Coupa Executive and Leadership Team

August, 2026

Leadership Overview

Coupa has 6 executives leading key functions including financial strategy, revenue operations, business operations, human resources support, legal compliance, and regional market expansion.

Focused on optimizing global business spend, Coupa delivers a comprehensive software suite that transforms procurement, accounts payable, and expense management processes for enterprises worldwide.

Leadership Roles at Coupa

  • Chief Financial Officer - Rudi Strydom
  • Chief Operating Officer, Revenue - Julie Robinson
  • Chief Operating Officer & Operations At Coupa Software Partner - Luciano Ravenna
  • Regional President (Americas) - Richard Slipec
  • Senior Executive Assistant To the Chief Human Resources Officer and CTxO - Alison Porter
  • Chief Legal Officer - Julia Taylor
  • Rudi Strydom - Chief Financial Officer

    Rudi Strydom, the Chief Financial Officer at Coupa, directs all global financial operations and fiscal planning. Managing the capital structure, the Chief Financial Officer ensures alignment between investment strategies and the core Business Spend Management platform. Strydom oversees financial reporting, investor relations, and long-term budgetary health to support sustainable growth across international markets. By analyzing spend data patterns, the Chief Financial Officer optimizes resource allocation, providing the necessary liquidity for product innovation. Rudi Strydom maintains rigorous internal controls, ensuring compliance with global regulatory standards while driving profitability. This leadership role involves close collaboration with the Board to refine financial forecasting models. Through disciplined fiscal management, the Chief Financial Officer secures the financial foundation required for the company to scale its procurement and expense management solutions effectively. Strydom consistently monitors market volatility to mitigate risks, ensuring the organization remains agile in a competitive software landscape.

    Julie Robinson - Chief Operating Officer, Revenue

    Julie Robinson, the Chief Operating Officer, Revenue at Coupa, architects the global sales strategy and revenue generation framework. Overseeing the entire customer acquisition lifecycle, the Chief Operating Officer, Revenue ensures that the Business Spend Management platform reaches target markets with maximum efficiency. Robinson drives cross-functional alignment between marketing, sales, and customer success teams to accelerate adoption of procurement and accounts payable software. Julie Robinson manages the expansion of revenue streams across diverse geographic territories, focusing on high-growth sectors. By implementing data-driven sales methodologies, the Chief Operating Officer, Revenue optimizes conversion rates and enhances client retention. This role involves constant interaction with executive leadership to refine go-to-market strategies. Through the execution of scalable sales processes, Robinson strengthens the market position of the company. The Chief Operating Officer, Revenue maintains a sharp focus on achieving quarterly revenue targets while fostering long-term partnerships with enterprise clients seeking spend optimization.
    Julie Robinson

    Luciano Ravenna - Chief Operating Officer & Operations At Coupa Software Partner

    Luciano Ravenna, the Chief Operating Officer & Operations At Coupa Software Partner at Coupa, manages the operational integration of the partner ecosystem. Coordinating with external alliances, the Chief Operating Officer & Operations At Coupa Software Partner ensures that third-party integrations enhance the core Business Spend Management suite. Ravenna drives the operational efficiency of joint ventures, focusing on expanding the reach of procurement and expense management tools. Luciano Ravenna oversees the technical alignment between the platform and partner infrastructures, ensuring seamless service delivery for global clients. This leadership role involves streamlining communication channels between internal product teams and external partners to accelerate innovation. By optimizing these collaborative workflows, the Chief Operating Officer & Operations At Coupa Software Partner supports the broader mission of spend optimization. Ravenna maintains a focus on operational excellence, ensuring that all partner-led initiatives contribute directly to the scalability and reliability of the software platform across international markets.
    Luciano Ravenna

    Richard Slipec - Regional President (Americas)

    Richard Slipec, the Regional President (Americas) at Coupa, directs all business operations and market growth strategies across the Americas. Overseeing regional sales, service delivery, and client engagement, the Regional President (Americas) ensures that the Business Spend Management platform meets the specific needs of the North and South American markets. Slipec drives the adoption of procurement, accounts payable, and expense management software by tailoring solutions to regional industry nuances. Richard Slipec manages local teams to execute go-to-market strategies that increase market share and brand presence. This leadership role involves collaborating with global headquarters to align regional performance with corporate objectives. By optimizing regional operational workflows, the Regional President (Americas) enhances customer satisfaction and drives revenue growth. Slipec maintains a focus on scaling the business, ensuring that the company remains the preferred choice for spend optimization in the Americas through consistent service excellence and strategic market penetration.

    Alison Porter - Senior Executive Assistant To the Chief Human Resources Officer and CTxO

    Alison Porter, the Senior Executive Assistant To the Chief Human Resources Officer and CTxO at Coupa, coordinates the administrative and strategic workflows for the human resources and technology leadership teams. Facilitating communication between departments, the Senior Executive Assistant To the Chief Human Resources Officer and CTxO ensures that organizational initiatives regarding talent management and technical strategy remain on schedule. Porter manages complex scheduling, project tracking, and internal documentation to support the executive team in executing the company mission. Alison Porter optimizes the operational flow for the Chief Human Resources Officer, allowing for a focus on culture and workforce development. This role involves managing high-level priorities that impact the overall efficiency of the Business Spend Management platform development. By maintaining rigorous organizational standards, the Senior Executive Assistant To the Chief Human Resources Officer and CTxO enables the leadership team to drive innovation in procurement and expense management software, ensuring that internal processes support the company's global growth objectives.
    Julia Taylor, the Chief Legal Officer at Coupa, directs all legal affairs, corporate governance, and regulatory compliance initiatives. Protecting the intellectual property of the Business Spend Management platform, the Chief Legal Officer ensures that all software deployments meet international data privacy and security standards. Taylor oversees contract negotiations, litigation management, and corporate policy development to mitigate operational risks. Julia Taylor provides critical guidance to the executive team regarding mergers, acquisitions, and global expansion strategies. By establishing robust legal frameworks, the Chief Legal Officer supports the company's mission to provide secure and compliant procurement and accounts payable solutions. This role involves constant monitoring of the evolving regulatory landscape to ensure the organization maintains its competitive edge. Through proactive legal management, Taylor safeguards the company's reputation and operational integrity, ensuring that all business activities align with global legal requirements while fostering innovation in the spend management sector.
    Julia Taylor

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    Frequently Asked Questions Regarding Coupa Top Executives and Leadership Team

    Who leads Coupa?
    Coupa is led by Rudi Strydom (Chief Financial Officer), along with executives such as Julie Robinson (Chief Operating Officer, Revenue) and Luciano Ravenna (Chief Operating Officer & Operations At Coupa Software Partner).
    Who is part of Coupa’s executive team?
    The executive team of Coupa includes leaders such as Rudi Strydom (Chief Financial Officer), Julie Robinson (Chief Operating Officer, Revenue), Luciano Ravenna (Chief Operating Officer & Operations At Coupa Software Partner) and other senior executives.
    How many executives does Coupa have?
    Coupa has 6 executives leading key business areas.
    What roles are included in Coupa’s leadership team?
    The leadership team of Coupa includes roles such as Chief Financial Officer, Chief Operating Officer, Revenue, Chief Operating Officer & Operations At Coupa Software Partner, Regional President (Americas), Senior Executive Assistant To the Chief Human Resources Officer and CTxO.