Community Choice Financial Executive and Leadership Team

August, 2026

Leadership Overview

Community Choice Financial has 7 executives leading key functions including technology, finance, data analytics, legal, human resources, administration, and corporate strategy.

Focused on expanding accessible financial solutions, Community Choice Financial delivers essential services like loans and money transfers while maintaining a commitment to operational excellence and customer-centric growth across the United States.

Leadership Roles at Community Choice Financial

  • Chief Financial Officer - Julie Torkelson
  • President - Bill Baker
  • Chief Technology Officer - Craig Cotten
  • Chief Information Officer & Chief Data & Analytics Officer - Jerome Zingg
  • Chief Legal Officer - Ghazi Dakik
  • Chief People Officer - Donna Desilets
  • Chief Administrative Officer - Lisa Vittorini
  • Julie Torkelson - Chief Financial Officer

    Julie Torkelson, the Chief Financial Officer at Community Choice Financial, manages the fiscal health and capital allocation strategies for the entire enterprise. Torkelson oversees financial reporting, budgeting, and treasury functions to ensure liquidity for loan products and bill payment services. The Chief Financial Officer monitors market trends to optimize revenue streams and mitigate financial risks. By implementing rigorous internal controls, Julie Torkelson maintains compliance with regulatory standards across all operational regions. This leadership role requires close coordination with the Board to present accurate financial performance metrics and growth forecasts. Torkelson directs capital investment initiatives to support the expansion of financial service offerings. Through disciplined fiscal management, the Chief Financial Officer strengthens the balance sheet and supports the overall mission of providing accessible financial solutions. Torkelson ensures the company remains well-positioned for long-term profitability and stability.
    Julie Torkelson

    Bill Baker - President

    Bill Baker, the President at Community Choice Financial, directs the overall strategic vision and day-to-day execution of the company's business model. Baker oversees the integration of loan, money order, and bill payment services to maximize market impact. The President coordinates with the C-suite to drive revenue growth and operational excellence across all regions. By setting performance targets, Bill Baker ensures the organization meets its objectives for customer service and financial stability. This leadership role involves representing the company to stakeholders and managing high-level partnerships. Baker directs the implementation of long-term strategies to adapt to changing market conditions in the financial services industry. Through decisive leadership, the President fosters a culture of accountability and innovation. Baker ensures that every department contributes to the core mission of providing essential financial services to the communities served by the company.

    Craig Cotten - Chief Technology Officer

    Craig Cotten, the Chief Technology Officer at Community Choice Financial, directs the digital infrastructure supporting all financial service offerings. Cotten architects scalable software platforms to streamline loan processing and money transfer operations. By modernizing legacy systems, the Chief Technology Officer ensures high availability for retail locations and digital channels. This leadership role involves managing cybersecurity protocols to protect sensitive consumer data across North American markets. Craig Cotten drives the integration of emerging financial technologies to improve transaction speed and reliability. Through constant evaluation of technical debt and infrastructure requirements, the Chief Technology Officer maintains a competitive edge in the financial services sector. Cotten collaborates with the executive team to align technical roadmaps with long-term business objectives. Ultimately, Cotten secures the technological foundation necessary for sustained growth and operational efficiency within the organization.

    Jerome Zingg - Chief Information Officer & Chief Data & Analytics Officer

    Jerome Zingg, the Chief Information Officer & Chief Data & Analytics Officer at Community Choice Financial, governs the data architecture and information systems driving business intelligence. Zingg transforms raw transaction data into actionable insights to refine loan underwriting and customer service delivery. The Chief Information Officer & Chief Data & Analytics Officer builds robust data pipelines to support real-time decision-making across the organization. By leveraging advanced analytics, Jerome Zingg identifies market opportunities and operational bottlenecks. This leadership role involves managing enterprise-wide data governance to ensure accuracy and security. Zingg directs the implementation of predictive modeling to enhance risk assessment for financial products. Through the strategic application of data science, the Chief Information Officer & Chief Data & Analytics Officer improves customer engagement and operational performance. Zingg aligns information technology investments with the broader goal of delivering efficient financial services.
    Jerome Zingg
    Ghazi Dakik, the Chief Legal Officer at Community Choice Financial, manages all legal affairs, regulatory compliance, and corporate governance matters. Dakik oversees the legal framework governing loan products, money orders, and bill payment services to ensure adherence to state and federal laws. The Chief Legal Officer mitigates litigation risks and manages external counsel to protect the company's interests. By monitoring legislative changes, Ghazi Dakik guides the organization through complex regulatory environments across various jurisdictions. This leadership role involves drafting contracts, managing intellectual property, and advising the executive team on legal implications of strategic initiatives. Dakik directs internal compliance programs to maintain high ethical standards and operational integrity. Through proactive legal strategy, the Chief Legal Officer safeguards the company's reputation and market position. Dakik ensures that all business practices align with legal requirements while supporting the company's mission.

    Donna Desilets - Chief People Officer

    Donna Desilets, the Chief People Officer at Community Choice Financial, leads human capital strategy, talent acquisition, and organizational development. Desilets designs programs to attract and retain top talent across the company's retail and corporate operations. The Chief People Officer fosters a culture of performance and professional growth to support the delivery of financial services. By implementing comprehensive training initiatives, Donna Desilets ensures staff members possess the skills necessary to provide excellent customer service. This leadership role involves managing compensation structures, benefits administration, and employee relations to maintain high engagement levels. Desilets directs diversity and inclusion efforts to build a representative workforce. Through strategic workforce planning, the Chief People Officer aligns human resources with the company's operational goals. Desilets cultivates an environment where employees contribute effectively to the mission of providing accessible financial solutions to the community.

    Lisa Vittorini - Chief Administrative Officer

    Lisa Vittorini, the Chief Administrative Officer at Community Choice Financial, oversees internal operations, facilities management, and administrative processes. Vittorini streamlines workflows to improve efficiency across the company's network of financial service locations. The Chief Administrative Officer manages corporate real estate and operational logistics to ensure a consistent customer experience. By optimizing administrative functions, Lisa Vittorini reduces overhead costs and enhances productivity. This leadership role involves coordinating cross-departmental projects to ensure alignment with corporate objectives. Vittorini directs the implementation of operational policies that govern daily business activities. Through effective management of administrative resources, the Chief Administrative Officer supports the company's growth and service delivery capabilities. Vittorini ensures that all operational aspects of the business function smoothly, allowing the organization to focus on providing high-quality financial services to customers across the country.

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    Frequently Asked Questions Regarding Community Choice Financial Top Executives and Leadership Team

    Who leads Community Choice Financial?
    Community Choice Financial is led by Julie Torkelson (Chief Financial Officer), along with executives such as Bill Baker (President) and Craig Cotten (Chief Technology Officer).
    Who is part of Community Choice Financial’s executive team?
    The executive team of Community Choice Financial includes leaders such as Julie Torkelson (Chief Financial Officer), Bill Baker (President), Craig Cotten (Chief Technology Officer) and other senior executives.
    How many executives does Community Choice Financial have?
    Community Choice Financial has 7 executives leading key business areas.
    What roles are included in Community Choice Financial’s leadership team?
    The leadership team of Community Choice Financial includes roles such as Chief Financial Officer, President, Chief Technology Officer, Chief Information Officer & Chief Data & Analytics Officer, Chief Legal Officer.