Dana Executive and Leadership Team

September, 2026

Leadership Overview

Dana has 7 executives leading key functions including strategy, operations, technology, and human resources.

Focused on seamless digital financial accessibility, Dana simplifies daily transactions through a secure mobile wallet platform, driving widespread adoption of cashless payment solutions across the regional market.

Leadership Roles at Dana

  • Chief Executive Officer - Vince Iswara
  • Chief Executive Officer Office - Zhalfa Laudza
  • Deputy Chief of Staff & Chief Executive Officer, Office (Fintech) - Fera Fransisca
  • Chief Operating Officer - Dean Krstevski
  • Chief Technology Officer - Norman Sasono
  • Chief People Officer - Debora Bangun
  • Interim Chief People Officer - Putu Parthami
  • Vince Iswara - Chief Executive Officer

    Vince Iswara, the Chief Executive Officer at Dana, directs the overarching strategic vision for the mobile wallet platform. By prioritizing user-centric financial innovation, Iswara architects long-term growth plans that expand market penetration across the digital payments landscape. The Chief Executive Officer manages high-level partnerships with financial institutions to ensure robust transaction security and platform reliability. Through constant evaluation of market trends, Iswara identifies opportunities for product diversification within the fintech sector. This leadership role involves maintaining alignment between corporate objectives and the evolving needs of the digital-first consumer base. By fostering a culture of operational excellence, Vince Iswara drives the company toward sustainable profitability. The Chief Executive Officer oversees the integration of advanced security protocols, ensuring that every transaction remains protected. Ultimately, Iswara secures the competitive position of the platform within the broader regional financial ecosystem.

    Zhalfa Laudza - Chief Executive Officer Office

    Zhalfa Laudza, the Chief Executive Officer Office at Dana, coordinates critical administrative workflows and executive communications. By streamlining internal processes, Laudza ensures that the leadership team maintains focus on core strategic initiatives. The Chief Executive Officer Office manages cross-departmental projects that require direct oversight from the executive suite. Through meticulous planning, Laudza facilitates efficient decision-making cycles that support the rapid scaling of the mobile wallet application. This role involves synthesizing complex data from various business units to provide actionable insights for the executive leadership. By optimizing the flow of information, Zhalfa Laudza enhances organizational agility and responsiveness to market shifts. The Chief Executive Officer Office monitors the execution of key performance indicators across all departments. Ultimately, Laudza maintains the structural integrity of the executive office, ensuring that all operational activities align with the long-term mission of the company.

    Fera Fransisca - Deputy Chief of Staff & Chief Executive Officer, Office (Fintech)

    Fera Fransisca, the Deputy Chief of Staff & Chief Executive Officer, Office (Fintech) at Dana, manages specialized fintech initiatives and executive office operations. By bridging the gap between strategic planning and technical execution, Fransisca ensures that the company remains competitive in the digital wallet market. The Deputy Chief of Staff & Chief Executive Officer, Office (Fintech) coordinates complex projects that require deep industry knowledge of financial regulations and consumer behavior. Through careful oversight of fintech-specific workflows, Fransisca drives the development of new financial products. This leadership role involves facilitating communication between the executive team and product development units. By aligning operational goals with fintech trends, Fera Fransisca enhances the overall market impact of the platform. The Deputy Chief of Staff & Chief Executive Officer, Office (Fintech) monitors the progress of strategic initiatives to ensure timely delivery. Ultimately, Fransisca supports the executive leadership in navigating the complexities of the modern financial landscape.

    Dean Krstevski - Chief Operating Officer

    Dean Krstevski, the Chief Operating Officer at Dana, manages the daily execution of mobile transaction services and operational infrastructure. By overseeing the logistics of digital wallet performance, Krstevski ensures that the platform maintains high availability for millions of users. The Chief Operating Officer directs the implementation of scalable processes that support rapid transaction volume growth. Through rigorous analysis of operational metrics, Krstevski identifies bottlenecks and executes improvements to enhance user experience. This leadership role involves coordinating with technical teams to ensure that service delivery meets stringent financial industry standards. By optimizing resource allocation, Dean Krstevski drives efficiency across all operational departments. The Chief Operating Officer monitors regional market performance to ensure consistent service quality. Ultimately, Krstevski maintains the operational stability required for the company to function as a reliable leader in the digital finance space.

