Leadership Overview
Cisneros has 4 executives leading key functions including strategy, technology, finance, and sports operations.
Driven by a legacy of innovation, Cisneros combines traditional broadcasting with digital advancements to deliver diverse content and services across North and South America, impacting both business and consumer markets globally.
Driven by a legacy of innovation, Cisneros combines traditional broadcasting with digital advancements to deliver diverse content and services across North and South America, impacting both business and consumer markets globally.
Leadership Roles at Cisneros
Adriana Cisneros - Chief Executive Officer
Adriana Cisneros, the Chief Executive Officer at Cisneros, directs the company's overarching strategy and global operations. Overseeing a diverse portfolio spanning media properties, entertainment content, digital advertising, and real estate development, Adriana Cisneros ensures alignment with the company's mission to blend traditional broadcasting with digital innovation. This leadership role involves guiding the enterprise across North and South America, including Mexico, to deliver content and technology solutions to both business and consumer markets. Adriana Cisneros drives the integration of mobile applications and advanced technology solutions, maintaining Cisneros's position at the forefront of media and entertainment. The Chief Executive Officer's focus remains on expanding market reach and enhancing service delivery through strategic initiatives and operational excellence.
Ariel Prat - Senior Vice President & Chief Financial Officer
Ariel Prat, the Senior Vice President & Chief Financial Officer at Cisneros, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, including budgeting, forecasting, and investment strategies, Ariel Prat ensures robust financial management across Cisneros's diverse business units. This role is critical for supporting the company's operations in broadcasting, digital advertising, and real estate development throughout North and South America. Prat's financial oversight extends to the development and deployment of mobile applications and technology solutions, ensuring profitability and sustainable growth. The Senior Vice President & Chief Financial Officer's expertise guides strategic decisions, optimizing resource allocation and maximizing shareholder value. Ariel Prat's leadership ensures financial stability and supports the company's ongoing expansion and innovation efforts.

Luis Avila - President of the Venezuelan Baseball Team Leones Del Caracas
Luis Avila, the President of the Venezuelan Baseball Team Leones Del Caracas at Cisneros, directs the strategic operations and management of the renowned baseball franchise. Overseeing all aspects of the team's performance, business development, and fan engagement, Luis Avila ensures the continued success and legacy of Leones Del Caracas. This leadership position involves managing player relations, marketing initiatives, and operational logistics within the Venezuelan market. Avila's role integrates the team's activities within the broader Cisneros portfolio, leveraging the company's expertise in media and entertainment. The President's focus remains on enhancing the team's competitive edge and strengthening its connection with its dedicated fanbase. Luis Avila's stewardship drives the franchise's growth and upholds its prominent standing in Venezuelan sports.
Ely Garcia - Chief Technology Officer
Ely Garcia, the Chief Technology Officer at Cisneros, architects the company's technological vision and infrastructure. Overseeing the development and implementation of innovative technology solutions, Ely Garcia ensures Cisneros remains competitive in the digital landscape. This involves managing the integration of mobile applications and advanced platforms that support the company's diverse media properties and entertainment content. The Chief Technology Officer drives the digital transformation initiatives across North and South America, enhancing content delivery and user engagement. Ely Garcia's responsibilities include optimizing the technological backbone for digital advertising and real estate development operations. By focusing on scalable and efficient systems, Garcia ensures the company's technological capabilities consistently support its business objectives and market expansion.

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