Cart.com Executive and Leadership Team

May, 2026

Leadership Overview

Cart.com has 4 executives leading key functions including marketing, revenue, legal, and people operations.

Driven by a mission to democratize ecommerce, Cart.com empowers digital merchants with the tools and support needed for growth, fostering a landscape where businesses of all sizes can thrive and expand their online presence.

Leadership Roles at Cart.com

  • Chief Marketing Officer - Jack Ulrich
  • Chief Revenue Officer, Front End & Developer - Bhumi Shah
  • Chief Legal Officer - Michael Collins
  • Chief People Officer - Leilani Doyle
  • Jack Ulrich - Chief Marketing Officer

    Jack Ulrich, the Chief Marketing Officer at Cart.com, directs all global marketing initiatives. Ulrich oversees brand strategy, demand generation, and product marketing, ensuring cohesive messaging across all channels. This leadership role involves architecting campaigns that highlight Cart.com's mission to democratize ecommerce and its comprehensive suite of software and services. By analyzing market trends and customer insights, Ulrich drives strategies to expand market reach and enhance brand visibility. The Chief Marketing Officer collaborates closely with sales and product development teams to align marketing efforts with business objectives, ultimately supporting the company's growth trajectory and its commitment to empowering digital merchants. Ulrich's focus remains on building a strong brand identity that resonates with the target audience and solidifies Cart.com's position as a leader in the ecommerce solutions space.

    Bhumi Shah - Chief Revenue Officer, Front End & Developer

    Bhumi Shah, the Chief Revenue Officer, Front End & Developer at Cart.com, spearheads revenue generation and front-end development strategies. Shah directs the sales organization, focusing on expanding the company's customer base and maximizing revenue streams through innovative sales approaches. This critical role involves overseeing the development and implementation of user-facing technologies, ensuring a seamless and engaging experience for Cart.com's clients. The Chief Revenue Officer, Front End & Developer works to integrate sales targets with product development roadmaps, particularly for front-end solutions that directly impact merchant success. By fostering strong relationships with key accounts and identifying new market opportunities, Bhumi Shah drives sustainable revenue growth and enhances the company's competitive edge in the ecommerce software and services sector. Shah's leadership ensures that Cart.com's offerings meet evolving market demands and deliver exceptional value to digital merchants.
    Michael Collins, the Chief Legal Officer at Cart.com, provides strategic legal counsel and oversees all legal affairs for the organization. Collins directs corporate governance, compliance, and risk management, ensuring adherence to all relevant laws and regulations across its operations. This leadership position involves managing intellectual property, negotiating contracts, and advising on mergers and acquisitions to support Cart.com's mission of democratizing ecommerce. The Chief Legal Officer plays a vital role in safeguarding the company's assets and reputation while facilitating its expansion and service offerings. By collaborating with executive leadership, Michael Collins ensures that legal frameworks support business objectives and mitigate potential liabilities. Collins's expertise is crucial in navigating the complex legal landscape of the software and services industry, enabling Cart.com to operate with integrity and pursue its growth strategies effectively.
    Michael Collins

    Leilani Doyle - Chief People Officer

    Leilani Doyle, the Chief People Officer at Cart.com, leads all human resources functions and talent management strategies. Doyle oversees the development and execution of programs that foster a positive and productive work environment, supporting Cart.com's mission to empower digital merchants. This role involves shaping the company culture, driving employee engagement, and ensuring the attraction and retention of top talent across all departments. The Chief People Officer collaborates with executive leadership to align people strategies with business goals, focusing on organizational development and workforce planning. By championing initiatives that promote diversity, equity, and inclusion, Leilani Doyle cultivates a workplace where employees can thrive. Doyle's leadership is instrumental in building a strong, cohesive team that drives the company's success and its commitment to democratizing ecommerce through exceptional service and innovation.
    Leilani Doyle

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    Frequently Asked Questions Regarding Cart.com Top Executives and Leadership Team

    Who leads Cart.com?
    Cart.com is led by Jack Ulrich (Chief Marketing Officer), along with executives such as Bhumi Shah (Chief Revenue Officer, Front End & Developer) and Michael Collins (Chief Legal Officer).
    Who is part of Cart.com’s executive team?
    The executive team of Cart.com includes leaders such as Jack Ulrich (Chief Marketing Officer), Bhumi Shah (Chief Revenue Officer, Front End & Developer), Michael Collins (Chief Legal Officer) and other senior executives.
    How many executives does Cart.com have?
    Cart.com has 4 executives leading key business areas.
    What roles are included in Cart.com’s leadership team?
    The leadership team of Cart.com includes roles such as Chief Marketing Officer, Chief Revenue Officer, Front End & Developer, Chief Legal Officer, Chief People Officer.