Cinch Home Services Executive and Leadership Team

June, 2026

Leadership Overview

Cinch Home Services has 6 executives leading key functions including strategy, marketing, technology, human resources, and operations.

Driven by a commitment to customer satisfaction, Cinch Home Services provides essential home warranty products and maintenance plans, safeguarding homeowners against unexpected repair costs and ensuring operational efficiency across its service divisions.

Leadership Roles at Cinch Home Services

  • Chief Executive Officer - Joseph Incandela
  • Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services) - Luana Martins
  • President, -Home Services - Sena Kwawu
  • Chief Marketing Officer - Lord Oporto
  • Senior Vice President & Chief Technology Officer - Adam Aharonoff
  • Chief Human Resources Officer - Andrea Kane
  • Joseph Incandela - Chief Executive Officer

    Joseph Incandela, the Chief Executive Officer at Cinch Home Services, directs the overarching corporate strategy and operational framework. Incandela guides the company's expansion initiatives, focusing on enhancing market penetration within the home warranty sector. This leadership role involves aligning departmental objectives with long-term financial goals and ensuring robust service delivery across all operational units. By fostering a culture of innovation, Joseph Incandela drives the development of new service offerings and optimizes existing product lines to meet evolving consumer demands. The Chief Executive Officer's purview extends to managing key stakeholder relationships and championing the company's mission to provide reliable home protection solutions. Incandela's strategic direction ensures Cinch Home Services maintains its competitive edge and commitment to customer value.

    Luana Martins - Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services)

    Luana Martins, the Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services) at Cinch Home Services, provides critical administrative and operational support across multiple executive functions. Martins manages complex scheduling, coordinates high-level meetings, and facilitates communication between executive leadership and various departments. This role involves handling confidential information and ensuring the smooth flow of information essential for strategic decision-making. By organizing key documentation and preparing essential reports, Luana Martins enables the efficient functioning of the Chief Financial Officer, Chief Human Resources Officer, and President of In-home Services. The executive assistant's meticulous attention to detail and proactive approach are vital for maintaining operational continuity and supporting the strategic objectives of these senior leaders within Cinch Home Services.

    Sena Kwawu - President, -Home Services

    Sena Kwawu, the President, -Home Services at Cinch Home Services, leads the strategic direction and operational execution of the company's core home services division. Kwawu oversees the delivery of warranty products and maintenance plans, ensuring high standards of service quality and customer satisfaction. This executive role involves managing service provider networks, optimizing claims processing, and driving efficiency across all in-home service operations. By focusing on operational excellence, Sena Kwawu enhances the customer journey and strengthens Cinch's market position. The President of Home Services' responsibilities include developing growth strategies for the division, managing P&L, and fostering strong relationships with key partners. Kwawu's leadership is essential for Cinch Home Services' commitment to providing reliable and accessible home protection solutions.
    Sena Kwawu

    Lord Oporto - Chief Marketing Officer

    Lord Oporto, the Chief Marketing Officer at Cinch Home Services, architects and executes comprehensive marketing strategies to elevate brand visibility and customer acquisition. Oporto oversees all advertising, digital marketing, and public relations efforts, ensuring consistent brand messaging across diverse channels. This executive drives campaigns designed to highlight the value proposition of Cinch's home warranty and maintenance plans, targeting homeowners seeking reliable protection. By analyzing market trends and consumer behavior, Lord Oporto identifies new opportunities for growth and refines outreach tactics. The Chief Marketing Officer's responsibilities include managing the marketing budget, fostering cross-functional collaboration with sales and product development teams, and measuring campaign effectiveness. Oporto's leadership ensures Cinch Home Services effectively communicates its commitment to service excellence and customer peace of mind.
    Lord Oporto

    Adam Aharonoff - Senior Vice President & Chief Technology Officer

    Adam Aharonoff, the Senior Vice President & Chief Technology Officer at Cinch Home Services, spearheads the company's technological vision and infrastructure development. Aharonoff directs the implementation of innovative digital solutions that enhance operational efficiency and customer experience. This leadership position involves overseeing all aspects of information technology, including software development, data management, and cybersecurity protocols. By leveraging cutting-edge technology, Adam Aharonoff ensures the seamless integration of Cinch's service platforms and the secure handling of sensitive customer data. The Chief Technology Officer's role includes managing the IT department's budget, guiding technological roadmaps, and fostering a culture of technical excellence. Aharonoff's strategic oversight of technology infrastructure is critical to Cinch Home Services' ability to deliver reliable and accessible home warranty solutions.

    Andrea Kane - Chief Human Resources Officer

    Andrea Kane, the Chief Human Resources Officer at Cinch Home Services, directs all human capital strategies and organizational development initiatives. Kane oversees talent acquisition, employee relations, compensation and benefits, and performance management programs designed to foster a productive and engaged workforce. This executive leadership role is pivotal in cultivating a company culture that aligns with Cinch's mission of service excellence and customer focus. By implementing robust HR policies and programs, Andrea Kane ensures compliance, promotes employee well-being, and supports the professional growth of all team members. The Chief Human Resources Officer's responsibilities include developing strategies for workforce planning, managing change initiatives, and enhancing the overall employee experience. Kane's expertise is fundamental to building and sustaining a high-performing team at Cinch Home Services.

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    Frequently Asked Questions Regarding Cinch Home Services Top Executives and Leadership Team

    Who leads Cinch Home Services?
    Cinch Home Services is led by Joseph Incandela (Chief Executive Officer), along with executives such as Luana Martins (Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services)) and Sena Kwawu (President, -Home Services).
    Who is part of Cinch Home Services’s executive team?
    The executive team of Cinch Home Services includes leaders such as Joseph Incandela (Chief Executive Officer), Luana Martins (Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services)), Sena Kwawu (President, -Home Services) and other senior executives.
    How many executives does Cinch Home Services have?
    Cinch Home Services has 6 executives leading key business areas.
    What roles are included in Cinch Home Services’s leadership team?
    The leadership team of Cinch Home Services includes roles such as Chief Executive Officer, Executive Assistant To Chief Financial Officer, CAO and GC, Chief Human Resources Officer, President (In-home Services), President, -Home Services, Chief Marketing Officer, Senior Vice President & Chief Technology Officer.