Caja Popular Mexicana Executive and Leadership Team

August, 2026

Leadership Overview

Caja Popular Mexicana has 8 executives leading key functions including strategy, operations, and member relations.

Driven by a commitment to financial well-being, Caja Popular Mexicana fosters a community-oriented approach, enhancing member quality of life through education and responsible financial products.
  • Jefe De Mercadotecnia - Carlos Romero Alcantar
  • Jefe De Mercadotecnia - Lucía Guerrero
  • Jefe De Mercadotecnia - Luxhito Cisneros
  • Jefe De Mercadotecnia - Arturo Corona
  • Jefe De Mercadotecnia - Virgilio Rosas
  • Jefe De Mercadotecnia - Yered Urbina
  • Jefe De Mercadotecnia - Indira Xunelli
  • Jefe De Mercadotecnia - Eugenio Delgadillo
  • Carlos Romero Alcantar - Jefe De Mercadotecnia

    Carlos Romero Alcantar, the Jefe De Mercadotecnia at Caja Popular Mexicana, directs marketing initiatives focused on promoting financial education and responsible credit use. Overseeing campaigns for savings, credit, and investment products, Carlos Romero Alcantar ensures alignment with the cooperative's mission to improve member quality of life. This leadership involves developing strategies for electronic banking, credit cards, and insurance offerings, directly supporting individuals seeking financial solutions. By analyzing market trends and member needs, the Jefe De Mercadotecnia drives engagement with the cooperative's community-oriented financial approach. Alcantar's efforts cultivate a culture of active participation in members' financial well-being, reinforcing Caja Popular Mexicana's six-decade legacy.

    Lucía Guerrero - Jefe De Mercadotecnia

    Lucía Guerrero, the Jefe De Mercadotecnia at Caja Popular Mexicana, spearheads marketing strategies that emphasize the cooperative's dedication to mutual aid and responsible credit. Guerrero's role involves crafting messaging for diverse financial products, including savings accounts, loans, and investment vehicles, all designed to enhance member financial literacy. The Jefe De Mercadotecnia ensures that communication effectively highlights the benefits of electronic banking, credit cards, and insurance services. By fostering a strong understanding of financial well-being, Lucía Guerrero supports the organization's objective of improving the quality of life for its members. Guerrero's strategic direction reinforces the community-focused ethos central to Caja Popular Mexicana's operational model.

    Luxhito Cisneros - Jefe De Mercadotecnia

    Luxhito Cisneros, the Jefe De Mercadotecnia at Caja Popular Mexicana, executes marketing plans designed to promote a robust saving culture among members. Cisneros's responsibilities include developing outreach programs for credit and investment products, ensuring they resonate with individuals seeking financial support. The Jefe De Mercadotecnia oversees the promotion of electronic banking, credit cards, and insurance solutions, aligning these efforts with the cooperative's core values. By championing responsible credit use, Luxhito Cisneros contributes directly to the organization's goal of improving member quality of life. Cisneros's leadership reinforces the active participation and financial well-being objectives that define Caja Popular Mexicana's member-centric philosophy.

    Arturo Corona - Jefe De Mercadotecnia

    Arturo Corona, the Jefe De Mercadotecnia at Caja Popular Mexicana, drives marketing campaigns focused on the cooperative's commitment to mutual aid and financial education. Corona's purview includes promoting a wide array of savings, credit, and investment products, ensuring members understand their benefits for financial growth. The Jefe De Mercadotecnia manages the communication strategy for electronic banking, credit cards, and insurance services, underscoring their role in member support. By emphasizing responsible credit practices, Arturo Corona actively contributes to enhancing the quality of life for all members. Corona's strategic initiatives solidify Caja Popular Mexicana's reputation as a community-oriented financial institution.

    Virgilio Rosas - Jefe De Mercadotecnia

    Virgilio Rosas, the Jefe De Mercadotecnia at Caja Popular Mexicana, leads initiatives to cultivate a strong saving culture and promote responsible credit utilization. Rosas's role involves strategizing the promotion of various financial products, including savings, credit, and investment opportunities, tailored to member needs. The Jefe De Mercadotecnia ensures effective marketing of electronic banking, credit cards, and insurance services, reinforcing the cooperative's support structure. By championing financial education, Virgilio Rosas directly supports the organization's objective of improving member quality of life. Rosas's leadership strengthens the community-focused approach that underpins Caja Popular Mexicana's operations.

    Yered Urbina - Jefe De Mercadotecnia

    Yered Urbina, the Jefe De Mercadotecnia at Caja Popular Mexicana, directs marketing efforts centered on educating clients about saving culture and mutual aid principles. Urbina's responsibilities encompass promoting diverse financial products, from savings and credit to investment opportunities, ensuring accessibility for all members. The Jefe De Mercadotecnia oversees the communication strategy for electronic banking, credit cards, and insurance, highlighting their value in financial planning. By advocating for responsible credit use, Yered Urbina contributes significantly to enhancing the quality of life for the cooperative's membership. Urbina's strategic vision reinforces Caja Popular Mexicana's commitment to community-driven financial solutions.

    Indira Xunelli - Jefe De Mercadotecnia

    Indira Xunelli, the Jefe De Mercadotecnia at Caja Popular Mexicana, manages marketing campaigns that underscore the cooperative's dedication to responsible credit and financial education. Xunelli's focus includes promoting a comprehensive suite of savings, credit, and investment products designed to empower members financially. The Jefe De Mercadotecnia ensures that messaging around electronic banking, credit cards, and insurance services effectively communicates their benefits. By fostering a culture of responsible financial behavior, Indira Xunelli directly supports the organization's mission to improve member quality of life. Xunelli's leadership reinforces the community-oriented ethos that drives Caja Popular Mexicana's success.

    Eugenio Delgadillo - Jefe De Mercadotecnia

    Eugenio Delgadillo, the Jefe De Mercadotecnia at Caja Popular Mexicana, oversees marketing strategies that promote a strong saving culture and the principles of mutual aid. Delgadillo's role involves developing effective communication for credit and investment products, ensuring members understand opportunities for financial support. The Jefe De Mercadotecnia manages the promotion of electronic banking, credit cards, and insurance, aligning these services with the cooperative's mission. By championing responsible credit use, Eugenio Delgadillo contributes directly to improving the quality of life for Caja Popular Mexicana's members. Delgadillo's strategic direction reinforces the cooperative's commitment to fostering active financial participation within the community.

    Explore Leadership Teams in Banking

    Who leads Caja Popular Mexicana?
    Caja Popular Mexicana is led by Carlos Romero Alcantar (Jefe De Mercadotecnia), along with executives such as Lucía Guerrero (Jefe De Mercadotecnia) and Luxhito Cisneros (Jefe De Mercadotecnia).
    Who is part of Caja Popular Mexicana’s executive team?
    The executive team of Caja Popular Mexicana includes leaders such as Carlos Romero Alcantar (Jefe De Mercadotecnia), Lucía Guerrero (Jefe De Mercadotecnia), Luxhito Cisneros (Jefe De Mercadotecnia) and other senior executives.
    How many executives does Caja Popular Mexicana have?
    Caja Popular Mexicana has 8 executives leading key business areas.
    What roles are included in Caja Popular Mexicana’s leadership team?
    The leadership team of Caja Popular Mexicana includes roles such as Jefe De Mercadotecnia, Jefe De Mercadotecnia, Jefe De Mercadotecnia, Jefe De Mercadotecnia, Jefe De Mercadotecnia.