Crunch Executive and Leadership Team

Chequan Lewis, the Chief Executive Officer at Crunch, directs the overarching corporate strategy and long-term vision for the global fitness brand. Overseeing the expansion of gym locations, the Chief Executive Officer ensures that the membership program remains competitive within the international hospitality and fitness market. This leadership role involves constant collaboration with the Board to refine business models and enhance member value. By prioritizing operational excellence, Chequan Lewis drives the company toward sustainable growth and increased market penetration. The Chief Executive Officer maintains a focus on scaling the brand while upholding the core mission of providing accessible, high-quality fitness equipment and diverse training classes to members worldwide. Through strategic resource allocation, Lewis secures the financial health and operational stability of the entire organization, ensuring that the fitness brand continues to thrive in a highly dynamic and competitive industry landscape.

Ryan Rastelli, the Chief Executive Officer & Owner at Crunch, directs the ownership strategy and long-term growth trajectory for the fitness brand. Overseeing the acquisition and development of new gym locations, the Chief Executive Officer & Owner ensures that the business model remains profitable and scalable. This leadership role involves making high-level decisions regarding capital investment in workout equipment and facility infrastructure to maintain a competitive edge. By fostering a culture of excellence and innovation, Ryan Rastelli drives the organization toward achieving its mission of providing world-class fitness experiences. The Chief Executive Officer & Owner works closely with the executive team to ensure that all operational and financial goals are met, maintaining the integrity and reputation of the brand. Through strategic oversight and personal commitment to the business, Rastelli secures the future of the organization, ensuring that the fitness network continues to expand its reach and impact within the global hospitality and fitness industry.

Wai Yu, the Chief Financial Officer at Crunch, manages the fiscal health and capital allocation strategies for the global fitness enterprise. Overseeing financial reporting, budgeting, and investment analysis, the Chief Financial Officer ensures that the company maintains robust liquidity to support the ongoing development of new gym locations. This leadership role involves close coordination with executive leadership to optimize revenue streams from membership programs and training services. By implementing rigorous financial controls, Wai Yu drives efficiency across all corporate departments and regional operations. The Chief Financial Officer monitors market trends to mitigate economic risks while identifying opportunities for capital investment in advanced workout equipment and facility upgrades. Through precise fiscal planning, Yu supports the long-term viability of the brand, ensuring that the organization remains well-positioned to deliver consistent value to stakeholders while expanding the footprint of the fitness network across diverse international markets.

Molly Long, the Chief Operating Officer at Crunch, directs the daily execution of gym operations and the delivery of fitness services across the global network. Overseeing the standardization of workout equipment maintenance and the quality of fitness classes, the Chief Operating Officer ensures that every location adheres to the high service benchmarks of the brand. This leadership role involves managing the operational logistics of the membership program and coordinating with regional managers to streamline facility performance. By optimizing internal processes, Molly Long drives operational efficiency and enhances the overall member experience. The Chief Operating Officer works closely with the executive team to implement new training methodologies and facility improvements that align with the company mission. Through consistent oversight of operational workflows, Long maintains the high standards of the fitness brand, ensuring that all locations provide a safe, engaging, and effective environment for members to achieve their personal health goals.

Jennifer Renfroe, the President & Chief Operating Officer at Crunch, directs the day-to-day business operations and the execution of corporate strategy across the fitness network. Overseeing the integration of new fitness classes and training programs, the President & Chief Operating Officer ensures that all gym locations operate at peak efficiency. This leadership role involves managing the performance of regional teams and ensuring that the membership program delivers consistent value to all users. By optimizing operational workflows and facility management, Jennifer Renfroe drives the company toward achieving its growth targets and service excellence goals. The President & Chief Operating Officer collaborates with other executives to refine the business model and implement improvements that enhance the member experience. Through diligent oversight of operational processes, Renfroe maintains the high standards of the brand, ensuring that the organization remains a leader in the fitness industry while providing a supportive environment for members to achieve their health objectives.

