Crown Equipment Executive and Leadership Team

July, 2026

Leadership Overview

Crown Equipment has 4 executives leading key functions including human resources, finance, and information technology.

Driven by a commitment to innovation, Crown Equipment manufactures powered industrial forklift trucks, impacting global logistics and material handling with advanced solutions.

Leadership Roles at Crown Equipment

  • Chief Financial Officer (Asia Pacific) - Thomas Lathrop
  • Senior Vice President & Chief Financial Officer - Craig Seitz
  • Vice President & Chief Human Resources Officer - Daniel Iuston
  • Vice President & Chief Information Officer - Jason Eskew
  • Thomas Lathrop - Chief Financial Officer (Asia Pacific)

    Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, manages all financial operations and strategic planning for the Asia Pacific region. Overseeing fiscal health, Lathrop ensures robust financial controls and drives profitable growth in key Asian markets. This critical role involves developing and executing financial strategies that align with Crown Equipment's global objectives for manufacturing industrial forklift trucks. By analyzing market trends and economic conditions, Thomas Lathrop guides investment decisions and resource allocation to maximize returns. The Chief Financial Officer (Asia Pacific) also collaborates with regional leadership to optimize supply chain finance and operational expenditures, directly supporting Crown Equipment's expansion and market penetration in diverse territories across the Asia Pacific landscape.

    Craig Seitz - Senior Vice President & Chief Financial Officer

    Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, directs global financial strategy and fiscal management. Overseeing all financial planning, accounting, and reporting functions, Seitz ensures the financial integrity and stability of Crown Equipment's worldwide operations. This executive role involves guiding investment strategies, managing capital allocation, and optimizing financial performance to support the company's manufacturing of industrial forklift trucks. By providing critical financial insights, Craig Seitz drives strategic decision-making across all business units. The Chief Financial Officer also leads treasury operations and risk management, safeguarding company assets and ensuring sustained profitability and long-term financial health for Crown Equipment's global enterprise.

    Daniel Iuston - Vice President & Chief Human Resources Officer

    Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, directs all global human capital strategies. Overseeing talent acquisition, development, and retention programs, Iuston ensures a skilled workforce supports Crown Equipment's manufacturing operations. This leadership role involves fostering a positive employee culture aligned with the company's mission of producing high-quality industrial forklift trucks. By optimizing HR processes, Daniel Iuston drives operational efficiency and employee engagement across all regions, including North America, Europe, and Asia. The Chief Human Resources Officer also manages compensation and benefits structures, ensuring competitive packages that attract and retain top talent essential for Crown Equipment's continued growth and market leadership in material handling solutions.

    Jason Eskew - Vice President & Chief Information Officer

    Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, architects and executes the company's global technology strategy. Overseeing all IT infrastructure, cybersecurity, and digital transformation initiatives, Eskew ensures seamless technological operations supporting Crown Equipment's manufacturing and distribution networks. This leadership position involves driving innovation in enterprise systems and data management to enhance productivity and operational intelligence. By implementing advanced IT solutions, Jason Eskew strengthens the company's competitive edge in the industrial forklift truck market. The Chief Information Officer also directs the development of digital tools that improve customer experience and internal collaboration, ensuring Crown Equipment maintains technological leadership across its global operations.

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    Frequently Asked Questions Regarding Crown Equipment Top Executives and Leadership Team

    Who leads Crown Equipment?
    Crown Equipment is led by Thomas Lathrop (Chief Financial Officer (Asia Pacific)), along with executives such as Craig Seitz (Senior Vice President & Chief Financial Officer) and Daniel Iuston (Vice President & Chief Human Resources Officer).
    Who is part of Crown Equipment’s executive team?
    The executive team of Crown Equipment includes leaders such as Thomas Lathrop (Chief Financial Officer (Asia Pacific)), Craig Seitz (Senior Vice President & Chief Financial Officer), Daniel Iuston (Vice President & Chief Human Resources Officer) and other senior executives.
    How many executives does Crown Equipment have?
    Crown Equipment has 4 executives leading key business areas.
    What roles are included in Crown Equipment’s leadership team?
    The leadership team of Crown Equipment includes roles such as Chief Financial Officer (Asia Pacific), Senior Vice President & Chief Financial Officer, Vice President & Chief Human Resources Officer, Vice President & Chief Information Officer.