ChoiceOne Bank Executive and Leadership Team

Kelly Potes, the Chief Executive Officer at ChoiceOne Bank, directs the overall strategic vision and corporate governance. Potes guides the executive team in executing the bank's mission of providing essential financial services to its communities. This leadership role involves fostering a culture of operational excellence and ensuring sustainable growth across all banking divisions. Potes oversees the alignment of business objectives with market demands, driving initiatives that enhance shareholder value and strengthen the bank's competitive position. The Chief Executive Officer's responsibilities include managing key stakeholder relationships and representing the bank in industry forums. Through strategic decision-making, Kelly Potes ensures the long-term financial health and stability of ChoiceOne Bank, adapting to evolving economic landscapes and regulatory requirements.

Adom Greenland, the Chief Operating Officer at ChoiceOne Bank, manages the day-to-day operational activities and ensures efficient service delivery. Greenland oversees the bank's operational infrastructure, focusing on optimizing processes and enhancing customer experience across all service channels. This executive drives initiatives aimed at improving operational efficiency and implementing best practices throughout the organization. The Chief Operating Officer's purview includes managing various departments to ensure seamless integration and effective resource allocation. Greenland works closely with other C-suite leaders to align operational strategies with the bank's broader business goals. By streamlining workflows and implementing robust operational controls, Adom Greenland supports the bank's commitment to reliability and customer satisfaction, ensuring that ChoiceOne Bank meets its service commitments effectively.

John Scott, the Chief Technology Officer at ChoiceOne Bank, architects and oversees the bank's technology infrastructure and digital transformation efforts. Scott directs the development and implementation of innovative technological solutions that support business growth and enhance operational capabilities. This leadership position involves managing the bank's IT strategy, ensuring the security and reliability of all technology systems. The Chief Technology Officer's responsibilities include evaluating emerging technologies and driving their adoption to maintain a competitive edge. Scott collaborates with executive leadership to align technology roadmaps with strategic objectives, ensuring that IT investments deliver maximum business value. Through forward-thinking technology leadership, John Scott empowers ChoiceOne Bank to leverage digital advancements for improved customer engagement and operational efficiency.

Shelly Childers, the Chief Information Officer at ChoiceOne Bank, directs the bank's information management strategies and data governance frameworks. Childers oversees the systems that manage and protect the bank's critical information assets, ensuring compliance with industry regulations. This role is pivotal in maintaining the integrity and accessibility of data across the organization. The Chief Information Officer's responsibilities include developing policies for data security, privacy, and lifecycle management. Childers collaborates with the technology and operations teams to implement robust information systems that support business functions and strategic initiatives. By ensuring effective information management, Shelly Childers safeguards sensitive data and enhances the bank's ability to make informed decisions, contributing to ChoiceOne Bank's overall security and operational integrity.

Kristina Schaffer, the Chief Human Resources Officer & Senior VP at ChoiceOne Bank, leads all human capital management strategies and organizational development initiatives. Schaffer oversees the recruitment, retention, and professional development of the bank's workforce, fostering a positive and productive work environment. This executive role is critical in aligning HR policies with the bank's strategic goals and corporate culture. The Chief Human Resources Officer & Senior VP's responsibilities include managing employee relations, compensation and benefits programs, and talent management. Schaffer collaborates with other leaders to ensure the bank has the skilled personnel necessary to achieve its objectives. Through strategic human resources leadership, Kristina Schaffer cultivates a high-performing team, essential for ChoiceOne Bank's continued success and growth.