Centra Executive and Leadership Team

September, 2026

Leadership Overview

Centra has 10 executives leading key functions including strategy, clinical operations, information technology, financial management, and physician leadership.

Committed to advancing regional wellness, Centra delivers comprehensive nonprofit healthcare services while maintaining a focus on patient-centered innovation and sustainable community health outcomes across Virginia.

Leadership Roles at Centra

  • Chief Executive Officer - Samuel Cardwell
  • President & Chief Executive Officer - Richard Tugman
  • Chief Financial Officer - William Bass
  • Senior Vice President & Chief Financial Officer - Rob Tonkinson
  • Senior Vice President & Chief Financial Officer - Michael Barger
  • Chief Operating Officer - Thomas Jividen
  • Executive Vice President & Chief & Physician & Executive & Chief Operating Officer, Centra Health - Chris Thomson
  • Chief Information Officer - LaDonna Shedor
  • Vice President & Chief Information Officer - Kay Hix
  • Vice President Chief Information Officer - Kimberly Moreau
  • Samuel Cardwell - Chief Executive Officer

    Samuel Cardwell, the Chief Executive Officer at Centra, directs the overarching strategic vision for the nonprofit healthcare system. Cardwell architects long-term growth initiatives that expand access to medical services throughout the region. By aligning clinical excellence with operational efficiency, the Chief Executive Officer ensures the organization meets evolving patient needs. This leadership role involves constant collaboration with the Board to maintain financial health and mission integrity. Samuel Cardwell monitors market trends to position the system as a leader in regional care delivery. Through rigorous oversight of organizational performance, the Chief Executive Officer drives improvements in patient outcomes and service quality. Cardwell fosters a culture of accountability and innovation, ensuring that every department contributes to the broader goal of community wellness. Ultimately, the Chief Executive Officer secures the future of the system by balancing fiscal responsibility with a commitment to high-quality, accessible healthcare for all residents.

    Richard Tugman - President & Chief Executive Officer

    Richard Tugman, the President & Chief Executive Officer at Centra, manages the daily execution of the nonprofit healthcare mission. Tugman oversees the integration of clinical services and administrative functions to optimize patient care delivery. As the President & Chief Executive Officer, Tugman coordinates with executive leadership to implement system-wide policies that enhance operational performance. This role requires balancing complex regulatory requirements with the need for agile, responsive healthcare solutions. Richard Tugman drives initiatives that improve service accessibility across the regional footprint. By streamlining internal processes, the President & Chief Executive Officer reduces overhead while maintaining high standards of medical excellence. Tugman evaluates performance metrics to ensure alignment with the strategic goals established by the Board. Through proactive management of resources, the President & Chief Executive Officer strengthens the organization's market position. Tugman remains dedicated to advancing the health of the community through sustainable, high-impact leadership practices.

    William Bass - Chief Financial Officer

    William Bass, the Chief Financial Officer at Centra, manages the fiscal health and long-term financial planning of the nonprofit system. Bass directs the budgeting, revenue cycle management, and capital investment strategies that sustain operations. As the Chief Financial Officer, Bass ensures compliance with financial regulations while maximizing the resources available for patient care. This role involves analyzing market data to forecast financial trends and mitigate economic risks. William Bass collaborates with the Board to allocate funds toward high-impact clinical programs and facility upgrades. By optimizing the revenue cycle, the Chief Financial Officer improves cash flow and operational stability. Bass oversees financial reporting to provide transparency and accountability to stakeholders. Through strategic financial stewardship, the Chief Financial Officer drives the growth of the organization. Bass remains committed to maintaining a strong balance sheet, ensuring that the system possesses the necessary capital to continue serving the community with excellence and reliability.

    Rob Tonkinson - Senior Vice President & Chief Financial Officer

    Rob Tonkinson, the Senior Vice President & Chief Financial Officer at Centra, oversees the financial strategy and economic performance of the healthcare system. Tonkinson directs the development of financial models that support expansion and service line growth. As the Senior Vice President & Chief Financial Officer, Tonkinson manages the treasury functions and investment portfolios to ensure long-term sustainability. This role involves evaluating the financial feasibility of new clinical initiatives and infrastructure projects. Rob Tonkinson leads the finance department in implementing cost-saving measures that improve operational margins. By analyzing financial performance across different service lines, the Senior Vice President & Chief Financial Officer identifies opportunities for efficiency. Tonkinson collaborates with executive leadership to align fiscal goals with the nonprofit mission. Through rigorous financial oversight, the Senior Vice President & Chief Financial Officer drives the organization's ability to invest in advanced medical technology and community health programs, ensuring continued excellence in care.

    Michael Barger - Senior Vice President & Chief Financial Officer

    Michael Barger, the Senior Vice President & Chief Financial Officer at Centra, manages the financial planning and analysis functions for the healthcare system. Barger directs the preparation of financial statements and the monitoring of budgetary compliance across all departments. As the Senior Vice President & Chief Financial Officer, Barger oversees the audit processes and internal controls to ensure fiscal integrity. This role involves developing strategies to optimize revenue and manage expenses in a competitive healthcare market. Michael Barger leads the financial team in providing data-driven insights that inform executive decision-making. By evaluating the financial impact of clinical programs, the Senior Vice President & Chief Financial Officer supports the organization's commitment to sustainable growth. Barger collaborates with other leaders to ensure that financial resources are directed toward the most critical patient care needs. Through diligent financial management, the Senior Vice President & Chief Financial Officer drives the organization's ability to maintain high-quality services for the community.

