Caja Popular Mexicana Executive and Leadership Team

July, 2026

Leadership Overview

Caja Popular Mexicana has 8 executives leading key functions including marketing.

Driven by a commitment to member well-being, Caja Popular Mexicana fosters a strong savings culture and promotes responsible financial practices through diverse products and community engagement, enhancing members' quality of life.
  • Jefe De Mercadotecnia - Luxhito Cisneros
  • Jefe De Mercadotecnia - Arturo Corona
  • Jefe De Mercadotecnia - Carlos Romero Alcantar
  • Jefe De Mercadotecnia - Lucía Guerrero
  • Jefe De Mercadotecnia - Yered Urbina
  • Jefe De Mercadotecnia - Indira Xunelli
  • Jefe De Mercadotecnia - Virgilio Rosas
  • Jefe De Mercadotecnia - Eugenio Delgadillo
  • Luxhito Cisneros - Jefe De Mercadotecnia

    Luxhito Cisneros, the Jefe De Mercadotecnia at Caja Popular Mexicana, directs marketing initiatives focused on enhancing member engagement and financial education. Overseeing campaigns that promote savings culture and responsible credit use, Cisneros ensures alignment with the cooperative's mission to improve members' quality of life. This leadership role involves developing strategies for diverse financial products, including savings, credit, and investment opportunities. By analyzing market trends and member needs, Cisneros crafts targeted communications that highlight the benefits of electronic banking, credit cards, and insurance services. The Jefe De Mercadotecnia's efforts directly support the cooperative's community-oriented approach, encouraging active participation in financial well-being. Luxhito Cisneros drives the visibility of Caja Popular Mexicana's value proposition across its member base.

    Arturo Corona - Jefe De Mercadotecnia

    Arturo Corona, the Jefe De Mercadotecnia at Caja Popular Mexicana, spearheads marketing strategies designed to expand the cooperative's reach and reinforce its core values. Corona's responsibilities include conceptualizing and executing campaigns that educate clients on mutual aid and the prudent use of credit. This involves leveraging various savings, credit, and investment products to meet member needs. The Jefe De Mercadotecnia plays a crucial part in promoting electronic banking solutions, credit cards, and insurance offerings, ensuring members understand their financial support and investment potential. Arturo Corona's leadership ensures that marketing efforts resonate with the cooperative's goal of fostering financial well-being through active member participation. By driving innovative marketing approaches, Corona strengthens Caja Popular Mexicana's position as a trusted financial partner.

    Carlos Romero Alcantar - Jefe De Mercadotecnia

    Carlos Romero Alcantar, the Jefe De Mercadotecnia at Caja Popular Mexicana, architects marketing campaigns that underscore the cooperative's dedication to improving member quality of life. Alcantar focuses on communicating the benefits of Caja Popular Mexicana's extensive experience in savings and loan services. This involves developing promotional materials for a wide array of financial products, from basic savings accounts to more complex investment options. The Jefe De Mercadotecnia ensures that messaging effectively conveys the cooperative's commitment to a savings culture and responsible credit practices. Carlos Romero Alcantar's strategic direction enhances the visibility of services like electronic banking, credit cards, and insurance, positioning them as essential tools for member financial support. Alcantar drives the cooperative's community-oriented financial philosophy through impactful marketing.

    Lucía Guerrero - Jefe De Mercadotecnia

    Lucía Guerrero, the Jefe De Mercadotecnia at Caja Popular Mexicana, leads the development and implementation of marketing initiatives that promote financial education and member empowerment. Guerrero's role centers on articulating the cooperative's over 60 years of experience in enhancing members' financial well-being. This includes crafting campaigns that highlight the importance of a savings culture, mutual aid, and responsible credit utilization across all product offerings. The Jefe De Mercadotecnia oversees the promotion of electronic banking, credit cards, and insurance, ensuring members recognize these as vital components of their financial support and investment strategies. Lucía Guerrero's strategic vision ensures that marketing communications reinforce Caja Popular Mexicana's community-focused approach to finance. Guerrero drives member participation in their own financial growth.

