Leadership Overview
CenterWell Senior Primary Care has 10 executives leading key functions including strategy, financial oversight, regional marketing, and clinical operations.
Committed to enhancing the health outcomes of older adults, CenterWell Senior Primary Care delivers personalized, relationship-based medical services through a national network of specialized centers focused on preventive care and chronic disease management.
Committed to enhancing the health outcomes of older adults, CenterWell Senior Primary Care delivers personalized, relationship-based medical services through a national network of specialized centers focused on preventive care and chronic disease management.
Leadership Roles at CenterWell Senior Primary Care
Shirley Charette - President & Chief Executive Officer
Shirley Charette, the President & Chief Executive Officer at CenterWell Senior Primary Care, directs the overarching strategic vision for the organization. Charette oversees the expansion of the primary care network, ensuring that the delivery model remains aligned with the specific health needs of senior populations. By fostering collaborative relationships between clinical teams and administrative leadership, the President & Chief Executive Officer drives operational excellence across all medical centers. Shirley Charette maintains a focus on long-term health planning, ensuring that the organization consistently improves the quality of care provided to older adults. Through the implementation of preventive care initiatives, the President & Chief Executive Officer supports the mission of helping patients maintain healthier lives. This leadership role involves constant evaluation of market performance and the refinement of patient-focused healthcare delivery systems to ensure sustainable growth and superior clinical outcomes.
Kirk Herrmann - Chief Financial Officer
Kirk Herrmann, the Chief Financial Officer at CenterWell Senior Primary Care, manages the fiscal health and resource allocation for the entire organization. Herrmann architects financial strategies that support the scaling of medical centers while maintaining the high standards of patient-focused care. The Chief Financial Officer monitors budgetary compliance and investment efficiency to ensure that the organization remains capable of delivering comprehensive primary medical care. Kirk Herrmann collaborates with executive leadership to align financial goals with the long-term wellness objectives of the senior population. By optimizing operational costs and revenue cycles, the Chief Financial Officer secures the necessary capital for infrastructure development and clinical technology upgrades. This role requires rigorous analysis of market trends and financial data to support the expansion of the care model. Ultimately, Herrmann ensures the financial stability required to sustain the organization's commitment to accessible, coordinated healthcare services.
Imad Dirani - Chief Financial Officer & Director, Investment
Imad Dirani, the Chief Financial Officer & Director, Investment at CenterWell Senior Primary Care, manages the organization's capital investment strategy and long-term financial planning. Dirani architects investment portfolios that support the expansion of the medical center network and the acquisition of advanced clinical technologies. The Chief Financial Officer & Director, Investment oversees the financial modeling required to assess the viability of new market entries and service line developments. Imad Dirani collaborates with the executive team to ensure that investment decisions align with the organization's core mission of providing accessible, patient-focused care. By evaluating risk and return on capital, the Chief Financial Officer & Director, Investment maintains the fiscal health necessary for sustained growth. This role involves rigorous oversight of financial operations to ensure that resources are directed toward initiatives that improve health outcomes for senior populations and enhance the overall quality of care.
Erika DePasquale - Market President
Erika DePasquale, the Market President at CenterWell Senior Primary Care, directs all operational and administrative functions within the assigned market. DePasquale architects local strategies that align with the organization's mission of delivering comprehensive primary care to older adults. The Market President oversees the daily operations of medical centers, ensuring that patient-focused services are delivered efficiently and effectively. Erika DePasquale collaborates with clinical leadership to foster a culture of relationship-based care where patients feel heard and supported. By managing local resources and staff performance, the Market President drives the achievement of key health and operational metrics. This leadership role involves building strong community partnerships and ensuring that the organization remains a trusted provider of healthcare services. Through the optimization of local workflows and the promotion of preventive care, DePasquale supports the organization's goal of improving the overall quality of life for the senior population in the region.
Renee Morhain-Rowlett - Market President
Renee Morhain-Rowlett, the Market President at CenterWell Senior Primary Care, directs the strategic growth and operational performance of the organization's medical centers within the designated market. Morhain-Rowlett architects initiatives that enhance patient access to coordinated, preventive healthcare services. The Market President oversees the implementation of chronic disease management programs, ensuring that clinical teams have the resources to provide personalized care. Renee Morhain-Rowlett collaborates with regional stakeholders to identify opportunities for improving the patient experience and expanding the reach of the care model. By focusing on operational efficiency and staff engagement, the Market President drives the success of the local network. This leadership role involves analyzing market data to refine service delivery and ensure that the organization meets the evolving health needs of older adults. Through dedicated management of regional operations, Morhain-Rowlett supports the company's commitment to delivering high-quality, relationship-based medical care to the senior community.
