Crunch Executive and Leadership Team

Tony Scrimale, the Chief Executive Officer at Crunch, directs the overarching strategic vision and long-term growth trajectory for the organization. Scrimale manages the expansion of fitness facilities across diverse international markets, ensuring that the brand maintains a competitive edge in the hospitality and fitness sector. By aligning corporate objectives with member needs, the Chief Executive Officer optimizes the delivery of workout equipment and specialized training programs. Scrimale coordinates with the board to secure capital investments necessary for scaling operations and enhancing facility infrastructure. This leadership role involves constant evaluation of market trends to refine the membership model and improve service quality. Through rigorous oversight of organizational performance, Tony Scrimale drives the company toward sustained profitability and operational excellence. Ultimately, Scrimale secures the future of the brand by fostering a culture of innovation and high-performance standards across all global locations.

Ryan Rastelli, the Chief Executive Officer & Owner at Crunch, directs the long-term vision and investment strategy for the organization. Rastelli oversees the acquisition of new properties and the development of strategic partnerships that expand the company's footprint in the fitness industry. By balancing ownership responsibilities with executive leadership, the Chief Executive Officer & Owner ensures that the brand remains true to its core mission of providing accessible fitness. Ryan Rastelli evaluates market opportunities to drive growth and enhance the value of the company's portfolio. This role involves making high-level decisions regarding capital allocation and corporate governance to ensure sustainable success. Through the alignment of ownership interests with operational goals, Rastelli fosters a culture of accountability and innovation. Ultimately, the Chief Executive Officer & Owner secures the brand's legacy by maintaining a focus on quality, member experience, and long-term financial health.

Jeff Dotson, the Chief Financial Officer at Crunch, manages the fiscal health and capital allocation strategies for the entire enterprise. Dotson oversees financial reporting, budgeting, and investment analysis to support the rapid scaling of gym locations. By monitoring revenue streams from membership programs and training services, the Chief Financial Officer ensures that capital resources align with the company's growth objectives. Jeff Dotson collaborates with executive leadership to evaluate the financial viability of new market entries and facility upgrades. This role requires precise management of cash flow and risk mitigation to maintain stability within the competitive fitness industry. Through the implementation of robust financial controls, Dotson optimizes operational efficiency and maximizes shareholder value. Ultimately, the Chief Financial Officer provides the necessary economic framework to sustain the brand's mission of providing accessible, high-quality fitness experiences to members across the globe.

Molly Long, the Chief Operating Officer at Crunch, directs the daily operational workflows and service delivery standards across the global gym network. Long focuses on internal scaling, ensuring that workout equipment maintenance and fitness class scheduling meet the high expectations of the membership base. By streamlining administrative processes and facility management protocols, the Chief Operating Officer enhances the overall member experience. Molly Long coordinates with regional managers to implement consistent operational policies that drive efficiency and member retention. This leadership role involves optimizing the supply chain for fitness equipment and managing the logistics of large-scale facility operations. Through the continuous improvement of operational systems, Long supports the company's expansion goals and maintains high service standards. Ultimately, the Chief Operating Officer ensures that every location functions as a high-performance environment, directly contributing to the brand's reputation for excellence in the fitness industry.

Jennifer Renfroe, the President & Chief Operating Officer at Crunch, directs the overarching operational strategy and organizational performance. Renfroe focuses on supply chain logistics and the integration of new fitness technologies into the existing gym infrastructure. By overseeing the procurement of high-end workout equipment and managing vendor relationships, the President & Chief Operating Officer ensures that facilities remain at the forefront of the industry. Jennifer Renfroe collaborates with other executives to refine the service model and improve the efficiency of training program delivery. This role involves monitoring regional performance metrics to identify opportunities for operational optimization and cost reduction. Through the implementation of scalable processes, Renfroe supports the company's expansion into new territories. Ultimately, the President & Chief Operating Officer drives the operational excellence required to maintain the brand's status as a leader in the global fitness and hospitality market.

