Crown Equipment Executive and Leadership Team

May, 2026

Leadership Overview

Crown Equipment has 5 executives leading key functions including finance, information technology, human resources, and overall strategy.

Driven by a commitment to innovation, Crown Equipment manufactures powered industrial forklift trucks, impacting global logistics and material handling with advanced solutions.

Leadership Roles at Crown Equipment

  • Chief Financial Officer (Asia Pacific) - Thomas Lathrop
  • Senior Vice President & Chief Financial Officer - Craig Seitz
  • President - James Dicke
  • Vice President & Chief Information Officer - Jason Eskew
  • Vice President & Chief Human Resources Officer - Daniel Iuston
  • Thomas Lathrop - Chief Financial Officer (Asia Pacific)

    Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, directs financial operations and strategic fiscal planning across the Asia Pacific region. This leadership role involves managing regional budgets, optimizing financial performance, and ensuring compliance with local financial regulations. Lathrop's oversight extends to financial reporting, investment analysis, and the implementation of fiscal policies that support Crown Equipment's manufacturing objectives in key Asian markets. By analyzing market trends and economic conditions, Thomas Lathrop guides financial strategies to enhance profitability and sustain growth within this critical operational zone. The Chief Financial Officer (Asia Pacific) also collaborates with global finance teams to align regional financial objectives with the company's overarching corporate goals, ensuring a unified approach to financial management and resource allocation across diverse international landscapes.

    Craig Seitz - Senior Vice President & Chief Financial Officer

    Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, directs the company's comprehensive financial strategy and operations worldwide. This executive leadership position encompasses financial planning, accounting, treasury, and risk management, ensuring the fiscal health and stability of the organization. Seitz oversees the allocation of capital, manages investor relations, and drives initiatives to optimize financial performance and profitability across all global markets. The Senior Vice President & Chief Financial Officer plays a pivotal role in strategic decision-making, providing financial insights that guide business expansion and operational improvements. By maintaining rigorous financial controls and fostering a culture of fiscal responsibility, Craig Seitz ensures that Crown Equipment's manufacturing and distribution efforts are supported by sound financial management, contributing directly to sustained revenue growth and long-term corporate value.

    James Dicke - President

    James Dicke, the President at Crown Equipment, directs the overall strategic vision and operational execution for the global manufacturing enterprise. This leadership role involves setting corporate objectives, driving innovation in industrial forklift truck design and production, and ensuring the company's sustained market leadership. Dicke oversees all major business functions, including engineering, manufacturing, sales, and marketing, guiding the organization toward achieving its long-term growth and profitability targets. The President fosters a culture of excellence and accountability, ensuring that Crown Equipment's commitment to quality and customer satisfaction remains paramount. Through strategic decision-making and effective resource management, James Dicke steers the company's trajectory, solidifying its position as a premier manufacturer in the material handling industry and expanding its global reach and impact.
    James Dicke

    Jason Eskew - Vice President & Chief Information Officer

    Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, architects and executes the company's global information technology strategy. This involves overseeing all aspects of IT infrastructure, cybersecurity, and digital transformation initiatives that support Crown Equipment's manufacturing and distribution operations. Eskew drives the adoption of advanced technologies to enhance operational efficiency, streamline supply chain management, and improve customer engagement. The Vice President & Chief Information Officer ensures the integrity and security of company data, manages IT budgets, and leads a team of technology professionals. By aligning IT capabilities with business objectives, Jason Eskew empowers the organization with robust digital tools and platforms, fostering innovation and maintaining a competitive edge in the industrial machinery sector. This critical role ensures technological advancements directly contribute to the company's manufacturing excellence and global market presence.

    Daniel Iuston - Vice President & Chief Human Resources Officer

    Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, leads all human capital management strategies and initiatives globally. This encompasses talent acquisition, employee development, compensation and benefits, and fostering a positive organizational culture aligned with Crown Equipment's manufacturing and business objectives. Iuston oversees the implementation of HR policies and programs designed to attract, retain, and motivate a high-performing workforce across diverse international locations. The Vice President & Chief Human Resources Officer ensures compliance with labor laws and promotes employee engagement to support operational excellence. By developing strategic workforce plans and championing employee well-being, Daniel Iuston contributes significantly to the company's ability to innovate and execute its global manufacturing and sales strategies effectively, ensuring a skilled and motivated team drives business success.

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    Frequently Asked Questions Regarding Crown Equipment Top Executives and Leadership Team

    Who leads Crown Equipment?
    Crown Equipment is led by Thomas Lathrop (Chief Financial Officer (Asia Pacific)), along with executives such as Craig Seitz (Senior Vice President & Chief Financial Officer) and James Dicke (President).
    Who is part of Crown Equipment’s executive team?
    The executive team of Crown Equipment includes leaders such as Thomas Lathrop (Chief Financial Officer (Asia Pacific)), Craig Seitz (Senior Vice President & Chief Financial Officer), James Dicke (President) and other senior executives.
    How many executives does Crown Equipment have?
    Crown Equipment has 5 executives leading key business areas.
    What roles are included in Crown Equipment’s leadership team?
    The leadership team of Crown Equipment includes roles such as Chief Financial Officer (Asia Pacific), Senior Vice President & Chief Financial Officer, President, Vice President & Chief Information Officer, Vice President & Chief Human Resources Officer.