Surya Executive and Leadership Team

Yansi Setiadi, the Chief Executive Officer at Surya, directs the overarching corporate strategy and operational execution. This leadership role involves guiding the company's expansion in the home accessories market, ensuring alignment with the mission to provide coordinating products for varied lifestyles and budgets. Setiadi oversees the integration of new product lines, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, into the company's global distribution channels. The Chief Executive Officer's responsibilities extend to fostering the creative and collaborative work environment Surya champions, encouraging employee ownership in the company's sustained growth. By driving strategic initiatives, Yansi Setiadi ensures Surya maintains its position as a leading provider, adapting to market demands and reinforcing the company's reputation for quality and style across international retailers, distributors, and interior designers.

Jake Yap, the Co-Founder & Chief Executive Officer at Surya, spearheads the company's strategic vision and long-term growth objectives. This executive role involves shaping the direction for Surya's comprehensive range of home accessories, from rugs and pillows to lighting and bedding, ensuring they meet diverse lifestyle needs and budgets. Yap's leadership focuses on expanding market reach through global retailers, distributors, and interior designers, reinforcing the company's established presence. The Co-Founder & Chief Executive Officer cultivates the innovative and collaborative atmosphere that defines Surya's culture, empowering employees to contribute directly to the company's expansion. By championing new opportunities and overseeing key strategic partnerships, Jake Yap drives the company's continued success and its commitment to delivering high-quality, coordinating home decor solutions worldwide.

Laila Vainstein, the Chief Executive Officer, Creative Lead at Surya, spearheads the company's creative vision and product development across its extensive home accessory offerings. This dual role involves guiding the aesthetic direction for products including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, ensuring they align with diverse lifestyles and budgets. Vainstein's leadership fosters a culture of innovation, driving the design process to meet the demands of global retailers, distributors, and interior designers. The Chief Executive Officer, Creative Lead oversees the integration of emerging trends and stylistic elements, ensuring Surya's collections remain fresh and appealing. By championing creative excellence, Laila Vainstein ensures the company's products consistently reflect quality and contemporary design, reinforcing Surya's market leadership.

Cesar Guerra, the Chief Financial Officer at Surya, directs the financial planning, management, and reporting functions critical to the company's sustained growth. This executive position involves overseeing all fiscal operations, including budgeting, forecasting, and investment strategies for Surya's extensive product lines, such as rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding. Guerra's responsibilities ensure financial stability and support the company's expansion through global retailers, distributors, and interior designers. The Chief Financial Officer plays a key part in maintaining the company's financial health, enabling investments in innovation and operational efficiency. By managing financial resources effectively, Cesar Guerra supports the collaborative work environment and employee ownership initiatives that drive Surya's success in the competitive home accessories market.

Parveen Bansal, the President at Surya, drives key strategic initiatives and operational oversight across the company's extensive product lines. This leadership position involves guiding the market presence of coordinating home accessories, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, to a wide array of global retailers, distributors, and interior designers. Bansal's focus is on enhancing customer relationships and expanding market share, ensuring Surya's offerings meet diverse lifestyle needs and budgets. The President champions the company's culture of collaboration and employee ownership, fostering an environment conducive to sustained growth. By overseeing critical business functions, Parveen Bansal ensures operational excellence and reinforces Surya's commitment to innovation and quality in the home decor industry.

Ranjeet Singh, the President at Surya, directs significant aspects of the company's strategic growth and market development. This executive role focuses on expanding Surya's reach within the home accessories sector, encompassing products like rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, to a broad base of global retailers, distributors, and interior designers. Singh's leadership emphasizes strengthening market positioning and driving sales performance, ensuring the company's diverse product range caters to varied lifestyles and budgets. The President cultivates the collaborative work environment that encourages employee engagement and ownership in Surya's expansion. Through strategic oversight and market analysis, Ranjeet Singh supports the company's continuous advancement and its recognition as a leader in the industry.

Kim Chee, the Chief Marketing Officer at Surya, architects the global marketing strategies that elevate the brand's presence across diverse home accessory categories. This role involves defining and executing campaigns for products including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, targeting a broad spectrum of global retailers, distributors, and interior designers. Chee's leadership ensures consistent brand messaging that resonates with varied lifestyles and budgets, driving demand and market penetration. The Chief Marketing Officer oversees market research, digital engagement, and promotional activities, fostering a creative and collaborative approach to brand building. By analyzing market trends and consumer preferences, Kim Chee directs initiatives that reinforce Surya's commitment to growth and its reputation as a leading provider of coordinating home decor.

Matias Garcia, the Chief Operations Officer at Surya, oversees the end-to-end operational efficiency and supply chain management for the company's broad range of home accessories. This critical role involves managing the logistics and distribution of products such as rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, ensuring timely delivery to global retailers, distributors, and interior designers. Garcia's leadership focuses on optimizing processes within the new one-million-square-foot headquarters and distribution center, enhancing capacity and service levels. The Chief Operations Officer drives initiatives to maintain a seamless flow from production to customer, supporting Surya's commitment to operational excellence and its collaborative work environment. By streamlining operations, Matias Garcia ensures the company can effectively meet market demands and sustain its rapid growth.

Vinay Surya, the Whole Time Director at Surya, contributes to the strategic direction and ongoing management of the company's operations and growth initiatives. This integral role involves supporting the executive team in overseeing the diverse product categories, including rugs, pillows, throws, wall decor, accent furniture, lighting, decorative accents, and bedding, ensuring their successful market integration. Surya's focus is on reinforcing the company's commitment to fostering a creative and collaborative work environment, encouraging employee ownership in the company's expansion. The Whole Time Director works closely with leadership to uphold Surya's reputation as a leading provider for global retailers, distributors, and interior designers. By ensuring operational alignment and strategic execution, Vinay Surya supports the company's sustained success and its position on lists like the Inc. 5000.