Community Choice Financial Executive and Leadership Team

June, 2026

Leadership Overview

Community Choice Financial has 7 executives leading key functions including technology, finance, information, legal, people, administration, and operations.

Driven by a commitment to accessible financial solutions, Community Choice Financial empowers individuals and communities through a comprehensive suite of services, fostering financial well-being and stability across its operational footprint.

Leadership Roles at Community Choice Financial

  • Chief Financial Officer - Julie Torkelson
  • President - William Baker
  • Chief Technology Officer - Craig Cotten
  • Chief Information Officer & Chief Data & Analytics Officer - Jerome Zingg
  • Chief Legal Officer - Ghazi Dakik
  • Chief People Officer - Donna Desilets
  • Chief Administrative Officer - Lisa Vittorini
  • Julie Torkelson - Chief Financial Officer

    Julie Torkelson, the Chief Financial Officer at Community Choice Financial, manages the company's financial health and strategic fiscal planning. Torkelson oversees all financial operations, including budgeting, forecasting, and capital management, ensuring robust financial controls and compliance with regulatory standards. This executive function is critical for sustaining the company's growth and profitability while delivering essential financial services like loans and bill payments. By optimizing financial resources, Julie Torkelson supports the expansion of services across various regions. The Chief Financial Officer's strategic insights guide investment decisions and drive shareholder value, reinforcing Community Choice Financial's market presence. Torkelson's leadership ensures financial stability and operational excellence.
    Julie Torkelson

    William Baker - President

    William Baker, the President at Community Choice Financial, drives the overall strategic vision and operational execution of the company's financial services. Baker leads initiatives focused on expanding market presence and enhancing the delivery of essential services, including loans, money orders, and bill payments. This executive position is pivotal in guiding the company's growth trajectory and ensuring alignment across all business units to meet customer needs effectively. By fostering strong relationships with stakeholders and overseeing key strategic partnerships, William Baker strengthens Community Choice Financial's position in the market. The President's leadership ensures that the company remains at the forefront of providing accessible financial solutions. Baker's direction propels the organization toward sustained success.

    Craig Cotten - Chief Technology Officer

    Craig Cotten, the Chief Technology Officer at Community Choice Financial, directs the company's technological infrastructure and innovation strategy. Overseeing all aspects of technology development and deployment, Cotten ensures that the company's digital platforms effectively support its mission of providing essential financial services. This leadership role involves architecting scalable solutions that enhance operational efficiency and customer experience across the organization's diverse service offerings, including loans and money transfers. By driving technological advancements, Craig Cotten strengthens the company's competitive position in the finance sector. The Chief Technology Officer's focus remains on leveraging cutting-edge technology to streamline processes and expand service accessibility for clients nationwide.

    Jerome Zingg - Chief Information Officer & Chief Data & Analytics Officer

    Jerome Zingg, the Chief Information Officer & Chief Data & Analytics Officer at Community Choice Financial, leads the strategic direction of information systems and data utilization. Zingg is responsible for managing the company's IT infrastructure, ensuring data integrity, and driving data-driven decision-making across all departments. This dual role is essential for enhancing operational efficiency and customer service through advanced analytics and secure information management. By transforming raw data into actionable insights, Jerome Zingg supports the delivery of tailored financial services, including loans and money transfers. The Chief Information Officer & Chief Data & Analytics Officer's expertise ensures that Community Choice Financial leverages its data assets to optimize performance and identify new growth opportunities. Zingg's oversight guarantees robust data governance and technological innovation.
    Jerome Zingg
    Ghazi Dakik, the Chief Legal Officer at Community Choice Financial, provides comprehensive legal counsel and oversees all legal affairs for the organization. Dakik ensures the company operates in full compliance with all applicable laws and regulations governing financial services, including lending and payment processing. This critical executive function involves managing risk, advising on corporate governance, and handling all litigation matters. By safeguarding the company's legal interests, Ghazi Dakik supports the integrity and trustworthiness of Community Choice Financial's operations. The Chief Legal Officer's strategic guidance is vital for navigating the complex regulatory landscape and protecting the company's reputation. Dakik's leadership ensures adherence to legal standards across all business activities.

    Donna Desilets - Chief People Officer

    Donna Desilets, the Chief People Officer at Community Choice Financial, directs all human resources strategies and initiatives to foster a high-performing and engaged workforce. Desilets oversees talent acquisition, employee development, compensation, and benefits, ensuring that the company attracts and retains top talent essential for delivering exceptional financial services. This leadership role is fundamental to cultivating a positive organizational culture that supports the company's mission of empowering individuals financially. By championing employee well-being and professional growth, Donna Desilets enhances the overall operational capacity of Community Choice Financial. The Chief People Officer's focus is on building a robust team that drives innovation and customer satisfaction. Desilets's efforts align people strategies with business objectives.

    Lisa Vittorini - Chief Administrative Officer

    Lisa Vittorini, the Chief Administrative Officer at Community Choice Financial, oversees the operational efficiency and administrative functions that support the company's core financial services. Vittorini manages essential business operations, ensuring seamless execution of services such as money orders, transfers, and bill payments. This executive role is crucial for maintaining smooth day-to-day operations and optimizing resource allocation across various departments. By streamlining administrative processes, Lisa Vittorini enhances the company's ability to serve its customers effectively and expand its reach. The Chief Administrative Officer's strategic oversight contributes directly to the company's operational resilience and service delivery excellence. Vittorini's leadership ensures that administrative functions align with strategic goals.

    Explore Leadership Teams in Banking

    Frequently Asked Questions Regarding Community Choice Financial Top Executives and Leadership Team

    Who leads Community Choice Financial?
    Community Choice Financial is led by Julie Torkelson (Chief Financial Officer), along with executives such as William Baker (President) and Craig Cotten (Chief Technology Officer).
    Who is part of Community Choice Financial’s executive team?
    The executive team of Community Choice Financial includes leaders such as Julie Torkelson (Chief Financial Officer), William Baker (President), Craig Cotten (Chief Technology Officer) and other senior executives.
    How many executives does Community Choice Financial have?
    Community Choice Financial has 7 executives leading key business areas.
    What roles are included in Community Choice Financial’s leadership team?
    The leadership team of Community Choice Financial includes roles such as Chief Financial Officer, President, Chief Technology Officer, Chief Information Officer & Chief Data & Analytics Officer, Chief Legal Officer.