Carat Executive and Leadership Team

Dephin Lim, the Chief Executive Officer at Carat, directs the overarching global vision and strategic trajectory of the agency. By aligning media planning services with evolving digital landscapes, the Chief Executive Officer ensures that the organization maintains a competitive edge in the marketing services sector. Dephin Lim architects high-level partnerships that expand the agency's footprint across international markets, fostering growth for both B2B and B2C clients. The Chief Executive Officer monitors performance metrics to guarantee that media campaigns deliver measurable business outcomes. Through constant evaluation of market trends, the Chief Executive Officer optimizes internal processes to support long-term sustainability. This leadership role involves coordinating with regional heads to maintain consistent service quality worldwide. By prioritizing data-driven decision-making, the Chief Executive Officer secures the agency's position as a leader in media strategy and innovative brand engagement.

Michael Law, the Chief Executive Officer (Carat North America) at Carat, drives the strategic execution of media services across the North American market. Overseeing regional operations, the Chief Executive Officer (Carat North America) ensures that clients receive tailored media planning and buying solutions that resonate with local audiences. Michael Law architects initiatives that integrate digital marketing expertise into traditional media frameworks, enhancing campaign effectiveness. The Chief Executive Officer (Carat North America) manages relationships with key stakeholders to foster business development and client retention. By analyzing regional market dynamics, the Chief Executive Officer (Carat North America) adapts service offerings to meet the specific needs of North American businesses. This leadership role involves mentoring regional teams to maintain high standards of service delivery. Through consistent focus on innovation, the Chief Executive Officer (Carat North America) strengthens the agency's market position within the competitive North American landscape.

C.H. Lim, the Chief Financial Officer at Carat, manages the fiscal health and economic planning of the global media agency. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures that resources support the delivery of comprehensive media buying services. C.H. Lim evaluates financial risks associated with international expansion, providing the necessary data to guide investment decisions. The Chief Financial Officer collaborates with the executive team to align financial goals with the broader mission of connecting brands to audiences. By implementing rigorous reporting standards, the Chief Financial Officer maintains transparency and operational efficiency across all global offices. This role involves analyzing revenue streams from diverse media platforms to maximize profitability. Through strategic financial planning, the Chief Financial Officer supports the agency's ability to provide cutting-edge marketing solutions while maintaining a robust balance sheet for future growth.

David Kertz, the Chief Financial Officer & Controller at Carat, supervises the accounting functions and internal financial controls of the agency. By maintaining accurate financial records, the Chief Financial Officer & Controller ensures compliance with global regulatory standards while supporting the agency's media strategy operations. David Kertz monitors cash flow and manages the daily financial activities that underpin the delivery of marketing services. The Chief Financial Officer & Controller works closely with the finance department to streamline billing processes and optimize cost management. This role involves providing detailed financial analysis to the executive team to inform strategic planning and resource distribution. Through meticulous oversight of the agency's fiscal operations, the Chief Financial Officer & Controller facilitates the smooth execution of media campaigns. By ensuring financial integrity, the Chief Financial Officer & Controller enables the organization to focus on delivering high-impact marketing solutions to a diverse client base.

Laura Maclean, the President, Carat (Canada) at Carat, leads the strategic direction and business growth within the Canadian market. Overseeing the delivery of media planning and buying services, the President, Carat (Canada) ensures that local clients benefit from the agency's global expertise and innovative marketing solutions. Laura Maclean architects partnerships with Canadian brands to enhance audience engagement across multiple digital and traditional platforms. The President, Carat (Canada) manages the regional team to ensure alignment with the agency's broader mission of data-driven media excellence. This role involves identifying market opportunities within Canada to expand the agency's service portfolio. By fostering a culture of creativity and performance, the President, Carat (Canada) drives successful media campaigns that support client business objectives. Through consistent leadership, the President, Carat (Canada) strengthens the agency's presence and influence within the Canadian media landscape, ensuring long-term success for the regional office.

Geese Niu, the Chief Operations Officer at Carat, optimizes the internal workflows and operational infrastructure required to deliver global media services. By streamlining the processes for media planning and buying, the Chief Operations Officer ensures that teams operate with maximum efficiency across all office locations. Geese Niu architects scalable systems that allow the agency to handle complex digital marketing campaigns for large-scale clients. The Chief Operations Officer coordinates cross-functional efforts to ensure that service delivery remains consistent and high-quality. This role involves managing the technological tools and platforms that support data-driven media strategies. Through the implementation of operational best practices, the Chief Operations Officer drives productivity and supports the agency's ability to meet tight deadlines. By focusing on operational excellence, the Chief Operations Officer enables the organization to maintain its reputation for delivering effective media solutions that help brands achieve their business objectives.