Community Choice Financial Executive and Leadership Team

July, 2026

Leadership Overview

Community Choice Financial has 7 executives leading key functions including technology, finance, information, legal, administration, human resources, and operations.

Driven by a commitment to accessible financial solutions, Community Choice Financial empowers individuals and communities through a comprehensive suite of services, fostering financial well-being and stability across its operational footprint.

Leadership Roles at Community Choice Financial

  • Chief Financial Officer - Julie Torkelson
  • President - William Baker
  • Chief Technology Officer - Craig Cotten
  • Chief Information Officer & Chief Data & Analytics Officer - Jerome Zingg
  • Chief Legal Officer - Ghazi Dakik
  • Chief Administrative Officer - Lisa Vittorini
  • Chief People Officer - Donna Desilets
  • Julie Torkelson - Chief Financial Officer

    Julie Torkelson, the Chief Financial Officer at Community Choice Financial, directs the company's financial planning, reporting, and fiscal management. Overseeing all financial operations, Torkelson ensures robust capital allocation and drives profitability for the organization. This critical role involves managing budgets, analyzing financial performance, and developing strategies to enhance revenue streams from services like loans and money transfers. By maintaining strong financial discipline, Julie Torkelson supports the company's expansion and its ability to offer essential financial services. The Chief Financial Officer's expertise is vital in navigating the complex financial landscape and ensuring the long-term economic health of Community Choice Financial, particularly in its core markets across the United States.
    Julie Torkelson

    William Baker - President

    William Baker, the President at Community Choice Financial, drives the overall strategic vision and operational leadership for the organization. Overseeing all business units, Baker ensures alignment with the company's mission to provide accessible financial services, including loans, money orders, and bill payments. This executive position involves guiding market expansion, fostering key partnerships, and championing innovation across the enterprise. By setting high standards for performance and customer satisfaction, William Baker directly impacts the company's growth trajectory and its reputation in the financial services sector. The President's leadership is fundamental to maintaining Community Choice Financial's competitive advantage and its commitment to empowering individuals through reliable financial solutions.

    Craig Cotten - Chief Technology Officer

    Craig Cotten, the Chief Technology Officer at Community Choice Financial, architects the company's technological infrastructure and digital strategy. Overseeing all aspects of technology development and deployment, Cotten ensures that the company's systems support its mission of providing accessible financial services. This leadership role involves driving innovation in fintech solutions, enhancing cybersecurity measures, and optimizing the user experience for customers accessing loans, money orders, and bill payments. By integrating cutting-edge technology, Craig Cotten directly supports the operational efficiency and scalability required for Buckeye Check Cashing, Inc.'s growth. The Chief Technology Officer's focus remains on leveraging technology to streamline financial transactions and expand service accessibility across North America.

    Jerome Zingg - Chief Information Officer & Chief Data & Analytics Officer

    Jerome Zingg, the Chief Information Officer & Chief Data & Analytics Officer at Community Choice Financial, leads the strategic direction of information systems and data utilization. Overseeing the company's IT infrastructure and data governance, Zingg ensures that information assets are secure, accessible, and leveraged for business intelligence. This dual role involves managing the technology backbone that supports financial services such as bill payments and money transfers, while also driving data-driven decision-making across all departments. By optimizing data analytics capabilities, Jerome Zingg enhances operational efficiency and customer insights, directly contributing to the company's ability to adapt to market demands. The Chief Information Officer & Chief Data & Analytics Officer's work is fundamental to maintaining a competitive edge and fostering innovation within the finance sector.
    Jerome Zingg
    Ghazi Dakik, the Chief Legal Officer at Community Choice Financial, provides comprehensive legal counsel and oversees all legal affairs for the organization. Directing the company's legal strategy, Dakik ensures compliance with all relevant regulations governing financial services, including loans and money transfers. This essential role involves managing risk, advising on corporate governance, and safeguarding the company's interests across its operational regions. By navigating complex legal frameworks, Ghazi Dakik supports the integrity and ethical conduct of Community Choice Financial's business practices. The Chief Legal Officer's vigilance is critical in maintaining trust with customers and regulatory bodies, ensuring the company's continued lawful operation and expansion in the financial services industry.

    Lisa Vittorini - Chief Administrative Officer

    Lisa Vittorini, the Chief Administrative Officer at Community Choice Financial, directs the operational efficiency and administrative functions supporting the company's core services. Overseeing key support departments, Vittorini ensures seamless execution of daily operations, from office management to interdepartmental coordination. This leadership position is crucial for maintaining the smooth delivery of financial services, including bill payments and money orders, by optimizing internal processes and resource allocation. By fostering a productive work environment, Lisa Vittorini directly contributes to the company's ability to serve its customer base effectively. The Chief Administrative Officer's focus on operational excellence underpins the company's capacity for growth and its commitment to providing reliable financial solutions across its service areas.

    Donna Desilets - Chief People Officer

    Donna Desilets, the Chief People Officer at Community Choice Financial, leads the strategic development and execution of human capital initiatives. Overseeing all aspects of talent management, employee relations, and organizational culture, Desilets ensures a high-performing workforce dedicated to the company's mission. This role is vital for attracting, retaining, and developing the talent necessary to deliver exceptional financial services, such as loans and money transfers. By cultivating a supportive and engaging workplace, Donna Desilets directly enhances employee productivity and commitment. The Chief People Officer's expertise is instrumental in building a strong organizational foundation that drives Community Choice Financial's success and its ability to meet the evolving needs of its customers across the United States.

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    Frequently Asked Questions Regarding Community Choice Financial Top Executives and Leadership Team

    Who leads Community Choice Financial?
    Community Choice Financial is led by Julie Torkelson (Chief Financial Officer), along with executives such as William Baker (President) and Craig Cotten (Chief Technology Officer).
    Who is part of Community Choice Financial’s executive team?
    The executive team of Community Choice Financial includes leaders such as Julie Torkelson (Chief Financial Officer), William Baker (President), Craig Cotten (Chief Technology Officer) and other senior executives.
    How many executives does Community Choice Financial have?
    Community Choice Financial has 7 executives leading key business areas.
    What roles are included in Community Choice Financial’s leadership team?
    The leadership team of Community Choice Financial includes roles such as Chief Financial Officer, President, Chief Technology Officer, Chief Information Officer & Chief Data & Analytics Officer, Chief Legal Officer.