Complete Care Executive and Leadership Team

September, 2026

Leadership Overview

Complete Care has 5 executives leading key functions including strategy, operations, financial oversight, team leadership, and executive management.

Focused on delivering rapid medical assistance across Texas and Colorado, Complete Care prioritizes patient-centric emergency services through transparent billing and hospital-grade technology to ensure accessible, high-quality care for all communities.

Leadership Roles at Complete Care

  • Chief Executive Officer - Shelby Reid
  • Chief Executive Officer and Team Lead - Margo Thompson
  • Chief Financial Officer - Charlie Cooke
  • Chief Operating Officer - Julie Radley
  • Executive Vice President & Chief Operating Officer - Robert Hoch
  • Shelby Reid - Chief Executive Officer

    Shelby Reid, the Chief Executive Officer at Complete Care, directs the overarching strategic vision for all freestanding emergency facilities. Reid architects the expansion of medical services across Texas and Colorado, ensuring that hospital-grade technology remains accessible to diverse patient populations. By aligning clinical excellence with operational efficiency, the Chief Executive Officer maintains high standards for pediatric and adult critical care. Shelby Reid monitors market trends to refine the delivery of 24/7 emergency assistance, effectively reducing wait times while upholding transparent billing practices. This leadership role involves constant collaboration with the board to secure long-term growth and patient satisfaction. Through rigorous oversight of medical protocols, Reid guarantees that every facility meets the demanding requirements of modern emergency medicine. Ultimately, the Chief Executive Officer drives the mission of providing compassionate, reliable care without the burden of surprise medical bills for every patient served.
    Shelby Reid

    Margo Thompson - Chief Executive Officer and Team Lead

    Margo Thompson, the Chief Executive Officer and Team Lead at Complete Care, directs the organizational culture and internal team development. Thompson architects programs that empower emergency-trained medical professionals to deliver compassionate care in fast-paced environments. By fostering a collaborative atmosphere, the Chief Executive Officer and Team Lead ensures that clinical staff remain aligned with the company mission of rapid, high-quality emergency assistance. Margo Thompson oversees the implementation of training initiatives that enhance the delivery of pediatric and adult critical care. This leadership role involves bridging the gap between administrative goals and frontline medical performance. Through consistent engagement with staff, the Chief Executive Officer and Team Lead drives excellence in patient satisfaction across all facilities in Texas and Colorado. Thompson maintains a focus on professional development to ensure that the workforce remains equipped with the latest medical knowledge and technology to handle diverse emergency conditions effectively.

    Charlie Cooke - Chief Financial Officer

    Charlie Cooke, the Chief Financial Officer at Complete Care, governs the fiscal health and transparent billing initiatives of the organization. Cooke architects financial strategies that support the deployment of advanced medical equipment across all emergency facilities. By analyzing revenue cycles and cost structures, the Chief Financial Officer ensures that the company maintains sustainable growth while providing affordable, high-quality emergency services. Charlie Cooke manages capital allocation to facilitate the expansion of operations throughout Texas and Colorado. This role involves rigorous oversight of financial reporting and compliance, ensuring that billing practices remain clear and accessible for patients. Through precise fiscal planning, the Chief Financial Officer supports the mission of removing financial barriers to emergency care. Cooke collaborates with executive leadership to align budgetary priorities with the long-term objective of delivering superior, patient-centered medical treatment in every market served by the organization.

    Julie Radley - Chief Operating Officer

    Julie Radley, the Chief Operating Officer at Complete Care, manages the daily clinical workflows and facility logistics across the regional network. Radley optimizes internal processes to ensure that emergency-trained medical professionals maintain peak performance during high-volume periods. Overseeing the integration of hospital-grade technology, the Chief Operating Officer streamlines patient intake and treatment protocols to minimize wait times. Julie Radley coordinates with regional managers to uphold consistent service quality throughout Texas and Colorado. This operational focus supports the broader goal of delivering rapid, effective care for critical conditions. By refining supply chain management and staffing models, Radley enhances the overall efficiency of the emergency care environment. The Chief Operating Officer ensures that every facility functions as a reliable resource for the community, maintaining strict adherence to safety standards while fostering a culture of compassionate, patient-focused medical service delivery.

    Robert Hoch - Executive Vice President & Chief Operating Officer

    Robert Hoch, the Executive Vice President & Chief Operating Officer at Complete Care, executes the expansion of operational infrastructure across the regional footprint. Hoch directs the scaling of emergency services, ensuring that facilities in Texas and Colorado maintain consistent, hospital-grade standards. By overseeing the deployment of advanced medical technology, the Executive Vice President & Chief Operating Officer optimizes the capacity for rapid treatment of critical conditions. Robert Hoch manages the coordination between regional operations and corporate strategy to ensure seamless service delivery. This role involves identifying opportunities for operational improvement and implementing solutions that reduce patient wait times. Through strategic oversight of facility maintenance and resource allocation, Hoch supports the company mission of providing accessible emergency care. The Executive Vice President & Chief Operating Officer ensures that all operational activities remain focused on patient safety and the elimination of surprise billing, thereby strengthening the market position of the organization.

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    Frequently Asked Questions Regarding Complete Care Top Executives and Leadership Team

    Who leads Complete Care?
    Complete Care is led by Shelby Reid (Chief Executive Officer), along with executives such as Margo Thompson (Chief Executive Officer and Team Lead) and Charlie Cooke (Chief Financial Officer).
    Who is part of Complete Care’s executive team?
    The executive team of Complete Care includes leaders such as Shelby Reid (Chief Executive Officer), Margo Thompson (Chief Executive Officer and Team Lead), Charlie Cooke (Chief Financial Officer) and other senior executives.
    How many executives does Complete Care have?
    Complete Care has 5 executives leading key business areas.
    What roles are included in Complete Care’s leadership team?
    The leadership team of Complete Care includes roles such as Chief Executive Officer, Chief Executive Officer and Team Lead, Chief Financial Officer, Chief Operating Officer, Executive Vice President & Chief Operating Officer.