Colledge's leadership is pivotal in steering Data#3 through the dynamic IT software consultancy market, emphasizing innovation and client-centric solutions. The Chief Executive Officer & Managing Director's mandate includes driving revenue growth, optimizing resource allocation, and cultivating a high-performance organizational culture. This executive function demands keen insight into emerging technologies and market opportunities to maintain Data#3's competitive edge. Colledge's strategic vision ensures the company's consulting services remain at the forefront of the industry. Through effective governance and forward-thinking initiatives, Brad Colledge guides Data#3 towards achieving its long-term business objectives.

    Cherie O'Riordan - Chief Financial Officer

    Cherie O'Riordan, the Chief Financial Officer at Data#3, manages the company's financial health and strategic fiscal planning. O'Riordan's expertise is crucial in overseeing all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal discipline. The Chief Financial Officer's role involves analyzing financial data to inform executive decisions and optimize profitability within the IT software consultancy business. This position requires meticulous attention to financial regulations and market trends to safeguard the company's assets and drive sustainable economic performance. O'Riordan's strategic financial management supports Data#3's expansion and operational initiatives. By maintaining strong financial controls, Cherie O'Riordan ensures the company's long-term stability and capacity for investment.

    Bruce Waldron - Chief Information Officer

    Bruce Waldron, the Chief Information Officer at Data#3, directs the company's internal technology strategy and infrastructure. Waldron's leadership ensures that Data#3 leverages cutting-edge IT solutions to enhance operational efficiency and service delivery in its software consultancy business. The Chief Information Officer's responsibilities include managing the company's technology stack, cybersecurity measures, and digital transformation initiatives. This role is vital for maintaining a secure and scalable IT environment that supports business growth and innovation. Waldron's focus on technological advancement empowers the organization to provide superior consulting services. By optimizing internal systems, Bruce Waldron contributes significantly to Data#3's overall productivity and competitive advantage.

    Garrett MacDonald - Chief Marketing Officer

    Garrett MacDonald, the Chief Marketing Officer at Data#3, leads the company's marketing strategy and brand development initiatives. MacDonald's role is central to enhancing Data#3's market presence and driving customer engagement within the IT software consultancy sector. The Chief Marketing Officer's purview includes overseeing market research, digital marketing campaigns, and public relations efforts to communicate the company's value proposition effectively. This position requires a deep understanding of customer needs and market trends to craft compelling marketing messages. MacDonald's strategic approach to marketing supports lead generation and strengthens client acquisition efforts across Australia. Through innovative campaigns, Garrett MacDonald ensures Data#3 remains a recognized leader in technology consulting.
    Garrett MacDonald

    Jason Garrett - Manager, Operations & Chief Marketing Officer, Ins Qld Public Sector & Contract Management Office

    Jason Garrett, the Manager, Operations & Chief Marketing Officer, Ins Qld Public Sector & Contract Management Office at Data#3, manages critical operational functions and oversees marketing efforts specifically for the Queensland public sector. Garrett's dual role involves ensuring seamless operational delivery while driving targeted marketing strategies to expand Data#3's footprint in this key market segment. The Manager, Operations & Chief Marketing Officer's responsibilities include optimizing service delivery processes and developing tailored marketing campaigns that resonate with government clients. This position demands a nuanced understanding of public sector procurement and marketing dynamics. Jason Garrett's leadership ensures that Data#3 effectively serves its Queensland public sector clients and strengthens its contract management capabilities.

    Tasha Macknish - Chief People Officer

    Tasha Macknish, the Chief People Officer at Data#3, directs the company's human resources strategy and talent management initiatives. Macknish's leadership is focused on cultivating a positive and productive work environment that supports Data#3's growth in the IT software consultancy field. The Chief People Officer's responsibilities encompass recruitment, employee development, compensation, and fostering a strong organizational culture. This role is essential for attracting and retaining top talent, ensuring the company has the skilled workforce necessary to deliver exceptional client services. Macknish's strategic approach to people management enhances employee engagement and organizational effectiveness. By prioritizing its workforce, Tasha Macknish ensures Data#3 remains an employer of choice.

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    Frequently Asked Questions Regarding Data#3 Top Executives and Leadership Team

    Who leads Data#3?
    Data#3 is led by Michael Gorrell (Chief Executive Officer), along with executives such as Laurence Baynham (Chief Executive Officer and MD) and Brad Colledge (Chief Executive Officer & Managing Director).
    Who is part of Data#3’s executive team?
    The executive team of Data#3 includes leaders such as Michael Gorrell (Chief Executive Officer), Laurence Baynham (Chief Executive Officer and MD), Brad Colledge (Chief Executive Officer & Managing Director) and other senior executives.
    How many executives does Data#3 have?
    Data#3 has 8 executives leading key business areas.
    What roles are included in Data#3’s leadership team?
    The leadership team of Data#3 includes roles such as Chief Executive Officer, Chief Executive Officer and MD, Chief Executive Officer & Managing Director, Chief Financial Officer, Chief Information Officer.