Cinch Home Services Executive and Leadership Team

July, 2026

Leadership Overview

Cinch Home Services has 6 executives leading key functions including strategy, marketing, human resources, technology, and operations.

Driven by a commitment to customer satisfaction, Cinch Home Services provides comprehensive home warranty solutions and maintenance plans, safeguarding homeowners against unexpected repair costs and ensuring peace of mind.

Leadership Roles at Cinch Home Services

  • Chief Executive Officer - Joseph Incandela
  • Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services) - Luana Martins
  • President, -Home Services - Sena Kwawu
  • Chief Marketing Officer - Lord Oporto
  • Chief Human Resources Officer - Andrea Kane
  • Senior Vice President & Chief Technology Officer - Adam Aharonoff
  • Joseph Incandela - Chief Executive Officer

    Joseph Incandela, the Chief Executive Officer at Cinch Home Services, directs the overarching corporate strategy and operational execution. Incandela guides the company's expansion within the home warranty and maintenance plan sector, ensuring alignment with market demands and customer needs. This leadership role involves fostering innovation in service delivery and enhancing the company's competitive positioning. By optimizing resource allocation and driving strategic initiatives, Joseph Incandela ensures the sustained growth and financial health of the organization. The Chief Executive Officer's focus remains on delivering exceptional value to homeowners and stakeholders through robust service offerings and efficient operational frameworks.

    Luana Martins - Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services)

    Luana Martins, the Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services) at Cinch Home Services, provides critical administrative and operational support to key executive functions. Martins manages complex scheduling, coordinates high-level meetings, and facilitates communication between executive leadership and various departments. This role is essential for ensuring the seamless operation of the finance, legal, human resources, and in-home services divisions. By maintaining organized workflows and proactively addressing logistical challenges, Luana Martins enables executives to focus on strategic decision-making and business development. The executive assistant's dedication ensures efficient information flow and supports the timely execution of critical business objectives.

    Sena Kwawu - President, -Home Services

    Sena Kwawu, the President, -Home Services at Cinch Home Services, leads the strategic direction and operational management of the core home services division. Kwawu is responsible for optimizing service delivery, expanding market reach, and ensuring customer satisfaction within the home warranty and maintenance plan segments. This executive role involves overseeing the network of service providers and enhancing the efficiency of claims processing and repair coordination. By driving operational excellence, Sena Kwawu strengthens Cinch Home Services' ability to meet customer needs effectively. The President's focus remains on innovating service models and reinforcing the company's commitment to providing reliable and comprehensive home protection solutions across its service territories.
    Sena Kwawu

    Lord Oporto - Chief Marketing Officer

    Lord Oporto, the Chief Marketing Officer at Cinch Home Services, architects and executes comprehensive marketing strategies to drive customer acquisition and brand awareness. Oporto oversees all advertising, digital marketing, and public relations efforts, ensuring consistent brand messaging across all channels. This leadership position involves analyzing market trends and consumer behavior to identify new growth opportunities within the home services industry. By developing targeted campaigns and optimizing marketing spend, Lord Oporto directly contributes to increasing market share and revenue. The Chief Marketing Officer's mandate includes building strong customer relationships and reinforcing Cinch Home Services' reputation as a trusted provider of home warranty solutions.
    Lord Oporto

    Andrea Kane - Chief Human Resources Officer

    Andrea Kane, the Chief Human Resources Officer at Cinch Home Services, leads all human capital management initiatives and organizational development strategies. Kane is responsible for talent acquisition, employee engagement, compensation, and benefits programs, ensuring a supportive and productive work environment. This executive role involves cultivating a strong company culture that aligns with Cinch Home Services' mission and values. By implementing effective HR policies and fostering professional growth, Andrea Kane enhances employee retention and optimizes workforce performance. The Chief Human Resources Officer's strategic focus includes developing leadership capabilities and ensuring compliance with labor regulations across all operational regions.

    Adam Aharonoff - Senior Vice President & Chief Technology Officer

    Adam Aharonoff, the Senior Vice President & Chief Technology Officer at Cinch Home Services, directs the company's technology vision, infrastructure, and digital transformation initiatives. Aharonoff oversees the development and implementation of innovative technological solutions that enhance service delivery, customer experience, and operational efficiency. This leadership position involves managing the IT department, cybersecurity protocols, and data management systems. By leveraging cutting-edge technology, Adam Aharonoff drives advancements in the company's product offerings and operational platforms. The Chief Technology Officer's strategic imperative is to ensure robust, scalable, and secure technological frameworks that support Cinch Home Services' growth and market leadership.

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    Frequently Asked Questions Regarding Cinch Home Services Top Executives and Leadership Team

    Who leads Cinch Home Services?
    Cinch Home Services is led by Joseph Incandela (Chief Executive Officer), along with executives such as Luana Martins (Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services)) and Sena Kwawu (President, -Home Services).
    Who is part of Cinch Home Services’s executive team?
    The executive team of Cinch Home Services includes leaders such as Joseph Incandela (Chief Executive Officer), Luana Martins (Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services)), Sena Kwawu (President, -Home Services) and other senior executives.
    How many executives does Cinch Home Services have?
    Cinch Home Services has 6 executives leading key business areas.
    What roles are included in Cinch Home Services’s leadership team?
    The leadership team of Cinch Home Services includes roles such as Chief Executive Officer, Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services), President, -Home Services, Chief Marketing Officer, Chief Human Resources Officer.