Crown Equipment Executive and Leadership Team

September, 2026

Leadership Overview

Crown Equipment has 4 executives leading key functions including information technology, human resources, and financial strategy.

Focused on manufacturing excellence, Crown Equipment delivers advanced material handling solutions while maintaining a commitment to global operational efficiency and long-term industrial innovation across international markets.

Leadership Roles at Crown Equipment

  • Senior Vice President & Chief Financial Officer - Craig Seitz
  • Chief Financial Officer (Asia Pacific) - Thomas Lathrop
  • Vice President & Chief Information Officer - Jason Eskew
  • Vice President & Chief Human Resources Officer - Daniel Iuston
  • Craig Seitz - Senior Vice President & Chief Financial Officer

    Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, manages the global financial health and capital allocation strategies for the organization. Seitz directs fiscal planning, treasury operations, and risk management to support the manufacturing of industrial forklift trucks. By overseeing financial reporting and internal controls, the Senior Vice President & Chief Financial Officer ensures transparency and regulatory compliance across all international subsidiaries. Craig Seitz coordinates with the executive team to evaluate investment opportunities in new manufacturing technologies and facility expansions. This leadership role involves analyzing market trends to maintain competitive pricing and profitability in the global industrial machinery sector. Through the rigorous oversight of corporate budgets and financial performance metrics, the Senior Vice President & Chief Financial Officer drives sustainable growth and provides the necessary capital resources to support the company's long-term strategic objectives, ensuring financial stability across all regional operations.

    Thomas Lathrop - Chief Financial Officer (Asia Pacific)

    Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, directs financial operations and regional economic strategy within the Asia Pacific market. Lathrop manages local accounting standards, tax compliance, and regional budget forecasting to support the distribution and manufacturing of forklift trucks. By monitoring regional market fluctuations, the Chief Financial Officer (Asia Pacific) optimizes cash flow and resource allocation to maximize profitability in key growth territories. Thomas Lathrop collaborates with global leadership to align regional financial performance with the broader corporate objectives of the organization. This role involves mitigating financial risks associated with international trade and currency volatility in the Asia Pacific region. Through the implementation of efficient financial processes, the Chief Financial Officer (Asia Pacific) drives regional operational success and supports the company's expansion efforts, ensuring that financial activities remain consistent with the high standards of the global manufacturing headquarters.

    Jason Eskew - Vice President & Chief Information Officer

    Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, directs the digital infrastructure supporting global forklift manufacturing operations. Eskew architects scalable cloud systems and cybersecurity frameworks to protect proprietary engineering data across international facilities. By integrating advanced data analytics into the supply chain, the Vice President & Chief Information Officer optimizes production workflows and enhances real-time visibility for regional headquarters in Australia, China, Germany, and Singapore. Jason Eskew manages the alignment of enterprise software with manufacturing requirements to ensure seamless connectivity between global production sites. This leadership role involves modernizing legacy systems to support automated material handling technologies. Through the implementation of robust IT governance, the Vice President & Chief Information Officer drives operational agility and supports the company's commitment to technological leadership in the industrial machinery sector, ensuring that digital assets remain secure and highly functional for all global stakeholders.

    Daniel Iuston - Vice President & Chief Human Resources Officer

    Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, designs talent acquisition and workforce development strategies for a global manufacturing organization. Iuston oversees organizational culture initiatives that support the production of powered industrial forklift trucks across diverse international regions. By standardizing human capital policies, the Vice President & Chief Human Resources Officer ensures consistent employee engagement and safety standards throughout the global footprint. Daniel Iuston manages complex labor relations and leadership development programs to cultivate a high-performance environment. This role involves collaborating with regional leadership to address specific workforce needs in Australia, China, Germany, and Singapore. Through the optimization of performance management systems, the Vice President & Chief Human Resources Officer drives organizational growth and maintains the company's reputation as a premier employer in the industrial machinery industry, ultimately securing the human talent necessary to sustain long-term manufacturing excellence and operational success.

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    Frequently Asked Questions Regarding Crown Equipment Top Executives and Leadership Team

    Who leads Crown Equipment?
    Crown Equipment is led by Craig Seitz (Senior Vice President & Chief Financial Officer), along with executives such as Thomas Lathrop (Chief Financial Officer (Asia Pacific)) and Jason Eskew (Vice President & Chief Information Officer).
    Who is part of Crown Equipment’s executive team?
    The executive team of Crown Equipment includes leaders such as Craig Seitz (Senior Vice President & Chief Financial Officer), Thomas Lathrop (Chief Financial Officer (Asia Pacific)), Jason Eskew (Vice President & Chief Information Officer) and other senior executives.
    How many executives does Crown Equipment have?
    Crown Equipment has 4 executives leading key business areas.
    What roles are included in Crown Equipment’s leadership team?
    The leadership team of Crown Equipment includes roles such as Senior Vice President & Chief Financial Officer, Chief Financial Officer (Asia Pacific), Vice President & Chief Information Officer, Vice President & Chief Human Resources Officer.