Tracy Wakefield - Market Nevada Market Centerwell Vice President & Chief Marketing Officer
Tracy Wakefield, the Market Nevada Market Centerwell Vice President & Chief Marketing Officer at CenterWell Senior Primary Care, directs all brand positioning and patient engagement initiatives within the Nevada region. Wakefield architects outreach programs that connect older adults with the organization's specialized primary care services. The Market Nevada Market Centerwell Vice President & Chief Marketing Officer ensures that the value proposition of relationship-based healthcare reaches the target demographic effectively. Tracy Wakefield collaborates with local clinical teams to understand specific community health needs, tailoring marketing campaigns to address chronic disease management and preventive care goals. By analyzing patient acquisition metrics and market penetration, the Market Nevada Market Centerwell Vice President & Chief Marketing Officer drives growth across the regional network. This leadership role involves building trust within the community and ensuring that the organization remains the preferred provider for senior healthcare services in the area.
Misha Rhodes - Vice President, Regional Chief Marketing Officer
Misha Rhodes, the Vice President, Regional Chief Marketing Officer at CenterWell Senior Primary Care, executes broad marketing strategies across multiple operational regions. Rhodes architects communication frameworks that highlight the organization's commitment to personalized, patient-focused healthcare. The Vice President, Regional Chief Marketing Officer oversees the development of regional campaigns designed to increase awareness of chronic disease management and long-term health planning services. Misha Rhodes collaborates with cross-functional teams to ensure that marketing efforts align with the clinical goals of the medical centers. By monitoring regional market dynamics, the Vice President, Regional Chief Marketing Officer identifies opportunities for growth and strengthens the organization's presence in key territories. This role involves managing brand consistency while adapting messaging to meet the unique needs of diverse senior populations. Through strategic outreach, Rhodes drives patient engagement and supports the overall mission of improving health outcomes for older adults.
Kyle Md Mba-hcm - Chief Marketing Officer, Market Louisiana & Mississippi
Kyle Md Mba-hcm, the Chief Marketing Officer, Market Louisiana & Mississippi at CenterWell Senior Primary Care, directs all growth and patient acquisition strategies within the Louisiana and Mississippi markets. Md Mba-hcm architects localized marketing initiatives that emphasize the organization's model of coordinated, relationship-based care. The Chief Marketing Officer, Market Louisiana & Mississippi oversees the implementation of community-focused programs that educate seniors on the benefits of preventive health planning. Kyle Md Mba-hcm collaborates with regional clinical leadership to ensure that marketing messaging accurately reflects the high quality of medical services provided. By analyzing regional health trends and competitive positioning, the Chief Marketing Officer, Market Louisiana & Mississippi drives the expansion of the patient base. This leadership role involves managing complex outreach efforts to ensure that the organization effectively serves the needs of older adults in these specific geographic areas, ultimately supporting the company's broader mission.
Sheila Minaya - Chief Medical Officer
Sheila Minaya, the Chief Medical Officer at CenterWell Senior Primary Care, directs the clinical standards and healthcare delivery protocols across the entire organization. Minaya architects the care models that emphasize preventive medicine, chronic disease management, and personalized health planning for older adults. The Chief Medical Officer oversees the performance of clinical teams, ensuring that physicians spend meaningful time with patients to understand individual health goals. Sheila Minaya collaborates with other C-suite leaders to integrate clinical excellence with operational efficiency. By establishing evidence-based practices, the Chief Medical Officer ensures that the organization consistently delivers high-quality, coordinated care. This leadership role involves monitoring patient outcomes and refining clinical workflows to support the organization's commitment to relationship-based healthcare. Through continuous improvement of medical services, Minaya drives the overall quality of care available to senior populations, ensuring that patients feel supported throughout their healthcare journey.
Erica Savage-Jeter - Division Chief Medical Officer, Expansion
Erica Savage-Jeter, the Division Chief Medical Officer, Expansion at CenterWell Senior Primary Care, directs the clinical integration of new medical centers into the existing network. Savage-Jeter architects the medical protocols and staffing standards required for successful regional expansion. The Division Chief Medical Officer, Expansion oversees the training of clinical teams to ensure that the organization's model of relationship-based care is maintained during growth phases. Erica Savage-Jeter collaborates with operational leadership to identify new markets where the need for specialized senior primary care is highest. By standardizing clinical excellence across expanding territories, the Division Chief Medical Officer, Expansion ensures that patients receive consistent, high-quality medical services. This role involves evaluating the effectiveness of care delivery in new locations and adjusting strategies to meet local health needs. Through careful oversight of clinical expansion, Savage-Jeter supports the organization's mission to improve health outcomes for older adults on a broader scale.
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