Buk Executive and Leadership Team

May, 2026

Leadership Overview

Buk has 6 executives leading key functions including strategy, marketing, operations, finance, technology, and people.

Driven by innovation, Buk provides comprehensive HR management software, streamlining administrative, talent, and culture operations for businesses in Chile and beyond.

Leadership Roles at Buk

  • Chief Executive Officer - Jaime Boetsch
  • Chief Financial Officer - Felipe Anwandter
  • Chief Operating Officer - Ricardo Sateler
  • Chief Marketing Officer - Francisca Alcalde
  • Co-Founder & Chief Technology Officer - Felipe Sateler
  • Chief People Officer - Joanna Pilowsky
  • Jaime Boetsch - Chief Executive Officer

    Jaime Boetsch, the Chief Executive Officer at Buk, directs the company's overall strategic vision and market positioning. Overseeing all business units, Boetsch ensures alignment with Buk's mission to revolutionize HR management through technology. This leadership role involves driving growth initiatives and expanding the company's footprint within the software.hr sector. By fostering a culture of innovation, Jaime Boetsch directly impacts the development of administrative, talent, and culture operations solutions. Ultimately, Boetsch secures Buk's competitive advantage and long-term financial stability through astute executive decision-making.

    Felipe Anwandter - Chief Financial Officer

    Felipe Anwandter, the Chief Financial Officer at Buk, directs the company's financial strategy, planning, and reporting. Overseeing all fiscal operations, Anwandter ensures robust financial health and sustainable growth for Buk's HR management software provider status. This executive function involves managing budgets, forecasting revenue, and optimizing capital allocation to support innovation in administrative, talent, and culture operations. By maintaining stringent financial controls, Felipe Anwandter directly safeguards the company's assets and enhances investor confidence. Ultimately, Anwandter provides the financial framework necessary for Buk's continued expansion and market leadership.
    Felipe Anwandter

    Ricardo Sateler - Chief Operating Officer

    Ricardo Sateler, the Chief Operating Officer at Buk, spearheads the operational efficiency and scalability of the company's software solutions. Managing day-to-day business activities, Sateler ensures seamless delivery of HR management software, focusing on administrative, talent, and culture operations. This critical role involves optimizing internal processes and resource allocation to support Buk's rapid growth. By enhancing operational workflows, Ricardo Sateler directly contributes to client satisfaction and the company's ability to serve a growing user base. Ultimately, Sateler drives operational excellence, reinforcing Buk's reputation for reliability and service delivery in the competitive HR tech landscape.

    Francisca Alcalde - Chief Marketing Officer

    Francisca Alcalde, the Chief Marketing Officer at Buk, architects and executes comprehensive marketing strategies to enhance brand visibility and market penetration. Overseeing all promotional activities, Alcalde ensures consistent messaging across diverse channels, driving customer acquisition and retention for Buk's HR management software. This leadership position involves analyzing market trends and identifying new opportunities for growth within the Chilean and international markets. By developing targeted campaigns, Francisca Alcalde directly supports the company's expansion in administrative, talent, and culture operations solutions. Ultimately, Alcalde strengthens Buk's market presence and revenue streams through impactful marketing leadership.

    Felipe Sateler - Co-Founder & Chief Technology Officer

    Felipe Sateler, the Co-Founder & Chief Technology Officer at Buk, architects the technological vision and development roadmap for the company's HR management software. Leading the engineering and product teams, Sateler drives innovation in administrative, talent, and culture operations solutions. This pivotal role involves overseeing the design, implementation, and maintenance of Buk's platform, ensuring its scalability, security, and user-friendliness. By championing cutting-edge technology, Felipe Sateler directly enhances the value proposition of Buk's offerings. Ultimately, Sateler ensures Buk remains at the forefront of HR technology, providing robust and adaptable solutions to its clientele.

    Joanna Pilowsky - Chief People Officer

    Joanna Pilowsky, the Chief People Officer at Buk, shapes and executes human resources strategies to foster a high-performance culture and attract top talent. Overseeing all aspects of employee experience, Pilowsky ensures Buk's internal operations align with its mission to provide exceptional HR management software. This leadership position involves developing talent acquisition, retention, and development programs that support the company's objectives in administrative, talent, and culture operations. By cultivating a positive and productive work environment, Joanna Pilowsky directly contributes to employee engagement and organizational success. Ultimately, Pilowsky strengthens Buk's human capital, a critical asset for sustained innovation and growth.
    Joanna Pilowsky

    Explore Leadership Teams in Human Resources Software

    Frequently Asked Questions Regarding Buk Top Executives and Leadership Team

    Who leads Buk?
    Buk is led by Jaime Boetsch (Chief Executive Officer), along with executives such as Felipe Anwandter (Chief Financial Officer) and Ricardo Sateler (Chief Operating Officer).
    Who is part of Buk’s executive team?
    The executive team of Buk includes leaders such as Jaime Boetsch (Chief Executive Officer), Felipe Anwandter (Chief Financial Officer), Ricardo Sateler (Chief Operating Officer) and other senior executives.
    How many executives does Buk have?
    Buk has 6 executives leading key business areas.
    What roles are included in Buk’s leadership team?
    The leadership team of Buk includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Marketing Officer, Co-Founder & Chief Technology Officer.