Cih Bank Executive and Leadership Team

July, 2026

Leadership Overview

Cih Bank has 7 executives leading key functions including strategy, revenue generation, and human capital management.

Driven by innovation, Cih Bank is dedicated to simplifying financial transactions through advanced digital solutions, providing secure and efficient banking experiences for individuals, professionals, and businesses across Morocco.

Leadership Roles at Cih Bank

  • Chief Executive Officer - Lot Sek
  • Chief Revenue Officer - Salima Majdoub
  • Human Resources Director - Mosaab Dahmani
  • Drh - My El
  • Human Resources Director - Yassir Rahmouni
  • Drh - Sihem Ayadi
  • Drh - Malik Babrous
  • Lot Sek - Chief Executive Officer

    Lot Sek, the Chief Executive Officer at Cih Bank, directs the overall strategic vision and operational execution for the institution. Overseeing all departments, Lot Sek ensures alignment with the company's mission to offer a comprehensive suite of banking services, including online and mobile banking, and diverse financing options. This leadership role involves guiding the development of innovative solutions like CIH PAY and CIH MOBILE, catering to tech-savvy clients valuing convenience. By driving strategic initiatives, Lot Sek enhances the bank's market position and financial performance. The Chief Executive Officer's purview extends to fostering a culture of security and efficiency across all banking operations, ensuring a robust client experience for individuals, professionals, and businesses. Lot Sek's executive decisions directly impact the bank's growth and its commitment to simplifying financial transactions.

    Salima Majdoub - Chief Revenue Officer

    Salima Majdoub, the Chief Revenue Officer at Cih Bank, spearheads all revenue-generating activities and strategies. Overseeing sales, marketing, and business development functions, Salima Majdoub ensures the effective delivery of the bank's diverse product offerings, including personal and business accounts, credit solutions, and investment opportunities. This critical role involves identifying new market opportunities and optimizing existing revenue streams to support the bank's growth objectives. By driving cross-functional collaboration, the Chief Revenue Officer enhances client acquisition and retention efforts. Salima Majdoub's leadership focuses on maximizing financial performance through innovative approaches to bancassurance services and financing options. The Chief Revenue Officer's strategic direction is vital for expanding the bank's reach and solidifying its commitment to providing secure and efficient financial experiences.

    Mosaab Dahmani - Human Resources Director

    Mosaab Dahmani, the Human Resources Director at Cih Bank, directs all human capital management initiatives. Overseeing talent acquisition, employee development, and organizational culture, Mosaab Dahmani ensures the bank attracts and retains skilled professionals essential for delivering innovative banking services. This role involves implementing HR strategies that support the bank's commitment to providing secure and efficient financial experiences for its diverse clientele. By fostering a positive work environment, the Human Resources Director contributes to employee engagement and productivity. Mosaab Dahmani's leadership focuses on aligning human resources with the bank's strategic goals, including the expansion of digital banking solutions like CIH PAY and CIH MOBILE. The Human Resources Director plays a key part in building a high-performing team capable of meeting the evolving needs of individuals, professionals, and businesses.

    My El - Drh

    My El, the Drh at Cih Bank, manages critical aspects of human resources operations. Overseeing specific employee relations and development programs, My El supports the bank's objective of simplifying financial transactions through innovative solutions. This role involves ensuring compliance with labor regulations and promoting a productive work environment for all staff. By focusing on talent management, the Drh contributes to the bank's ability to offer a wide range of banking services, including financing options and investment opportunities. My El's efforts are directed towards enhancing employee satisfaction and retention, which is crucial for maintaining the high standards of service expected by individuals, professionals, and businesses. The Drh's contributions are integral to the bank's overall operational efficiency and client service delivery.

    Yassir Rahmouni - Human Resources Director

    Yassir Rahmouni, the Human Resources Director at Cih Bank, oversees strategic workforce planning and talent development. Managing key HR functions, Yassir Rahmouni ensures the bank possesses the necessary expertise to deliver its comprehensive suite of financial services, from personal accounts to complex financing options. This position involves implementing policies that foster a culture of innovation and client-centricity, supporting the bank's digital transformation initiatives like CIH MOBILE. By focusing on employee growth and engagement, the Human Resources Director contributes to the bank's ability to provide secure and efficient banking experiences. Yassir Rahmouni's leadership is instrumental in aligning human capital with the bank's mission to simplify financial transactions for individuals, professionals, and businesses. The Human Resources Director drives initiatives that enhance organizational effectiveness and employee well-being.

    Sihem Ayadi - Drh

    Sihem Ayadi, the Drh at Cih Bank, directs key human resources functions focused on employee engagement and organizational development. Overseeing initiatives related to talent management and performance, Sihem Ayadi supports the bank's commitment to providing innovative financial solutions for individuals, professionals, and businesses. This role involves ensuring a supportive and dynamic work environment that encourages the adoption of new technologies, such as CIH PAY. By focusing on employee well-being and professional growth, the Drh contributes to the bank's capacity to deliver secure and efficient banking experiences. Sihem Ayadi's leadership is vital for cultivating a skilled workforce capable of managing diverse product offerings, including investment opportunities and bancassurance services. The Drh plays a crucial part in maintaining operational excellence and client satisfaction.

    Malik Babrous - Drh

    Malik Babrous, the Drh at Cih Bank, manages essential human resources operations with a focus on recruitment and employee relations. Overseeing the acquisition and onboarding of new talent, Malik Babrous ensures the bank maintains a robust team capable of supporting its wide array of banking services, including online and mobile banking platforms. This position is critical for upholding the bank's commitment to providing secure and efficient financial experiences for its diverse clientele. By fostering positive employee relations, the Drh contributes to a stable and productive work environment. Malik Babrous's efforts are directed towards building a workforce that can effectively deliver financing options and investment opportunities. The Drh's strategic input is vital for the bank's ongoing success in serving individuals, professionals, and businesses.

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    Frequently Asked Questions Regarding Cih Bank Top Executives and Leadership Team

    Who leads Cih Bank?
    Cih Bank is led by Lot Sek (Chief Executive Officer), along with executives such as Salima Majdoub (Chief Revenue Officer) and Mosaab Dahmani (Human Resources Director).
    Who is part of Cih Bank’s executive team?
    The executive team of Cih Bank includes leaders such as Lot Sek (Chief Executive Officer), Salima Majdoub (Chief Revenue Officer), Mosaab Dahmani (Human Resources Director) and other senior executives.
    How many executives does Cih Bank have?
    Cih Bank has 7 executives leading key business areas.
    What roles are included in Cih Bank’s leadership team?
    The leadership team of Cih Bank includes roles such as Chief Executive Officer, Chief Revenue Officer, Human Resources Director, Drh, Human Resources Director.