Leadership Overview
Carat has 7 executives leading key functions including global strategy, regional market management, financial oversight, operational scaling, and client relations.
Focused on delivering data-driven media solutions, Carat empowers brands to connect with target audiences through innovative planning, buying, and comprehensive digital marketing strategies across global platforms.
Focused on delivering data-driven media solutions, Carat empowers brands to connect with target audiences through innovative planning, buying, and comprehensive digital marketing strategies across global platforms.
Leadership Roles at Carat
Dephin Lim - Chief Executive Officer
Dephin Lim, the Chief Executive Officer at Carat, directs the overarching global strategy and long-term vision for the agency. Overseeing the integration of media planning and buying services, the Chief Executive Officer ensures that all client engagements align with modern digital marketing requirements. This leadership role involves managing high-level partnerships and driving the expansion of service offerings across international markets. By prioritizing data-driven insights, Dephin Lim optimizes the agency's ability to deliver measurable business outcomes for diverse B2B and B2C clients. The Chief Executive Officer maintains constant communication with the board to refine corporate objectives and sustain competitive advantages. Through rigorous oversight of global operations, Lim secures the agency's position as a leader in the media services industry, consistently fostering growth and operational excellence across all regional branches.
Borhene Bouaoun - Chief Executive Officer Carat Tunisie - Algérie
Borhene Bouaoun, the Chief Executive Officer Carat Tunisie - Algérie at Carat, manages all media operations and strategic initiatives within the North African market. Overseeing regional client portfolios, the Chief Executive Officer Carat Tunisie - Algérie ensures that local marketing campaigns leverage global agency standards while addressing specific regional consumer behaviors. This leadership role involves building strong relationships with local partners and driving revenue growth through effective media buying and planning. By implementing advanced digital marketing solutions, Borhene Bouaoun enhances brand visibility for clients operating within these specific territories. The Chief Executive Officer Carat Tunisie - Algérie coordinates with global leadership to align regional performance with broader corporate goals. Through consistent focus on market penetration and operational efficiency, Bouaoun strengthens the agency's footprint and delivers impactful media strategies tailored to the unique demands of the Tunisian and Algerian business landscapes.
C.H. Lim - Chief Financial Officer
C.H. Lim, the Chief Financial Officer at Carat, directs the global financial strategy and fiscal health of the organization. Overseeing capital allocation and budgetary planning, the Chief Financial Officer ensures that resources support the agency's mission of providing innovative media services. This leadership role involves managing financial reporting, risk assessment, and long-term investment strategies to sustain growth. By analyzing market trends and internal performance metrics, C.H. Lim optimizes the financial structure to support the agency's diverse B2B and B2C client base. The Chief Financial Officer collaborates with other executive leaders to align fiscal objectives with operational requirements across all global offices. Through disciplined financial management and strategic oversight, Lim maintains the stability necessary for the agency to invest in new technologies and talent, ultimately driving the company's ability to deliver effective media campaigns on a global scale.
David Kertz - Chief Financial Officer & Controller
David Kertz, the Chief Financial Officer & Controller at Carat, manages the internal accounting systems, regulatory compliance, and day-to-day financial operations. Overseeing the accuracy of financial statements and internal controls, the Chief Financial Officer & Controller ensures that the agency maintains rigorous standards of fiscal transparency. This leadership role involves streamlining financial processes to improve operational efficiency and supporting the broader executive team with detailed performance analytics. By monitoring cash flow and managing tax obligations, David Kertz provides the necessary foundation for the agency's media planning and buying activities. The Chief Financial Officer & Controller works closely with the finance department to ensure that all regional offices adhere to corporate financial policies. Through meticulous attention to detail and process optimization, Kertz supports the agency's overall business objectives, ensuring that financial resources are effectively utilized to drive successful client outcomes.
Jade Watts - Client President
Jade Watts, the Client President at Carat, directs the agency's relationships with major accounts and oversees the delivery of comprehensive media strategies. Overseeing the client service teams, the Client President ensures that marketing solutions are perfectly aligned with the specific business objectives of each partner. This leadership role involves driving innovation in media planning and buying to help brands connect effectively with target audiences across multiple platforms. By fostering deep collaboration between creative and media teams, Jade Watts ensures that every campaign delivers maximum impact and return on investment. The Client President works closely with other executives to refine the agency's service offerings and maintain high levels of client satisfaction. Through proactive account management and strategic guidance, Watts strengthens long-term partnerships, ensuring that the agency continues to provide value-driven media expertise to a diverse portfolio of B2B and B2C clients.
Laura Maclean - President, Carat (Canada)
Laura Maclean, the President, Carat (Canada) at Carat, manages all media operations and business development initiatives within the Canadian market. Overseeing the regional team, the President, Carat (Canada) ensures that the agency's global media planning and buying strategies are successfully adapted for local audiences. This leadership role involves driving growth through the acquisition of new clients and the expansion of existing service contracts. By leveraging data-driven insights, Laura Maclean enhances the agency's ability to deliver effective digital marketing campaigns that resonate with the Canadian consumer base. The President, Carat (Canada) coordinates with global leadership to ensure that regional performance contributes positively to the company's overall objectives. Through a focus on market-specific innovation and operational excellence, Maclean strengthens the agency's competitive position, ensuring that the Canadian branch remains a key contributor to the organization's global success.
Geese Niu - Chief Operations Officer
Geese Niu, the Chief Operations Officer at Carat, directs the internal infrastructure and operational workflows that support the agency's global media services. Overseeing the integration of technology platforms and cross-functional team collaboration, the Chief Operations Officer ensures that media planning and buying processes remain scalable and efficient. This leadership role involves optimizing resource allocation and implementing standardized operational procedures across all international office locations. By focusing on process improvement and digital transformation, Geese Niu enables the agency to deliver high-quality marketing solutions to clients with speed and precision. The Chief Operations Officer coordinates with department heads to resolve operational bottlenecks and enhance service delivery. Through strategic management of the agency's internal systems, Niu drives the operational excellence required to meet the complex demands of modern media campaigns, ensuring that the company remains agile in a rapidly evolving digital landscape.
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