ChoiceOne Bank Executive and Leadership Team

Adom Greenland, the Chief Operating Officer at ChoiceOne Bank, directs all operational facets of the financial institution. Greenland oversees the bank's day-to-day activities, ensuring efficient service delivery and seamless integration of business processes across departments. This leadership role involves optimizing workflows, managing resource allocation, and implementing strategic initiatives to enhance operational performance and customer satisfaction. Greenland's focus extends to maintaining high standards of service quality and driving continuous improvement in all banking operations. By meticulously managing operational efficiency, Adom Greenland directly supports the bank's mission of providing reliable financial solutions. The Chief Operating Officer also collaborates with other senior leaders to align operational strategies with the bank's overall business objectives, ensuring robust execution of corporate plans and fostering a culture of excellence throughout the organization.

Kelly Potes, the President at ChoiceOne Bank, provides overarching executive leadership and strategic direction for the entire organization. Potes is responsible for guiding the bank's growth, profitability, and market position, ensuring alignment with the company's mission and values. This senior role involves fostering strong relationships with stakeholders, including customers, employees, and the community, while driving key business initiatives. Kelly Potes oversees the execution of strategic plans and ensures operational excellence across all departments. The President also plays a vital role in shaping the bank's culture and championing its commitment to exceptional financial services. By leading with a clear vision, Kelly Potes directly impacts ChoiceOne Bank's long-term success and its reputation as a trusted financial institution.

John Scott, the Chief Technology Officer at ChoiceOne Bank, architects and executes the bank's technology vision and strategy. Scott is responsible for all technology infrastructure, digital transformation initiatives, and the implementation of innovative solutions that enhance banking services and operational efficiency. This critical role involves overseeing cybersecurity measures, managing IT systems, and ensuring the reliability and scalability of the bank's technological platforms. John Scott drives the adoption of new technologies to improve customer experience and streamline internal processes. The Chief Technology Officer also plays a key part in evaluating emerging tech trends and their potential application within the financial sector. By leading technological advancements, John Scott ensures ChoiceOne Bank remains competitive and secure in an evolving digital landscape, directly contributing to the bank's growth and operational resilience.

Shelly Childers, the Chief Information Officer at ChoiceOne Bank, manages the bank's information systems and data governance strategies. Childers ensures the integrity, security, and accessibility of all critical information assets, supporting regulatory compliance and business intelligence efforts. This position involves overseeing the development and maintenance of information systems, implementing data management policies, and driving initiatives that leverage data for strategic decision-making. Shelly Childers focuses on aligning information technology with business objectives to enhance operational effectiveness and customer service. The Chief Information Officer also collaborates with the technology and operations teams to ensure seamless data flow and robust system performance. By safeguarding and optimizing information resources, Shelly Childers directly supports ChoiceOne Bank's commitment to secure and efficient financial services.

Kristina Schaffer, the Chief Human Resources Officer & Senior VP at ChoiceOne Bank, directs all human capital strategies and organizational development initiatives. Schaffer oversees talent acquisition, employee relations, compensation and benefits, and performance management to foster a high-performing and engaged workforce. This leadership role is crucial for aligning HR policies with the bank's strategic goals, ensuring a supportive and productive work environment. Kristina Schaffer champions initiatives that enhance employee development, promote diversity and inclusion, and maintain compliance with labor laws. The Chief Human Resources Officer & Senior VP also collaborates closely with executive leadership to shape the company culture and attract top talent. By cultivating a strong employee base, Kristina Schaffer directly contributes to ChoiceOne Bank's sustained success and operational excellence.