Mike Goodsell, the President at Crunch, directs the strategic execution of corporate initiatives and oversees the performance of regional business units. Goodsell focuses on the expansion of the membership program and the optimization of training services to meet evolving consumer demands. By coordinating with department heads, the President ensures that all functional areas work in harmony to support the company's growth objectives. Mike Goodsell evaluates the effectiveness of current business models and implements changes to improve service delivery and member satisfaction. This leadership role involves managing high-level relationships with stakeholders and ensuring that the company maintains its competitive advantage in the fitness industry. Through the application of rigorous performance standards, Goodsell drives the organization toward achieving its annual targets. Ultimately, the President provides the guidance and oversight necessary to maintain the brand's reputation for excellence and innovation in the global fitness market.

Peter Cosentino, the President (CR Fitness Holdings LLC) at Crunch, directs the operational and financial performance of the holdings entity. Cosentino focuses on the strategic management of assets and the expansion of the gym network under the holdings umbrella. By overseeing the integration of new locations and ensuring consistent service quality, the President (CR Fitness Holdings LLC) maintains the brand's standards across all managed facilities. Peter Cosentino collaborates with the executive team to identify growth opportunities and optimize the performance of the portfolio. This role involves managing complex financial structures and ensuring that all operations comply with corporate policies. Through the strategic oversight of the holdings, Cosentino drives the company's expansion and strengthens its market position. Ultimately, the President (CR Fitness Holdings LLC) ensures that the organization remains a dominant force in the fitness industry by delivering exceptional value to members and stakeholders alike.

Alexis Bianco, the Chief of Staff at Crunch, facilitates strategic alignment and communication across the executive leadership team. Bianco manages high-priority projects and coordinates cross-functional initiatives that support the company's mission of providing accessible fitness solutions. By acting as a central point of contact for the C-suite, the Chief of Staff ensures that organizational goals remain synchronized with daily operational activities. Alexis Bianco oversees the execution of corporate policies and monitors progress on key performance indicators to drive accountability. This role involves managing complex schedules and preparing critical briefings for board meetings to inform decision-making processes. Through the optimization of internal communication channels, Bianco enhances the agility of the leadership team. Ultimately, the Chief of Staff provides the structural support necessary for the company to navigate the complexities of the global fitness market while maintaining a focus on long-term growth and member satisfaction.

Kendall Lanese, the Chief Marketing Officer at Crunch, directs the brand strategy and member acquisition campaigns across all digital and physical channels. Lanese oversees the development of marketing initiatives that highlight the unique value proposition of the gym's fitness classes and training programs. By analyzing consumer behavior and market trends, the Chief Marketing Officer crafts messaging that resonates with diverse demographics in the global fitness space. Kendall Lanese collaborates with regional teams to execute localized promotions that drive membership growth and brand awareness. This leadership role involves managing the creative direction of advertising campaigns and optimizing the digital presence of the company. Through the strategic deployment of marketing resources, Lanese strengthens the brand's market position and fosters community engagement. Ultimately, the Chief Marketing Officer ensures that the company's identity remains vibrant and compelling, attracting new members while retaining the existing community.

Diana Valencia-Neidl, the Chief Marketing Officer (Crunch Fitness Clifton) at Crunch, directs the localized marketing efforts and community engagement strategies for the Clifton location. Valencia-Neidl focuses on driving membership growth through targeted outreach and local event partnerships that highlight the gym's unique fitness classes. By leveraging social media and community-based advertising, the Chief Marketing Officer (Crunch Fitness Clifton) builds a strong local presence for the brand. Diana Valencia-Neidl collaborates with the broader marketing team to ensure that local campaigns align with the company's national identity while addressing the specific needs of the local market. This role involves analyzing local member feedback to refine promotional strategies and improve retention rates. Through the execution of effective marketing tactics, Valencia-Neidl increases the visibility of the facility. Ultimately, the Chief Marketing Officer (Crunch Fitness Clifton) ensures that the local branch remains a vibrant hub for fitness and community wellness.