CenterWell Senior Primary Care Executive and Leadership Team

May, 2026

Leadership Overview

CenterWell Senior Primary Care has 10 executives leading key functions including strategy, finance, marketing, and medical operations.

Driven by a commitment to patient-centered care, CenterWell Senior Primary Care focuses on delivering comprehensive primary medical services tailored to older adults, aiming to enhance health and well-being through personalized, relationship-based healthcare.

Leadership Roles at CenterWell Senior Primary Care

  • President & Chief Executive Officer - Shirley Charette
  • Chief Financial Officer - Kirk Herrmann
  • Primary Regional President, Central FL Conviva & Centerwell Care (South) - Joshua Morrell
  • Market President - Brad Johnson
  • Market President - Tiffany Pizarro
  • Vice President, Regional Chief Marketing Officer - Misha Rhodes
  • Chief Medical Officer, Market & Chief Marketing Officer - Vivian Ayoub
  • Chief of Staff & Director, Strategy Advancement - Kerri Tamer
  • Chief Medical Officer - Sheila Minaya
  • Chief Medical Officer, Mso & Ipa - Ugo Uwaoma
  • Shirley Charette - President & Chief Executive Officer

    Shirley Charette, the President & Chief Executive Officer at CenterWell Senior Primary Care, directs the overarching strategy and operational execution for the organization. This leadership role involves setting the vision for delivering comprehensive primary medical care specifically for older adults, ensuring alignment with the company's mission of enhancing health and well-being. Charette oversees the integration of patient-focused healthcare services across the network of medical centers, emphasizing accessible, coordinated, and preventive care models. The focus remains on chronic disease management and long-term health planning to support individuals in maintaining healthier lives. By guiding the executive team, Shirley Charette drives initiatives that foster personalized and relationship-based healthcare delivery, encouraging meaningful time between clinicians and patients to develop tailored care plans. This strategic direction ensures patients feel heard, supported, and actively involved in their healthcare journey, ultimately impacting the overall quality of care available to senior populations.

    Kirk Herrmann - Chief Financial Officer

    Kirk Herrmann, the Chief Financial Officer at CenterWell Senior Primary Care, manages all financial operations and strategic financial planning for the organization. This critical role involves overseeing budgeting, forecasting, financial reporting, and capital allocation to support the delivery of comprehensive primary medical care to older adults. Herrmann ensures the financial health of the company, enabling investments in a network of medical centers designed for accessible, coordinated, and patient-focused healthcare services. The financial strategies implemented by Kirk Herrmann directly support the organization's emphasis on preventive care, chronic disease management, and long-term health planning. By maintaining fiscal discipline and identifying growth opportunities, the Chief Financial Officer contributes to the sustainability of the personalized and relationship-based healthcare model. This leadership ensures that resources are effectively deployed to enhance the overall quality of care and support the long-term wellness objectives of senior populations.

    Joshua Morrell - Primary Regional President, Central FL Conviva & Centerwell Care (South)

    Joshua Morrell, the Primary Regional President, Central FL Conviva & Centerwell Care (South) at CenterWell Senior Primary Care, leads operations and strategic growth within key Southern regions, including Central Florida. This executive role is responsible for ensuring the effective delivery of comprehensive primary medical care tailored to older adults across designated markets. Morrell oversees the operational execution of the organization's model, emphasizing accessible, coordinated, and patient-focused healthcare services within the Conviva and Centerwell Care facilities. The focus on preventive care, chronic disease management, and long-term health planning is a core component of Joshua Morrell's regional leadership. By driving operational excellence and fostering strong community relationships, this President ensures the continued success of the personalized and relationship-based healthcare delivery approach, enhancing the quality of care and patient satisfaction in the regions managed.

    Brad Johnson - Market President

    Brad Johnson, the Market President at CenterWell Senior Primary Care, oversees strategic operations and market development within assigned territories. This leadership position is dedicated to ensuring the successful implementation of the organization's mission to provide comprehensive primary medical care specifically for older adults. Johnson directs efforts to enhance the accessibility, coordination, and patient-focused nature of healthcare services delivered through the network of medical centers. The market strategies developed under Brad Johnson emphasize preventive care, chronic disease management, and long-term health planning, aligning with the organization's commitment to senior wellness. By fostering strong local partnerships and driving operational efficiency, the Market President ensures the effective execution of the personalized and relationship-based healthcare delivery model, contributing to improved health outcomes and patient engagement within the designated markets.

    Tiffany Pizarro - Market President

    Tiffany Pizarro, the Market President at CenterWell Senior Primary Care, leads market-specific strategies and operational management to advance the organization's primary medical care services for older adults. This role is critical in ensuring that healthcare delivery is accessible, coordinated, and highly patient-focused within her designated markets. Pizarro champions the organization's emphasis on preventive care, chronic disease management, and long-term health planning, driving initiatives that support senior wellness. By cultivating strong relationships with local healthcare providers and community stakeholders, Tiffany Pizarro ensures the effective implementation of the personalized and relationship-based healthcare delivery model. This leadership focus guarantees that tailored care plans are developed for each patient, enhancing their overall health journey and reinforcing CenterWell Senior Primary Care's commitment to quality care for the senior population.

