Carson Executive and Leadership Team

Lance Woodbury, the Chief Executive Officer at Carson, directs the overarching strategic vision for the petroleum retail enterprise. Woodbury architects long-term growth initiatives while ensuring the organization maintains a competitive edge across the Pacific Northwest market. By aligning corporate objectives with regional energy demands, the Chief Executive Officer drives operational excellence and sustainable profitability. This leadership role involves constant collaboration with the Board to refine business models and expand market reach. Lance Woodbury monitors industry trends to adapt service offerings, ensuring the company remains a primary provider for customers throughout Oregon and Southwest Washington. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the financial health and market reputation of the firm. Woodbury fosters a culture of accountability, guiding the executive team toward achieving ambitious performance benchmarks while upholding the core values that define the company's historical commitment to regional service.

Brittany Henderson, the Chief Financial Officer at Carson, manages the fiscal integrity and capital allocation strategies for the petroleum retail operations. Henderson oversees comprehensive financial planning, budgeting, and risk management protocols to ensure the company maintains robust liquidity. By analyzing market fluctuations in fuel pricing, the Chief Financial Officer optimizes cost structures and enhances profit margins across the regional footprint. This role requires precise coordination with department heads to align resource distribution with strategic growth targets. Brittany Henderson directs the financial reporting processes, providing transparency and actionable insights to the executive leadership team. Through diligent monitoring of economic indicators, the Chief Financial Officer mitigates potential fiscal volatility, protecting the long-term stability of the organization. Henderson implements advanced accounting systems to streamline internal controls, ensuring compliance and operational efficiency. The Chief Financial Officer remains focused on maximizing shareholder value while supporting the expansion of retail services throughout the Pacific Northwest.

Jeff Rouse, the Chief Operating Officer at Carson, manages the daily logistics and supply chain functions essential to petroleum retail success. Rouse directs the operational activities across the regional network, ensuring seamless fuel delivery and convenience store management. By optimizing inventory levels and streamlining distribution processes, the Chief Operating Officer maintains high service availability for customers in Oregon and Southwest Washington. This leadership role involves overseeing facility maintenance and safety protocols to ensure compliance with industry standards. Jeff Rouse collaborates with the executive team to implement process improvements that reduce overhead and increase operational efficiency. The Chief Operating Officer monitors performance metrics to identify bottlenecks and execute corrective actions, maintaining the fluidity of the supply chain. Through rigorous oversight of field operations, Rouse ensures that every retail location functions at peak capacity. The Chief Operating Officer drives the execution of operational strategies, supporting the company's mission to provide reliable energy solutions through consistent, high-quality service delivery.

Blake Woodbury, the President at Carson, provides executive leadership and oversight for the company's diverse business units. Woodbury directs the implementation of corporate policies and ensures the alignment of all departments with the overarching mission of the petroleum retail organization. By fostering a culture of excellence and innovation, the President drives the company's long-term strategic objectives across the Pacific Northwest. This role involves representing the firm in high-level industry engagements and managing relationships with key stakeholders. Blake Woodbury monitors the competitive landscape to identify growth opportunities and potential risks, guiding the executive team through complex market shifts. The President coordinates cross-functional initiatives to enhance operational synergy and brand reputation. Through consistent leadership, Woodbury ensures that the organization remains focused on delivering value to customers and maintaining its historical legacy. The President maintains a clear vision for the future, driving the company toward sustained success and continued regional influence in the energy retail sector.

Nathan Anderson, the Chief Information Officer at Carson, architects the digital infrastructure and technological framework supporting petroleum retail operations. Anderson directs the implementation of secure data systems and network solutions that enhance customer transaction speeds and inventory management accuracy. By integrating modern software platforms, the Chief Information Officer improves operational visibility across the regional network in Oregon and Southwest Washington. This leadership role involves protecting critical business data through advanced cybersecurity measures and robust disaster recovery planning. Nathan Anderson collaborates with other executives to leverage data analytics for informed decision-making regarding fuel distribution and retail convenience store performance. The Chief Information Officer drives digital transformation initiatives, ensuring the company remains agile in a rapidly evolving retail landscape. Through continuous evaluation of emerging technologies, Anderson optimizes internal workflows and customer-facing digital touchpoints. The Chief Information Officer maintains the technological backbone necessary for sustained growth and operational reliability within the competitive energy sector.

Matthew Benz, the Chief Revenue Officer at Carson, executes comprehensive sales strategies and market expansion plans for the petroleum retail business. Benz directs the revenue generation efforts, focusing on increasing market share and customer loyalty throughout the Pacific Northwest. By identifying new commercial opportunities and optimizing existing service channels, the Chief Revenue Officer drives consistent top-line growth. This role involves managing complex relationships with key accounts and ensuring the alignment of sales activities with broader corporate goals. Matthew Benz analyzes regional demand patterns to tailor product offerings, effectively capturing value in the competitive fuel and convenience retail market. The Chief Revenue Officer coordinates with marketing and operations teams to refine the customer experience and boost transaction volume. Through strategic pricing models and targeted outreach, Benz enhances the company's competitive positioning. The Chief Revenue Officer remains dedicated to achieving aggressive revenue targets while maintaining the high service standards expected by customers across the regional operational footprint.