Cumberland Farms Executive and Leadership Team

Mark Segal, the Chief Financial Officer at Cumberland Farms, directs all fiscal planning and capital allocation strategies. Managing the financial health of this regional convenience chain, the Chief Financial Officer oversees budgeting, tax compliance, and long-term investment planning across New York, New England, and Florida. Segal ensures that capital expenditures align with the broader retail growth objectives, providing the necessary resources for store modernization and supply chain efficiency. By analyzing market trends and operational costs, the Chief Financial Officer maintains the fiscal discipline required to sustain competitive pricing in the convenience sector. Mark Segal collaborates with the executive team to optimize cash flow and mitigate financial risks associated with large-scale retail operations. Through rigorous oversight of financial reporting, Segal secures the economic stability of the organization while supporting the expansion of the retail footprint throughout the primary operating regions.

Elizabeth Pierce, the Chief Operating Officer at Cumberland Farms, manages the daily execution of retail operations across the entire store network. Overseeing supply chain logistics, inventory management, and store-level performance, the Chief Operating Officer ensures that every location maintains high standards of service and product availability. Pierce directs the implementation of operational protocols that streamline workflows and enhance efficiency in the high-volume convenience environment. By monitoring regional performance metrics, the Chief Operating Officer identifies opportunities for process improvement and cost reduction. Elizabeth Pierce collaborates with the executive team to scale operational capabilities as the company expands its footprint in New York, New England, and Florida. This leadership role involves maintaining strict adherence to safety and quality standards while optimizing the customer journey. Through consistent operational oversight, Pierce drives the productivity and profitability of the retail chain.

Brian Ferguson, the Chief Marketing Officer at Cumberland Farms, architects the brand strategy and customer engagement initiatives across the entire retail network. Overseeing loyalty programs, promotional campaigns, and product positioning, the Chief Marketing Officer drives traffic to stores throughout the Northeast and Florida. Ferguson manages the development of marketing collateral that highlights the convenience and quality of the food and beverage offerings. By leveraging consumer data, the Chief Marketing Officer refines the brand identity to resonate with local demographics in diverse markets. Brian Ferguson coordinates with operational leaders to ensure that marketing promises align with the in-store customer experience. This leadership role involves managing the digital and physical presence of the brand to maximize market share. Through strategic advertising and community outreach, Ferguson strengthens the competitive position of the company within the crowded convenience store landscape.

Sorin Hilgen, the Chief Information Officer (In-Country) & Chief Digital Officer at Cumberland Farms, architects the technological infrastructure and digital transformation strategy. Overseeing the integration of point-of-sale systems, data analytics platforms, and mobile applications, the Chief Information Officer (In-Country) & Chief Digital Officer ensures that the company leverages technology to improve customer convenience. Hilgen manages the cybersecurity posture and IT operations across all regional locations, protecting sensitive data while enabling seamless digital transactions. By implementing innovative digital solutions, the Chief Information Officer (In-Country) & Chief Digital Officer enhances the efficiency of store operations and the effectiveness of customer-facing platforms. Sorin Hilgen collaborates with other executives to align technology investments with the long-term business goals of the retail chain. Through the modernization of internal systems, Hilgen supports the scalability of the business and the delivery of a superior digital experience for all customers.

Erik Chalut, the Chief Legal Officer at Cumberland Farms, directs all legal affairs, regulatory compliance, and corporate governance initiatives. Overseeing contract negotiations, risk management, and litigation strategy, the Chief Legal Officer ensures that the company operates within the legal frameworks of every state where the retail chain maintains a presence. Chalut manages the legal aspects of real estate acquisitions, store development, and labor relations. By providing counsel on complex regulatory requirements, the Chief Legal Officer protects the interests of the organization and mitigates potential liabilities. Erik Chalut collaborates with the executive team to ensure that all business strategies align with legal standards and ethical practices. This leadership role involves navigating the intricate legal landscape of the retail industry to support sustainable growth. Through proactive legal oversight, Chalut maintains the integrity of the corporate operations and safeguards the reputation of the company.

Robert Swan, the Chief Human Resource Officer at Cumberland Farms, directs the talent acquisition, employee development, and organizational culture strategies. Overseeing the workforce management for the extensive retail network, the Chief Human Resource Officer ensures that the company attracts and retains high-performing staff across New York, New England, and Florida. Swan manages the implementation of training programs, compensation structures, and performance management systems that align with the business objectives of the convenience chain. By fostering a positive work environment, the Chief Human Resource Officer drives employee engagement and operational excellence at the store level. Robert Swan collaborates with the executive team to address labor market challenges and support the professional growth of the workforce. This leadership role involves maintaining compliance with labor laws and promoting diversity and inclusion throughout the organization. Through strategic human capital management, Swan supports the overall success of the retail operations.