Cart.com Executive and Leadership Team

Omair Tariq, the Founder & Chief Executive Officer at Cart.com, architects the overarching strategy and vision for democratizing ecommerce. Directing the company's mission, Tariq ensures Cart.com provides digital merchants with the essential software and services needed for growth. Overseeing all executive functions, the Founder & Chief Executive Officer drives innovation across the organization, aligning departmental objectives with the core goal of empowering merchants. This leadership involves shaping the company's market position and fostering a culture of expansion. By guiding strategic partnerships and product development, Omair Tariq solidifies Cart.com's role as a pivotal holding company in the ecommerce ecosystem, ensuring sustained impact and market leadership.

Jack Ulrich, the Chief Marketing Officer at Cart.com, directs all global marketing initiatives and brand strategy. Overseeing the development and execution of campaigns, the Chief Marketing Officer ensures Cart.com's mission to democratize ecommerce resonates with digital merchants worldwide. This role involves driving customer acquisition and retention through innovative marketing channels, directly supporting the company's growth objectives. By analyzing market trends and consumer behavior, Ulrich shapes the narrative around Cart.com's comprehensive suite of software and services. The Chief Marketing Officer collaborates closely with sales and product teams to amplify the company's value proposition, ensuring a cohesive brand experience across all touchpoints. Through strategic brand positioning, Jack Ulrich enhances Cart.com's market presence and strengthens its commitment to empowering merchants.

Bhumi Shah, the Chief Revenue Officer, Front End & Developer at Cart.com, spearheads revenue generation and oversees the development of front-end solutions. Directing sales strategies and operations, the Chief Revenue Officer, Front End & Developer ensures the company meets its financial targets while enhancing the merchant experience. This dual focus involves driving commercial success and ensuring the technical delivery of user-friendly, scalable ecommerce platforms. By bridging the gap between revenue goals and product development, Shah optimizes the sales funnel and enhances customer engagement. The Chief Revenue Officer, Front End & Developer works to expand Cart.com's market reach by fostering strong client relationships and delivering exceptional value. Through strategic oversight of revenue streams and front-end architecture, Bhumi Shah directly contributes to the company's mission of empowering digital merchants.

Leilani Doyle, the Chief People Officer at Cart.com, leads all human resources functions and talent management strategies. Overseeing the cultivation of a strong organizational culture, the Chief People Officer ensures Cart.com attracts, develops, and retains top talent aligned with its mission to democratize ecommerce. This critical role involves designing and implementing policies that support employee growth, engagement, and well-being across the company's operations. By fostering an inclusive and dynamic work environment, Doyle enhances operational efficiency and supports the company's ambitious growth objectives. The Chief People Officer collaborates with executive leadership to align people strategies with business goals, ensuring the workforce is equipped to drive innovation and deliver exceptional service to merchants. Through strategic people initiatives, Leilani Doyle strengthens Cart.com's foundation for sustained success.

Michael Collins, the Chief Legal Officer at Cart.com, directs all legal affairs and ensures regulatory compliance across the organization. Overseeing the company's legal framework, the Chief Legal Officer safeguards Cart.com's interests while facilitating its mission to democratize ecommerce. This role involves managing corporate governance, intellectual property, and contractual agreements to support business operations and strategic initiatives. By providing expert legal counsel, Collins enables the executive team to make informed decisions and navigate complex legal landscapes. The Chief Legal Officer plays a vital part in mitigating risk and ensuring adherence to all applicable laws and industry standards, thereby protecting the company's assets and reputation. Through diligent legal oversight, Michael Collins supports Cart.com's continued expansion and commitment to empowering digital merchants.