Catalyst Brands Executive and Leadership Team

Marc Rosen, the Chief Executive Officer at Catalyst Brands, directs the overarching corporate strategy and operational vision. Rosen guides the integration of diverse retail portfolios, including SPARC Group brands like Aéropostale and Brooks Brothers, alongside JCPenney's private labels such as Stafford and Arizona. This leadership role involves aligning all business units toward unified growth objectives and market expansion. By focusing on synergistic brand management, Rosen ensures that each acquired or integrated brand contributes to the company's overall value proposition. The Chief Executive Officer's responsibilities extend to fostering innovation across all divisions and maintaining strong investor relations. Through strategic decision-making, Marc Rosen drives the company's competitive positioning in the dynamic retail sector, ensuring long-term profitability and market leadership.

Keith Melker, the Executive Vice President & Chief Financial Officer, Catalyst Brands at Catalyst Brands, commands the financial strategy and fiscal operations of the integrated retail entity. Melker directs all financial planning, accounting, treasury, and investor relations functions, ensuring robust fiscal health across SPARC Group brands and JCPenney's private labels. This critical role involves managing complex financial structures resulting from brand aggregations and optimizing capital allocation for maximum return. By providing strategic financial insights, Keith Melker supports executive decision-making and drives sustainable revenue growth. The Chief Financial Officer's oversight extends to risk management and ensuring compliance with all financial regulations. Through meticulous financial stewardship, Melker safeguards the company's assets and enhances shareholder value, positioning Catalyst Brands for continued success in the retail market.

Par Bjorkange, the Chief Operating Officer & Operativ Chef at Catalyst Brands, spearheads the operational execution and efficiency across the company's diverse brand portfolio. Bjorkange oversees supply chain management, logistics, and day-to-day business operations for brands including Eddie Bauer and Lucky Brand, as well as JCPenney's private labels. This leadership position is crucial for ensuring seamless integration and optimized performance of all retail channels and distribution networks. By driving operational excellence, Par Bjorkange enhances product delivery and customer satisfaction. The Chief Operating Officer's responsibilities include implementing innovative operational strategies to improve efficiency and reduce costs. Through effective management of global operations, Bjorkange ensures that Catalyst Brands maintains a competitive edge and meets market demands effectively.

Andre Joyner, the Executive Vice President & Chief Human Resources Officer at Catalyst Brands, architects the human capital strategy essential for integrating diverse brand cultures. Joyner oversees all aspects of talent management, employee relations, and organizational development across the combined entities of SPARC Group and JCPenney private brands. This executive leadership ensures a cohesive and productive workforce, facilitating seamless transitions during brand acquisitions and operational consolidations. By championing employee engagement and fostering a positive work environment, Andre Joyner supports the company's mission to build a unified and high-performing team. The Chief Human Resources Officer's focus includes developing robust HR policies that support business objectives and promote diversity and inclusion throughout the organization. Through strategic workforce planning, Joyner ensures Catalyst Brands possesses the talent necessary to execute its ambitious growth plans.

Marisa Thalberg, the Executive VP & Chief Customer & Marketing Officer at Catalyst Brands, drives customer engagement and brand marketing strategies across the company's extensive portfolio. Thalberg leads initiatives focused on understanding consumer behavior and developing impactful marketing campaigns for brands such as Nautica and Aéropostale, alongside JCPenney's private labels. This executive role is pivotal in shaping brand perception and fostering customer loyalty in a competitive retail environment. By championing customer-centric approaches, Marisa Thalberg ensures that marketing efforts resonate with target audiences and contribute to sales growth. The Chief Customer & Marketing Officer's purview includes digital marketing, brand communications, and customer experience enhancement. Through strategic brand building and innovative marketing, Thalberg strengthens Catalyst Brands' market presence and drives consumer connection.