Carat Executive and Leadership Team

Sanchayeeta Verma, the Chief Executive Officer at Carat, directs the global media agency's strategic vision and operational execution. Verma oversees the comprehensive media planning, buying, and strategy services offered to B2B and B2C clients, ensuring innovative marketing solutions connect brands with target audiences across diverse platforms. This leadership role involves driving data-driven media strategies and digital marketing expertise to achieve organizational business objectives through effective media campaigns. Verma's focus centers on expanding Carat's market presence and enhancing client relationships worldwide. The Chief Executive Officer ensures alignment with the company's founding mission of providing cutting-edge marketing services. Sanchayeeta Verma's leadership guides the agency's continuous adaptation to evolving media landscapes and client needs, solidifying Carat's position as a leader in the marketing services industry.

Michael Law, the Chief Executive Officer (Carat North America) at Carat, spearheads the strategic direction and operational oversight for the North American region. Law drives the execution of comprehensive media planning, buying, and strategy services tailored to the specific needs of B2B and B2C clients across the United States and Canada. This leadership position focuses on delivering innovative marketing solutions and data-driven media strategies that enhance brand connections with target audiences. The Chief Executive Officer (Carat North America) ensures the effective deployment of digital marketing expertise and resources to achieve regional business objectives through impactful media campaigns. Michael Law's leadership is instrumental in expanding Carat's market share and client base within North America, reinforcing the agency's commitment to client success.

C.H. Lim, the Chief Financial Officer at Carat, manages the company's financial health and strategic fiscal planning. Lim oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring robust fiscal management across global operations. This role is critical in supporting Carat's data-driven media strategies and innovative marketing solutions by providing the financial framework for growth and investment. The Chief Financial Officer works closely with other executive leaders to allocate resources effectively, optimize profitability, and maintain financial compliance across all markets. C.H. Lim's expertise ensures the financial stability necessary for Carat to deliver comprehensive media planning and buying services to its diverse client base. The financial oversight provided by Lim supports the agency's objective of achieving client business goals through effective media campaigns.

David Kertz, the Chief Financial Officer & Controller at Carat, directs the financial operations and accounting functions for the global media agency. Kertz ensures the accuracy of financial reporting and compliance with all regulatory requirements, supporting Carat's comprehensive media planning and buying services. This role is integral to maintaining the financial integrity of the organization, enabling the delivery of data-driven media strategies and innovative marketing solutions. The Chief Financial Officer & Controller collaborates with executive leadership to manage budgets, control expenditures, and optimize financial performance across all business units. David Kertz's oversight provides a critical layer of financial governance, underpinning Carat's ability to achieve client business objectives through effective media campaigns and digital marketing expertise.

Laura Maclean, the President, Carat (Canada) at Carat, leads the strategic vision and operational execution for the Canadian market. Maclean directs the delivery of comprehensive media planning, buying, and strategy services, ensuring innovative marketing solutions resonate with Canadian B2B and B2C clients. This leadership role focuses on leveraging data-driven media strategies and digital marketing expertise to foster strong connections between brands and their target audiences within Canada. The President, Carat (Canada) oversees regional operations, driving business objectives through highly effective and localized media campaigns. Laura Maclean's commitment ensures Carat's continued success and growth in the Canadian market, reinforcing the agency's global capabilities with specific regional focus.

Yosuke Saito, the Chief Technology Officer at Carat, architects the agency's technological infrastructure and digital marketing innovation. Saito leads the development and implementation of advanced technology solutions that enhance Carat's data-driven media strategies and marketing services. This position is pivotal in ensuring the company's ability to offer cutting-edge media planning, buying, and strategy services to B2B and B2C clients. The Chief Technology Officer drives the integration of new digital marketing expertise and platforms, enabling brands to connect effectively with target audiences across multiple channels. Yosuke Saito's technical leadership supports the delivery of comprehensive and effective media campaigns, directly contributing to client business objectives. Saito ensures Carat remains at the forefront of technological advancements in the marketing services sector.

Geese Niu, the Chief Operations Officer at Carat, manages the day-to-day operational efficiency and scalability of the global media agency. Niu oversees the implementation of processes and systems that support Carat's comprehensive media planning, buying, and strategy services, ensuring seamless delivery to clients. This role is crucial for optimizing the agency's operational framework to support innovative marketing solutions and data-driven media strategies. The Chief Operations Officer works to enhance productivity and resource allocation across all departments, facilitating the effective connection of brands with target audiences. Geese Niu's operational leadership ensures that Carat's digital marketing expertise and media campaigns are executed with precision and effectiveness, directly contributing to client business objectives and overall organizational growth.