Leadership Overview
Carat has 7 executives leading key functions including global strategy, regional operations, financial oversight, and North American market expansion.
Driven by a commitment to data-driven media excellence, Carat delivers innovative marketing solutions that connect brands with target audiences across complex global platforms and diverse digital channels.
Driven by a commitment to data-driven media excellence, Carat delivers innovative marketing solutions that connect brands with target audiences across complex global platforms and diverse digital channels.
Leadership Roles at Carat
Dephin Lim - Chief Executive Officer
Dephin Lim, the Chief Executive Officer at Carat, directs the overarching global vision for media planning and buying services. This leadership role involves architecting long-term growth strategies that align with the evolving needs of B2B and B2C clients. By overseeing the integration of advanced data analytics into media campaigns, the Chief Executive Officer ensures that the agency maintains a competitive edge in the international marketing landscape. Dephin Lim monitors the performance of diverse office locations worldwide to guarantee consistent service delivery and operational excellence. Through constant collaboration with the board, the Chief Executive Officer shapes the future trajectory of the organization. This executive focus remains on driving sustainable revenue growth while fostering a culture of innovation. Ultimately, the Chief Executive Officer secures the market position of the agency by delivering measurable business outcomes for every client partner.
Borhene Bouaoun - Chief Executive Officer Carat Tunisie - Algérie
Borhene Bouaoun, the Chief Executive Officer Carat Tunisie - Algérie at Carat, manages all media strategy and client engagement initiatives across the North African market. This role involves tailoring global marketing solutions to meet the specific cultural and economic nuances of the region. By driving regional expansion, the Chief Executive Officer Carat Tunisie - Algérie ensures that local brands leverage sophisticated media buying tools to reach target audiences effectively. Borhene Bouaoun coordinates with global leadership to implement standardized data-driven methodologies while maintaining local market agility. This leadership position requires constant oversight of media planning operations to maximize campaign efficiency and client return on investment. Through strategic partnerships and local market expertise, the Chief Executive Officer Carat Tunisie - Algérie strengthens the agency footprint. This executive focus remains on delivering high-impact marketing services that support the business objectives of regional organizations.
Michael Law - Chief Executive Officer (Carat North America)
Michael Law, the Chief Executive Officer (Carat North America) at Carat, directs all media strategy and client service operations throughout the North American market. This role involves architecting comprehensive marketing solutions that help brands navigate the complex digital landscape of the region. By overseeing large-scale media buying initiatives, the Chief Executive Officer (Carat North America) ensures that client campaigns achieve maximum reach and engagement. Michael Law coordinates with cross-functional teams to integrate data-driven insights into every aspect of the media planning process. This leadership position requires constant interaction with major industry partners to maintain the agency's competitive advantage. Through strategic oversight of regional operations, the Chief Executive Officer (Carat North America) drives significant growth and client retention. This executive focus remains on delivering effective media campaigns that directly support the business objectives of North American organizations in a rapidly evolving digital environment.
C.H. Lim - Chief Financial Officer
C.H. Lim, the Chief Financial Officer at Carat, directs the global financial health and fiscal strategy of the organization. This role involves managing capital allocation, budgeting, and financial reporting to support the agency's expansive media planning and buying operations. By overseeing the financial infrastructure, the Chief Financial Officer ensures that resources align with the strategic goals of the business. C.H. Lim monitors global revenue streams and cost structures to optimize profitability across all international offices. This leadership position requires close collaboration with the executive team to evaluate investment opportunities in new digital marketing technologies. Through rigorous financial analysis, the Chief Financial Officer maintains the stability necessary for long-term growth. C.H. Lim drives the fiscal discipline required to sustain the agency's market-leading position. This executive focus remains on providing the financial foundation that enables the delivery of innovative media solutions to clients worldwide.
David Kertz - Chief Financial Officer & Controller
David Kertz, the Chief Financial Officer & Controller at Carat, directs the internal accounting controls and financial reporting processes for the agency. This role involves managing the day-to-day financial operations, including auditing, tax compliance, and cash flow management. By overseeing the controller functions, the Chief Financial Officer & Controller ensures that all financial data remains accurate and transparent for stakeholders. David Kertz monitors the efficiency of financial systems to support the agency's global media planning and buying services. This leadership position requires constant collaboration with the finance department to streamline reporting and improve operational visibility. Through meticulous oversight of the balance sheet, the Chief Financial Officer & Controller maintains the fiscal integrity of the organization. David Kertz drives the implementation of robust financial policies that support sustainable business growth. This executive focus remains on ensuring that the agency operates with maximum financial efficiency and regulatory compliance.
Laura Maclean - President, Carat (Canada)
Laura Maclean, the President, Carat (Canada) at Carat, directs all media strategy and business development initiatives within the Canadian market. This role involves tailoring the agency's global marketing services to meet the specific needs of local clients. By overseeing the Canadian operations, the President, Carat (Canada) ensures that brands receive innovative media planning and buying solutions that drive measurable business outcomes. Laura Maclean coordinates with regional teams to implement data-driven strategies that connect brands with target audiences across multiple platforms. This leadership position requires constant engagement with the local market to identify emerging trends and opportunities. Through strategic management of client relationships, the President, Carat (Canada) strengthens the agency's presence in the region. Laura Maclean drives the growth of the Canadian business by delivering effective media campaigns that align with client objectives. This executive focus remains on maintaining a high standard of service and operational excellence.
Geese Niu - Chief Operations Officer
Geese Niu, the Chief Operations Officer at Carat, directs the internal processes and operational workflows that support the agency's global media services. This role involves optimizing the delivery of media planning and buying solutions to ensure maximum efficiency across all client accounts. By overseeing the operational infrastructure, the Chief Operations Officer ensures that teams have the necessary tools and resources to execute complex marketing campaigns. Geese Niu monitors performance metrics to identify opportunities for process improvement and scalability. This leadership position requires constant coordination with department heads to align operational output with the strategic goals of the business. Through the implementation of standardized workflows, the Chief Operations Officer enhances the agency's ability to deliver data-driven results. Geese Niu drives the operational excellence required to maintain a high standard of service for B2B and B2C clients. This executive focus remains on streamlining operations to support long-term growth.
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