Cinch Home Services Executive and Leadership Team

Joseph Incandela, the Chief Executive Officer at Cinch Home Services, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the expansion of home warranty products, the Chief Executive Officer ensures the company maintains a competitive edge within the national maintenance market. This leadership role involves constant collaboration with the Board to drive sustainable growth and operational excellence. Joseph Incandela monitors market trends to refine service offerings, ensuring alignment with the evolving needs of homeowners. Through rigorous oversight of all business units, the Chief Executive Officer secures the financial health and market reputation of the firm. By prioritizing customer satisfaction and service reliability, the executive fosters a culture of innovation. Ultimately, Incandela guides the company toward achieving ambitious performance targets while maintaining the high standards expected of a leader in the home services industry.

Luana Martins, the Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services) at Cinch Home Services, coordinates complex administrative workflows across multiple executive offices. By managing scheduling, communications, and project tracking, the Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services) ensures the leadership team operates with maximum efficiency. This role involves facilitating cross-departmental collaboration to support the strategic initiatives of the finance, legal, human resources, and service divisions. Luana Martins organizes high-level meetings and prepares essential documentation to streamline decision-making processes. Through meticulous attention to detail, the executive assistant maintains the operational rhythm of the C-suite. Martins monitors deadlines and priorities to ensure alignment with corporate objectives. By providing comprehensive support, the executive assistant enables the leadership team to focus on core business growth and service delivery.

Sena Kwawu, the President, -Home Services at Cinch Home Services, directs the operational execution of maintenance and repair programs across the national service network. By overseeing the contractor relationships and service delivery standards, the President, -Home Services ensures homeowners receive timely and professional assistance. This leadership role involves optimizing the supply chain and service logistics to improve customer satisfaction. Sena Kwawu collaborates with regional managers to maintain high quality control standards for all in-home repairs. Through the implementation of efficient dispatch systems, the President, -Home Services reduces response times and enhances service reliability. Kwawu monitors performance metrics to identify areas for operational improvement and cost reduction. By driving excellence in field operations, the executive supports the overall mission of the company. Ultimately, Kwawu secures the operational integrity of the service network, ensuring consistent value for every customer.

Lord Oporto, the Chief Marketing Officer at Cinch Home Services, architects the brand strategy and customer acquisition initiatives across North American markets. By managing digital campaigns and consumer outreach, the Chief Marketing Officer drives brand awareness for home warranty products. This role requires close coordination with the sales and product teams to ensure messaging resonates with target demographics. Lord Oporto analyzes consumer data to optimize marketing spend and improve conversion rates. Through the implementation of data-driven advertising, the Chief Marketing Officer expands the reach of maintenance plans to a broader audience. Oporto monitors campaign performance metrics to adjust tactics in real-time, ensuring maximum return on investment. By fostering strong relationships with external partners, the executive enhances the visibility of the company. Ultimately, Oporto secures the market position of the brand through consistent and impactful communication strategies.

Adam Aharonoff, the Senior Vice President & Chief Technology Officer at Cinch Home Services, directs the digital transformation and infrastructure development for the organization. By overseeing the integration of advanced software solutions, the Senior Vice President & Chief Technology Officer ensures seamless delivery of home maintenance services. This leadership role involves managing the technical roadmap to support scalable growth and operational efficiency. Adam Aharonoff coordinates with engineering teams to build robust platforms that facilitate customer interactions and service requests. Through the deployment of secure cloud systems, the Senior Vice President & Chief Technology Officer protects sensitive data while improving system uptime. Aharonoff evaluates emerging technologies to maintain a modern, responsive digital environment. By aligning technical capabilities with business objectives, the executive drives innovation across all service channels. Ultimately, Aharonoff secures the technological foundation necessary for long-term success in the home warranty sector.

Andrea Kane, the Chief Human Resources Officer at Cinch Home Services, architects the talent acquisition and organizational development strategies for the company. By overseeing recruitment, training, and employee engagement, the Chief Human Resources Officer ensures the workforce remains aligned with corporate goals. This leadership role involves designing programs that foster professional growth and maintain a high-performance culture. Andrea Kane collaborates with department heads to identify staffing needs and implement effective retention strategies. Through the management of compensation and benefits, the Chief Human Resources Officer supports the well-being of the entire staff. Kane monitors workplace dynamics to ensure compliance with labor regulations and internal policies. By championing diversity and inclusion initiatives, the executive strengthens the organizational fabric. Ultimately, Kane secures the human capital required to deliver exceptional service to homeowners across the country.