Leadership Overview
CDK Global has 4 executives leading key functions including financial strategy, marketing operations, revenue growth, and business resource group management.
Focused on digital transformation within automotive retail, CDK Global delivers integrated technology solutions that automate dealership workflows and enhance the consumer buying experience across global markets.
Focused on digital transformation within automotive retail, CDK Global delivers integrated technology solutions that automate dealership workflows and enhance the consumer buying experience across global markets.
Leadership Roles at CDK Global
Stephen Lifshatz - Chief Financial Officer
Stephen Lifshatz, the Chief Financial Officer at CDK Global, directs all fiscal planning and capital allocation strategies. Overseeing the financial health of the organization, the Chief Financial Officer manages investor relations and ensures rigorous compliance with global accounting standards. This leadership role involves analyzing market trends to optimize profitability across the Retail Solutions North America and Advertising North America segments. By streamlining internal cost structures, Stephen Lifshatz directly impacts the long-term sustainability of the company. Lifshatz coordinates with the Board to evaluate potential acquisitions and divestitures that align with the broader corporate mission. Through precise financial modeling, the Chief Financial Officer supports the expansion of digital marketing solutions for automotive retailers. Ultimately, Lifshatz secures the necessary capital to fund innovation in dealership software, ensuring the company maintains a competitive edge in the complex automotive technology landscape while delivering consistent value to shareholders.
Kyle Wilke - President of Valor BRG
Kyle Wilke, the President of Valor BRG at CDK Global, directs the internal initiatives and cultural development programs within the organization. Overseeing the Business Resource Group, the President of Valor BRG fosters an inclusive environment that supports the professional growth of employees across all departments. This leadership role involves aligning internal engagement strategies with the broader mission of providing integrated technology solutions to the automotive industry. By championing diversity and talent development, Kyle Wilke directly impacts the operational efficiency and innovation capacity of the company. Wilke collaborates with executive leadership to ensure that internal culture reflects the values of the brand. Through targeted programs, the President of Valor BRG enhances employee retention and morale, which supports the overall success of the business. Ultimately, Wilke cultivates a high-performing workforce capable of delivering the complex digital marketing and retail solutions that define the company's market impact.
Barb Edson - Chief Marketing Officer
Barb Edson, the Chief Marketing Officer at CDK Global, architects the brand strategy and digital advertising initiatives for the entire enterprise. Overseeing the promotion of automotive website platforms, the Chief Marketing Officer drives demand generation across the North American and international markets. This leadership role involves managing digital advertising spend for original equipment manufacturers and automotive retailers to maximize return on investment. By crafting targeted marketing campaigns, Barb Edson directly influences the adoption of integrated dealership software. Edson collaborates with product teams to ensure messaging aligns with the evolving needs of 28,000 retail locations. Through data-driven insights, the Chief Marketing Officer optimizes the customer journey from initial vehicle search to final sale and maintenance. Ultimately, Edson strengthens the market position of the company by highlighting the efficiency gains provided by the suite of automotive retail solutions, ensuring consistent brand growth and customer loyalty.
Scott Herbers - Executive Vice President & Chief Revenue Officer
Scott Herbers, the Executive Vice President & Chief Revenue Officer at CDK Global, executes the global sales strategy and revenue growth objectives. Overseeing the sales force, the Executive Vice President & Chief Revenue Officer ensures the successful deployment of technology-based solutions to automotive dealerships worldwide. This leadership role involves managing complex client relationships and expanding the footprint of the company within the automotive retail sector. By aligning sales efforts with the specific needs of manufacturers and dealers, Scott Herbers directly impacts the top-line performance of the organization. Herbers coordinates with regional leaders to penetrate new markets and increase the adoption of financing and repair software. Through strategic account management, the Executive Vice President & Chief Revenue Officer drives consistent revenue streams across all business segments. Ultimately, Herbers secures the market share necessary to sustain the company's position as a leader in automotive retail technology and digital marketing services.
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