Crossmedia Executive and Leadership Team

Pablo Adorno, the Owner & Chief Executive Officer at Crossmedia, directs the overarching strategic vision for the agency. Adorno architects the firm's commitment to data-led and unbiased media solutions, ensuring that every client engagement reflects the core values of transparency and integrity. By overseeing the expansion of the agency's footprint across North American markets, the Chief Executive Officer maintains a focus on long-term growth and market differentiation. Pablo Adorno collaborates with the board to refine the agency's unique business model, which emphasizes third-party audited reporting. This leadership role involves constant evaluation of industry trends to keep the agency at the forefront of the marketing sector. Through rigorous oversight of corporate governance and strategic partnerships, the Chief Executive Officer secures the agency's position as a pioneer in the global media landscape, consistently driving innovation and operational excellence across all departments.

Robert Singh, the Chief Financial Officer at Crossmedia, governs the financial health and fiscal strategy of the organization. Singh manages capital allocation, budgeting, and long-term financial planning to support the agency's growth objectives. By overseeing the financial reporting processes, the Chief Financial Officer ensures that the agency's commitment to transparency remains a central pillar of the business model. Robert Singh collaborates with the executive team to evaluate investment opportunities and assess the financial viability of new market initiatives. This leadership role involves maintaining rigorous compliance standards and managing relationships with external auditors to validate the agency's financial integrity. Through precise fiscal management, the Chief Financial Officer provides the stability necessary for the agency to pursue innovative media solutions. Singh monitors revenue streams and cost structures, ensuring that the firm remains profitable while continuing to deliver high-value, unbiased services to clients.

Ali Plonchak, the Chief Operating Officer at Crossmedia, manages the daily execution of media campaigns and internal workflows. Plonchak optimizes the agency's operational infrastructure to support the delivery of data-led media solutions. By streamlining cross-departmental communication, the Chief Operating Officer ensures that client projects meet the high standards of transparency established by the firm. Ali Plonchak oversees the integration of new technologies that enhance media buying efficiency and reporting accuracy. This role requires constant coordination with department heads to align resource allocation with the agency's broader strategic goals. Through the implementation of scalable processes, the Chief Operating Officer drives productivity and maintains the agency's reputation for excellence. Plonchak monitors performance metrics across all active accounts, ensuring that the operational framework supports the agency's mission to provide unbiased, high-impact marketing services to a diverse client base.

Kristen Metzger, the Chief People Officer at Crossmedia, directs the talent acquisition, employee development, and organizational culture initiatives. Metzger architects programs that sustain the agency's status as a top workplace, focusing on diversity, equity, and inclusion. By overseeing the recruitment and retention of top-tier talent, the Chief People Officer ensures that the workforce remains aligned with the agency's mission of transparency and innovation. Kristen Metzger manages performance management systems and professional development pathways that empower staff to excel in a data-led media environment. This leadership role involves fostering a collaborative culture that supports the agency's unique business model. Through the implementation of comprehensive human resources strategies, the Chief People Officer drives employee engagement and organizational health. Metzger monitors workplace satisfaction and cultural alignment, ensuring that the agency attracts and retains the expertise required to maintain a competitive edge in the global marketing industry.