Carson Executive and Leadership Team

Lance Woodbury, the Chief Executive Officer at Carson, directs the overarching corporate strategy and long-term vision for the petroleum retailer. Woodbury guides the executive team in navigating market dynamics across Oregon and Southwest Washington, ensuring sustained growth and operational integrity. This leadership role involves fostering a culture of excellence and accountability throughout the organization, aligning departmental objectives with the company's foundational mission established in 1938. By championing innovation and strategic partnerships, Lance Woodbury ensures Carson maintains its competitive edge and commitment to serving its customer base effectively. The Chief Executive Officer's purview extends to critical decision-making processes that shape the company's future trajectory and market impact.

Brittany Henderson, the Chief Financial Officer at Carson, manages all financial operations and fiscal strategy for the company. Henderson oversees budgeting, financial planning, and risk management, ensuring the fiscal health and stability of the petroleum retail business. This critical position involves analyzing financial data to inform strategic decisions, optimizing resource allocation across Oregon and Southwest Washington operations. The Chief Financial Officer plays a key part in maintaining investor relations and securing capital for expansion initiatives. Brittany Henderson's expertise is vital in driving profitability and ensuring compliance with all financial regulations, supporting the company's long-term sustainability and market position.

Jeff Rouse, the Chief Operating Officer at Carson, oversees the day-to-day operational functions of the petroleum retail business. Rouse manages the execution of business strategies across all locations in Oregon and Southwest Washington, ensuring seamless service delivery and operational efficiency. This role involves optimizing supply chain logistics, managing inventory, and maintaining high standards for store operations. The Chief Operating Officer is instrumental in driving process improvements and ensuring compliance with safety and regulatory standards. Jeff Rouse's leadership ensures that Carson's retail network operates effectively, supporting customer satisfaction and contributing to the company's overall profitability and market presence.

Blake Woodbury, the President at Carson, holds a pivotal leadership position overseeing key strategic initiatives and corporate development. Woodbury works closely with the Chief Executive Officer to drive the company's growth agenda and expand its footprint in Oregon and Southwest Washington. This role involves fostering strong relationships with stakeholders, including employees, customers, and partners, to ensure alignment with Carson's mission. The President's responsibilities extend to championing new business opportunities and enhancing the company's brand reputation. Blake Woodbury's executive oversight contributes significantly to the sustained success and market leadership of Carson within the petroleum retail industry.

Matthew Benz, the Chief Revenue Officer at Carson, spearheads all revenue-generating activities and sales strategies for the organization. Benz is responsible for developing and executing plans to increase market share and drive top-line growth across Oregon and Southwest Washington. This role involves close collaboration with marketing, sales, and operations teams to identify new revenue streams and optimize existing ones. The Chief Revenue Officer's focus includes enhancing customer acquisition and retention efforts, directly impacting the company's financial performance. Matthew Benz's leadership ensures that all commercial endeavors are aligned with Carson's strategic objectives, maximizing profitability and expanding the company's reach within the petroleum retail sector.

Nathan Anderson, the Chief Information Officer at Carson, directs the company's technology strategy and information systems infrastructure. Anderson oversees the implementation and management of all IT operations, ensuring robust cybersecurity measures and efficient data management across Oregon and Southwest Washington. This position is crucial for supporting business operations through reliable technology solutions, including point-of-sale systems and back-office applications. The Chief Information Officer's responsibilities encompass digital transformation initiatives, enhancing operational efficiency and customer experience through technological advancements. Nathan Anderson's strategic guidance ensures Carson leverages technology effectively to maintain a competitive advantage and support its retail network.