Choice Hotels Executive and Leadership Team

Scott Oaksmith, the Chief Financial Officer at Choice Hotels, manages the fiscal health and capital allocation strategies for the global lodging franchisor. Overseeing financial planning, reporting, and investor relations, the Chief Financial Officer ensures long-term stability across the upscale, midscale, and economy segments. This leadership role involves coordinating with the Board to drive revenue growth and maintain a strong balance sheet amidst fluctuating market conditions. By executing rigorous financial oversight, Scott Oaksmith supports the expansion of the brand footprint throughout North America and international territories. Oaksmith directs the allocation of resources to maximize shareholder value while maintaining high-quality standards for all franchised properties. Through strategic financial modeling and risk management, the Chief Financial Officer provides the necessary foundation for sustainable business development, ensuring that the company remains a dominant force in the competitive hospitality landscape while delivering consistent returns to stakeholders.

David Pepper, the President & Senior VP, Upscale Extended Stay Brands & , Development at Choice Hotels, directs the strategic expansion and operational success of the upscale and extended-stay segments. Overseeing the growth of these high-value property categories, the President & Senior VP, Upscale Extended Stay Brands & , Development ensures that new developments meet rigorous quality standards for business and leisure travelers. This leadership role involves identifying prime market opportunities across the United States and international territories to increase the company's footprint. By managing relationships with developers and franchisees, David Pepper drives the successful launch and performance of new properties. Pepper coordinates with other C-suite leaders to align development goals with the broader corporate mission of providing superior lodging options. Through the execution of targeted growth strategies, the President & Senior VP, Upscale Extended Stay Brands & , Development strengthens the company's competitive position, ensuring that the upscale and extended-stay segments continue to deliver exceptional value and consistent revenue growth.

Tony Pallas, the Chief Technology Officer at Choice Hotels, directs the digital transformation of global lodging platforms. Overseeing the integration of scalable cloud infrastructure, the Chief Technology Officer ensures seamless booking experiences for millions of travelers across the United States and international markets. This leadership role involves architecting robust reservation systems that support diverse property segments, ranging from economy to upscale hotels. By optimizing data analytics and cybersecurity protocols, Tony Pallas directly impacts the operational efficiency of the entire franchise network. Pallas maintains alignment with corporate growth objectives by modernizing legacy systems and implementing cutting-edge software solutions. Through the continuous refinement of digital guest touchpoints, the Chief Technology Officer secures a competitive advantage in the hospitality industry, ensuring that technological advancements consistently enhance the value proposition for both franchisees and guests within the expansive Choice Hotels portfolio.

Noha Abdalla, the Chief Marketing Officer at Choice Hotels, architects the brand identity and consumer engagement strategies for the diverse portfolio of lodging properties. Overseeing global marketing campaigns, the Chief Marketing Officer drives brand awareness and loyalty across upscale, midscale, and economy segments. This leadership role involves analyzing market trends to capture business and leisure traveler demand throughout the United States and international regions. By optimizing digital advertising and loyalty program initiatives, Noha Abdalla directly impacts occupancy rates and revenue performance. Abdalla collaborates with cross-functional teams to ensure consistent messaging that highlights the high-value nature of the company's offerings. Through the implementation of data-driven marketing tactics, the Chief Marketing Officer strengthens the market position of the brand, ensuring that every property remains top-of-mind for travelers. Ultimately, Abdalla secures long-term brand equity by fostering deep connections with guests and enhancing the overall visibility of the entire franchise network.