Choice Hotels Executive and Leadership Team

Scott Oaksmith, the Chief Financial Officer at Choice Hotels, directs the fiscal strategy and capital allocation for the entire lodging enterprise. Oaksmith oversees financial planning, reporting, and investor relations to ensure long-term stability. By monitoring revenue streams from the upscale, midscale, and economy segments, the Chief Financial Officer optimizes the balance sheet for sustainable growth. Scott Oaksmith manages the financial health of the franchise model, providing critical insights to the Board regarding market performance. This leadership role involves evaluating potential development opportunities and assessing the financial impact of international expansion. Through rigorous cost management and strategic investment, the Chief Financial Officer supports the company's mission of delivering high-value lodging options. Oaksmith maintains transparency with stakeholders while driving profitability across all business units. Ultimately, the Chief Financial Officer secures the financial foundation required for continued innovation and market leadership.

David Pepper, the President & Senior VP, Upscale Extended Stay Brands & , Development at Choice Hotels, directs the expansion of the premium lodging portfolio. Pepper architects growth strategies for the upscale and extended-stay segments, identifying key markets for new property development. By managing relationships with franchise partners, the President & Senior VP, Upscale Extended Stay Brands & , Development ensures the successful launch of high-quality assets. David Pepper oversees the design and operational standards for these premium brands to meet the needs of modern travelers. This leadership role involves coordinating with the finance team to evaluate the viability of new development projects. Through strategic site selection and brand positioning, the President & Senior VP, Upscale Extended Stay Brands & , Development increases the company's footprint in high-demand regions. Pepper drives revenue by elevating the guest experience within the upscale category. Ultimately, the President & Senior VP, Upscale Extended Stay Brands & , Development strengthens the competitive position of the organization.

Noah Abdalla, the Chief Marketing Officer at Choice Hotels, directs global brand positioning and consumer engagement strategies. Abdalla architects data-driven campaigns to increase direct bookings across the upscale, midscale, and economy segments. By analyzing traveler behavior, the Chief Marketing Officer optimizes digital acquisition channels to drive revenue growth. Noah Abdalla manages the loyalty program infrastructure, ensuring consistent value delivery for millions of members worldwide. This leadership role involves coordinating with regional teams to maintain brand consistency across international markets. Through the implementation of advanced marketing analytics, the Chief Marketing Officer enhances the visibility of the entire lodging portfolio. Abdalla secures competitive advantages by aligning promotional efforts with evolving market trends. Ultimately, the Chief Marketing Officer strengthens the market presence of the organization by fostering deep connections with diverse traveler demographics.

Tony Pallas, the Chief Technology Officer at Choice Hotels, architects the digital infrastructure supporting thousands of franchised properties. Pallas oversees the development of proprietary reservation systems and cloud-based property management platforms. By integrating scalable software solutions, the Chief Technology Officer improves operational efficiency for hotel owners across the United States. Tony Pallas drives the digital transformation roadmap, ensuring seamless connectivity between guest-facing applications and backend operations. This leadership role requires constant collaboration with the finance and operations teams to prioritize technology investments that maximize return on investment. Pallas manages cybersecurity protocols to protect sensitive guest data across the global network. Through the deployment of innovative booking engines, the Chief Technology Officer enhances the overall user experience for travelers. Ultimately, Pallas maintains the technological edge necessary for the company to remain a leader in the competitive lodging industry.

Patrick Cimerola, the Chief Human Resource Officer at Choice Hotels, directs the talent acquisition and organizational development strategies for the global workforce. Cimerola architects programs to foster a culture of excellence and inclusivity across all corporate and field operations. By implementing comprehensive training initiatives, the Chief Human Resource Officer ensures that staff members deliver superior service at every property. Patrick Cimerola manages performance management systems and leadership development pipelines to support the company's growth objectives. This leadership role involves aligning human capital strategies with the broader business goals of the lodging franchisor. Through the promotion of employee engagement and retention, the Chief Human Resource Officer maintains a high-performing team capable of navigating complex market challenges. Cimerola oversees compensation and benefits structures to attract top industry talent. Ultimately, the Chief Human Resource Officer builds the organizational capacity required to sustain long-term success in the hospitality sector.