    Norman Sasono - Chief Technology Officer

    Norman Sasono, the Chief Technology Officer at Dana, architects the technical framework supporting the mobile wallet application. By leading the engineering teams, Sasono ensures the development of secure, high-performance software capable of handling complex financial transactions. The Chief Technology Officer drives the innovation roadmap, focusing on the integration of emerging technologies to improve transaction speed and security. Through constant monitoring of system architecture, Sasono maintains the integrity of the digital wallet infrastructure. This leadership role involves collaborating with security experts to defend against evolving cyber threats. By fostering a culture of technical excellence, Norman Sasono ensures that the platform remains at the forefront of the fintech industry. The Chief Technology Officer oversees the deployment of new features that enhance user engagement and platform functionality. Ultimately, Sasono secures the technological foundation that allows the company to scale effectively across diverse regional markets.
    Norman Sasono

    Debora Bangun - Chief People Officer

    Debora Bangun, the Chief People Officer at Dana, directs the human capital strategy and organizational development initiatives. By cultivating a high-performance culture, Bangun ensures that the company attracts and retains top talent capable of driving fintech innovation. The Chief People Officer oversees talent acquisition, employee engagement, and professional development programs that align with the company's growth objectives. Through the implementation of robust performance management systems, Bangun fosters accountability and excellence across all departments. This leadership role involves designing compensation and benefits structures that remain competitive within the technology sector. By prioritizing diversity and inclusion, Debora Bangun strengthens the organizational fabric of the company. The Chief People Officer monitors employee sentiment to ensure a positive and productive work environment. Ultimately, Bangun builds the human infrastructure necessary to support the long-term success and scalability of the mobile wallet platform.

    Putu Parthami - Interim Chief People Officer

    Putu Parthami, the Interim Chief People Officer at Dana, manages the immediate human resources requirements and organizational stability. By focusing on workforce continuity, Parthami ensures that all departments maintain operational momentum during the transition period. The Interim Chief People Officer oversees the administration of personnel policies and the maintenance of a supportive corporate culture. Through active engagement with team leads, Parthami identifies and addresses critical staffing needs to support ongoing product development. This leadership role involves managing internal communications to keep the workforce aligned with the company's mission. By streamlining HR processes, Putu Parthami enhances the efficiency of the talent management function. The Interim Chief People Officer monitors compliance with labor regulations to ensure a secure and fair workplace. Ultimately, Parthami provides the necessary leadership to maintain organizational health and employee satisfaction while the company continues to expand its digital financial services.

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    Frequently Asked Questions Regarding Dana Top Executives and Leadership Team

    Who leads Dana?
    Dana is led by Vince Iswara (Chief Executive Officer), along with executives such as Zhalfa Laudza (Chief Executive Officer Office) and Fera Fransisca (Deputy Chief of Staff & Chief Executive Officer, Office (Fintech)).
    Who is part of Dana’s executive team?
    The executive team of Dana includes leaders such as Vince Iswara (Chief Executive Officer), Zhalfa Laudza (Chief Executive Officer Office), Fera Fransisca (Deputy Chief of Staff & Chief Executive Officer, Office (Fintech)) and other senior executives.
    How many executives does Dana have?
    Dana has 7 executives leading key business areas.
    What roles are included in Dana’s leadership team?
    The leadership team of Dana includes roles such as Chief Executive Officer, Chief Executive Officer Office, Deputy Chief of Staff & Chief Executive Officer, Office (Fintech), Chief Operating Officer, Chief Technology Officer.