    Thomas Jividen - Chief Operating Officer

    Thomas Jividen, the Chief Operating Officer at Centra, oversees the daily logistics and facility management of the healthcare system. Jividen directs the operational workflows that ensure hospitals and clinics function at peak efficiency. As the Chief Operating Officer, Jividen manages supply chain logistics and resource allocation to support clinical teams. This role involves optimizing facility utilization to accommodate patient volume while maintaining safety standards. Thomas Jividen implements process improvements that reduce wait times and enhance the overall patient experience. By coordinating with department heads, the Chief Operating Officer ensures that operational goals align with the strategic vision of the organization. Jividen monitors performance indicators to identify areas for improvement in service delivery. Through rigorous oversight of daily operations, the Chief Operating Officer drives productivity and cost-effectiveness. Jividen remains focused on creating a seamless environment where medical professionals can provide exceptional care to the community without administrative friction.

    Chris Thomson - Executive Vice President & Chief & Physician & Executive & Chief Operating Officer, Centra Health

    Chris Thomson, the Executive Vice President & Chief & Physician & Executive & Chief Operating Officer, Centra Health at Centra, bridges the gap between clinical practice and operational management. Thomson directs the physician leadership teams to ensure high standards of medical care across all specialties. As the Executive Vice President & Chief & Physician & Executive & Chief Operating Officer, Centra Health, Thomson oversees the integration of clinical protocols into daily hospital operations. This role involves mentoring medical staff and fostering a culture of evidence-based practice. Chris Thomson manages the operational aspects of physician recruitment and retention to maintain a robust workforce. By aligning clinical goals with operational efficiency, the Executive Vice President & Chief & Physician & Executive & Chief Operating Officer, Centra Health drives improvements in patient safety and quality outcomes. Thomson collaborates with other executives to optimize the delivery of care. Through this dual focus, the Executive Vice President & Chief & Physician & Executive & Chief Operating Officer, Centra Health ensures the system remains a leader in clinical excellence.

    LaDonna Shedor - Chief Information Officer

    LaDonna Shedor, the Chief Information Officer at Centra, directs the digital transformation of the healthcare system. Shedor architects secure, scalable information technology infrastructure that supports clinical workflows and administrative efficiency. As the Chief Information Officer, Shedor manages the implementation of electronic health records and data analytics platforms to improve patient outcomes. This role involves protecting sensitive health information through robust cybersecurity protocols. LaDonna Shedor leads cross-functional teams to integrate new technologies that enhance the patient experience. By optimizing digital tools, the Chief Information Officer ensures that medical staff have real-time access to critical data. Shedor collaborates with other executives to align technology investments with the broader mission of the organization. Through strategic planning, the Chief Information Officer drives innovation in telehealth and remote monitoring services. Shedor maintains a focus on technological reliability, ensuring that the digital backbone of the system supports continuous, high-quality care delivery across all facilities.

    Kay Hix - Vice President & Chief Information Officer

    Kay Hix, the Vice President & Chief Information Officer at Centra, leads the development of advanced data systems and digital health initiatives. Hix directs the deployment of software solutions that streamline clinical documentation and improve diagnostic accuracy. As the Vice President & Chief Information Officer, Hix manages the integration of complex health information systems across the regional network. This role involves fostering innovation in patient engagement tools and mobile health applications. Kay Hix collaborates with clinical leaders to ensure that technology serves the needs of medical staff and patients alike. By overseeing the maintenance of critical IT infrastructure, the Vice President & Chief Information Officer guarantees system uptime and data integrity. Hix drives the adoption of emerging technologies that enhance the efficiency of care delivery. Through strategic oversight of the digital landscape, the Vice President & Chief Information Officer supports the organization's mission to provide modern, accessible healthcare services to the entire region.

    Kimberly Moreau - Vice President Chief Information Officer

    Kimberly Moreau, the Vice President Chief Information Officer at Centra, manages the strategic implementation of information systems and data governance. Moreau directs the efforts to modernize the digital infrastructure, focusing on interoperability between different clinical departments. As the Vice President Chief Information Officer, Moreau oversees the training and support programs that ensure staff proficiency with new technology. This role involves managing vendor relationships and negotiating contracts for essential software and hardware. Kimberly Moreau leads initiatives to enhance data security and privacy, ensuring compliance with healthcare regulations. By optimizing the flow of information, the Vice President Chief Information Officer improves the speed and accuracy of clinical decision-making. Moreau collaborates with other leaders to integrate digital solutions into the broader patient care strategy. Through proactive management of the IT environment, the Vice President Chief Information Officer drives the organization's capacity to deliver high-quality, data-driven healthcare services to the community.

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    Frequently Asked Questions Regarding Centra Top Executives and Leadership Team

    Who leads Centra?
    Centra is led by Samuel Cardwell (Chief Executive Officer), along with executives such as Richard Tugman (President & Chief Executive Officer) and William Bass (Chief Financial Officer).
    Who is part of Centra’s executive team?
    The executive team of Centra includes leaders such as Samuel Cardwell (Chief Executive Officer), Richard Tugman (President & Chief Executive Officer), William Bass (Chief Financial Officer) and other senior executives.
    How many executives does Centra have?
    Centra has 10 executives leading key business areas.
    What roles are included in Centra’s leadership team?
    The leadership team of Centra includes roles such as Chief Executive Officer, President & Chief Executive Officer, Chief Financial Officer, Senior Vice President & Chief Financial Officer, Senior Vice President & Chief Financial Officer.