Crown Equipment Executive and Leadership Team

June, 2026

Leadership Overview

Crown Equipment has 4 executives leading key functions including human resources, finance, information technology, and regional finance.

Driven by innovation, Crown Equipment manufactures powered industrial forklift trucks, impacting global logistics and material handling with its advanced solutions and extensive operational reach across multiple continents.

Leadership Roles at Crown Equipment

  • Senior Vice President & Chief Financial Officer - Craig Seitz
  • Chief Financial Officer (Asia Pacific) - Thomas Lathrop
  • Vice President & Chief Human Resources Officer - Daniel Iuston
  • Vice President & Chief Information Officer - Jason Eskew
  • Craig Seitz - Senior Vice President & Chief Financial Officer

    Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, commands all financial operations and strategic fiscal planning. Directing treasury, accounting, and financial reporting, Seitz ensures the fiscal integrity and profitability of the organization. This executive function involves managing global financial performance, optimizing capital allocation, and driving financial strategies that support Crown Equipment's manufacturing expansion. By meticulously analyzing market trends and financial data, Craig Seitz provides critical insights for executive decision-making. The objective is to enhance shareholder value and maintain robust financial health, underpinning the company's position as a leading manufacturer of industrial forklift trucks.

    Thomas Lathrop - Chief Financial Officer (Asia Pacific)

    Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, directs financial operations and strategic planning for the Asia Pacific region. Overseeing financial management, budgeting, and forecasting across this key market, Lathrop ensures alignment with global financial objectives. This leadership position involves navigating regional economic landscapes to optimize profitability and drive financial growth for Crown Equipment's operations in Asia Pacific. By providing expert financial guidance, Thomas Lathrop supports the expansion and success of the company's industrial forklift truck business in diverse international markets. The objective is to maintain strong financial performance and contribute significantly to the company's overall global strategy.

    Daniel Iuston - Vice President & Chief Human Resources Officer

    Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee relations, and compensation structures, Iuston ensures a robust workforce aligned with the company's manufacturing objectives. This leadership role involves fostering a culture of continuous improvement and employee engagement across global operations. By optimizing HR policies and programs, Daniel Iuston directly supports the company's mission to deliver high-quality industrial forklift trucks. The focus remains on building a skilled and motivated team essential for Crown Equipment's sustained growth and market leadership in material handling solutions.

    Jason Eskew - Vice President & Chief Information Officer

    Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, architects and executes the company's global technology strategy. Overseeing all IT infrastructure, cybersecurity, and digital transformation initiatives, Eskew ensures seamless technological operations supporting manufacturing and distribution. This critical role involves leveraging advanced information systems to enhance operational efficiency and product innovation in industrial forklift trucks. By driving the adoption of cutting-edge technologies, Jason Eskew directly contributes to Crown Equipment's competitive advantage. The focus is on building a secure, scalable, and agile technology environment that empowers business objectives and supports global market reach.

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    Frequently Asked Questions Regarding Crown Equipment Top Executives and Leadership Team

    Who leads Crown Equipment?
    Crown Equipment is led by Craig Seitz (Senior Vice President & Chief Financial Officer), along with executives such as Thomas Lathrop (Chief Financial Officer (Asia Pacific)) and Daniel Iuston (Vice President & Chief Human Resources Officer).
    Who is part of Crown Equipment’s executive team?
    The executive team of Crown Equipment includes leaders such as Craig Seitz (Senior Vice President & Chief Financial Officer), Thomas Lathrop (Chief Financial Officer (Asia Pacific)), Daniel Iuston (Vice President & Chief Human Resources Officer) and other senior executives.
    How many executives does Crown Equipment have?
    Crown Equipment has 4 executives leading key business areas.
    What roles are included in Crown Equipment’s leadership team?
    The leadership team of Crown Equipment includes roles such as Senior Vice President & Chief Financial Officer, Chief Financial Officer (Asia Pacific), Vice President & Chief Human Resources Officer, Vice President & Chief Information Officer.