Crown Equipment Executive and Leadership Team

August, 2026

Leadership Overview

Crown Equipment has 4 executives leading key functions including human resources, financial strategy, information technology, and corporate finance.

Focused on engineering excellence, Crown Equipment delivers advanced material handling solutions while maintaining a commitment to global manufacturing standards and operational efficiency across international markets.

Leadership Roles at Crown Equipment

  • Chief Financial Officer (Asia Pacific) - Thomas Lathrop
  • Senior Vice President & Chief Financial Officer - Craig Seitz
  • Vice President & Chief Human Resources Officer - Daniel Iuston
  • Vice President & Chief Information Officer - Jason Eskew
  • Thomas Lathrop - Chief Financial Officer (Asia Pacific)

    Thomas Lathrop, the Chief Financial Officer (Asia Pacific) at Crown Equipment, manages fiscal operations and financial planning for the entire Asia Pacific region. The Chief Financial Officer (Asia Pacific) oversees regional capital allocation, budgeting, and risk management to support the expansion of material handling equipment sales. By analyzing market trends in China and Singapore, Lathrop ensures that regional financial strategies align with the global manufacturing objectives of the company. This leadership role involves coordinating with the corporate finance team to maintain accurate reporting and fiscal transparency. Thomas Lathrop drives profitability by optimizing supply chain costs and managing regional investment portfolios. Through rigorous financial oversight, the Chief Financial Officer (Asia Pacific) secures the necessary resources for regional growth and market penetration. Lathrop maintains strict adherence to international accounting standards while providing the financial insights required for sustainable business development within the competitive industrial machinery sector.

    Craig Seitz - Senior Vice President & Chief Financial Officer

    Craig Seitz, the Senior Vice President & Chief Financial Officer at Crown Equipment, directs the global financial strategy and corporate accounting functions. The Senior Vice President & Chief Financial Officer oversees capital structure, treasury operations, and long-term financial planning to support the manufacturing of powered industrial forklift trucks. By managing investor relations and corporate reporting, Seitz ensures the financial health of the organization remains strong. This leadership role involves coordinating with the Board to evaluate strategic investments and operational expenditures. Craig Seitz drives fiscal discipline across all global regions, including North America, Europe, and Asia, to maximize shareholder value. Through comprehensive financial oversight, the Senior Vice President & Chief Financial Officer supports the company's mission of delivering high-performance material handling equipment. Seitz maintains rigorous internal controls and financial governance, ensuring that the company achieves its growth targets while navigating the complexities of the global industrial machinery industry.

    Daniel Iuston - Vice President & Chief Human Resources Officer

    Daniel Iuston, the Vice President & Chief Human Resources Officer at Crown Equipment, directs global talent acquisition and organizational development strategies. The Vice President & Chief Human Resources Officer manages workforce planning across manufacturing facilities to ensure alignment with production demands. By implementing comprehensive training programs, Iuston fosters a culture of safety and technical proficiency essential for forklift manufacturing. This leadership role involves overseeing compensation structures and employee engagement initiatives that support long-term retention. Daniel Iuston drives cultural integration across regional headquarters in Australia, China, Germany, and Singapore to maintain consistent operational standards. Through strategic human capital management, the Vice President & Chief Human Resources Officer optimizes labor productivity and supports the broader corporate mission of delivering high-quality industrial machinery. Iuston ensures that organizational policies remain compliant with international labor regulations while promoting professional growth for the entire global workforce.

    Jason Eskew - Vice President & Chief Information Officer

    Jason Eskew, the Vice President & Chief Information Officer at Crown Equipment, architects the digital infrastructure and cybersecurity frameworks supporting global manufacturing operations. The Vice President & Chief Information Officer manages enterprise resource planning systems to streamline production workflows and logistics. By integrating advanced data analytics, Eskew enhances the efficiency of forklift truck manufacturing and supply chain visibility. This leadership role involves collaborating with regional IT teams to ensure seamless connectivity between the New Bremen headquarters and international offices. Jason Eskew drives digital transformation initiatives that modernize internal processes and improve customer-facing service platforms. Through robust technology management, the Vice President & Chief Information Officer protects critical intellectual property and ensures system reliability across all global sites. Eskew maintains a focus on scalable technology solutions that support the company's long-term growth and competitive position in the industrial machinery market.

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    Frequently Asked Questions Regarding Crown Equipment Top Executives and Leadership Team

    Who leads Crown Equipment?
    Crown Equipment is led by Thomas Lathrop (Chief Financial Officer (Asia Pacific)), along with executives such as Craig Seitz (Senior Vice President & Chief Financial Officer) and Daniel Iuston (Vice President & Chief Human Resources Officer).
    Who is part of Crown Equipment’s executive team?
    The executive team of Crown Equipment includes leaders such as Thomas Lathrop (Chief Financial Officer (Asia Pacific)), Craig Seitz (Senior Vice President & Chief Financial Officer), Daniel Iuston (Vice President & Chief Human Resources Officer) and other senior executives.
    How many executives does Crown Equipment have?
    Crown Equipment has 4 executives leading key business areas.
    What roles are included in Crown Equipment’s leadership team?
    The leadership team of Crown Equipment includes roles such as Chief Financial Officer (Asia Pacific), Senior Vice President & Chief Financial Officer, Vice President & Chief Human Resources Officer, Vice President & Chief Information Officer.