CFI Financial Group Executive and Leadership Team

November, 2026

Leadership Overview

CFI Financial Group has 4 executives leading key functions including global strategy, operational oversight, regional market expansion, and local brokerage management.

Driven by a commitment to superior trading conditions, CFI Financial Group empowers personal and institutional clients through advanced platforms, zero-commission trading, and innovative AI-driven financial tools across global markets.

Leadership Roles at CFI Financial Group

  • Chief Executive Officer - Sami Shraim
  • Deputy Chief Executive Officer - Ahmed Al Farsi
  • Chief Executive Officer (Bahrain) - Yaseen Alsamerrai
  • Chief Executive Officer (CFI South Africa) - Francois du Plessis
  • Sami Shraim - Chief Executive Officer

    Sami Shraim, the Chief Executive Officer at CFI Financial Group, directs the overarching global strategy for the organization. Overseeing the expansion of forex, stock, and commodity trading services, the Chief Executive Officer ensures the firm maintains a competitive edge in the international financial landscape. Sami Shraim drives the integration of advanced trading platforms and the CFI AI trading assistant to enhance user experience for institutional and personal clients. By aligning corporate objectives with market demands, the Chief Executive Officer fosters growth across the MENA region and beyond. This leadership role involves constant collaboration with the Board to refine the long-term vision of the company. Through rigorous oversight of operational efficiency and service quality, the Chief Executive Officer secures the firm's position as a premier global financial market provider while maintaining high standards of client support and educational excellence.
    Sami Shraim

    Ahmed Al Farsi - Deputy Chief Executive Officer

    Ahmed Al Farsi, the Deputy Chief Executive Officer at CFI Financial Group, manages the daily operational execution of the firm's diverse financial product offerings. Coordinating between departments to ensure seamless delivery of trading services, the Deputy Chief Executive Officer optimizes internal workflows to support the company's zero-commission trading model. Ahmed Al Farsi monitors the performance of indices, ETFs, and stock portfolios to guarantee superior trading conditions for all clients. By streamlining communication between the executive team and regional managers, the Deputy Chief Executive Officer facilitates rapid scaling of services across international markets. This role focuses on mitigating operational risks while enhancing the accessibility of the online academy. Through the implementation of robust infrastructure, the Deputy Chief Executive Officer maintains the stability of the trading environment, ensuring that the firm consistently meets the evolving needs of a sophisticated global client base.

    Yaseen Alsamerrai - Chief Executive Officer (Bahrain)

    Yaseen Alsamerrai, the Chief Executive Officer (Bahrain) at CFI Financial Group, architects the strategic growth of the brokerage within the Bahraini market. Overseeing local regulatory compliance and client acquisition, the Chief Executive Officer (Bahrain) ensures that the firm's specialized trading services align with regional financial standards. Yaseen Alsamerrai drives the adoption of advanced trading tools among local investors, focusing on the unique requirements of the MENA region. By fostering strong relationships with institutional partners, the Chief Executive Officer (Bahrain) expands the firm's footprint and market share. This leadership position involves tailoring educational resources to the specific needs of the local demographic, thereby increasing engagement with the online academy. Through the precise execution of regional business plans, the Chief Executive Officer (Bahrain) strengthens the brand presence and ensures that the firm remains the preferred choice for traders seeking reliable, high-performance financial solutions.
    Yaseen Alsamerrai

    Francois du Plessis - Chief Executive Officer (CFI South Africa)

    Francois du Plessis, the Chief Executive Officer (CFI South Africa) at CFI Financial Group, directs all brokerage operations and market development initiatives within the South African territory. Overseeing the implementation of the firm's global trading standards, the Chief Executive Officer (CFI South Africa) ensures that local clients access the full suite of forex, stock, and commodity products. Francois du Plessis manages the local team to provide dedicated support and educational resources, enhancing the overall trading experience. By analyzing regional market trends, the Chief Executive Officer (CFI South Africa) adapts the firm's service delivery to capture new opportunities in the competitive financial sector. This role involves maintaining strict adherence to local financial regulations while driving growth through innovative marketing and client-centric strategies. Through the effective management of regional resources, the Chief Executive Officer (CFI South Africa) solidifies the firm's reputation as a leader in providing superior trading conditions.

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    Frequently Asked Questions Regarding CFI Financial Group Top Executives and Leadership Team

    Who leads CFI Financial Group?
    CFI Financial Group is led by Sami Shraim (Chief Executive Officer), along with executives such as Ahmed Al Farsi (Deputy Chief Executive Officer) and Yaseen Alsamerrai (Chief Executive Officer (Bahrain)).
    Who is part of CFI Financial Group’s executive team?
    The executive team of CFI Financial Group includes leaders such as Sami Shraim (Chief Executive Officer), Ahmed Al Farsi (Deputy Chief Executive Officer), Yaseen Alsamerrai (Chief Executive Officer (Bahrain)) and other senior executives.
    How many executives does CFI Financial Group have?
    CFI Financial Group has 4 executives leading key business areas.
    What roles are included in CFI Financial Group’s leadership team?
    The leadership team of CFI Financial Group includes roles such as Chief Executive Officer, Deputy Chief Executive Officer, Chief Executive Officer (Bahrain), Chief Executive Officer (CFI South Africa).