Crumbl Cookies Executive and Leadership Team

Jason McGowan, the Co-Founder & Chief Executive Officer at Crumbl Cookies, directs the overarching corporate strategy and expansion initiatives for the rapidly growing food manufacturing company. McGowan architects the vision for the brand, focusing on maintaining product quality and driving national footprint expansion through the franchise model. Overseeing all executive functions, McGowan ensures alignment with the company's mission to deliver freshly baked gourmet cookies with rotating weekly flavors. This leadership role involves guiding market penetration strategies across numerous U.S. locations, from Nevada to Massachusetts, and optimizing the delivery of baked goods via in-store purchases and digital platforms. By championing innovation in flavor profiles and operational efficiency, Jason McGowan secures the company's position in the specialty dessert market and fosters continued growth.

Brian Howell, the Franchise Owner and Operator (President) at Crumbl Cookies, drives the strategic expansion and operational success of the company's franchise model. Howell focuses on empowering franchise partners across the United States, ensuring consistent brand execution and profitability. This leadership position involves developing robust support systems for new and existing franchisees, facilitating their growth in markets from Utah to Texas. Overseeing the franchise development pipeline, Howell identifies key opportunities for market penetration and ensures adherence to Crumbl Cookies' operational standards. By fostering strong relationships with franchise owners, Brian Howell directly contributes to the company's significant national footprint and its reputation for delivering freshly baked gourmet cookies.

Courtney Dursteler, the Chief People Officer at Crumbl Cookies, spearheads all human capital strategies and organizational development for the expanding franchise network. Dursteler cultivates a strong company culture, ensuring effective talent acquisition, retention, and employee engagement across all operational levels. This executive function involves developing comprehensive HR policies and programs that support the company's rapid growth and its diverse workforce. Overseeing the employee experience, Dursteler ensures that team members are equipped to deliver exceptional customer service and maintain the high standards of product quality. By focusing on people-centric initiatives, Courtney Dursteler drives operational excellence and supports the strategic objectives of Crumbl Cookies nationwide.

Nathan Whitaker, the Chief Legal Officer & General Counsel at Crumbl Cookies, provides comprehensive legal guidance and oversees all corporate compliance matters for the rapidly expanding food manufacturing company. Whitaker manages the legal aspects of the franchise model, ensuring adherence to regulations across all U.S. states where Crumbl Cookies operates. This critical role involves mitigating legal risks, managing contracts, and advising on corporate governance to support national expansion. Overseeing all legal affairs, Whitaker ensures that the company's operations, from Logan, Utah, to its numerous franchise locations, comply with federal, state, and local laws. By safeguarding the company's legal interests, Nathan Whitaker enables strategic growth and protects the brand's integrity.

Georgia Macensky, the Team Captain at Crumbl Cookies, leads on-site operational execution and team performance within designated franchise locations. Macensky ensures the daily delivery of freshly baked gourmet cookies, focusing on product quality and customer satisfaction. This role involves direct supervision of in-store operations, including cookie preparation, order fulfillment, and adherence to brand standards. Overseeing shift management and staff coordination, Macensky drives efficiency and maintains a positive work environment. By championing team collaboration and operational excellence, Georgia Macensky plays a crucial part in upholding the Crumbl Cookies experience for customers across various regions.

Brett Ward, the Operations lead at Crumbl Cookies, directs the intricate logistical and operational frameworks supporting the company's widespread franchise network. Ward focuses on optimizing supply chain management and in-store operational efficiencies to ensure the consistent delivery of freshly baked gourmet cookies. This executive function involves developing and implementing best practices across numerous U.S. locations, from Oregon to New Hampshire, enhancing production workflows and inventory management. Overseeing the seamless execution of daily operations, Brett Ward ensures product freshness and availability, directly impacting customer satisfaction and brand reputation. By driving operational excellence, Ward supports the sustained growth and market expansion of Crumbl Cookies.