Car Toys Executive and Leadership Team

July, 2026

Leadership Overview

Car Toys has 4 executives leading key functions including strategy, operations, finance, and market expansion.

Driven by a commitment to customer satisfaction, Car Toys focuses on delivering high-quality automotive electronics and mobile accessories, solidifying its market presence through expert service and a comprehensive product selection.

Leadership Roles at Car Toys

  • Chief Executive Officer - Sopor Hong
  • Executive Vice President & Chief Financial Officer - Kim Nelson
  • Chief Operating Officer - Thomas Healy
  • President - Mana Zir
  • Sopor Hong - Chief Executive Officer

    Sopor Hong, the Chief Executive Officer at Car Toys, directs the overall strategic vision and corporate governance. Hong guides the company's expansion initiatives, ensuring alignment with market demands for car audio and mobile electronics. This leadership role involves fostering innovation in product offerings, from amplifiers and speakers to satellite radio and radar detectors. Hong oversees the integration of new technologies and accessories, maintaining Car Toys' competitive edge in the retail sector. The Chief Executive Officer's purview extends to cultivating key partnerships and driving operational excellence across all departments. By setting high standards for customer engagement and service, Sopor Hong ensures the company's sustained growth and market leadership in Seattle, Washington, and beyond. This executive's focus remains on enhancing the customer experience through a curated selection of premium mobile electronics.

    Kim Nelson - Executive Vice President & Chief Financial Officer

    Kim Nelson, the Executive Vice President & Chief Financial Officer at Car Toys, directs all financial planning, accounting, and reporting functions. Nelson manages the company's fiscal health, overseeing budgeting, forecasting, and capital allocation for Car Toys' retail operations. This executive's strategic financial guidance supports the acquisition and distribution of products such as amplifiers, speakers, subwoofers, satellite radio, and radar detectors. Nelson is responsible for financial risk management and ensuring compliance with all regulatory requirements. The Executive Vice President & Chief Financial Officer also plays a key part in evaluating investment opportunities and optimizing the company's financial structure. Kim Nelson's leadership ensures the financial stability and profitability necessary for Car Toys to continue its expansion in the mobile electronics market. This role is fundamental to the company's long-term economic strategy and operational sustainability.

    Thomas Healy - Chief Operating Officer

    Thomas Healy, the Chief Operating Officer at Car Toys, executes the day-to-day operational strategies that support the company's retail objectives. Healy manages the supply chain and inventory logistics for a wide array of products, including amplifiers, speakers, subwoofers, satellite radio, and radar detectors. This executive ensures efficient store operations and optimizes the customer journey within Car Toys' retail environments. Healy's responsibilities include overseeing staff training and performance, driving service quality for cell phones and headphones sales. The Chief Operating Officer also focuses on implementing best practices for product display and merchandising, enhancing the overall shopping experience. Thomas Healy's operational oversight is critical for maintaining high service standards and ensuring the seamless delivery of automotive electronics and accessories to customers across the United States. This role demands a keen focus on operational efficiency and customer satisfaction.
    Thomas Healy

    Mana Zir - President

    Mana Zir, the President at Car Toys, drives market expansion and strategic business development initiatives. Zir focuses on identifying new growth opportunities and strengthening Car Toys' position within the automotive electronics and mobile accessories sector. This executive oversees the development and execution of go-to-market strategies for products including amplifiers, speakers, subwoofers, satellite radio, and radar detectors. Zir's leadership is crucial for forging strategic alliances and enhancing the company's brand presence. The President also guides efforts to innovate customer engagement models, ensuring Car Toys remains at the forefront of retail trends. Mana Zir's strategic direction is instrumental in expanding the company's reach and customer base, contributing significantly to overall revenue growth and market penetration. This role is central to the company's forward-looking business objectives.

    Explore Leadership Teams in Automobile Parts Stores

    Frequently Asked Questions Regarding Car Toys Top Executives and Leadership Team

    Who leads Car Toys?
    Car Toys is led by Sopor Hong (Chief Executive Officer), along with executives such as Kim Nelson (Executive Vice President & Chief Financial Officer) and Thomas Healy (Chief Operating Officer).
    Who is part of Car Toys’s executive team?
    The executive team of Car Toys includes leaders such as Sopor Hong (Chief Executive Officer), Kim Nelson (Executive Vice President & Chief Financial Officer), Thomas Healy (Chief Operating Officer) and other senior executives.
    How many executives does Car Toys have?
    Car Toys has 4 executives leading key business areas.
    What roles are included in Car Toys’s leadership team?
    The leadership team of Car Toys includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, President.