Carson Executive and Leadership Team

Lance Woodbury, the Chief Executive Officer at Carson, directs the overarching strategic vision for the petroleum retail enterprise. Overseeing long-term growth initiatives, the Chief Executive Officer ensures the company maintains a competitive edge across Oregon and Southwest Washington. This leadership role involves constant evaluation of market trends to optimize fuel distribution and convenience store performance. By aligning corporate objectives with regional energy demands, Lance Woodbury drives operational excellence and sustainable profitability. The Chief Executive Officer collaborates with the board to refine business models, ensuring the organization adapts to evolving consumer needs. Through rigorous oversight of all departments, Woodbury secures the company's market position as a premier regional provider. This executive leadership guarantees that the organization remains focused on delivering high-quality service while expanding the footprint of the brand throughout the Pacific Northwest.

Brittany Henderson, the Chief Financial Officer at Carson, manages the fiscal health and capital allocation strategies for the petroleum retailer. Overseeing financial reporting, budgeting, and risk management, the Chief Financial Officer ensures the company maintains robust liquidity to support regional operations. This leadership role involves analyzing complex market data to forecast revenue streams and control operational costs across the Oregon and Southwest Washington markets. By implementing stringent financial controls, Brittany Henderson protects the assets of the organization and maximizes shareholder value. The Chief Financial Officer works closely with other executive leaders to fund infrastructure upgrades and expansion projects. Through precise fiscal planning, Henderson supports the long-term stability of the business. This financial oversight remains critical to the success of the company, ensuring that every investment aligns with the broader mission of providing reliable energy solutions to the community.

Jeff Rouse, the Chief Operating Officer at Carson, manages the daily logistics and supply chain operations for the petroleum retail business. Overseeing the distribution network and facility maintenance, the Chief Operating Officer ensures consistent product availability across Oregon and Southwest Washington. This leadership role involves optimizing the flow of fuel and retail goods to meet regional demand while maintaining strict safety and compliance standards. By refining operational workflows, Jeff Rouse increases productivity and reduces overhead costs. The Chief Operating Officer coordinates with regional managers to ensure that every site operates at peak performance. Through the effective management of physical assets and personnel, Rouse drives the operational success of the company. This focus on execution ensures that the organization delivers reliable service to customers, reinforcing the reputation of the brand as a dependable energy partner in the Pacific Northwest.

Blake Woodbury, the President at Carson, oversees the execution of corporate policy and the daily management of the organizational structure. Leading the implementation of strategic initiatives, the President ensures that all departments remain aligned with the core mission of the petroleum retailer. This leadership role involves fostering a culture of excellence and accountability across the workforce in Oregon and Southwest Washington. By bridging the gap between executive strategy and frontline operations, Blake Woodbury drives organizational cohesion and efficiency. The President works closely with the board and other C-suite leaders to navigate industry challenges and capitalize on emerging opportunities. Through consistent leadership and clear communication, Woodbury maintains the high standards of the company. This executive role remains vital to the stability and growth of the business, ensuring that the organization continues to serve the community with integrity and professionalism.

Nathan Anderson, the Chief Information Officer at Carson, architects the digital infrastructure and technology roadmap for the petroleum retail network. Overseeing cybersecurity, data analytics, and internal systems, the Chief Information Officer ensures seamless connectivity across all regional locations. This leadership role involves integrating advanced software solutions to streamline fuel inventory management and convenience store point-of-sale operations. By modernizing the technological framework, Nathan Anderson enhances operational efficiency and improves the customer experience throughout Oregon and Southwest Washington. The Chief Information Officer collaborates with the executive team to leverage data-driven insights for better decision-making. Through the implementation of secure and scalable IT platforms, Anderson supports the digital transformation of the company. This technical leadership ensures that the organization remains agile in a competitive market, providing the necessary tools for sustained growth and operational excellence.

Matthew Benz, the Chief Revenue Officer at Carson, directs the sales strategies and market expansion efforts for the petroleum retailer. Overseeing customer acquisition and brand growth, the Chief Revenue Officer ensures the company captures significant market share across Oregon and Southwest Washington. This leadership role involves developing innovative pricing models and promotional campaigns to drive traffic to convenience store locations. By analyzing consumer behavior and regional market dynamics, Matthew Benz optimizes revenue generation across all business units. The Chief Revenue Officer collaborates with the marketing and operations teams to align sales targets with corporate goals. Through the implementation of aggressive growth strategies, Benz secures the financial future of the organization. This revenue-focused leadership ensures that the company remains a dominant force in the regional petroleum industry, consistently meeting the needs of a diverse customer base.