Chico Executive and Leadership Team

September, 2026

Leadership Overview

Chico has 5 executives leading key functions including strategy, operations, and regional management.

Dedicated to animal wellness, Chico provides essential supplies for diverse pets while fostering strong community connections through expert guidance and high-quality retail offerings across the Canadian market.

Leadership Roles at Chico

  • Chief Executive Officer - Robert McCann
  • Chief Operating Officer - Trevor Jones
  • President - Jose Forest
  • President - Charles Duncan
  • President & General Manager - Melissa Lessard
  • Robert McCann - Chief Executive Officer

    Robert McCann, the Chief Executive Officer at Chico, directs the overarching corporate strategy and long-term vision for the retail organization. By analyzing market trends in pet nutrition and supply demand, the Chief Executive Officer ensures the company maintains a competitive edge within the Canadian pet retail sector. Robert McCann oversees the alignment of all departmental goals with the core mission of animal wellness. This leadership role involves constant evaluation of store performance metrics and expansion opportunities across various provinces. Through rigorous financial oversight and strategic planning, the Chief Executive Officer drives sustainable growth while maintaining the high standards of service expected by pet owners. The Chief Executive Officer also coordinates with the Board to refine operational policies, ensuring that every neighborhood location provides the specialized care and products necessary for the health of diverse animal species, from small reptiles to large canine companions.

    Trevor Jones - Chief Operating Officer

    Trevor Jones, the Chief Operating Officer at Chico, manages the daily logistics and supply chain efficiency required to stock diverse pet products. By optimizing inventory management systems, the Chief Operating Officer ensures that every neighborhood store maintains adequate supplies for birds, hamsters, reptiles, and fish. Trevor Jones monitors the distribution networks to guarantee timely delivery of premium pet food and gear across all retail locations. This role requires constant collaboration with regional managers to streamline store operations and improve customer service workflows. By implementing standardized operational procedures, the Chief Operating Officer enhances the overall shopping experience for pet owners. Trevor Jones also evaluates store-level performance data to identify areas for process improvement and cost reduction. Through meticulous attention to supply chain reliability, the Chief Operating Officer supports the company mission of providing accessible, high-quality care for animals of all sizes throughout the entire retail network.

    Jose Forest - President

    Jose Forest, the President at Chico, leads the expansion initiatives and brand development efforts across the organization. By identifying new market opportunities, the President drives the growth of the retail footprint while maintaining the neighborhood-focused identity of the brand. Jose Forest oversees the implementation of marketing strategies that highlight the expertise and product variety available for pet owners. This leadership role involves building strong relationships with local communities to ensure the brand remains a trusted resource for animal health. By coordinating with other executives, the President aligns promotional activities with inventory capabilities to maximize sales performance. Jose Forest also monitors competitive dynamics to adjust the market positioning of the company. Through strategic brand management, the President ensures that the commitment to animal wellness remains central to all growth efforts, effectively scaling the business while preserving the specialized service model that defines the company presence in the Canadian market.

    Charles Duncan - President

    Charles Duncan, the President at Chico, focuses on internal organizational development and the enhancement of the customer experience within the retail environment. By refining staff training programs, the President ensures that every team member possesses the knowledge required to assist pet owners with specific animal needs. Charles Duncan oversees the integration of new product lines, ensuring that the inventory reflects the latest advancements in pet nutrition and care. This leadership role involves fostering a culture of excellence and accountability across all store locations. By analyzing customer feedback, the President implements service improvements that strengthen brand loyalty. Charles Duncan also collaborates with the operations team to ensure that store layouts and product displays effectively showcase the wide range of supplies available. Through dedicated focus on human capital and service quality, the President supports the company mission of providing comprehensive care for pets, ensuring that every customer receives expert guidance and high-quality products.

    Melissa Lessard - President & General Manager

    Melissa Lessard, the President & General Manager at Chico, directs the comprehensive management of regional retail operations and administrative functions. By overseeing the daily performance of multiple store clusters, the President & General Manager ensures consistent adherence to corporate standards and animal welfare protocols. Melissa Lessard manages the allocation of resources to support store-level needs, from specialized equipment for reptiles to nutritional supplies for dogs and cats. This leadership role involves balancing operational efficiency with the personalized service that defines the company. By coordinating with regional managers, the President & General Manager drives revenue growth and operational excellence across the territory. Melissa Lessard also monitors financial performance and budget compliance to ensure the long-term viability of the retail network. Through strategic oversight of both administrative and operational tasks, the President & General Manager maintains the high quality of care and product availability that pet owners expect from the brand.

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    Frequently Asked Questions Regarding Chico Top Executives and Leadership Team

    Who leads Chico?
    Chico is led by Robert McCann (Chief Executive Officer), along with executives such as Trevor Jones (Chief Operating Officer) and Jose Forest (President).
    Who is part of Chico’s executive team?
    The executive team of Chico includes leaders such as Robert McCann (Chief Executive Officer), Trevor Jones (Chief Operating Officer), Jose Forest (President) and other senior executives.
    How many executives does Chico have?
    Chico has 5 executives leading key business areas.
    What roles are included in Chico’s leadership team?
    The leadership team of Chico includes roles such as Chief Executive Officer, Chief Operating Officer, President, President, President & General Manager.