Cherry Health Executive and Leadership Team

July, 2026

Leadership Overview

Cherry Health has 10 executives leading key functions including strategy, operations, information technology, marketing, finance, medical affairs, and governance.

Driven by a commitment to community well-being, Cherry Health provides comprehensive healthcare services across Michigan, focusing on accessible primary, women's, pediatric, dental, vision, and behavioral health for children and families.

Leadership Roles at Cherry Health

  • Chief Executive Officer - Alitta Tait
  • Chief Financial Officer - Cynthia Wagenhofer
  • Chief Operating Officer - William Joure
  • Co-founder & Chief Operating Officer - Maximillian Kerz
  • President - Maggie McGuinness
  • President & Owner - Douglas Geenens
  • Chief Information Officer - Glenda Williams
  • Chief Marketing Officer - Guillermo Del
  • Chief Medical Officer - Leslie Pelkey
  • Associate Chief Medical Officer - Leslie Md
  • Alitta Tait - Chief Executive Officer

    Alitta Tait, the Chief Executive Officer at Cherry Health, directs the organization's overarching strategy and operational framework. Tait ensures the non-profit's mission to provide comprehensive healthcare services to children and families in Michigan is consistently advanced. This leadership involves aligning all departments, including primary care, women's health, pediatrics, dental, vision, and behavioral health, with the core objectives of accessibility and quality care. Tait's strategic vision guides the expansion and enhancement of services, ensuring Cherry Health remains a vital resource within the state. The Chief Executive Officer's role necessitates close collaboration with the board and executive team to foster innovation and maintain financial sustainability. By focusing on community needs, Tait drives the organization's impact and long-term growth. Alitta Tait's leadership ensures the effective execution of Cherry Health's commitment to improving public health outcomes.
    Alitta Tait

    Cynthia Wagenhofer - Chief Financial Officer

    Cynthia Wagenhofer, the Chief Financial Officer at Cherry Health, manages the organization's financial health and strategic fiscal planning. Wagenhofer oversees budgeting, financial reporting, and resource allocation to ensure the sustainable delivery of healthcare services, including primary care, women's health, pediatrics, dental, vision, and behavioral health. The Chief Financial Officer plays a critical role in maintaining financial stability, securing funding, and optimizing financial performance to support Cherry Health's mission in Michigan. Cynthia Wagenhofer's expertise ensures that financial resources are effectively deployed to maximize patient access and service quality for children and families. This leadership position is essential for the long-term viability and growth of the organization's healthcare initiatives.

    William Joure - Chief Operating Officer

    William Joure, the Chief Operating Officer at Cherry Health, oversees the day-to-day operational execution of all healthcare services. Joure ensures the efficient delivery of primary care, women's health, pediatrics, dental, vision, and behavioral health services across Michigan. This involves optimizing workflows, managing resources, and maintaining high standards of patient care. The Chief Operating Officer's responsibilities extend to implementing strategic initiatives that enhance operational efficiency and patient accessibility. Joure works closely with department heads to identify areas for improvement and drive process innovation. By focusing on operational excellence, William Joure supports the organization's mission to serve children and families effectively. This role is critical in translating strategic goals into tangible service delivery, ensuring Cherry Health meets the evolving healthcare needs of the communities it serves.

    Maximillian Kerz - Co-founder & Chief Operating Officer

    Maximillian Kerz, Co-founder & Chief Operating Officer at Cherry Health, drives operational strategy and execution across all service lines. Kerz ensures the seamless delivery of primary care, women's health, pediatrics, dental, vision, and behavioral health services, focusing on efficiency and patient experience. As a co-founder, Maximillian Kerz brings a deep understanding of the organization's origins and mission to enhance healthcare accessibility for children and families in Michigan. The Chief Operating Officer's role involves optimizing resource management and implementing best practices to support the organization's growth and impact. Kerz's leadership ensures that operational frameworks align with Cherry Health's commitment to providing high-quality, community-focused healthcare.

    Maggie McGuinness - President

    Maggie McGuinness, the President at Cherry Health, provides executive leadership and strategic direction for the organization. McGuinness guides the overall mission and vision, ensuring that Cherry Health effectively serves children and families across Michigan with comprehensive healthcare services. The President's role involves fostering strong relationships with stakeholders, including community partners, government agencies, and the board of directors. Maggie McGuinness champions initiatives that expand access to primary care, women's health, pediatrics, dental, vision, and behavioral health services. This leadership position is instrumental in advancing the organization's goals and ensuring its continued positive impact on public health within the state.

