Car Toys Executive and Leadership Team

May, 2026

Leadership Overview

Car Toys has 4 executives leading key functions including marketing, operations, finance, and strategy.

Driven by a commitment to customer satisfaction, Car Toys provides a comprehensive range of automotive electronics and accessories, enhancing vehicle functionality and entertainment for consumers across the United States.

Leadership Roles at Car Toys

  • Executive Vice President & Chief Financial Officer - Kim Nelson
  • Chief Operating Officer - Thomas Healy
  • President - Mana Zir
  • Chief Marketing Officer - Barb Erni
  • Kim Nelson - Executive Vice President & Chief Financial Officer

    Kim Nelson, the Executive Vice President & Chief Financial Officer at Car Toys, directs all financial planning, accounting, and investment strategies. Nelson oversees the company's fiscal health, managing budgets, financial reporting, and capital allocation to support growth initiatives in the automotive electronics retail space. This executive position is vital for ensuring financial stability and profitability, guiding decisions related to product sourcing, inventory levels, and market expansion. By meticulously managing financial operations, Kim Nelson ensures that Car Toys can continue to offer a wide array of amplifiers, speakers, satellite radio, and accessories. The Executive Vice President & Chief Financial Officer's strategic financial guidance is instrumental in navigating market fluctuations and maximizing shareholder value. Nelson's expertise underpins the company's ability to invest in new technologies and maintain its competitive edge.

    Thomas Healy - Chief Operating Officer

    Thomas Healy, the Chief Operating Officer at Car Toys, manages the day-to-day operational efficiency across all retail locations and service centers. Healy oversees supply chain logistics, inventory management, and the implementation of operational policies designed to enhance customer service and streamline business processes. This critical role ensures the seamless delivery of products and services, including car audio, mobile electronics, cell phones, and headphones, to customers. By optimizing store operations and distribution networks, Thomas Healy directly contributes to the company's ability to meet market demand effectively. The Chief Operating Officer's responsibilities extend to driving operational improvements that support Car Toys' expansion and market penetration goals. Healy's strategic oversight ensures that the company's operational framework aligns with its mission to provide quality automotive electronics and accessories.
    Thomas Healy

    Mana Zir - President

    Mana Zir, the President at Car Toys, provides overarching strategic direction and leadership for the entire organization. Zir guides the company's vision, ensuring alignment across all departments, including marketing, operations, and finance, to achieve Car Toys' business objectives. This executive role involves setting the strategic course for expansion and innovation within the car audio and mobile electronics market. By fostering a culture of excellence and customer focus, Mana Zir drives the company's mission to deliver exceptional products and services, such as amplifiers, speakers, cell phones, and headphones. The President's leadership is key to navigating industry challenges and capitalizing on emerging opportunities. Zir's commitment to strategic growth ensures Car Toys remains a leader in providing automotive electronics and accessories, reinforcing its market presence and commitment to quality.

    Barb Erni - Chief Marketing Officer

    Barb Erni, the Chief Marketing Officer at Car Toys, directs all brand strategy and consumer engagement initiatives. Overseeing advertising campaigns and digital presence, Erni ensures Car Toys maintains a strong market position in the competitive automotive electronics sector. This leadership role involves analyzing market trends to identify new opportunities for product promotion and customer acquisition. By developing targeted marketing strategies, Barb Erni drives brand awareness and customer loyalty, directly supporting the company's retail objectives. The Chief Marketing Officer's efforts are crucial for communicating the value of Car Toys' extensive product offerings, from amplifiers and speakers to satellite radio and accessories, to a broad customer base. Erni's focus remains on optimizing customer reach and enhancing the overall brand experience.

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    Frequently Asked Questions Regarding Car Toys Top Executives and Leadership Team

    Who leads Car Toys?
    Car Toys is led by Kim Nelson (Executive Vice President & Chief Financial Officer), along with executives such as Thomas Healy (Chief Operating Officer) and Mana Zir (President).
    Who is part of Car Toys’s executive team?
    The executive team of Car Toys includes leaders such as Kim Nelson (Executive Vice President & Chief Financial Officer), Thomas Healy (Chief Operating Officer), Mana Zir (President) and other senior executives.
    How many executives does Car Toys have?
    Car Toys has 4 executives leading key business areas.
    What roles are included in Car Toys’s leadership team?
    The leadership team of Car Toys includes roles such as Executive Vice President & Chief Financial Officer, Chief Operating Officer, President, Chief Marketing Officer.