Leadership Overview
Cherry Health has 9 executives leading key functions including strategy, marketing, operations, information technology, finance, medical oversight, ownership, clinical leadership, and organizational management.
Committed to expanding access to essential medical services, Cherry Health delivers comprehensive primary care, dental, and behavioral health solutions to families across Michigan.
Committed to expanding access to essential medical services, Cherry Health delivers comprehensive primary care, dental, and behavioral health solutions to families across Michigan.
Leadership Roles at Cherry Health
Tasha Blackmon - Chief Executive Officer
Tasha Blackmon, the Chief Executive Officer at Cherry Health, directs the overarching strategic vision for this non-profit healthcare organization. Blackmon architects long-term growth initiatives to ensure underserved populations throughout Michigan receive high-quality primary care, dental, and behavioral health services. By aligning clinical outcomes with organizational mission, the Chief Executive Officer fosters partnerships with community stakeholders to expand service reach. Tasha Blackmon maintains rigorous oversight of all administrative functions, ensuring fiscal responsibility and operational excellence across every facility. This leadership role involves constant evaluation of healthcare delivery models to meet evolving patient needs. Through proactive engagement with the Board, the Chief Executive Officer secures the resources necessary for sustainable expansion. Ultimately, Blackmon drives the organizational culture toward patient-centered care, solidifying the reputation of the institution as a vital pillar of the regional healthcare infrastructure.
Cynthia Wagenhofer - Chief Financial Officer
Cynthia Wagenhofer, the Chief Financial Officer at Cherry Health, manages the fiscal health and long-term financial planning for the non-profit organization. Wagenhofer architects robust budgeting processes to support the expansion of primary care, dental, and behavioral health services across Michigan. By overseeing revenue cycle management and grant funding allocations, the Chief Financial Officer ensures the financial stability required to serve diverse patient populations. Cynthia Wagenhofer collaborates with the executive team to evaluate the financial feasibility of new clinical initiatives and facility upgrades. This role involves rigorous auditing and compliance monitoring to maintain transparency and fiscal integrity. By optimizing resource distribution, the Chief Financial Officer maximizes the impact of every dollar spent on patient care. Wagenhofer provides critical financial analysis that guides strategic growth and operational sustainability. Through disciplined financial stewardship, the Chief Financial Officer secures the future of the organization as a vital healthcare provider.
Bill Joure - Chief Operating Officer
Bill Joure, the Chief Operating Officer at Cherry Health, oversees the daily administrative and clinical workflows across all healthcare facilities. Joure architects efficient operational processes to support primary care, behavioral health, and pediatric service delivery throughout Michigan. By streamlining supply chain logistics and facility management, the Chief Operating Officer ensures that medical teams possess the resources required for high-quality patient care. Bill Joure collaborates with the executive team to implement scalable systems that improve patient throughput and reduce wait times. This leadership role involves rigorous monitoring of operational KPIs to identify bottlenecks and drive continuous improvement. By optimizing internal workflows, the Chief Operating Officer enhances the overall efficiency of the organization. Joure maintains a focus on operational sustainability, ensuring that every clinic functions at peak performance to meet the growing demand for comprehensive healthcare services within the regional network.
Douglas Geenens - President & Owner
Douglas Geenens, the President & Owner at Cherry Health, provides high-level governance and strategic oversight for the organization. Geenens architects the foundational mission and long-term vision, ensuring the non-profit remains dedicated to providing primary care, dental, and behavioral health services to Michigan families. By maintaining a focus on organizational values, the President & Owner guides the executive team in achieving sustainable growth and community impact. Douglas Geenens facilitates key partnerships and represents the organization in broader healthcare discussions. This leadership role involves balancing the needs of the community with the operational requirements of a large-scale healthcare provider. By setting the tone for the organizational culture, the President & Owner ensures that every decision aligns with the commitment to accessible care. Geenens provides the stability and direction necessary for the institution to thrive as a critical resource for the regional population.