    Douglas Geenens - President & Owner

    Douglas Geenens, President & Owner at Cherry Health, provides executive oversight and strategic direction for the organization's operations. Geenens is responsible for guiding the overall mission and ensuring the effective delivery of comprehensive healthcare services, including primary care, women's health, pediatrics, dental, vision, and behavioral health, to children and families in Michigan. The President & Owner's role involves fostering growth, maintaining financial health, and ensuring compliance with healthcare regulations. Douglas Geenens champions initiatives that enhance patient access and improve health outcomes across the communities served. This leadership ensures Cherry Health continues to be a vital provider of essential health services.

    Glenda Williams - Chief Information Officer

    Glenda Williams, the Chief Information Officer at Cherry Health, leads the organization's technology strategy and infrastructure. Williams ensures the secure and efficient management of all information systems supporting primary care, women's health, pediatrics, dental, vision, and behavioral health services. This includes overseeing electronic health records, data analytics, and cybersecurity measures to protect patient information and enhance service delivery. The Chief Information Officer's role is vital in leveraging technology to improve operational efficiency and patient outcomes across Michigan. Glenda Williams drives innovation in IT solutions, supporting the organization's mission to provide accessible and high-quality healthcare. By implementing robust technological frameworks, Williams ensures Cherry Health remains at the forefront of digital health advancements, facilitating seamless care coordination and data-driven decision-making.

    Guillermo Del - Chief Marketing Officer

    Guillermo Del, the Chief Marketing Officer at Cherry Health, directs the organization's brand strategy and outreach initiatives. Del is responsible for enhancing Cherry Health's visibility and engagement with the communities it serves across Michigan, promoting its comprehensive healthcare services including primary care, women's health, pediatrics, dental, vision, and behavioral health. The Chief Marketing Officer develops and executes marketing campaigns that communicate the value and accessibility of the organization's offerings to children and families. Guillermo Del focuses on building strong community relationships and increasing patient access to essential health services. This role involves analyzing market trends and adapting communication strategies to effectively reach target demographics, ensuring Cherry Health's mission resonates throughout the state.

    Leslie Pelkey - Chief Medical Officer

    Leslie Pelkey, the Chief Medical Officer at Cherry Health, provides clinical leadership and oversees the quality of medical services. Pelkey ensures that primary care, women's health, pediatrics, dental, vision, and behavioral health programs adhere to the highest standards of patient care and clinical excellence across Michigan. The Chief Medical Officer guides clinical strategy, implements evidence-based practices, and supports the professional development of medical staff. Leslie Pelkey's focus is on enhancing patient outcomes and ensuring the effective integration of medical services to meet the needs of children and families. This role is crucial for maintaining the integrity and effectiveness of Cherry Health's healthcare delivery model.

    Leslie Md - Associate Chief Medical Officer

    Leslie Md, the Associate Chief Medical Officer at Cherry Health, supports the Chief Medical Officer in ensuring the quality and delivery of clinical services. Md assists in overseeing medical operations, focusing on the effective provision of primary care, women's health, pediatrics, dental, vision, and behavioral health services. The Associate Chief Medical Officer plays a key role in implementing clinical protocols and enhancing patient care standards throughout Michigan. Leslie Md contributes to the strategic development of medical programs, ensuring they align with Cherry Health's commitment to serving children and families. This position is vital for maintaining operational excellence within the clinical departments and supporting the overall health mission.

    Explore Leadership Teams in Hospitals & Physicians Clinics

    Frequently Asked Questions Regarding Cherry Health Top Executives and Leadership Team

    Who leads Cherry Health?
    Cherry Health is led by Alitta Tait (Chief Executive Officer), along with executives such as Cynthia Wagenhofer (Chief Financial Officer) and William Joure (Chief Operating Officer).
    Who is part of Cherry Health’s executive team?
    The executive team of Cherry Health includes leaders such as Alitta Tait (Chief Executive Officer), Cynthia Wagenhofer (Chief Financial Officer), William Joure (Chief Operating Officer) and other senior executives.
    How many executives does Cherry Health have?
    Cherry Health has 10 executives leading key business areas.
    What roles are included in Cherry Health’s leadership team?
    The leadership team of Cherry Health includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Co-founder & Chief Operating Officer, President.