Mike Goodsell, the President at Crunch, directs the strategic development and organizational growth of the fitness brand. Overseeing the expansion of the membership program and the implementation of new fitness initiatives, the President ensures that the company remains aligned with its core mission of providing accessible and high-quality workout experiences. This leadership role involves guiding the executive team through complex market challenges and identifying opportunities for brand enhancement. By fostering strong relationships with stakeholders and partners, Mike Goodsell drives the organization toward long-term success and market leadership. The President works to ensure that all departments are working in concert to deliver exceptional service to members worldwide. Through strategic vision and effective leadership, Goodsell supports the ongoing evolution of the fitness brand, ensuring that the company continues to innovate and adapt to the changing needs of the global fitness community while maintaining its reputation for excellence and inclusivity.

Peter Cosentino, the President (CR Fitness Holdings LLC) at Crunch, directs the operational and strategic activities for the holdings entity within the fitness network. Overseeing the management of multiple gym locations, the President (CR Fitness Holdings LLC) ensures that each facility maintains the high standards of the brand while maximizing profitability. This leadership role involves coordinating with regional managers to optimize the delivery of fitness classes and the maintenance of workout equipment. By focusing on operational excellence and member satisfaction, Peter Cosentino drives the growth of the holdings portfolio and strengthens the brand presence in key markets. The President (CR Fitness Holdings LLC) works to ensure that all business units under the holdings umbrella are aligned with the broader corporate mission. Through strategic oversight and effective management of resources, Cosentino supports the overall success of the organization, ensuring that the fitness brand continues to thrive and expand its reach to a wider audience.

Alexis Bianco, the Chief of Staff at Crunch, coordinates strategic initiatives and facilitates communication between the executive leadership team and various departments. Overseeing the alignment of corporate objectives, the Chief of Staff ensures that organizational priorities remain focused on the expansion of the fitness brand and the enhancement of member services. This leadership role involves managing complex projects that span across international operations, ensuring that all teams work in harmony to achieve company goals. By streamlining internal workflows and managing executive schedules, Alexis Bianco drives productivity and ensures that the leadership team remains focused on high-impact decision-making. The Chief of Staff acts as a central point of contact for cross-functional collaboration, facilitating the implementation of new fitness programs and operational policies. Through diligent management of corporate communications and project timelines, Bianco supports the overall mission of the organization, ensuring that the brand continues to deliver exceptional value to its global membership base.

Kendall Lanese, the Chief Marketing Officer at Crunch, directs the global brand strategy and customer acquisition efforts for the fitness organization. Overseeing digital marketing campaigns, social media engagement, and membership growth initiatives, the Chief Marketing Officer ensures that the brand remains a leader in the competitive fitness industry. This leadership role involves crafting compelling narratives that highlight the unique workout equipment and diverse fitness classes offered at every location. By analyzing consumer behavior and market trends, Kendall Lanese drives brand awareness and loyalty among a diverse demographic of fitness enthusiasts. The Chief Marketing Officer collaborates with regional teams to tailor promotional strategies that resonate with local markets while maintaining a consistent global brand identity. Through innovative marketing tactics and data-driven insights, Lanese expands the reach of the membership program, ensuring that the company continues to attract new members and retain existing ones in an increasingly crowded marketplace.

Diana Valencia-Neidl, the Chief Marketing Officer (Crunch Fitness Clifton) at Crunch, directs localized marketing strategies and community engagement efforts for the Clifton fitness facility. Overseeing the promotion of specific fitness classes and training programs, the Chief Marketing Officer (Crunch Fitness Clifton) ensures that the local gym maintains high visibility and strong membership retention rates. This leadership role involves developing targeted outreach programs that connect the facility with the surrounding community, driving participation in the membership program. By leveraging local market insights, Diana Valencia-Neidl drives the success of the Clifton location through tailored advertising and event-based marketing. The Chief Marketing Officer (Crunch Fitness Clifton) works to ensure that the unique offerings of the gym are effectively communicated to potential members, fostering a vibrant and active fitness community. Through strategic local initiatives, Valencia-Neidl supports the broader mission of the brand, ensuring that the Clifton facility remains a premier destination for health and wellness.