Centra Executive and Leadership Team

August, 2026

Leadership Overview

Centra has 10 executives leading key functions including strategy, clinical operations, digital infrastructure, financial management, and organizational efficiency.

Committed to regional wellness, Centra advances nonprofit healthcare delivery through integrated systems. This organization prioritizes patient-centered care models to improve community health outcomes across Virginia.

Leadership Roles at Centra

  • Chief Executive Officer - Samuel Cardwell
  • President & Chief Executive Officer - Richard Tugman
  • Chief Financial Officer - William Bass
  • Senior Vice President & Chief Financial Officer - Rob Tonkinson
  • Senior Vice President & Chief Financial Officer - Michael Barger
  • Senior Vice President & Chief Financial Officer - Douglas Davenport
  • Chief Operating Officer - Thomas Jividen
  • Chief Information Officer - LaDonna Shedor
  • Vice President & Chief Information Officer - Kay Hix
  • Vice President Chief Information Officer - Kimberly Moreau
  • Samuel Cardwell - Chief Executive Officer

    Samuel Cardwell, the Chief Executive Officer at Centra, directs the overarching strategic vision for this nonprofit healthcare system. Cardwell architects long-term growth initiatives while ensuring alignment with the mission of providing high-quality medical services across the region. By overseeing the executive leadership team, the Chief Executive Officer maintains operational excellence and fosters a culture of clinical innovation. Samuel Cardwell monitors market trends to adapt service delivery models, ensuring the organization remains a cornerstone of community health. This leadership role involves constant collaboration with the board to secure financial sustainability and expand access to care. Through rigorous oversight of organizational performance, the Chief Executive Officer drives improvements in patient outcomes and operational efficiency. Ultimately, Cardwell secures the future of the healthcare system by balancing fiscal responsibility with the commitment to superior medical standards for all patients served within the network.

    Richard Tugman - President & Chief Executive Officer

    Richard Tugman, the President & Chief Executive Officer at Centra, manages the daily execution of complex healthcare operations. Tugman drives the integration of clinical services to ensure seamless patient experiences throughout the entire system. Overseeing the strategic implementation of healthcare policies, the President & Chief Executive Officer optimizes resource allocation to support medical staff and facility requirements. Richard Tugman coordinates with department heads to streamline administrative workflows, thereby reducing overhead and enhancing service delivery speed. This leadership position requires constant evaluation of regional health needs to adjust service offerings accordingly. By championing quality improvement programs, the President & Chief Executive Officer elevates the standard of care provided to the community. Tugman maintains a focus on sustainable growth, ensuring that the organization continues to meet the evolving demands of the healthcare landscape while upholding the core values of the nonprofit system.

    William Bass - Chief Financial Officer

    William Bass, the Chief Financial Officer at Centra, directs the fiscal strategy and capital allocation for the nonprofit healthcare system. Bass oversees the budgeting process, revenue cycle management, and financial reporting to ensure long-term economic stability. By analyzing market data and operational costs, the Chief Financial Officer identifies opportunities for investment in new medical technologies and facility expansions. William Bass collaborates with the executive team to align financial goals with the mission of providing accessible healthcare. This leadership role involves managing relationships with external auditors and regulatory bodies to maintain strict compliance with financial standards. Through the rigorous oversight of cash flow and asset management, the Chief Financial Officer supports the organization's ability to serve the community effectively. Bass drives financial health by implementing cost-saving measures and optimizing billing processes, ensuring that resources remain available for critical patient care initiatives.

    Rob Tonkinson - Senior Vice President & Chief Financial Officer

    Rob Tonkinson, the Senior Vice President & Chief Financial Officer at Centra, manages the financial planning and analysis functions to support strategic growth. Tonkinson oversees the development of long-term financial models that account for shifts in healthcare reimbursement and market demand. By directing the treasury and investment activities, the Senior Vice President & Chief Financial Officer ensures that the organization maintains a strong balance sheet. Rob Tonkinson collaborates with department heads to monitor departmental budgets and identify areas for operational efficiency. This leadership role involves providing financial insights that guide the board in making informed decisions regarding facility expansion and service line development. Through the strategic management of financial resources, the Senior Vice President & Chief Financial Officer supports the mission of providing high-quality care. Tonkinson drives fiscal discipline across the organization, ensuring that every dollar spent contributes directly to improved patient outcomes.

    Michael Barger - Senior Vice President & Chief Financial Officer

    Michael Barger, the Senior Vice President & Chief Financial Officer at Centra, directs the revenue cycle management and billing operations to ensure consistent cash flow. Barger oversees the negotiation of contracts with insurance providers and manages the financial aspects of patient access services. By optimizing the billing process, the Senior Vice President & Chief Financial Officer reduces administrative friction and improves the overall financial experience for patients. Michael Barger coordinates with clinical teams to ensure accurate documentation and coding, which are essential for maintaining financial integrity. This leadership role involves analyzing financial performance metrics to identify trends and adjust strategies accordingly. Through the strategic management of revenue streams, the Senior Vice President & Chief Financial Officer supports the organization's ability to invest in new medical equipment and staff training. Barger drives financial transparency, ensuring that the healthcare system remains accountable to the community it serves.