    Yered Urbina - Jefe De Mercadotecnia

    Yered Urbina, the Jefe De Mercadotecnia at Caja Popular Mexicana, directs marketing efforts aimed at fostering a strong savings culture and promoting responsible financial behavior among members. Urbina's focus is on communicating the cooperative's dedication to improving the quality of life through accessible financial products and education. This involves creating compelling narratives around savings, credit, and investment opportunities, ensuring members understand their value. The Jefe De Mercadotecnia manages the promotion of electronic banking, credit cards, and insurance services, positioning them as key tools for financial support and investment. Yered Urbina's leadership ensures that marketing campaigns effectively convey Caja Popular Mexicana's community-oriented philosophy. Urbina drives member engagement with the cooperative's mission.

    Indira Xunelli - Jefe De Mercadotecnia

    Indira Xunelli, the Jefe De Mercadotecnia at Caja Popular Mexicana, oversees the strategic communication of the cooperative's commitment to member financial well-being and development. Xunelli's responsibilities include crafting marketing messages that emphasize the importance of saving culture, mutual aid, and responsible credit practices. This involves highlighting the diverse range of savings, credit, and investment products available to members. The Jefe De Mercadotecnia ensures that electronic banking, credit cards, and insurance services are effectively promoted as integral to members' financial support and investment goals. Indira Xunelli's leadership reinforces Caja Popular Mexicana's community-centric financial model, encouraging active member participation. Xunelli drives the cooperative's brand narrative forward.

    Virgilio Rosas - Jefe De Mercadotecnia

    Virgilio Rosas, the Jefe De Mercadotecnia at Caja Popular Mexicana, leads the charge in marketing initiatives that educate clients on financial prudence and cooperative benefits. Rosas focuses on leveraging Caja Popular Mexicana's extensive experience to promote a culture of saving and responsible credit use. This involves developing campaigns that showcase the breadth of savings, credit, and investment products designed to improve members' quality of life. The Jefe De Mercadotecnia ensures that electronic banking, credit cards, and insurance are presented as essential components for financial support and investment. Virgilio Rosas's strategic marketing ensures the cooperative's community-oriented approach to finance is clearly communicated. Rosas drives member understanding and utilization of financial tools.

    Eugenio Delgadillo - Jefe De Mercadotecnia

    Eugenio Delgadillo, the Jefe De Mercadotecnia at Caja Popular Mexicana, directs marketing strategies that reinforce the cooperative's mission of enhancing member financial health and quality of life. Delgadillo's role involves communicating the value of Caja Popular Mexicana's over six decades of service, emphasizing savings culture and responsible credit. This includes promoting a comprehensive suite of savings, credit, and investment products tailored to member needs. The Jefe De Mercadotecnia oversees the effective marketing of electronic banking, credit cards, and insurance, positioning them as critical elements for financial support and investment growth. Eugenio Delgadillo's leadership ensures the cooperative's community-focused financial philosophy is consistently communicated. Delgadillo drives member engagement with the cooperative's core objectives.

    Explore Leadership Teams in Banking

    Who leads Caja Popular Mexicana?
    Caja Popular Mexicana is led by Luxhito Cisneros (Jefe De Mercadotecnia), along with executives such as Arturo Corona (Jefe De Mercadotecnia) and Carlos Romero Alcantar (Jefe De Mercadotecnia).
    Who is part of Caja Popular Mexicana’s executive team?
    The executive team of Caja Popular Mexicana includes leaders such as Luxhito Cisneros (Jefe De Mercadotecnia), Arturo Corona (Jefe De Mercadotecnia), Carlos Romero Alcantar (Jefe De Mercadotecnia) and other senior executives.
    How many executives does Caja Popular Mexicana have?
    Caja Popular Mexicana has 8 executives leading key business areas.
    What roles are included in Caja Popular Mexicana’s leadership team?
    The leadership team of Caja Popular Mexicana includes roles such as Jefe De Mercadotecnia, Jefe De Mercadotecnia, Jefe De Mercadotecnia, Jefe De Mercadotecnia, Jefe De Mercadotecnia.