Maggie McGuinness - President
Maggie McGuinness, the President at Cherry Health, directs the operational execution of the organizational mission across all service lines. McGuinness architects strategic initiatives to expand access to primary care, women's health, and dental services for families throughout Michigan. By coordinating between departments, the President ensures that clinical and administrative functions remain aligned with the non-profit goals. Maggie McGuinness oversees the implementation of community-focused programs that address the specific health needs of the regional population. This leadership role involves managing stakeholder relationships and ensuring that the organization remains responsive to changing healthcare demands. By driving operational efficiency and fostering a collaborative environment, the President supports the overall growth and success of the institution. McGuinness maintains a focus on long-term sustainability, ensuring that the organization continues to provide essential medical services to those who need them most within the state.
Guillermo Del - Chief Marketing Officer
Guillermo Del, the Chief Marketing Officer at Cherry Health, manages all brand communication and public outreach strategies for the organization. Del designs comprehensive campaigns to increase awareness of primary care, pediatrics, and women's health services among diverse Michigan communities. By analyzing patient demographics and market trends, the Chief Marketing Officer optimizes outreach efforts to ensure vulnerable families access necessary medical support. Guillermo Del coordinates with clinical leadership to highlight specific service lines, including dental and vision care, through targeted digital and community-based channels. This role requires constant monitoring of public perception and engagement metrics to refine messaging strategies. By strengthening the brand identity, the Chief Marketing Officer facilitates greater community trust and patient retention. Del ensures that all marketing initiatives align with the non-profit mission, effectively communicating the value of accessible healthcare to the broader public across the state.
Glenda Williams - Chief Information Officer
Glenda Williams, the Chief Information Officer at Cherry Health, directs the digital transformation and technological infrastructure of the organization. Williams architects secure electronic health record systems to facilitate seamless data management for primary care, dental, and vision services. By implementing advanced cybersecurity protocols, the Chief Information Officer protects sensitive patient information across all Michigan locations. Glenda Williams oversees the integration of telehealth platforms, expanding access to behavioral health and pediatric consultations. This role involves constant collaboration with clinical staff to ensure technology supports, rather than hinders, the delivery of patient care. By leveraging data analytics, the Chief Information Officer provides actionable insights that inform strategic decision-making for the executive team. Williams maintains a robust IT framework that supports organizational growth and operational reliability. Through technological innovation, the Chief Information Officer ensures that the institution remains at the forefront of modern healthcare delivery.
Leslie Pelkey - Chief Medical Officer
Leslie Pelkey, the Chief Medical Officer at Cherry Health, directs the clinical standards and medical quality assurance for the entire organization. Pelkey architects evidence-based protocols for primary care, pediatrics, and behavioral health services to ensure consistent patient outcomes across Michigan. By leading medical staff and overseeing clinical training, the Chief Medical Officer maintains high standards of care delivery. Leslie Pelkey collaborates with the executive team to integrate new medical technologies and treatment modalities into daily practice. This role involves constant monitoring of clinical performance metrics to identify areas for improvement and ensure regulatory compliance. By fostering a culture of clinical excellence, the Chief Medical Officer enhances the quality of services provided to families. Pelkey drives initiatives that address public health challenges, ensuring the organization remains responsive to the medical needs of the community. Through clinical leadership, the Chief Medical Officer secures the health and well-being of the patient population.
Leslie Md - Associate Chief Medical Officer
Leslie Md, the Associate Chief Medical Officer at Cherry Health, supports the clinical leadership team in maintaining high standards of patient care. Md architects specific clinical workflows for primary care and pediatric services, ensuring that medical staff adhere to best practices across all Michigan facilities. By assisting with the implementation of quality improvement programs, the Associate Chief Medical Officer helps optimize the delivery of behavioral health and dental services. Leslie Md collaborates with the Chief Medical Officer to monitor clinical outcomes and address patient safety concerns. This role involves mentoring medical staff and facilitating ongoing professional development to enhance the quality of care. By focusing on granular clinical details, the Associate Chief Medical Officer ensures that the organization meets the complex medical needs of families. Md provides essential support in driving clinical excellence and maintaining the reputation of the institution as a trusted healthcare provider.
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Frequently Asked Questions Regarding Cherry Health Top Executives and Leadership Team
