Cih Bank Executive and Leadership Team

August, 2026

Leadership Overview

Cih Bank has 7 executives leading key functions including strategy, revenue generation, and human capital management.

Focused on digital transformation and financial accessibility, Cih Bank delivers innovative banking solutions to simplify transactions for individuals and businesses across Morocco while maintaining a commitment to secure, efficient, and tech-driven financial services.

Leadership Roles at Cih Bank

  • Chief Executive Officer - Lot Sek
  • Chief Revenue Officer - Salima Majdoub
  • Human Resources Director - Yassir Rahmouni
  • Drh - Sihem Ayadi
  • Drh - My El
  • Drh - Malik Babrous
  • Human Resources Director - Mosaab Dahmani
  • Lot Sek - Chief Executive Officer

    Lot Sek, the Chief Executive Officer at Cih Bank, directs the overarching strategic vision and long-term growth initiatives for the organization. By prioritizing digital innovation, the Chief Executive Officer ensures that the bank remains a leader in mobile and online financial services. Lot Sek oversees the integration of advanced technologies like CIH PAY to enhance customer convenience and market competitiveness. This leadership role involves constant collaboration with the board to align operational goals with the evolving needs of tech-savvy clients. Through the implementation of robust financial frameworks, the Chief Executive Officer drives sustainable expansion across the Moroccan market. By fostering a culture of efficiency and security, the Chief Executive Officer maintains the institution's reputation for excellence. Ultimately, the Chief Executive Officer secures the bank's position as a premier provider of modern banking solutions for diverse clientele.

    Salima Majdoub - Chief Revenue Officer

    Salima Majdoub, the Chief Revenue Officer at Cih Bank, manages all income-generating activities and business development strategies. Overseeing the expansion of credit solutions and investment opportunities, the Chief Revenue Officer ensures that product offerings meet the specific demands of individuals and businesses. Salima Majdoub drives revenue growth by optimizing bancassurance services and personal account acquisition. This leadership role requires close coordination with the executive team to refine pricing models and market penetration tactics. By analyzing financial trends, the Chief Revenue Officer identifies new opportunities for capital growth within the regional banking sector. The Chief Revenue Officer maintains a focus on maximizing profitability while upholding the bank's commitment to accessible financial services. Through strategic oversight of revenue streams, the Chief Revenue Officer strengthens the financial foundation of the institution and supports long-term corporate objectives.

    Yassir Rahmouni - Human Resources Director

    Yassir Rahmouni, the Human Resources Director at Cih Bank, architects the talent acquisition and organizational development strategies necessary for a modern financial institution. Overseeing the recruitment of specialized personnel, the Human Resources Director ensures that the workforce possesses the technical expertise required to support digital banking platforms. Yassir Rahmouni drives employee engagement initiatives and professional development programs that align with the bank's mission of innovation. This leadership role involves managing internal policies to foster a high-performance culture across all departments. By implementing comprehensive training modules, the Human Resources Director enhances operational efficiency and service quality. The Human Resources Director maintains a focus on building a resilient and diverse team capable of navigating the complexities of the finance industry. Through effective human capital management, the Human Resources Director supports the overall growth and stability of the organization.

    Sihem Ayadi - Drh

    Sihem Ayadi, the Drh at Cih Bank, manages internal labor relations and organizational culture to ensure alignment with the bank's digital-first strategy. Overseeing the implementation of performance management systems, the Drh ensures that staff productivity remains high across all banking divisions. Sihem Ayadi drives initiatives focused on workplace wellness and professional growth, which directly impacts the quality of customer service provided to clients. This leadership role involves navigating complex regulatory requirements regarding employment and workplace safety. By fostering a collaborative environment, the Drh supports the integration of new technologies into daily banking operations. The Drh maintains a focus on talent retention and the development of leadership pipelines within the organization. Through the strategic management of human resources, the Drh ensures that the workforce remains agile and prepared to meet the evolving demands of the financial services market.

    My El - Drh

    My El, the Drh at Cih Bank, directs the compensation and benefits strategy to attract top-tier talent in the competitive finance sector. Overseeing the administration of payroll and employee incentive programs, the Drh ensures that the bank remains an employer of choice. My El drives the development of internal communication channels to keep the workforce informed about corporate goals and technological advancements. This leadership role involves analyzing workforce data to optimize staffing levels and resource allocation. By streamlining administrative processes, the Drh enhances the overall efficiency of the human resources department. The Drh maintains a focus on creating an inclusive work environment that reflects the diverse needs of the bank's clientele. Through the strategic oversight of employee benefits and organizational structure, the Drh supports the bank's mission to provide secure and efficient banking experiences for all customers.

    Malik Babrous - Drh

    Malik Babrous, the Drh at Cih Bank, oversees the strategic planning of workforce training and skill-building programs tailored to the digital banking landscape. By focusing on the technical proficiency of the staff, the Drh ensures that the bank maintains its competitive edge in mobile and online services. Malik Babrous drives the implementation of performance evaluation frameworks that reward innovation and customer-centric behavior. This leadership role involves collaborating with department heads to identify skill gaps and develop targeted educational initiatives. The Drh maintains a focus on fostering a culture of continuous improvement and adaptability. By aligning human capital strategies with the bank's broader business objectives, the Drh supports the successful deployment of new financial products. Through the management of professional development, the Drh ensures that the organization remains well-equipped to handle the challenges of the modern financial environment.

    Mosaab Dahmani - Human Resources Director

    Mosaab Dahmani, the Human Resources Director at Cih Bank, manages the strategic alignment of personnel policies with the bank's commitment to secure and efficient banking. Overseeing the development of workplace safety and compliance protocols, the Human Resources Director ensures that all operations adhere to industry standards. Mosaab Dahmani drives the recruitment of specialized IT and financial professionals to support the bank's digital transformation efforts. This leadership role involves managing the organizational structure to facilitate seamless collaboration between departments. By implementing effective conflict resolution strategies, the Human Resources Director maintains a stable and productive work environment. The Human Resources Director focuses on building a workforce that values convenience and innovation in every client interaction. Through the strategic management of human resources, the Human Resources Director contributes to the bank's reputation as a reliable and forward-thinking financial institution.

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    Frequently Asked Questions Regarding Cih Bank Top Executives and Leadership Team

    Who leads Cih Bank?
    Cih Bank is led by Lot Sek (Chief Executive Officer), along with executives such as Salima Majdoub (Chief Revenue Officer) and Yassir Rahmouni (Human Resources Director).
    Who is part of Cih Bank’s executive team?
    The executive team of Cih Bank includes leaders such as Lot Sek (Chief Executive Officer), Salima Majdoub (Chief Revenue Officer), Yassir Rahmouni (Human Resources Director) and other senior executives.
    How many executives does Cih Bank have?
    Cih Bank has 7 executives leading key business areas.
    What roles are included in Cih Bank’s leadership team?
    The leadership team of Cih Bank includes roles such as Chief Executive Officer, Chief Revenue Officer, Human Resources Director, Drh, Drh.