CASA international Executive and Leadership Team

Viridiana Corona, the President at CASA international, spearheads critical strategic decisions impacting the company's direction. This executive role involves overseeing the broad operational framework and guiding the organization through its current restructuring phase. Corona's leadership is central to evaluating the future viability of various business segments, including the webshop and physical store locations. The position requires close collaboration with the appointed trustee to determine the optimal path forward for CASA international's assets and liabilities. Viridiana Corona's responsibilities encompass assessing market conditions, financial performance, and operational efficiencies across all active territories. The goal is to facilitate a transparent and effective resolution process, ensuring all stakeholders are informed and supported. This leadership function is pivotal in shaping the narrative around the company's resilience and commitment to its customers during this period of uncertainty.

Deiby Sanchez, the President at CASA international, drives the operational execution and strategic planning for key business units. This role is critical in managing the day-to-day activities that continue to function, particularly in international markets outside of Belgium. Sanchez's oversight includes ensuring that ongoing operations adhere to company standards and legal requirements, even amidst the bankruptcy proceedings. The focus is on maintaining business continuity and supporting the trustee's mandate to assess and manage the company's assets. Deiby Sanchez is instrumental in coordinating efforts to handle existing commitments, including the processing of paid orders where feasible. This leadership position demands a pragmatic approach to problem-solving and a commitment to transparency with customers and partners. The objective is to navigate the complexities of the current situation with diligence and professionalism, safeguarding the company's reputation.

Altemar Nev, the President at CASA international, leads the charge in redefining the company's market approach and operational strategy. This executive function involves a deep dive into the core business model, identifying areas for adaptation and innovation in the current retail landscape. Nev's responsibilities include collaborating with the trustee to explore potential restructuring options and ensure that customer interests are prioritized throughout the process. The role demands a forward-thinking perspective, focusing on how CASA international can emerge from its current challenges with a strengthened market position. Altemar Nev oversees the strategic communication efforts, aiming to maintain customer trust and understanding during this difficult time. This leadership involves analyzing market trends and consumer feedback to inform future business decisions, ensuring that any revived operations are aligned with contemporary demands.

Sheila Pansera, the President at CASA international, directs the financial and administrative aspects critical to the company's ongoing operations and restructuring. This executive role involves meticulous management of financial resources, ensuring that all expenditures align with the trustee's directives and the company's immediate needs. Pansera's focus is on maintaining fiscal discipline and transparency throughout the bankruptcy process. The responsibilities include overseeing the handling of financial implications related to paid orders and ongoing international business activities. Sheila Pansera works closely with legal and financial advisors to navigate the complexities of insolvency proceedings, ensuring compliance with all relevant regulations. The objective is to provide a clear financial picture that supports the trustee's decision-making and facilitates a fair resolution for all parties involved. This leadership ensures operational stability during a period of significant financial scrutiny.

Karolyni Martins, the President at CASA international, champions the company's commitment to its customers and stakeholders during this period of transition. This leadership role is central to managing external communications and fostering understanding regarding the company's current situation. Martins' responsibilities include articulating the company's mission and values, even as operations are being reassessed. The focus is on maintaining positive relationships with customers, suppliers, and partners, providing clear and consistent updates. Karolyni Martins collaborates with the trustee to ensure that customer concerns are addressed and that the handling of paid orders is managed with utmost care and transparency. This executive function is vital in preserving brand loyalty and goodwill, demonstrating resilience and a dedication to navigating challenges responsibly. The aim is to support the trustee's efforts by reinforcing customer confidence.

Irene Mãe, the Presidente North America CASA at CASA international, directs the strategic initiatives and operational oversight for the North American market. This leadership position involves navigating the complexities of regional retail operations, ensuring alignment with the company's evolving business model during this challenging period. Mãe's focus includes managing existing distribution channels and exploring opportunities for market stabilization within North America. The role demands a keen understanding of consumer behavior and market dynamics specific to the region, aiming to preserve brand presence and customer relationships where possible. Irene Mãe's responsibilities extend to coordinating with global teams to implement directives that support the company's ongoing restructuring efforts. This involves adapting strategies to local economic conditions and regulatory frameworks, ensuring compliance and operational continuity across all North American touchpoints. The objective is to maintain a functional presence and support the trustee's decisions regarding future operations.