Leadership Overview
CDK Global has 6 executives leading key functions including strategy, financial operations, marketing, revenue growth, and specialized business unit management.
Focused on transforming automotive retail through integrated technology, CDK Global delivers digital solutions that automate dealership workflows and enhance the consumer buying experience across global markets.
Focused on transforming automotive retail through integrated technology, CDK Global delivers digital solutions that automate dealership workflows and enhance the consumer buying experience across global markets.
Leadership Roles at CDK Global
Chris Kasid - Chief Executive Officer
Chris Kasid, the Chief Executive Officer at CDK Global, directs the overarching corporate strategy to modernize automotive retail operations. By overseeing the integration of digital marketing and dealership management platforms, Kasid ensures that the company maintains a competitive edge in the North American and international markets. This leadership role involves constant collaboration with the Board to align technological innovation with the evolving needs of 28,000 retail locations. Chris Kasid drives the expansion of software-as-a-service offerings, focusing on automating complex financing and maintenance processes for automotive manufacturers. Through rigorous oversight of operational efficiency, Kasid secures long-term value for stakeholders while positioning the organization as a primary partner for global automotive retailers. By prioritizing scalable cloud infrastructure, Kasid enables seamless data flow across the entire vehicle sales lifecycle, ultimately strengthening the market position of the firm.
Brian MacDonald - President & Chief Executive Officer
Brian MacDonald, the President & Chief Executive Officer at CDK Global, manages the high-level execution of business objectives across all segments, including Retail Solutions North America and Advertising North America. MacDonald architects the strategic vision for digital advertising spend management, ensuring that automotive retailers maximize return on investment through targeted campaigns. By coordinating with executive leadership, Brian MacDonald optimizes the delivery of integrated information technology solutions that support the entire vehicle ownership journey. This role requires deep engagement with automotive manufacturers to refine parts supply and repair maintenance software. MacDonald drives organizational growth by streamlining internal processes and fostering a culture of technical excellence. Through the management of global operations, MacDonald ensures that the company remains the standard for dealership efficiency. By focusing on the intersection of retail technology and consumer demand, MacDonald sustains the firm's leadership in the automotive sector.
Stephen Lifshatz - Chief Financial Officer
Stephen Lifshatz, the Chief Financial Officer at CDK Global, oversees the financial health and capital allocation strategies necessary to support the company's expansive technology portfolio. Lifshatz directs the budgeting, forecasting, and fiscal reporting processes that underpin the firm's operations across North American and international markets. By managing investor relations and financial risk, Stephen Lifshatz ensures that the organization maintains the liquidity required to invest in next-generation automotive retail platforms. This leadership role involves close partnership with the executive team to evaluate the profitability of digital marketing and dealership management solutions. Lifshatz drives financial discipline by optimizing cost structures and identifying opportunities for margin expansion within the retail solutions segment. Through rigorous analysis of market trends, Lifshatz provides the data-driven insights needed to guide long-term strategic investments. Ultimately, Lifshatz secures the financial stability required to sustain the company's mission of digitizing the automotive retail landscape.
Kyle Wilke - President of Valor BRG
Kyle Wilke, the President of Valor BRG at CDK Global, directs the specialized operations and strategic initiatives of the Valor business unit. Wilke oversees the development and deployment of targeted solutions that enhance the performance of automotive retail groups, focusing on operational efficiency and profitability. By managing the unique requirements of this business segment, Kyle Wilke ensures that the company provides tailored support for complex dealership environments. This leadership role involves integrating Valor's specific service offerings with the broader technology ecosystem of the firm. Wilke drives the growth of this unit by fostering deep relationships with key automotive retailers and manufacturers. Through the oversight of specialized service delivery, Wilke ensures that the company maintains a high standard of excellence in the retail solutions market. By focusing on the specific needs of high-volume dealerships, Wilke contributes to the overall success and market impact of the organization.
Barb Edson - Chief Marketing Officer
Barb Edson, the Chief Marketing Officer at CDK Global, architects the brand strategy and market positioning for the company's suite of automotive retail solutions. Edson directs the development of digital marketing campaigns that connect automotive manufacturers with retail locations, ensuring consistent messaging across all channels. By overseeing the Advertising North America segment, Barb Edson drives the adoption of technology-based platforms that automate the buying process for consumers. This leadership role involves analyzing market data to refine the value proposition of the firm's software offerings, from financing to vehicle maintenance. Edson collaborates with product teams to ensure that marketing initiatives accurately reflect the technical capabilities of the company's digital tools. Through the implementation of data-driven outreach, Edson expands the reach of the brand within the global automotive industry. By focusing on customer engagement and brand equity, Edson strengthens the company's influence in the competitive retail technology space.
Scott Herbers - Executive Vice President & Chief Revenue Officer
Scott Herbers, the Executive Vice President & Chief Revenue Officer at CDK Global, drives the sales strategy and revenue growth initiatives across the company's diverse portfolio of automotive retail solutions. Herbers oversees the sales teams responsible for securing partnerships with 28,000 retail locations, ensuring that the firm's technology platforms meet the specific needs of automotive dealers. By managing the sales pipeline for both software and advertising services, Scott Herbers optimizes the conversion of leads into long-term client relationships. This leadership role involves coordinating with the executive team to align revenue targets with the company's broader strategic goals. Herbers directs the expansion of market share by identifying new opportunities within the automotive retail ecosystem. Through the implementation of effective sales methodologies, Herbers ensures consistent performance across all regional segments. By focusing on client success and retention, Herbers sustains the revenue momentum necessary to support the firm's ongoing technological innovation.
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