Leadership Overview
Carson has 6 executives leading key functions including strategy, revenue generation, information technology, operations, financial management, and corporate leadership.
Focused on regional energy distribution, Carson delivers essential petroleum products and convenience services across Oregon and Southwest Washington to maintain high operational standards.
Focused on regional energy distribution, Carson delivers essential petroleum products and convenience services across Oregon and Southwest Washington to maintain high operational standards.
Leadership Roles at Carson
Lance Woodbury - Chief Executive Officer
Lance Woodbury, the Chief Executive Officer at Carson, directs the overarching strategic vision for the petroleum retail enterprise. Woodbury architects long-term growth initiatives while overseeing the expansion of fuel distribution networks across Oregon and Southwest Washington. By aligning corporate objectives with market demands, the Chief Executive Officer ensures consistent service delivery and operational excellence. This leadership role involves constant collaboration with the Board to refine business models and enhance competitive positioning within the regional energy sector. Lance Woodbury maintains a focus on sustainable profitability and infrastructure investment to support the evolving needs of the customer base. Through rigorous oversight of organizational performance, the Chief Executive Officer drives the company toward achieving ambitious revenue targets and maintaining market dominance. Woodbury fosters a culture of efficiency, ensuring that all departments remain synchronized with the core mission of providing reliable energy solutions throughout the Pacific Northwest.

Brittany Henderson - Chief Financial Officer
Brittany Henderson, the Chief Financial Officer at Carson, directs the fiscal strategy and financial reporting for the petroleum retail enterprise. Henderson architects capital allocation plans that support infrastructure investments and regional expansion efforts. Overseeing the accounting and treasury functions, the Chief Financial Officer ensures strict adherence to regulatory requirements and financial transparency. This leadership role involves managing cash flow, risk assessment, and long-term budgeting to sustain the company's market position in Oregon and Southwest Washington. Brittany Henderson collaborates with the executive team to evaluate the financial viability of new business opportunities and operational improvements. By maintaining rigorous financial controls, the Chief Financial Officer drives the organization toward sustainable profitability and fiscal stability. Henderson provides the necessary financial oversight to ensure that all corporate initiatives remain aligned with the company's long-term growth objectives and commitment to excellence in the energy sector.
Jeff Rouse - Chief Operating Officer
Jeff Rouse, the Chief Operating Officer at Carson, manages the daily logistics and supply chain functions essential to petroleum retail. Rouse executes operational strategies that ensure the timely delivery of fuel products across the Oregon and Southwest Washington service areas. Overseeing the field operations, the Chief Operating Officer maintains high standards for safety, compliance, and facility maintenance. This role involves coordinating with logistics partners to optimize distribution routes and minimize downtime at retail locations. Jeff Rouse collaborates with the executive team to refine internal processes, thereby increasing overall efficiency and reducing overhead costs. By monitoring operational performance metrics, the Chief Operating Officer drives continuous improvement in service delivery. Rouse ensures that the company's physical assets and distribution networks remain fully aligned with the strategic goals of the organization, supporting consistent growth and reliable energy supply for the regional market.
Blake Woodbury - President
Blake Woodbury, the President at Carson, directs the day-to-day management and organizational culture of the petroleum retail business. Woodbury executes high-level corporate policies that reinforce the company's mission across Oregon and Southwest Washington. Overseeing the integration of various departments, the President ensures that operational activities remain consistent with the strategic vision established by the executive leadership. This role involves fostering strong relationships with stakeholders and industry partners to maintain the company's reputation for reliability. Blake Woodbury collaborates with the C-suite to drive performance improvements and ensure that the organization adapts effectively to changing market conditions. By championing internal initiatives and promoting operational excellence, the President supports the overall growth and stability of the enterprise. Woodbury maintains a focus on leadership development and organizational efficiency, ensuring that the company continues to deliver high-quality energy solutions to the regional market.

Matthew Benz - Chief Revenue Officer
Matthew Benz, the Chief Revenue Officer at Carson, manages all commercial growth strategies and sales performance metrics. Benz executes comprehensive revenue optimization plans that capitalize on the company's established presence in the petroleum retail market. Overseeing the sales teams, the Chief Revenue Officer ensures that pricing models and service offerings remain competitive across the Oregon and Southwest Washington regions. This role requires constant analysis of market trends to identify new opportunities for volume growth and customer acquisition. Matthew Benz collaborates with the executive team to integrate sales data into broader corporate planning, thereby maximizing profitability. By streamlining the revenue cycle and enhancing client engagement, the Chief Revenue Officer secures the financial health of the organization. Benz drives the implementation of innovative sales tactics that align with the company's long-standing reputation for quality and reliability in the fuel distribution industry.
Nathan Anderson - Chief Information Officer
Nathan Anderson, the Chief Information Officer at Carson, directs the digital transformation and technological infrastructure of the petroleum retail operations. Anderson architects secure data systems that support real-time fuel inventory management and retail point-of-sale efficiency. Overseeing the IT department, the Chief Information Officer ensures that all regional operations maintain seamless connectivity and robust cybersecurity protocols. This leadership role involves integrating advanced analytics to monitor supply chain performance and customer purchasing patterns across Oregon and Southwest Washington. Nathan Anderson collaborates with other executives to implement scalable software solutions that drive operational productivity. By modernizing the technological framework, the Chief Information Officer enables the company to respond rapidly to market fluctuations. Anderson maintains a focus on digital innovation, ensuring that the organization leverages data-driven insights to optimize fuel distribution and enhance the overall customer experience throughout the service territory.

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