Cih Bank Executive and Leadership Team

May, 2026

Leadership Overview

Cih Bank has 6 executives leading key functions including strategy, revenue generation, human resources, and talent management.

Driven by innovation, Cih Bank simplifies financial transactions with advanced online and mobile banking solutions, offering a secure and efficient experience for individuals, professionals, and businesses.

Leadership Roles at Cih Bank

  • Chief Executive Officer - Lot Sek
  • Chief Revenue Officer - Salima Majdoub
  • Human Resources Director - Mosaab Dahmani
  • Human Resources Director - Yassir Rahmouni
  • Drh - Sihem Ayadi
  • Drh - My El
  • Lot Sek - Chief Executive Officer

    Lot Sek, the Chief Executive Officer at Cih Bank, directs the overall strategic vision and operational execution for the institution. Sek guides the bank's expansion into new markets and the development of innovative financial products, ensuring alignment with the company's mission to simplify transactions for its diverse clientele. This leadership role involves overseeing all major departments, fostering a culture of efficiency, and driving growth through strategic partnerships and technological advancements. Sek's focus remains on enhancing the bank's competitive position in the finance sector by leveraging digital platforms like CIH PAY and CIH MOBILE. The Chief Executive Officer ensures that Cih Bank consistently delivers secure and convenient banking experiences, meeting the evolving needs of individuals, professionals, and businesses across Morocco. Sek's strategic direction is crucial for maintaining the bank's commitment to innovation and client satisfaction.

    Salima Majdoub - Chief Revenue Officer

    Salima Majdoub, the Chief Revenue Officer at Cih Bank, architects and executes strategies to maximize the bank's income streams across all service lines. Majdoub oversees the development and implementation of effective sales and marketing initiatives, focusing on expanding the customer base for personal and business accounts, credit solutions, and investment opportunities. This role involves close collaboration with product development teams to ensure offerings meet market demand and drive revenue growth. The Chief Revenue Officer analyzes market trends and competitive landscapes to identify new revenue opportunities and optimize pricing strategies. Majdoub's leadership ensures that Cih Bank's financial products, including bancassurance services, are effectively positioned to achieve ambitious revenue targets. By driving sales performance and fostering client relationships, Salima Majdoub directly contributes to the bank's sustained financial health and market expansion.

    Mosaab Dahmani - Human Resources Director

    Mosaab Dahmani, the Human Resources Director at Cih Bank, spearheads the development and execution of comprehensive human capital strategies. Dahmani oversees talent acquisition, employee development, and performance management programs designed to attract and retain top talent within the competitive financial services sector. This leadership position involves ensuring robust HR policies and practices that support the bank's operational objectives and foster a positive work environment. The Human Resources Director plays a critical part in aligning workforce capabilities with Cih Bank's strategic goals, particularly in areas requiring specialized skills for online and mobile banking innovations. Dahmani's responsibilities include managing employee relations, compensation and benefits, and driving initiatives that enhance organizational culture and employee engagement. Through strategic HR management, Mosaab Dahmani ensures Cih Bank possesses the skilled workforce necessary to deliver secure and efficient banking experiences.

    Yassir Rahmouni - Human Resources Director

    Yassir Rahmouni, the Human Resources Director at Cih Bank, focuses on optimizing organizational structure and employee engagement to support the bank's dynamic growth. Rahmouni directs initiatives aimed at enhancing workforce productivity and fostering a culture of continuous improvement across all departments. This role involves managing employee relations, implementing effective HR policies, and ensuring compliance with labor regulations. The Human Resources Director collaborates with senior leadership to forecast talent needs and develop strategic workforce plans that align with Cih Bank's commitment to innovation in digital banking. Rahmouni's expertise is vital in developing training programs that equip employees with the skills needed to manage advanced financial services and client support. By championing employee well-being and professional development, Yassir Rahmouni strengthens the human capital foundation essential for Cih Bank's success.

    Sihem Ayadi - Drh

    Sihem Ayadi, the Drh at Cih Bank, drives strategic human resource initiatives to support the bank's operational excellence and client-centric approach. Ayadi oversees key functions including talent management, organizational development, and employee relations, ensuring a cohesive and high-performing workforce. This leadership role is instrumental in cultivating a work environment that encourages innovation and efficiency, crucial for delivering advanced banking solutions like CIH PAY and CIH MOBILE. The Drh works closely with other executives to align HR strategies with the bank's broader business objectives, focusing on employee retention and professional growth. Ayadi's efforts contribute to building a robust talent pipeline capable of meeting the evolving demands of the financial sector. Through dedicated HR leadership, Sihem Ayadi ensures Cih Bank maintains a skilled and motivated team committed to providing secure and convenient financial services.

    My El - Drh

    My El, the Drh at Cih Bank, directs comprehensive human resource operations to bolster the bank's strategic objectives and service delivery. El manages critical HR functions such as recruitment, employee onboarding, and compensation structures, ensuring the bank attracts and retains skilled professionals in the competitive Moroccan financial market. This position involves developing and implementing HR policies that promote a productive and compliant workplace, supporting Cih Bank's commitment to innovation and client satisfaction. The Drh plays a key part in fostering a positive organizational culture and driving employee engagement initiatives. My El's focus is on building a resilient and adaptable workforce capable of navigating the complexities of modern banking, from personal accounts to business financing. Through strategic human resource management, My El contributes significantly to Cih Bank's ability to offer secure, efficient, and technologically advanced banking experiences.

    Explore Leadership Teams in Banking

    Frequently Asked Questions Regarding Cih Bank Top Executives and Leadership Team

    Who leads Cih Bank?
    Cih Bank is led by Lot Sek (Chief Executive Officer), along with executives such as Salima Majdoub (Chief Revenue Officer) and Mosaab Dahmani (Human Resources Director).
    Who is part of Cih Bank’s executive team?
    The executive team of Cih Bank includes leaders such as Lot Sek (Chief Executive Officer), Salima Majdoub (Chief Revenue Officer), Mosaab Dahmani (Human Resources Director) and other senior executives.
    How many executives does Cih Bank have?
    Cih Bank has 6 executives leading key business areas.
    What roles are included in Cih Bank’s leadership team?
    The leadership team of Cih Bank includes roles such as Chief Executive Officer, Chief Revenue Officer, Human Resources Director, Human Resources Director, Drh.