    Misha Rhodes - Vice President, Regional Chief Marketing Officer

    Misha Rhodes, the Vice President, Regional Chief Marketing Officer at CenterWell Senior Primary Care, directs all marketing and brand strategy initiatives across key regions. This position is responsible for developing and executing campaigns that communicate the organization's commitment to delivering comprehensive primary medical care tailored to older adults. Rhodes oversees market analysis, brand positioning, and patient acquisition strategies to expand the reach of the network of medical centers. The marketing efforts led by Misha Rhodes emphasize the accessible, coordinated, and patient-focused healthcare services, highlighting the model's focus on preventive care and chronic disease management. By crafting compelling narratives around personalized and relationship-based healthcare delivery, the Vice President, Regional Chief Marketing Officer ensures that the organization's value proposition resonates with senior populations and their families. This role is crucial in driving patient engagement and fostering long-term health planning through effective communication.

    Vivian Ayoub - Chief Medical Officer, Market & Chief Marketing Officer

    Vivian Ayoub, the Chief Medical Officer, Market & Chief Marketing Officer at CenterWell Senior Primary Care, bridges clinical excellence with strategic market outreach. This dual role involves overseeing clinical operations within specific markets while simultaneously driving marketing efforts to promote the organization's comprehensive primary medical care for older adults. Ayoub ensures that the care model, emphasizing accessible, coordinated, and patient-focused services, is effectively communicated and implemented. The focus on preventive care, chronic disease management, and long-term health planning is central to Vivian Ayoub's strategy, ensuring clinical best practices align with market needs. By integrating medical expertise with marketing acumen, this leader champions the personalized and relationship-based healthcare delivery approach. This ensures that the organization's commitment to spending meaningful time with each patient and developing tailored care plans is understood and valued by the target senior populations.

    Kerri Tamer - Chief of Staff & Director, Strategy Advancement

    Kerri Tamer, the Chief of Staff & Director, Strategy Advancement at CenterWell Senior Primary Care, plays a pivotal role in driving strategic initiatives and ensuring operational alignment across the organization. This position supports the President & CEO in advancing the company's mission to deliver comprehensive primary medical care tailored to older adults. Tamer oversees the development and implementation of strategic plans, focusing on enhancing the accessibility, coordination, and patient-centered nature of healthcare services offered through the network of medical centers. The role involves facilitating cross-functional collaboration to strengthen the emphasis on preventive care, chronic disease management, and long-term health planning. By managing key strategic projects and driving process improvements, Kerri Tamer ensures the effective execution of the personalized and relationship-based healthcare delivery model, contributing to the overall quality of care for senior populations.

    Sheila Minaya - Chief Medical Officer

    Sheila Minaya, the Chief Medical Officer at CenterWell Senior Primary Care, leads the clinical vision and strategy for delivering high-quality primary medical care to older adults. This executive role ensures that the organization's medical practices align with its mission of providing accessible, coordinated, and patient-focused healthcare services. Minaya oversees the development and implementation of clinical protocols that emphasize preventive care, chronic disease management, and long-term health planning, directly impacting the well-being of senior populations. The focus on a personalized and relationship-based healthcare delivery model is paramount, guiding care teams to spend meaningful time with each patient. By championing evidence-based medicine and fostering a culture of continuous improvement, Sheila Minaya ensures that clinicians develop tailored care plans that address both immediate health concerns and long-term wellness objectives, enhancing the overall quality of care.
    Sheila Minaya

    Ugo Uwaoma - Chief Medical Officer, Mso & Ipa

    Ugo Uwaoma, the Chief Medical Officer, Mso & Ipa at CenterWell Senior Primary Care, directs the clinical strategy and operational oversight for the organization's Medical Service Organization (MSO) and Independent Practice Association (IPA) functions. This leadership position is crucial for ensuring that the primary medical care delivered to older adults meets the highest standards of quality and coordination. Uwaoma focuses on integrating clinical best practices within the MSO and IPA frameworks to support the network of medical centers in providing accessible, patient-focused services. The emphasis on preventive care, chronic disease management, and long-term health planning is guided by Ugo Uwaoma's clinical expertise. This role ensures that physicians and care teams within the MSO and IPA are empowered to engage in personalized, relationship-based healthcare delivery, fostering tailored care plans and enhancing the overall health outcomes for senior populations.

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    Frequently Asked Questions Regarding CenterWell Senior Primary Care Top Executives and Leadership Team

    Who leads CenterWell Senior Primary Care?
    CenterWell Senior Primary Care is led by Shirley Charette (President & Chief Executive Officer), along with executives such as Kirk Herrmann (Chief Financial Officer) and Joshua Morrell (Primary Regional President, Central FL Conviva & Centerwell Care (South)).
    Who is part of CenterWell Senior Primary Care’s executive team?
    The executive team of CenterWell Senior Primary Care includes leaders such as Shirley Charette (President & Chief Executive Officer), Kirk Herrmann (Chief Financial Officer), Joshua Morrell (Primary Regional President, Central FL Conviva & Centerwell Care (South)) and other senior executives.
    How many executives does CenterWell Senior Primary Care have?
    CenterWell Senior Primary Care has 10 executives leading key business areas.
    What roles are included in CenterWell Senior Primary Care’s leadership team?
    The leadership team of CenterWell Senior Primary Care includes roles such as President & Chief Executive Officer, Chief Financial Officer, Primary Regional President, Central FL Conviva & Centerwell Care (South), Market President, Market President.