Buk Executive and Leadership Team

October, 2026

Leadership Overview

Buk has 6 executives leading key functions including revenue growth, operational efficiency, marketing strategy, financial planning, technological innovation, and people management.

Focused on transforming human resources management, Buk delivers comprehensive software solutions for administrative, talent, and culture operations across the Latin American market.

Leadership Roles at Buk

  • Chief Financial Officer - Felipe Anwandter
  • Chief Operating Officer - Ricardo Sateler
  • Chief Revenue Officer - Teresita Ovalle
  • Chief Marketing Officer - Francisca Alcalde
  • Co-Founder & Chief Technology Officer - Felipe Sateler
  • Chief People Officer - Joanna Pilowsky
  • Felipe Anwandter - Chief Financial Officer

    Felipe Anwandter, the Chief Financial Officer at Buk, manages the fiscal health and long-term financial planning for the organization. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures that the company maintains the necessary resources to support continuous innovation in HR software. This leadership role involves monitoring financial performance, managing investor relations, and providing the strategic insights required for sustainable growth. By maintaining rigorous financial controls, Felipe Anwandter directly impacts the company's ability to scale operations and invest in new product features. Ultimately, Anwandter secures the financial foundation required for the company to dominate the regional HR technology market. The Chief Financial Officer collaborates with the executive leadership team to evaluate the economic viability of new initiatives, ensuring that every strategic decision aligns with the company's overarching goals for profitability and market expansion.
    Felipe Anwandter

    Ricardo Sateler - Chief Operating Officer

    Ricardo Sateler, the Chief Operating Officer at Buk, manages internal scaling and the execution of core business processes. Overseeing the daily operational infrastructure, the Chief Operating Officer ensures that administrative and talent management software delivery remains seamless for all clients. This leadership role involves streamlining cross-departmental workflows to enhance organizational efficiency and service reliability. By implementing rigorous performance metrics, Ricardo Sateler directly impacts the company's ability to handle rapid growth within the competitive HR technology landscape. Ultimately, Sateler optimizes resource allocation to support the expansion of operations across various regional markets. The Chief Operating Officer maintains constant communication with the executive team to align operational output with the overarching strategic vision, ensuring that the technical and administrative foundations of the platform support high-volume user demands without compromising service quality or system stability.

    Teresita Ovalle - Chief Revenue Officer

    Teresita Ovalle, the Chief Revenue Officer at Buk, directs all commercial expansion and sales strategies across the Latin American region. Overseeing the entire revenue lifecycle, the Chief Revenue Officer ensures alignment between customer acquisition goals and the broader HR software product roadmap. This leadership role involves scaling market presence through targeted enterprise partnerships and optimizing subscription models for administrative software. By refining the sales funnel, Teresita Ovalle directly impacts the company's recurring revenue growth and market penetration. Ultimately, Ovalle secures long-term financial stability by maintaining high client retention rates and identifying new opportunities for software adoption within diverse corporate sectors. The Chief Revenue Officer collaborates closely with the marketing and product teams to ensure that the value proposition of the HR platform remains competitive and responsive to evolving regional business needs.
    Teresita Ovalle

    Francisca Alcalde - Chief Marketing Officer

    Francisca Alcalde, the Chief Marketing Officer at Buk, architects the brand strategy and market positioning for the company's HR management software. Overseeing global brand awareness and lead generation initiatives, the Chief Marketing Officer ensures that the value of the platform reaches key decision-makers across the region. This leadership role involves crafting data-driven campaigns that highlight the benefits of administrative, talent, and culture operations software. By analyzing market trends and customer feedback, Francisca Alcalde directly impacts the company's ability to capture new market share and maintain a strong competitive edge. Ultimately, Alcalde drives brand loyalty and market authority through consistent messaging and strategic outreach programs. The Chief Marketing Officer works in tandem with the sales and product departments to ensure that marketing efforts accurately reflect the evolving capabilities of the software, thereby supporting sustained growth and long-term brand recognition.

    Felipe Sateler - Co-Founder & Chief Technology Officer

    Felipe Sateler, the Co-Founder & Chief Technology Officer at Buk, directs the technical vision and product development lifecycle for the HR management platform. Overseeing the engineering teams and software architecture, the Co-Founder & Chief Technology Officer ensures that the platform remains secure, scalable, and user-friendly for all clients. This leadership role involves integrating advanced features for administrative, talent, and culture operations into the core software suite. By prioritizing technical excellence and innovation, Felipe Sateler directly impacts the company's ability to provide cutting-edge solutions that meet complex business requirements. Ultimately, Sateler maintains the integrity of the technology stack, ensuring that the platform supports the company's growth objectives. The Co-Founder & Chief Technology Officer works closely with the product and operations teams to translate market needs into robust, high-performance software solutions that define the company's market position.

    Joanna Pilowsky - Chief People Officer

    Joanna Pilowsky, the Chief People Officer at Buk, manages the internal culture, talent acquisition, and employee development strategies. Overseeing the human capital initiatives, the Chief People Officer ensures that the company attracts and retains top-tier talent to support the development of HR management software. This leadership role involves fostering an inclusive and high-performance work environment that mirrors the values promoted by the company's own culture software. By implementing effective talent management programs, Joanna Pilowsky directly impacts the company's ability to innovate and maintain operational excellence. Ultimately, Pilowsky drives organizational health and employee engagement, which are critical for sustaining the company's rapid growth. The Chief People Officer collaborates with the executive team to align internal human resources practices with the company's broader mission, ensuring that the workforce remains motivated and equipped to deliver superior service to all clients.
    Joanna Pilowsky

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    Frequently Asked Questions Regarding Buk Top Executives and Leadership Team

    Who leads Buk?
    Buk is led by Felipe Anwandter (Chief Financial Officer), along with executives such as Ricardo Sateler (Chief Operating Officer) and Teresita Ovalle (Chief Revenue Officer).
    Who is part of Buk’s executive team?
    The executive team of Buk includes leaders such as Felipe Anwandter (Chief Financial Officer), Ricardo Sateler (Chief Operating Officer), Teresita Ovalle (Chief Revenue Officer) and other senior executives.
    How many executives does Buk have?
    Buk has 6 executives leading key business areas.
    What roles are included in Buk’s leadership team?
    The leadership team of Buk includes roles such as Chief Financial Officer, Chief Operating Officer, Chief Revenue Officer, Chief Marketing Officer, Co-Founder & Chief Technology Officer.