Car Toys Executive and Leadership Team

August, 2026

Leadership Overview

Car Toys has 5 executives leading key functions including strategy, operations, financial management, and regional market expansion.

Focused on delivering premium mobile electronics, Car Toys maintains a commitment to high-quality audio integration and customer service excellence across the United States retail landscape.

Leadership Roles at Car Toys

  • Chief Executive Officer - Sopor Hong
  • Executive Vice President & Chief Financial Officer - Kim Nelson
  • Chief Operating Officer - Thomas Healy
  • President - Piazinho Pia
  • President - Mana Zir
  • Sopor Hong - Chief Executive Officer

    Sopor Hong, the Chief Executive Officer at Car Toys, directs the overarching corporate strategy for the mobile electronics retail network. By analyzing market trends in car audio and satellite radio, Hong architects long-term growth initiatives that solidify the company position within the competitive automotive aftermarket. The Chief Executive Officer manages high-level relationships with key technology partners to ensure the inventory remains at the cutting edge of consumer demand. Sopor Hong evaluates operational performance metrics to drive efficiency across all retail locations. Through rigorous oversight of the executive team, the Chief Executive Officer aligns departmental goals with the broader mission of providing superior mobile entertainment solutions. This leadership role requires constant adaptation to evolving consumer electronics standards. By prioritizing innovation and customer satisfaction, Hong secures the future trajectory of the organization while maintaining the reputation of the brand as a premier destination for vehicle accessories.

    Kim Nelson - Executive Vice President & Chief Financial Officer

    Kim Nelson, the Executive Vice President & Chief Financial Officer at Car Toys, governs the fiscal health and capital allocation strategies for the organization. By managing financial reporting, budgeting, and investment planning, the Chief Financial Officer ensures the company maintains a robust balance sheet to support retail expansion. Nelson evaluates the profitability of various product lines, including headphones and cell phone accessories, to optimize revenue streams. The Executive Vice President & Chief Financial Officer collaborates with the board to communicate financial performance and long-term economic goals. Kim Nelson oversees internal audit functions to maintain compliance and mitigate financial risk across all business units. By analyzing market data, the Chief Financial Officer provides the insights necessary for strategic decision-making regarding new store openings and technology investments. This leadership role focuses on maximizing shareholder value through disciplined financial management and the pursuit of sustainable growth opportunities.

    Thomas Healy - Chief Operating Officer

    Thomas Healy, the Chief Operating Officer at Car Toys, manages the daily logistics and supply chain operations for the entire retail footprint. Overseeing the distribution of amplifiers, subwoofers, and radar detectors, the Chief Operating Officer ensures that inventory levels meet regional demand across the country. Healy optimizes warehouse workflows to reduce overhead costs and improve product availability for retail customers. By coordinating with store managers, the Chief Operating Officer maintains consistent service standards for mobile electronics installations. Thomas Healy monitors operational data to identify bottlenecks in the supply chain and implements solutions to streamline procurement processes. This role involves close collaboration with the finance department to balance inventory investment with sales performance. Through meticulous attention to operational detail, Healy drives the efficiency of the retail network, ensuring that every location delivers the high-quality experience expected from the brand.
    Thomas Healy

    Piazinho Pia - President

    Piazinho Pia, the President at Car Toys, leads the strategic development of the retail sales division and customer engagement programs. Focusing on the Western regional market, the President architects initiatives to increase foot traffic and enhance the in-store experience for car audio enthusiasts. Pia manages the sales force to ensure deep product knowledge regarding speakers and mobile accessories. By analyzing regional consumer behavior, the President develops targeted marketing campaigns that drive brand loyalty. Piazinho Pia coordinates with the operations team to align sales targets with inventory availability. This leadership role involves fostering a culture of excellence among retail staff to ensure every customer receives expert guidance on vehicle electronics. Through the implementation of advanced sales training programs, the President improves conversion rates and strengthens the market position of the company. Pia drives the expansion of the retail footprint by identifying high-potential geographic areas for new store development.

    Mana Zir - President

    Mana Zir, the President at Car Toys, oversees the strategic integration of new mobile technology services and digital transformation efforts. Concentrating on the Eastern regional market, the President drives the adoption of modern e-commerce platforms to complement the physical retail presence. Zir manages the technical support teams responsible for complex installations of satellite radio and advanced security systems. By evaluating emerging trends in mobile connectivity, the President ensures the company remains a leader in the automotive electronics space. Mana Zir collaborates with the Chief Operating Officer to refine the service delivery model for specialized vehicle accessories. This leadership role requires constant monitoring of competitive threats and the development of proactive strategies to maintain market share. Through the oversight of digital infrastructure projects, the President enhances the overall customer journey. Zir secures the long-term relevance of the brand by championing innovation in service offerings and digital engagement.

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    Frequently Asked Questions Regarding Car Toys Top Executives and Leadership Team

    Who leads Car Toys?
    Car Toys is led by Sopor Hong (Chief Executive Officer), along with executives such as Kim Nelson (Executive Vice President & Chief Financial Officer) and Thomas Healy (Chief Operating Officer).
    Who is part of Car Toys’s executive team?
    The executive team of Car Toys includes leaders such as Sopor Hong (Chief Executive Officer), Kim Nelson (Executive Vice President & Chief Financial Officer), Thomas Healy (Chief Operating Officer) and other senior executives.
    How many executives does Car Toys have?
    Car Toys has 5 executives leading key business areas.
    What roles are included in Car Toys’s leadership team?
    The leadership team of Car Toys includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Operating Officer, President, President.