Cherry Health Executive and Leadership Team

June, 2026

Leadership Overview

Cherry Health has 10 executives leading key functions including strategy, information technology, finance, marketing, operations, medical affairs, and ownership.

Driven by a commitment to community well-being, Cherry Health provides comprehensive healthcare services across Michigan, focusing on accessible primary care, specialized women's health, pediatrics, dental, vision, and behavioral health services for children and families.

Leadership Roles at Cherry Health

  • Chief Executive Officer - Tasha Blackmon
  • Chief Financial Officer - Cynthia Wagenhofer
  • Chief Operating Officer - William Joure
  • Co-founder & Chief Operating Officer - Maximillian Kerz
  • President & Owner - Douglas Geenens
  • President - Maggie McGuinness
  • Chief Information Officer - Glenda Williams
  • Chief Marketing Officer - Guillermo Del
  • Chief Medical Officer - Jordan Vollrath
  • Associate Chief Medical Officer - Leslie Md
  • Tasha Blackmon - Chief Executive Officer

    Tasha Blackmon, the Chief Executive Officer at Cherry Health, directs the organization's overall strategic vision and operational execution. Blackmon guides Cherry Health's mission to deliver comprehensive healthcare services, including primary care, women's health, pediatrics, dental, vision, and behavioral health, to children and families throughout Michigan. This leadership role involves fostering partnerships and ensuring the organization's continued growth and impact within the communities it serves. Blackmon's strategic direction ensures alignment with the non-profit's core objectives of providing accessible and high-quality care. Overseeing all facets of the organization, Tasha Blackmon drives initiatives that enhance patient outcomes and expand service reach across the state.

    Cynthia Wagenhofer - Chief Financial Officer

    Cynthia Wagenhofer, the Chief Financial Officer at Cherry Health, directs all financial operations and fiscal strategy for the non-profit organization. Wagenhofer manages budgeting, financial planning, accounting, and reporting, ensuring the sustainable financial health of Cherry Health's extensive healthcare services, which include primary care, women's health, pediatrics, dental, vision, and behavioral health. This position is vital for maintaining the organization's capacity to serve children and families across Michigan. Cynthia Wagenhofer's financial oversight supports strategic investments in service expansion and operational improvements. The Chief Financial Officer ensures compliance with all financial regulations and optimizes resource allocation to maximize the impact of healthcare delivery.

    William Joure - Chief Operating Officer

    William Joure, the Chief Operating Officer at Cherry Health, oversees the day-to-day operational management and efficiency of the organization's healthcare services. Joure directs the implementation of operational strategies that support primary care, women's health, pediatrics, dental, vision, and behavioral health services, ensuring seamless delivery to children and families across Michigan. This leadership position focuses on optimizing workflows, managing resources, and enhancing the overall patient experience. William Joure drives operational excellence, ensuring that Cherry Health's facilities and staff are equipped to meet the community's healthcare needs effectively. The Chief Operating Officer plays a key part in scaling operations to meet increasing demand for services.

    Maximillian Kerz - Co-founder & Chief Operating Officer

    Maximillian Kerz, Co-founder & Chief Operating Officer at Cherry Health, contributes to the strategic direction and operational framework of the organization. Kerz's role involves overseeing key operational initiatives that support the delivery of comprehensive healthcare services, including primary care, women's health, pediatrics, dental, vision, and behavioral health, to children and families in Michigan. This dual focus ensures that operational strategies align with the foundational mission established at the company's inception. Maximillian Kerz works to enhance service delivery models and operational scalability. The Co-founder & Chief Operating Officer's involvement ensures continuity and strategic alignment across all operational departments, reinforcing the organization's core values.

    Douglas Geenens - President & Owner

    Douglas Geenens, President & Owner at Cherry Health, provides overarching leadership and strategic guidance for the organization's operations and growth. Geenens's role involves setting the vision for comprehensive healthcare services, including primary care, women's health, pediatrics, dental, vision, and behavioral health, ensuring their effective delivery to children and families throughout Michigan. This position is fundamental to the organization's governance and long-term strategic planning. Douglas Geenens drives initiatives that foster community health and organizational sustainability. The President & Owner's leadership ensures that Cherry Health continues to meet the evolving healthcare needs of the communities it serves.

