Cherry Health Executive and Leadership Team

September, 2026

Leadership Overview

Cherry Health has 7 executives leading key functions including strategy, marketing, operations, finance, clinical oversight, medical quality, and organizational leadership.

Committed to expanding access to essential medical services, Cherry Health delivers comprehensive primary care, dental, and behavioral health solutions to families across Michigan.

Leadership Roles at Cherry Health

  • Chief Executive Officer - Tasha Blackmon
  • Chief Financial Officer - Cynthia Duncanson
  • Chief Operating Officer - Bill Joure
  • President - Maggie McGuinness
  • Chief Marketing Officer - Guillermo Del
  • Chief Medical Officer - Jordan Vollrath
  • Associate Chief Medical Officer - Leslie Md
  • Tasha Blackmon - Chief Executive Officer

    Tasha Blackmon, the Chief Executive Officer at Cherry Health, directs the overarching strategic vision for this non-profit healthcare organization. By aligning clinical goals with community needs, the Chief Executive Officer ensures the delivery of primary care, pediatrics, and behavioral health services throughout Michigan. Tasha Blackmon manages high-level partnerships with regional stakeholders to bolster the mission of providing accessible care to underserved populations. This leadership role involves constant evaluation of organizational performance metrics to maintain operational excellence. Through the implementation of sustainable growth initiatives, the Chief Executive Officer secures the long-term viability of the network. By fostering a culture of patient-centered innovation, the Chief Executive Officer drives the expansion of dental and vision programs. Ultimately, the Chief Executive Officer maintains the integrity of the healthcare delivery model while navigating the complex regulatory landscape of the state.

    Cynthia Duncanson - Chief Financial Officer

    Cynthia Duncanson, the Chief Financial Officer at Cherry Health, directs the fiscal strategy and financial health of this non-profit organization. The Chief Financial Officer oversees budgeting, revenue cycle management, and grant administration to ensure the sustainability of primary care, dental, and vision programs. Cynthia Duncanson monitors financial performance across all Michigan locations, providing the data necessary for informed decision-making by the executive team. By implementing robust internal controls, the Chief Financial Officer mitigates financial risk while maximizing the impact of available funding. This role involves managing relationships with external auditors and regulatory bodies to ensure full compliance with healthcare financial standards. Through the strategic allocation of capital, the Chief Financial Officer supports the expansion of clinical services and facility upgrades. Ultimately, the Chief Financial Officer secures the financial foundation required to fulfill the mission of providing accessible healthcare to the community.

    Bill Joure - Chief Operating Officer

    Bill Joure, the Chief Operating Officer at Cherry Health, manages the daily administrative and logistical functions required to support a vast network of healthcare facilities. The Chief Operating Officer optimizes internal workflows to ensure that primary care, pediatrics, and behavioral health clinics operate with maximum efficiency. Bill Joure oversees the integration of facility management and supply chain logistics to maintain consistent service delivery across the Michigan region. By streamlining operational processes, the Chief Operating Officer reduces wait times and improves the overall patient experience. This leadership role involves coordinating with department heads to ensure that resource allocation aligns with the strategic goals of the organization. Through the implementation of rigorous performance standards, the Chief Operating Officer maintains high quality-of-care benchmarks. Ultimately, the Chief Operating Officer ensures that the infrastructure supports the mission of providing comprehensive medical services to all families.

    Maggie McGuinness - President

    Maggie McGuinness, the President at Cherry Health, provides executive oversight for the organizational mission and long-term growth trajectory. The President directs the alignment of internal departments to ensure that primary care, pediatrics, and behavioral health services remain accessible to the Michigan community. Maggie McGuinness fosters relationships with external partners and community leaders to expand the reach of the organization. By setting the tone for corporate culture and values, the President ensures that all staff members remain focused on the patient-centered mission. This leadership role involves evaluating the impact of new healthcare policies and adjusting organizational strategy to maintain a competitive and effective market position. Through the coordination of high-level initiatives, the President drives the development of new service lines and facility expansions. Ultimately, the President ensures that the organization remains a pillar of health and wellness for families across the state.

    Guillermo Del - Chief Marketing Officer

    Guillermo Del, the Chief Marketing Officer at Cherry Health, architects the communication strategies that connect Michigan families with vital healthcare resources. The Chief Marketing Officer oversees brand positioning to ensure the community understands the full scope of primary care, dental, and vision services available. Guillermo Del develops outreach campaigns that target specific demographic needs, effectively increasing patient engagement across the state. By analyzing market data, the Chief Marketing Officer identifies gaps in service awareness and implements targeted digital and physical communication channels. This role requires close collaboration with clinical leadership to translate complex medical offerings into accessible information for diverse patient populations. Through the management of public relations and community engagement initiatives, the Chief Marketing Officer strengthens the reputation of the organization. Ultimately, the Chief Marketing Officer drives patient acquisition and retention by articulating the value of the non-profit mission.

    Jordan Vollrath - Chief Medical Officer

    Jordan Vollrath, the Chief Medical Officer at Cherry Health, architects the clinical standards and medical policies that govern patient care across the organization. The Chief Medical Officer oversees the recruitment and performance of medical staff, ensuring that primary care, pediatrics, and behavioral health services meet the highest quality benchmarks. Jordan Vollrath drives the implementation of evidence-based practices to improve patient outcomes throughout the Michigan network. By collaborating with the executive team, the Chief Medical Officer aligns clinical initiatives with the broader mission of the organization. This leadership role involves monitoring health trends and adjusting medical protocols to address the evolving needs of the patient population. Through the oversight of clinical governance, the Chief Medical Officer ensures compliance with state and federal healthcare regulations. Ultimately, the Chief Medical Officer maintains the standard of excellence in medical service delivery for all families.

    Leslie Md - Associate Chief Medical Officer

    Leslie Md, the Associate Chief Medical Officer at Cherry Health, supports the clinical leadership team by focusing on the operational integration of medical services. The Associate Chief Medical Officer manages the day-to-day coordination between specialized departments, including dental, vision, and behavioral health, to ensure a seamless patient experience. Leslie Md drives the adoption of new clinical technologies and electronic health record systems to enhance diagnostic accuracy and efficiency. By facilitating communication between frontline providers and administrative leadership, the Associate Chief Medical Officer ensures that clinical workflows remain aligned with organizational goals. This role involves mentoring medical staff and overseeing quality improvement projects that target specific health outcomes in the Michigan region. Through the rigorous analysis of clinical data, the Associate Chief Medical Officer identifies opportunities for service optimization. Ultimately, the Associate Chief Medical Officer strengthens the clinical infrastructure to support the mission of comprehensive care.

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    Frequently Asked Questions Regarding Cherry Health Top Executives and Leadership Team

    Who leads Cherry Health?
    Cherry Health is led by Tasha Blackmon (Chief Executive Officer), along with executives such as Cynthia Duncanson (Chief Financial Officer) and Bill Joure (Chief Operating Officer).
    Who is part of Cherry Health’s executive team?
    The executive team of Cherry Health includes leaders such as Tasha Blackmon (Chief Executive Officer), Cynthia Duncanson (Chief Financial Officer), Bill Joure (Chief Operating Officer) and other senior executives.
    How many executives does Cherry Health have?
    Cherry Health has 7 executives leading key business areas.
    What roles are included in Cherry Health’s leadership team?
    The leadership team of Cherry Health includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, President, Chief Marketing Officer.