Leadership Overview
Curriculum Associates has 4 executives leading key functions including strategy, marketing, finance, and technology.
Driven by a commitment to educational advancement, Curriculum Associates focuses on empowering educators with innovative tools to foster student success and enhance classroom learning experiences.
Driven by a commitment to educational advancement, Curriculum Associates focuses on empowering educators with innovative tools to foster student success and enhance classroom learning experiences.
Leadership Roles at Curriculum Associates
Kelly Sia - Chief Executive Officer
Kelly Sia, the Chief Executive Officer at Curriculum Associates, directs the company's overarching strategy and vision, ensuring alignment with the core mission of improving classroom experiences. Overseeing all major business units, Kelly Sia drives the organization's growth and market position within the educational technology sector. This leadership role involves fostering a culture of innovation and collaboration among the dedicated team of educators and technologists. By championing the development of instructional and diagnostic solutions, such as i-Ready, Kelly Sia ensures that teachers receive the support needed to help every student achieve their full potential. The Chief Executive Officer's focus remains on expanding the company's impact across North America, solidifying its reputation as a trusted partner in education.
Ryan Hobbs - Chief Financial Officer
Ryan Hobbs, the Chief Financial Officer at Curriculum Associates, manages the company's financial operations and fiscal strategy, ensuring sustainable growth and resource allocation. Overseeing budgeting, forecasting, and financial reporting, Ryan Hobbs provides critical insights to support the company's mission of enhancing classroom experiences. This leadership position involves safeguarding the financial health of the organization, enabling continued investment in innovative instructional and diagnostic solutions like i-Ready. By optimizing financial processes, the Chief Financial Officer supports the strategic objectives of empowering educators and helping every student reach their full potential. Hobbs's expertise ensures robust financial planning across all domestic operations, reinforcing Curriculum Associates' stability and market presence.

Sabine Mullin - Chief Marketing Officer
Sabine Mullin, the Chief Marketing Officer at Curriculum Associates, spearheads all marketing initiatives and brand strategy, amplifying the company's mission to improve education. Overseeing market research and campaign development, Sabine Mullin ensures that the value of Curriculum Associates' instructional and diagnostic solutions, including i-Ready, resonates with educators nationwide. This critical role involves translating the company's commitment to supporting teachers and students into compelling market narratives. By driving targeted outreach and engagement, the Chief Marketing Officer expands the company's reach across the United States, fostering strong relationships with educational institutions. Mullin's leadership ensures that the brand remains synonymous with innovation and effectiveness in the educational software content space.
John Higginson - Chief Technology Officer & Ai Chief & Officer
John Higginson, the Chief Technology Officer & Ai Chief & Officer at Curriculum Associates, architects the technological vision and AI integration strategy, driving innovation in educational solutions. Overseeing the development and deployment of cutting-edge software and platforms, John Higginson ensures that Curriculum Associates remains at the forefront of educational technology. This role is pivotal in translating the company's goal of improving classroom experiences into robust, scalable digital tools, including the i-Ready platform. By leading the technology teams, Higginson champions the creation of AI-powered features that enhance diagnostic capabilities and personalize learning pathways for students across the United States. The Chief Technology Officer & Ai Chief & Officer's focus is on leveraging advanced technology to empower educators and maximize student potential.
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