    Douglas Davenport - Senior Vice President & Chief Financial Officer

    Douglas Davenport, the Senior Vice President & Chief Financial Officer at Centra, manages the risk management and insurance portfolios to protect the organization's financial interests. Davenport oversees the procurement of insurance coverage and the development of internal controls to mitigate potential liabilities. By directing the financial audit processes, the Senior Vice President & Chief Financial Officer ensures that all operations adhere to regulatory requirements and internal policies. Douglas Davenport collaborates with the legal and compliance teams to address financial risks associated with healthcare delivery. This leadership role involves evaluating the financial impact of new clinical programs and providing recommendations for sustainable implementation. Through the strategic management of risk, the Senior Vice President & Chief Financial Officer supports the long-term viability of the healthcare system. Davenport drives financial stability by implementing proactive measures that safeguard assets and ensure the continued availability of resources for patient care.

    Thomas Jividen - Chief Operating Officer

    Thomas Jividen, the Chief Operating Officer at Centra, manages the day-to-day logistics and facility operations across the entire healthcare network. Jividen oversees the supply chain, staffing models, and physical infrastructure to ensure that every hospital functions at peak capacity. By directing operational workflows, the Chief Operating Officer eliminates bottlenecks and improves the speed of patient intake and discharge processes. Thomas Jividen coordinates with clinical leadership to align facility resources with patient volume demands. This leadership role involves constant monitoring of performance metrics to identify areas for process improvement and cost reduction. Through the optimization of internal systems, the Chief Operating Officer supports the delivery of consistent, high-quality care. Jividen drives initiatives that enhance the patient experience by ensuring that all facilities remain well-equipped and adequately staffed to meet the diverse medical needs of the community served by the organization.

    LaDonna Shedor - Chief Information Officer

    LaDonna Shedor, the Chief Information Officer at Centra, architects the digital infrastructure necessary for modern healthcare delivery. Shedor oversees the implementation of electronic health records and data security protocols to protect sensitive patient information. By managing the enterprise technology stack, the Chief Information Officer ensures that clinical teams possess reliable access to critical diagnostic tools. LaDonna Shedor directs digital transformation projects that improve communication between departments and enhance overall operational efficiency. This role involves constant collaboration with medical staff to identify technological gaps and deploy innovative software solutions. Through the strategic management of IT assets, the Chief Information Officer supports the broader mission of providing accessible, high-quality care. Shedor maintains a robust cybersecurity posture to mitigate risks in an increasingly digital environment, ensuring that the healthcare system remains resilient against emerging threats while facilitating seamless data flow across all clinical facilities.

    Kay Hix - Vice President & Chief Information Officer

    Kay Hix, the Vice President & Chief Information Officer at Centra, manages the strategic deployment of health informatics to improve clinical decision-making. Hix oversees the integration of advanced analytics platforms that allow medical professionals to track patient outcomes in real time. By directing the development of telehealth capabilities, the Vice President & Chief Information Officer expands the reach of the healthcare system to underserved populations. Kay Hix coordinates with clinical leaders to ensure that digital tools support, rather than hinder, the patient-provider relationship. This role involves managing large-scale technology projects that modernize legacy systems and improve data interoperability across the network. Through the strategic application of information technology, the Vice President & Chief Information Officer enhances the efficiency of medical services. Hix maintains a focus on user experience, ensuring that all staff members can effectively utilize digital resources to provide superior care.

    Kimberly Moreau - Vice President Chief Information Officer

    Kimberly Moreau, the Vice President Chief Information Officer at Centra, directs the governance of data privacy and compliance within the digital health ecosystem. Moreau oversees the implementation of robust information security frameworks to safeguard patient records against unauthorized access. By managing the lifecycle of enterprise software, the Vice President Chief Information Officer ensures that all clinical applications remain current and functional. Kimberly Moreau collaborates with the IT department to optimize network performance, reducing latency in critical diagnostic systems. This leadership role involves evaluating emerging technologies to determine their potential impact on healthcare delivery and operational efficiency. Through the strategic management of information assets, the Vice President Chief Information Officer supports the organization's commitment to data-driven care. Moreau drives initiatives that simplify administrative tasks for medical staff, allowing for a greater focus on patient interaction and clinical excellence.

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    Frequently Asked Questions Regarding Centra Top Executives and Leadership Team

    Who leads Centra?
    Centra is led by Samuel Cardwell (Chief Executive Officer), along with executives such as Richard Tugman (President & Chief Executive Officer) and William Bass (Chief Financial Officer).
    Who is part of Centra’s executive team?
    The executive team of Centra includes leaders such as Samuel Cardwell (Chief Executive Officer), Richard Tugman (President & Chief Executive Officer), William Bass (Chief Financial Officer) and other senior executives.
    How many executives does Centra have?
    Centra has 10 executives leading key business areas.
    What roles are included in Centra’s leadership team?
    The leadership team of Centra includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Senior Vice President & Chief Financial Officer, Senior Vice President & Chief Financial Officer.