    Maggie McGuinness - President

    Maggie McGuinness, President at Cherry Health, leads strategic initiatives and operational oversight for the organization's healthcare services. McGuinness focuses on enhancing the delivery of primary care, women's health, pediatrics, dental, vision, and behavioral health services to children and families across Michigan. This leadership role is integral to advancing the organization's mission and expanding its reach within the state. Maggie McGuinness drives efforts to improve patient access and quality of care. The President ensures that Cherry Health's strategic objectives are met through effective management and resource allocation, supporting community well-being.

    Glenda Williams - Chief Information Officer

    Glenda Williams, the Chief Information Officer at Cherry Health, architects and manages the organization's technology infrastructure and digital strategy. Williams oversees the implementation and maintenance of all information systems, ensuring data security, system reliability, and efficient data flow across healthcare services like primary care, women's health, pediatrics, dental, vision, and behavioral health. This critical role supports the delivery of care to children and families in Michigan by leveraging technology to improve patient engagement and operational efficiency. Glenda Williams drives innovation in health IT, ensuring Cherry Health remains at the forefront of technological advancements in healthcare delivery. The Chief Information Officer's purview includes all digital platforms supporting patient records and service coordination.

    Guillermo Del - Chief Marketing Officer

    Guillermo Del, the Chief Marketing Officer at Cherry Health, develops and executes comprehensive marketing and communication strategies to enhance brand awareness and community engagement. Del oversees all promotional activities, public relations, and digital marketing efforts designed to inform the public about Cherry Health's wide array of services, including primary care, women's health, pediatrics, dental, vision, and behavioral health. This role is essential for connecting with children and families throughout Michigan and communicating the organization's mission. Guillermo Del drives initiatives that highlight Cherry Health's commitment to accessible healthcare. The Chief Marketing Officer ensures consistent messaging across all platforms, amplifying the organization's reach and impact.

    Jordan Vollrath - Chief Medical Officer

    Jordan Vollrath, the Chief Medical Officer at Cherry Health, provides clinical leadership and directs medical affairs across all service lines. Vollrath oversees the quality of care, clinical protocols, and physician relations, ensuring that primary care, women's health, pediatrics, dental, vision, and behavioral health services meet the highest standards for children and families in Michigan. This role is crucial for maintaining clinical excellence and driving advancements in patient care. Jordan Vollrath champions evidence-based practices and guides the medical team in delivering exceptional healthcare outcomes. The Chief Medical Officer ensures that clinical operations are aligned with the organization's mission and regulatory requirements.

    Leslie Md - Associate Chief Medical Officer

    Leslie Md, Associate Chief Medical Officer at Cherry Health, supports the Chief Medical Officer in clinical leadership and the oversight of medical services. Md assists in ensuring the quality and efficacy of primary care, women's health, pediatrics, dental, vision, and behavioral health services provided to children and families in Michigan. This role is vital for maintaining high standards of patient care and supporting clinical staff. Leslie Md contributes to the development and implementation of clinical protocols and best practices. The Associate Chief Medical Officer plays a key role in enhancing the patient experience and ensuring clinical operations align with organizational goals.

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    Frequently Asked Questions Regarding Cherry Health Top Executives and Leadership Team

    Who leads Cherry Health?
    Cherry Health is led by Tasha Blackmon (Chief Executive Officer), along with executives such as Cynthia Wagenhofer (Chief Financial Officer) and William Joure (Chief Operating Officer).
    Who is part of Cherry Health’s executive team?
    The executive team of Cherry Health includes leaders such as Tasha Blackmon (Chief Executive Officer), Cynthia Wagenhofer (Chief Financial Officer), William Joure (Chief Operating Officer) and other senior executives.
    How many executives does Cherry Health have?
    Cherry Health has 10 executives leading key business areas.
    What roles are included in Cherry Health’s leadership team?
    The leadership team of Cherry Health includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Co-founder & Chief Operating Officer, President & Owner.