CenterWell Senior Primary Care Executive and Leadership Team

Shirley Charette, the President & Chief Executive Officer at CenterWell Senior Primary Care, directs the overarching strategy and operational execution for the organization. This leadership role involves setting the vision for comprehensive primary medical care tailored to older adults, ensuring alignment with the company's mission of delivering accessible, coordinated, and patient-focused healthcare services. Overseeing the network of medical centers, Shirley Charette drives initiatives focused on preventive care, chronic disease management, and long-term health planning. The focus remains on improving the overall quality of care and supporting individuals in maintaining healthier lives. This executive ensures the organization's strategic direction supports a personalized and relationship-based healthcare delivery model, encouraging meaningful patient-clinician interactions. By championing this approach, Shirley Charette cultivates an environment where patients feel heard and actively involved in their health journey, ultimately impacting the organization's market position and patient outcomes.

Kirk Herrmann, the Chief Financial Officer at CenterWell Senior Primary Care, manages all financial operations and strategic financial planning for the healthcare services organization. This critical role involves overseeing budgeting, forecasting, financial reporting, and capital allocation to support the expansion and operational efficiency of the medical center network. Kirk Herrmann ensures robust financial controls are in place to maintain the organization's fiscal health while enabling investments in patient-focused healthcare services. The Chief Financial Officer's responsibilities extend to analyzing financial performance, identifying cost-saving opportunities, and developing financial strategies that align with the company's mission of delivering comprehensive primary medical care to older adults. By providing financial leadership, Kirk Herrmann supports the organization's ability to offer accessible, coordinated, and preventive care, thereby enhancing long-term health planning for senior populations and solidifying the company's market presence.

Adrienne Ojo, the Market President at CenterWell Senior Primary Care, leads the strategic direction and operational oversight for a specific market. This executive is responsible for ensuring the effective delivery of comprehensive primary medical care tailored to the needs of older adults within their designated region. Adrienne Ojo drives initiatives that promote accessible, coordinated, and patient-focused healthcare services, emphasizing preventive care and chronic disease management. The Market President champions the organization's commitment to a personalized, relationship-based healthcare model, fostering strong connections between care teams and patients. By overseeing market performance and growth, Adrienne Ojo ensures alignment with CenterWell's mission to support individuals in maintaining healthier lives and improving the overall quality of care for senior populations.

Vivian Ayoub, the Chief Medical Officer, Market & Chief Marketing Officer at CenterWell Senior Primary Care, bridges clinical excellence with strategic market development and brand positioning. This dual role involves overseeing the clinical integrity and quality of care delivered across various markets while simultaneously driving marketing initiatives to enhance patient engagement and organizational growth. Vivian Ayoub ensures that the organization's medical practices align with its core mission of providing comprehensive, patient-focused primary care for seniors. Simultaneously, the Chief Marketing Officer, Market role focuses on developing and executing marketing strategies that communicate the value of CenterWell's personalized, relationship-based healthcare model. By integrating medical leadership with marketing acumen, Vivian Ayoub champions initiatives that support preventive care, chronic disease management, and long-term health planning, thereby strengthening the organization's impact and reach within its target demographics.

Tracy Wakefield, the Market Nevada Market Centerwell Vice President & Chief Marketing Officer at CenterWell Senior Primary Care, spearheads market-specific growth and brand strategy within Nevada. This executive directs the implementation of marketing initiatives designed to connect with senior populations and communicate the benefits of the organization's tailored primary care services. Tracy Wakefield ensures that marketing efforts accurately reflect the company's commitment to accessible, coordinated, and patient-focused healthcare, emphasizing preventive care and chronic disease management. The Market Nevada Market Centerwell Vice President & Chief Marketing Officer collaborates with clinical teams to align messaging with the delivery of personalized, relationship-based healthcare. By focusing on regional market dynamics, Tracy Wakefield drives patient acquisition and retention strategies, reinforcing CenterWell's presence and impact in Nevada and supporting the long-term health goals of the senior community.

An Tang, the Chief Marketing Officer, Market at CenterWell Senior Primary Care, drives strategic marketing efforts to enhance the organization's reach and patient engagement. This leadership position focuses on developing and executing comprehensive marketing plans that highlight the unique value proposition of CenterWell's senior primary care model. An Tang oversees initiatives aimed at communicating the benefits of accessible, coordinated, and patient-focused healthcare services, emphasizing preventive care and chronic disease management. The Chief Marketing Officer, Market works to ensure that marketing communications resonate with the needs and preferences of older adults, promoting a personalized and relationship-based approach to health. By analyzing market trends and patient feedback, An Tang refines strategies to support patient acquisition and foster long-term health planning, thereby strengthening CenterWell's brand presence and impact across its operational markets.

Kyle Md Mba-hcm, the Chief Marketing Officer, Market Louisiana & Mississippi at CenterWell Senior Primary Care, directs targeted marketing strategies for these key regions. This executive focuses on increasing awareness and adoption of CenterWell's specialized primary care services among senior populations in Louisiana and Mississippi. Kyle Md Mba-hcm oversees the development and execution of marketing campaigns that emphasize the organization's commitment to accessible, coordinated, and patient-focused healthcare, including preventive care and chronic disease management. The Chief Marketing Officer, Market ensures that marketing messages effectively convey the benefits of a personalized, relationship-based healthcare model. By understanding the unique market dynamics of Louisiana and Mississippi, Kyle Md Mba-hcm drives initiatives to support patient engagement and long-term health planning, reinforcing CenterWell's mission within these specific geographic areas.

Misha Rhodes, the Vice President, Regional Chief Marketing Officer at CenterWell Senior Primary Care, oversees regional marketing operations and strategy. This leadership role involves guiding marketing teams to effectively communicate the organization's commitment to comprehensive primary medical care for older adults across designated regions. Misha Rhodes ensures that marketing efforts align with the company's mission of providing accessible, coordinated, and patient-focused healthcare, highlighting preventive care and chronic disease management. The Vice President, Regional Chief Marketing Officer focuses on enhancing brand visibility and patient engagement by promoting the personalized, relationship-based healthcare model. By adapting strategies to regional needs, Misha Rhodes supports patient acquisition and retention, contributing to the overall growth and success of CenterWell Senior Primary Care's service delivery.

Jodine Donatien, the Chief Medical Officer at CenterWell Senior Primary Care, provides critical clinical leadership and oversight for the organization's medical practices. This executive ensures the highest standards of care are maintained, focusing on the specific needs of senior patients through comprehensive primary medical services. Jodine Donatien champions the organization's model of accessible, coordinated, and patient-focused healthcare, emphasizing preventive care, chronic disease management, and long-term health planning. The Chief Medical Officer plays a key role in guiding clinical teams to deliver personalized, relationship-based care, fostering meaningful interactions between clinicians and patients. By ensuring clinical excellence and adherence to best practices, Jodine Donatien directly supports the organization's mission to improve the health and well-being of the senior population it serves.

Soett Estrada, the Chief Medical Officer, Market at CenterWell Senior Primary Care, directs clinical strategy and operations within specific market areas. This executive ensures that the delivery of comprehensive primary medical care aligns with the organization's patient-focused approach for older adults. Soett Estrada oversees the implementation of clinical protocols that support accessible, coordinated healthcare, with a strong emphasis on preventive care and chronic disease management. The Chief Medical Officer, Market is dedicated to fostering a personalized, relationship-based healthcare model, encouraging clinicians to spend ample time with each patient to understand their unique health goals. By ensuring clinical quality and patient satisfaction at the market level, Soett Estrada significantly contributes to the organization's mission of enhancing senior health and wellness.