Carat Executive and Leadership Team

Dephin Lim, the Chief Executive Officer at Carat, directs the overarching strategy and global vision for the marketing services firm. Overseeing all facets of the business, the Chief Executive Officer ensures alignment with Carat's mission to provide comprehensive media planning, buying, and strategy services. This leadership position involves driving innovation in marketing solutions that connect brands with target audiences across diverse platforms. By fostering a culture of data-driven insights, Dephin Lim guides the agency in delivering effective media campaigns and digital marketing expertise. The Chief Executive Officer's focus remains on expanding market reach and achieving client business objectives through cutting-edge media strategies. Ultimately, Lim secures Carat's position as a leader in the global media landscape.

Michael Law, the Chief Executive Officer (Carat North America) at Carat, spearheads the strategic direction and operational execution for the North American market. Overseeing all business functions within the region, the Chief Executive Officer (Carat North America) drives the agency's mission to deliver comprehensive media planning, buying, and strategy services to B2B and B2C clients. This leadership role focuses on expanding market share and enhancing client relationships through innovative marketing solutions. By leveraging data-driven insights, Michael Law ensures that Carat's North American operations provide exceptional digital marketing expertise. The Chief Executive Officer (Carat North America)'s responsibilities include fostering regional growth and achieving specific business objectives through highly effective media campaigns. Law's leadership is pivotal in solidifying Carat's presence and impact across the United States and Canada.

C.H. Lim, the Chief Financial Officer at Carat, manages the financial health and strategic fiscal planning for the global media agency. Overseeing all financial operations, including budgeting, forecasting, and investment, the Chief Financial Officer ensures the economic viability of Carat's comprehensive media services. This position is vital for supporting the agency's growth initiatives and maintaining profitability across its diverse client base. By implementing rigorous financial controls, C.H. Lim provides the necessary resources for innovative marketing solutions and data-driven strategies. The Chief Financial Officer's expertise is crucial in navigating market complexities and optimizing resource allocation for effective media campaigns. Lim's financial acumen underpins Carat's ability to deliver consistent value and achieve client business objectives.

David Kertz, the Chief Financial Officer & Controller at Carat, directs financial reporting and fiscal management for the organization. Overseeing accounting operations and internal controls, the Chief Financial Officer & Controller ensures the accuracy and integrity of all financial data. This role is essential for maintaining compliance and supporting strategic financial decisions across Carat's global operations. By managing the controller functions, David Kertz provides critical oversight for budgeting and financial planning processes. The Chief Financial Officer & Controller's responsibilities include optimizing financial workflows and safeguarding company assets. Kertz's meticulous approach to financial management supports the agency's ability to deliver innovative marketing solutions and achieve sustainable business objectives through effective media campaigns.

Laura Maclean, the President, Carat (Canada) at Carat, leads the strategic vision and business development for the Canadian market. Overseeing all operations within Canada, the President, Carat (Canada) ensures the delivery of specialized media planning, buying, and strategy services tailored to local clients. This position is key to driving Carat's mission of connecting brands with Canadian audiences through innovative marketing solutions. By fostering strong client relationships and understanding regional market dynamics, Laura Maclean champions data-driven media strategies and digital marketing expertise. The President, Carat (Canada)'s responsibilities include expanding the agency's footprint and achieving specific business objectives through highly effective media campaigns. Maclean's leadership is instrumental in Carat's growth and success within the Canadian landscape.

Yosuke Saito, the Chief Technology Officer at Carat, architects the technological infrastructure supporting the agency's innovative marketing solutions. Overseeing all digital platforms and data management systems, the Chief Technology Officer ensures the seamless integration of advanced technologies into media planning and buying processes. This role is critical for developing and implementing data-driven strategies that enhance client engagement across multiple channels. By driving technological advancements, Yosuke Saito enables Carat to offer cutting-edge digital marketing expertise. The Chief Technology Officer's responsibilities include maintaining robust cybersecurity measures and exploring emerging technologies to maintain Carat's competitive edge. Saito's leadership ensures that technology serves as a powerful engine for achieving client business objectives through effective media campaigns.

Geese Niu, the Chief Operations Officer at Carat, optimizes the agency's internal processes and operational efficiency. Overseeing day-to-day business functions, the Chief Operations Officer ensures the seamless delivery of comprehensive media planning, buying, and strategy services. This role is critical for enhancing productivity and supporting Carat's global team in executing innovative marketing solutions. By streamlining workflows, Geese Niu facilitates the effective implementation of data-driven media strategies and digital marketing expertise. The Chief Operations Officer's responsibilities include managing resources, improving operational performance, and ensuring that all departments work cohesively to achieve client business objectives. Niu's operational leadership is fundamental to Carat's success in delivering impactful media campaigns worldwide.