Community Choice Financial Executive and Leadership Team

May, 2026

Leadership Overview

Community Choice Financial has 7 executives leading key functions including finance, technology, administration, legal, human resources, and operations.

Driven by a commitment to accessible financial solutions, Community Choice Financial empowers individuals and communities by providing essential financial services, fostering economic stability, and delivering exceptional customer experiences across its network.

Leadership Roles at Community Choice Financial

  • Chief Financial Officer - Julie Torkelson
  • President - William Baker
  • Chief Technology Officer - Craig Cotten
  • Chief Information Officer & Chief Data & Analytics Officer - Jerome Zingg
  • Chief Administrative Officer - Lisa Vittorini
  • Chief Legal Officer - Ghazi Dakik
  • Chief People Officer - Donna Desilets
  • Julie Torkelson - Chief Financial Officer

    Julie Torkelson, the Chief Financial Officer at Community Choice Financial, directs all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Torkelson ensures robust financial health and compliance with regulatory standards. This leadership role involves managing capital allocation, optimizing investment strategies, and driving profitability across the organization's diverse financial services, including loans and money transfers. By analyzing market trends and financial performance, Julie Torkelson directly supports sustainable growth and enhances shareholder value. The Chief Financial Officer's oversight extends to risk management, ensuring the company's financial resilience in dynamic market conditions. Torkelson's expertise guides the company's financial trajectory, aligning fiscal objectives with the broader mission of providing accessible financial solutions.
    Julie Torkelson

    William Baker - President

    William Baker, the President at Community Choice Financial, drives the overall strategic direction and operational execution of the company's financial services. Overseeing all business units, Baker ensures alignment with the company's mission to provide accessible loans, money transfers, and bill payment solutions. This executive position involves fostering cross-functional collaboration, identifying market opportunities, and championing initiatives that enhance customer value and financial inclusion. By leading the executive team, William Baker guides the organization through growth phases and market challenges, ensuring sustained performance and expansion. The President's leadership is instrumental in maintaining the company's reputation for reliability and service excellence. Baker's vision propels Community Choice Financial forward in its commitment to empowering communities.

    Craig Cotten - Chief Technology Officer

    Craig Cotten, the Chief Technology Officer at Community Choice Financial, architects and executes the company's technology vision and infrastructure. Overseeing all aspects of technological development and deployment, Cotten drives innovation in digital platforms and operational systems. This critical role involves managing the IT department, ensuring cybersecurity, and implementing scalable solutions that enhance service delivery for loans, money orders, and bill payments. By evaluating emerging technologies, Craig Cotten ensures Community Choice Financial maintains a competitive edge through advanced digital capabilities. The Chief Technology Officer's strategic direction supports operational efficiency and the seamless integration of new financial services. Cotten's leadership ensures the technological backbone of the company robustly supports its mission of providing accessible financial solutions across the United States.

    Jerome Zingg - Chief Information Officer & Chief Data & Analytics Officer

    Jerome Zingg, the Chief Information Officer & Chief Data & Analytics Officer at Community Choice Financial, spearheads the integration of information systems and data-driven strategies. Overseeing the company's IT infrastructure and data governance, Zingg ensures secure and efficient data management, analytics, and reporting. This dual role involves leveraging data insights to optimize financial services, including loan processing and payment systems, and to inform strategic decision-making. By developing advanced analytics capabilities, Jerome Zingg enhances operational performance and identifies new opportunities for service expansion. The Chief Information Officer & Chief Data & Analytics Officer's focus on data integrity and accessibility supports the company's commitment to providing transparent and effective financial solutions. Zingg's leadership drives a culture of informed strategy and operational excellence.
    Jerome Zingg

    Lisa Vittorini - Chief Administrative Officer

    Lisa Vittorini, the Chief Administrative Officer at Community Choice Financial, directs the operational framework supporting the company's extensive financial services. Overseeing essential business functions including facilities management, procurement, and internal process optimization, Vittorini ensures seamless day-to-day operations. This leadership position involves enhancing organizational efficiency and supporting the strategic objectives of providing loans, money transfers, and bill payment services. By streamlining administrative processes, Lisa Vittorini contributes directly to the company's ability to serve its customer base effectively and maintain operational integrity. The Chief Administrative Officer's role is pivotal in creating a productive and supportive environment that enables all departments to execute their functions efficiently. Vittorini's oversight ensures the company's infrastructure aligns with its mission of accessibility and reliability.
    Ghazi Dakik, the Chief Legal Officer at Community Choice Financial, provides strategic legal counsel and ensures comprehensive regulatory compliance across all operations. Overseeing the legal department, Dakik manages corporate governance, contract negotiation, and risk mitigation strategies related to financial services. This vital role involves safeguarding the company's interests while facilitating its provision of loans, money orders, and bill payments in adherence to federal and state regulations. By navigating complex legal landscapes, Ghazi Dakik ensures Community Choice Financial operates with the highest ethical standards and legal integrity. The Chief Legal Officer's expertise is fundamental to maintaining trust and stability within the organization and its market presence. Dakik's guidance supports the company's mission of delivering secure and dependable financial services.

    Donna Desilets - Chief People Officer

    Donna Desilets, the Chief People Officer at Community Choice Financial, leads human capital strategy and cultivates a high-performance organizational culture. Overseeing talent acquisition, employee development, compensation, and benefits, Desilets ensures the company attracts and retains top talent essential for delivering financial services. This role involves fostering an inclusive work environment that supports the company's mission of providing accessible loans and financial solutions. By championing employee engagement and professional growth, Donna Desilets directly impacts the quality of service delivered to customers. The Chief People Officer's strategic initiatives are crucial for building a motivated workforce capable of navigating the evolving financial services landscape. Desilets' leadership ensures the company's people are its greatest asset.

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    Frequently Asked Questions Regarding Community Choice Financial Top Executives and Leadership Team

    Who leads Community Choice Financial?
    Community Choice Financial is led by Julie Torkelson (Chief Financial Officer), along with executives such as William Baker (President) and Craig Cotten (Chief Technology Officer).
    Who is part of Community Choice Financial’s executive team?
    The executive team of Community Choice Financial includes leaders such as Julie Torkelson (Chief Financial Officer), William Baker (President), Craig Cotten (Chief Technology Officer) and other senior executives.
    How many executives does Community Choice Financial have?
    Community Choice Financial has 7 executives leading key business areas.
    What roles are included in Community Choice Financial’s leadership team?
    The leadership team of Community Choice Financial includes roles such as Chief Financial Officer, President, Chief Technology Officer, Chief Information Officer & Chief Data & Analytics Officer, Chief Administrative Officer.