Crown Equipment Executive and Leadership Team

August, 2026

Leadership Overview

Crown Equipment has 4 executives leading key functions including finance, human resources, information technology, and regional finance.

Driven by innovation in material handling, Crown Equipment manufactures powered industrial forklift trucks, impacting global logistics with advanced solutions and a commitment to operational excellence.

Leadership Roles at Crown Equipment

  • Chief Financial Officer (Asia Pacific) - Thomas Lathrop
  • Senior Vice President & Chief Financial Officer - Craig Seitz
  • Vice President & Chief Human Resources Officer - Daniel Iuston
  • Vice President & Chief Information Officer - Jason Eskew
  • Thomas Lathrop - Chief Financial Officer (Asia Pacific)

    Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, directs financial operations across the Asia Pacific region. This leadership role involves managing fiscal strategies, ensuring profitability, and optimizing financial performance for Crown Equipment's extensive operations in this key market. Lathrop oversees budgeting, forecasting, and financial reporting, aligning regional financial objectives with global corporate goals. The scope of this position includes navigating diverse economic landscapes within the Asia Pacific territory to drive sustainable financial growth for the company's forklift truck manufacturing business. Thomas Lathrop's oversight ensures robust financial health and strategic resource allocation throughout the region, supporting Crown Equipment's expansive market presence and operational scale.

    Craig Seitz - Senior Vice President & Chief Financial Officer

    Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, directs the company's comprehensive financial strategy and operations. This executive leadership position involves managing global financial planning, accounting, treasury, and investor relations, ensuring the fiscal health and stability of the industrial forklift truck manufacturer. Seitz oversees the allocation of capital, drives financial performance improvements, and provides critical insights to support strategic decision-making across all business units. The role requires meticulous oversight of financial reporting and compliance, safeguarding the company's assets and maximizing shareholder value. Craig Seitz's financial acumen is fundamental to Crown Equipment's sustained profitability and its capacity for continued investment in product development and market expansion.

    Daniel Iuston - Vice President & Chief Human Resources Officer

    Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, architects the company's global human capital strategy. This executive function encompasses talent acquisition, employee development, compensation, and benefits, ensuring a highly skilled and motivated workforce to support Crown Equipment's industrial machinery manufacturing. Iuston drives initiatives that foster a positive and productive work environment, crucial for innovation in forklift truck technology. The role involves close collaboration with other C-suite leaders to align HR policies with business objectives and maintain a strong organizational culture. Daniel Iuston's leadership ensures that Crown Equipment attracts, retains, and develops the talent necessary to sustain its competitive edge in the global market, directly impacting operational efficiency and long-term success.

    Jason Eskew - Vice President & Chief Information Officer

    Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, spearheads the company's technology vision and digital transformation. This critical role involves overseeing all aspects of information technology, including infrastructure, cybersecurity, data management, and software development, essential for the advanced manufacturing of industrial forklift trucks. Eskew drives the implementation of innovative technological solutions that enhance operational efficiency, streamline production processes, and support global business functions. The position demands strategic planning to ensure IT systems are scalable, secure, and aligned with Crown Equipment's overarching business goals. Jason Eskew's expertise ensures that technology serves as a powerful enabler for the company's continued growth and market leadership in material handling equipment.

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    Frequently Asked Questions Regarding Crown Equipment Top Executives and Leadership Team

    Who leads Crown Equipment?
    Crown Equipment is led by Thomas Lathrop (Chief Financial Officer (Asia Pacific)), along with executives such as Craig Seitz (Senior Vice President & Chief Financial Officer) and Daniel Iuston (Vice President & Chief Human Resources Officer).
    Who is part of Crown Equipment’s executive team?
    The executive team of Crown Equipment includes leaders such as Thomas Lathrop (Chief Financial Officer (Asia Pacific)), Craig Seitz (Senior Vice President & Chief Financial Officer), Daniel Iuston (Vice President & Chief Human Resources Officer) and other senior executives.
    How many executives does Crown Equipment have?
    Crown Equipment has 4 executives leading key business areas.
    What roles are included in Crown Equipment’s leadership team?
    The leadership team of Crown Equipment includes roles such as Chief Financial Officer (Asia Pacific), Senior Vice President & Chief Financial Officer, Vice President & Chief Human Resources Officer, Vice President & Chief Information Officer.