Leadership Overview
CDK Global has 6 executives leading key functions including strategy, marketing, finance, revenue, and operations.
Driven by innovation, CDK Global provides integrated information technology and digital marketing solutions to the automotive retail industry, automating and integrating dealership processes from digital advertising to vehicle maintenance and repair, impacting approximately 28,000 retail locations worldwide.
Driven by innovation, CDK Global provides integrated information technology and digital marketing solutions to the automotive retail industry, automating and integrating dealership processes from digital advertising to vehicle maintenance and repair, impacting approximately 28,000 retail locations worldwide.
Leadership Roles at CDK Global
Chris Kasid - Chief Executive Officer
Chris Kasid, the Chief Executive Officer at CDK Global, directs the overarching corporate strategy and operational execution. Kasid's leadership focuses on advancing the company's mission to provide integrated information technology and digital marketing solutions for the automotive retail sector. This involves steering the company's technological innovation and market positioning to address the evolving needs of dealerships and automotive manufacturers. The Chief Executive Officer ensures that all business segments, including Retail Solutions North America, Advertising North America, and CDK International, operate in synergy to deliver maximum value. Kasid's strategic direction underpins the company's efforts to automate and integrate critical dealership processes, from initial digital advertising and marketing campaigns through to vehicle sales, financing, and after-sales services. This executive's oversight is crucial for maintaining CDK Global's competitive edge in the global automotive technology market.
Brian MacDonald - President & Chief Executive Officer
Brian MacDonald, the President & Chief Executive Officer at CDK Global, drives the company's strategic vision and operational leadership. MacDonald's role encompasses guiding CDK Global's expansion and innovation in providing integrated information technology and digital marketing solutions to the automotive retail industry. This involves overseeing all aspects of the business, ensuring seamless integration of services that automate and streamline dealership operations. The President & Chief Executive Officer is responsible for fostering a culture of continuous improvement and client-centricity across North America and international markets. MacDonald's leadership ensures that CDK Global effectively serves its network of approximately 28,000 retail locations and automotive manufacturers by optimizing processes from digital advertising and marketing to vehicle sales, financing, and after-sales support. Brian MacDonald's executive guidance is fundamental to the company's sustained growth and market influence.

Stephen Lifshatz - Chief Financial Officer
Stephen Lifshatz, the Chief Financial Officer at CDK Global, directs the company's financial strategy, planning, and reporting. Lifshatz's oversight ensures the fiscal health and sustainable growth of CDK Global's operations, which span integrated information technology and digital marketing solutions for the automotive retail industry worldwide. This executive manages all financial aspects, including budgeting, forecasting, and capital allocation, supporting the company's segments: Retail Solutions North America, Advertising North America, and CDK International. The Chief Financial Officer plays a critical role in evaluating investment opportunities and managing financial risks associated with technological advancements and market dynamics. Stephen Lifshatz's financial acumen is essential for driving efficiency and profitability across the organization, supporting the automation and integration of dealership processes for approximately 28,000 retail locations and automotive manufacturers.
Kyle Wilke - President of Valor BRG
Kyle Wilke, the President of Valor BRG at CDK Global, directs the strategic development and operational execution for the Valor Business Resource Group. Wilke's leadership focuses on fostering an inclusive environment and driving initiatives that support the professional growth and engagement of diverse employees within CDK Global. This role involves collaborating with various departments to ensure that the company's commitment to diversity, equity, and inclusion is embedded across all business functions. The President of Valor BRG champions programs that enhance employee experience and contribute to the company's overall success in providing integrated IT and digital marketing solutions to the automotive retail industry. Kyle Wilke's dedication is instrumental in building a strong, supportive corporate culture that reflects CDK Global's values and supports its mission.
Barbara Edson - Chief Marketing Officer
Barbara Edson, the Chief Marketing Officer at CDK Global, architects the company's global marketing strategies and brand positioning. Edson's responsibilities include developing and executing integrated marketing campaigns that highlight CDK Global's comprehensive suite of IT and digital marketing solutions for the automotive retail sector. This involves driving demand generation and enhancing brand awareness across North America and international markets. The Chief Marketing Officer oversees the strategic management of digital advertising spend for original equipment manufacturers and automotive retailers, ensuring optimal return on investment. Edson's leadership ensures that marketing efforts directly support the company's mission to automate and integrate dealership processes, from initial customer engagement through vehicle lifecycle management. Barbara Edson's strategic initiatives are vital for connecting CDK Global's innovative solutions with its target audience of approximately 28,000 retail locations.
Scott Herbers - Executive Vice President & Chief Revenue Officer
Scott Herbers, the Executive Vice President & Chief Revenue Officer at CDK Global, spearheads the company's revenue generation and sales strategies across all markets. Herbers' leadership focuses on maximizing revenue streams from CDK Global's integrated IT and digital marketing solutions for the automotive retail sector. This involves driving sales performance and fostering strong client relationships with approximately 28,000 retail locations and automotive manufacturers globally. The Executive Vice President & Chief Revenue Officer oversees the sales organization, ensuring alignment with corporate objectives and market demands. Scott Herbers' strategic approach is critical for expanding the company's market share and driving growth through the effective delivery of solutions that automate and integrate dealership operations, from digital advertising to vehicle lifecycle management. This executive's efforts are central to the financial success of CDK Global.

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