Community Choice Financial Executive and Leadership Team

July, 2026

Leadership Overview

Community Choice Financial has 7 executives leading key functions including technology, finance, information, administration, human resources, legal, and operations.

Driven by a commitment to accessible financial solutions, Community Choice Financial empowers individuals and communities through a comprehensive suite of services, fostering financial well-being and stability across its operational footprint.

Leadership Roles at Community Choice Financial

  • Chief Financial Officer - Julie Torkelson
  • President - William Baker
  • Chief Technology Officer - Craig Cotten
  • Chief Information Officer & Chief Data & Analytics Officer - Jerome Zingg
  • Chief Administrative Officer - Lisa Vittorini
  • Chief People Officer - Donna Desilets
  • Chief Legal Officer - Ghazi Dakik
  • Julie Torkelson - Chief Financial Officer

    Julie Torkelson, the Chief Financial Officer at Community Choice Financial, directs the company's financial planning, risk management, and reporting functions. Overseeing all fiscal operations, Torkelson ensures the financial health and stability of the organization, managing budgets, investments, and capital allocation. This critical role involves developing financial strategies that align with the company's mission of providing accessible financial services like loans and money transfers. By meticulously analyzing financial data and market trends, Julie Torkelson guides strategic decision-making to optimize profitability and ensure compliance with financial regulations. The Chief Financial Officer's leadership ensures robust financial controls and sustainable growth for Community Choice Financial.
    Julie Torkelson

    William Baker - President

    William Baker, the President at Community Choice Financial, leads the overall strategic direction and operational execution of the company. Overseeing all business units, Baker drives initiatives aimed at expanding market reach and enhancing the delivery of financial services, such as loans, money orders, and bill payments. This executive position involves fostering a culture of innovation and customer-centricity to achieve the company's mission. By guiding cross-functional collaboration, William Baker ensures alignment across departments to meet organizational goals and uphold the company's commitment to providing accessible financial solutions. The President's leadership is instrumental in shaping the company's trajectory and solidifying its position in the financial services sector.

    Craig Cotten - Chief Technology Officer

    Craig Cotten, the Chief Technology Officer at Community Choice Financial, architects the company's technological infrastructure and digital strategy. Overseeing all aspects of technology development and deployment, Cotten ensures that the company's systems efficiently support its core financial services, including loans, money orders, transfers, and bill payments. This leadership role involves driving innovation in fintech solutions to enhance customer experience and operational efficiency. By integrating advanced technologies, Craig Cotten directly contributes to the company's ability to offer secure and accessible financial products. The Chief Technology Officer's focus remains on scalable and robust technological frameworks that underpin the company's growth and market presence in the finance sector.

    Jerome Zingg - Chief Information Officer & Chief Data & Analytics Officer

    Jerome Zingg, the Chief Information Officer & Chief Data & Analytics Officer at Community Choice Financial, spearheads the company's information technology strategy and data governance. Overseeing the management of all IT systems and the strategic utilization of data, Zingg ensures that information assets are secure, accessible, and leveraged for business intelligence. This dual role involves architecting data analytics frameworks to derive actionable insights from financial service operations, including loan performance and customer transaction patterns. By driving data-driven decision-making, Jerome Zingg enhances operational efficiency and customer service delivery. The Chief Information Officer & Chief Data & Analytics Officer's expertise is vital for optimizing the company's technology landscape and unlocking the full potential of its data resources.
    Jerome Zingg

    Lisa Vittorini - Chief Administrative Officer

    Lisa Vittorini, the Chief Administrative Officer at Community Choice Financial, oversees the operational infrastructure and administrative functions that support the company's financial services. Managing essential business operations, Vittorini ensures seamless execution of day-to-day activities, including facility management, procurement, and interdepartmental coordination. This leadership position is crucial for maintaining organizational efficiency and supporting the delivery of services such as bill payments and money transfers. By optimizing administrative processes, Lisa Vittorini enhances the overall productivity and effectiveness of the workforce. The Chief Administrative Officer's strategic oversight guarantees that the company's operational framework aligns with its mission to provide accessible financial solutions.

    Donna Desilets - Chief People Officer

    Donna Desilets, the Chief People Officer at Community Choice Financial, directs the company's human capital strategy and organizational development. Overseeing all aspects of employee relations, talent acquisition, and workforce development, Desilets cultivates a high-performance culture that supports the company's mission. This role is pivotal in attracting, retaining, and engaging the talent necessary to deliver exceptional financial services, including loans and money orders. By implementing robust HR policies and programs, Donna Desilets ensures a motivated and skilled workforce aligned with corporate objectives. The Chief People Officer's focus on employee well-being and professional growth is fundamental to the sustained success and operational excellence of Community Choice Financial.
    Ghazi Dakik, the Chief Legal Officer at Community Choice Financial, provides strategic legal counsel and oversees all legal affairs for the organization. Managing regulatory compliance and mitigating legal risks, Dakik ensures that the company operates within the bounds of all applicable laws and financial regulations. This essential function supports the company's provision of financial services, including loans, money transfers, and bill payments, by safeguarding its operations and reputation. By advising on corporate governance and contractual matters, Ghazi Dakik plays a key role in protecting the company's interests. The Chief Legal Officer's expertise is critical for navigating the complex legal landscape of the financial services industry and maintaining the trust of customers and stakeholders.

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    Frequently Asked Questions Regarding Community Choice Financial Top Executives and Leadership Team

    Who leads Community Choice Financial?
    Community Choice Financial is led by Julie Torkelson (Chief Financial Officer), along with executives such as William Baker (President) and Craig Cotten (Chief Technology Officer).
    Who is part of Community Choice Financial’s executive team?
    The executive team of Community Choice Financial includes leaders such as Julie Torkelson (Chief Financial Officer), William Baker (President), Craig Cotten (Chief Technology Officer) and other senior executives.
    How many executives does Community Choice Financial have?
    Community Choice Financial has 7 executives leading key business areas.
    What roles are included in Community Choice Financial’s leadership team?
    The leadership team of Community Choice Financial includes roles such as Chief Financial Officer, President, Chief Technology Officer, Chief Information Officer & Chief Data & Analytics Officer, Chief Administrative Officer.