Carson Executive and Leadership Team

Lance Woodbury, the Chief Executive Officer at Carson, directs the overarching strategic vision for the petroleum retail enterprise. Overseeing long-term growth initiatives, the Chief Executive Officer ensures alignment between corporate objectives and market demands across Oregon and Southwest Washington. This leadership role involves managing high-level stakeholder relationships and guiding the organization through complex industry shifts. By prioritizing operational efficiency and customer service standards, Lance Woodbury directly impacts the competitive positioning of the company. Woodbury maintains a focus on sustainable expansion, ensuring the firm remains a dominant force in the regional energy sector. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the stability and future success of the business, fostering a culture of excellence that permeates every level of the organization while navigating the evolving landscape of the petroleum retail industry.

Will Papenfuss, the Chief Financial Officer at Carson, directs the fiscal strategy and capital allocation for the petroleum retail business. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the long-term economic health of the organization. This leadership role involves analyzing market trends to optimize pricing models and inventory investments across the Pacific Northwest. By maintaining rigorous financial controls, Will Papenfuss directly impacts the profitability and liquidity of the company. Papenfuss collaborates with executive leadership to evaluate expansion opportunities and capital expenditure projects. Through precise fiscal planning, the Chief Financial Officer supports the company's mission of providing consistent energy services. This role requires constant vigilance regarding regulatory compliance and economic fluctuations, ensuring that the firm remains financially resilient while pursuing growth objectives within the competitive retail landscape of Oregon and Southwest Washington.

Jeff Rouse, the Chief Operating Officer at Carson, executes the daily operational workflows and logistics for the petroleum retail network. Overseeing facility management, distribution efficiency, and service quality, the Chief Operating Officer ensures seamless execution of the company's core business model. This leadership role involves streamlining supply chain processes to guarantee consistent product availability across Oregon and Southwest Washington. By optimizing field operations and staff performance, Jeff Rouse directly impacts the reliability of the customer experience. Rouse manages the integration of safety protocols and operational standards to maintain high performance across all retail sites. Through constant evaluation of logistical challenges, the Chief Operating Officer drives continuous improvement in service delivery. This focus on operational excellence ensures that the company meets its commitments to the regional market, maintaining high standards of efficiency and safety in every aspect of the petroleum retail business.

Blake Woodbury, the President at Carson, leads the organizational culture and corporate governance initiatives. Overseeing internal communications and cross-departmental alignment, the President ensures that all business units operate in harmony with the company's mission. This leadership role involves fostering professional development and maintaining high standards of corporate integrity across the regional footprint. By championing strategic initiatives, Blake Woodbury directly impacts the overall cohesion and productivity of the workforce. Woodbury collaborates with the executive team to translate high-level goals into actionable plans for the organization. Through active engagement with staff and stakeholders, the President reinforces the company's commitment to service excellence in Oregon and Southwest Washington. This role requires a focus on long-term organizational health, ensuring that the firm remains agile and responsive to the needs of the market while upholding the values established since the company's founding.

Nathan Anderson, the Chief Information Officer at Carson, architects the digital infrastructure supporting petroleum retail operations. Overseeing data security and network reliability, the Chief Information Officer ensures seamless connectivity across all regional service points. This leadership role involves implementing advanced technology solutions to optimize supply chain visibility and customer transaction processing. By modernizing internal systems, Nathan Anderson directly impacts operational agility and data-driven decision-making capabilities. Anderson manages the integration of new software platforms to enhance service delivery throughout Oregon and Southwest Washington. Through constant monitoring of technological trends, the Chief Information Officer mitigates cyber risks and maintains robust system uptime. This focus on digital transformation allows the company to maintain a competitive edge, ensuring that all technical assets align with the broader mission of providing efficient and reliable energy services to the regional market.

Matthew Benz, the Chief Revenue Officer at Carson, drives the commercial growth and sales strategies for the petroleum retail portfolio. Overseeing market penetration and customer acquisition, the Chief Revenue Officer ensures consistent revenue streams across all regional service locations. This leadership role involves developing targeted marketing initiatives and managing key account relationships to maximize market share. By optimizing the sales funnel and service offerings, Matthew Benz directly impacts the top-line performance of the company. Benz analyzes consumer behavior to refine product positioning throughout Oregon and Southwest Washington. Through strategic coordination with operations, the Chief Revenue Officer aligns sales targets with supply chain capabilities. This focus on revenue optimization allows the firm to maintain a strong market presence, ensuring that commercial activities consistently support the overarching business goals and long-term sustainability of the organization in the energy sector.