Buk Executive and Leadership Team

August, 2026

Leadership Overview

Buk has 6 executives leading key functions including financial strategy, operational scaling, technical development, and human capital management.

Focused on revolutionizing workplace management, Buk delivers comprehensive HR software solutions that streamline administrative tasks, talent acquisition, and organizational culture across the Latin American market.

Leadership Roles at Buk

  • Chief Financial Officer - Felipe Anwandter
  • Chief Operating Officer - Ricardo Sateler
  • Chief Technology Officer, Buk Asistencia - José Moreno
  • Co-Founder & Chief Technology Officer - Felipe Sateler
  • Chief Technology Officer, Buk Asistencia - Jose Moreno
  • Chief People Officer - Joanna Pilowsky
  • Felipe Anwandter - Chief Financial Officer

    Felipe Anwandter, the Chief Financial Officer at Buk, directs all fiscal planning and capital allocation strategies. Managing the financial health of the organization, the Chief Financial Officer oversees budgeting, forecasting, and investor relations to ensure sustainable growth. This leadership role involves analyzing market trends to optimize resource distribution across the HR software platform. By maintaining rigorous financial controls, Felipe Anwandter supports the expansion of the company into new regional markets. The Chief Financial Officer collaborates with the board to align fiscal objectives with long-term corporate goals. Through precise financial modeling, Anwandter secures the necessary capital to fuel product innovation and infrastructure development. This strategic oversight ensures that the company remains competitive while scaling operations efficiently. Ultimately, the Chief Financial Officer provides the stability required for the organization to deliver high-quality human resources management tools to a diverse client base.
    Felipe Anwandter

    Ricardo Sateler - Chief Operating Officer

    Ricardo Sateler, the Chief Operating Officer at Buk, manages internal processes and cross-departmental efficiency. Overseeing the daily execution of business operations, the Chief Operating Officer ensures that the HR software platform functions seamlessly for all users. This leadership role involves streamlining workflows to improve service delivery and customer satisfaction. By optimizing operational frameworks, Ricardo Sateler drives productivity across the entire organization. The Chief Operating Officer coordinates with other executive leaders to implement scalable systems that support rapid growth. Through the refinement of internal protocols, Sateler enhances the overall agility of the company. This focus on operational excellence allows the business to maintain high standards while expanding its footprint. Ultimately, the Chief Operating Officer maintains the structural integrity of the company, ensuring that every department operates in harmony to achieve the overarching mission of simplifying human resources management for modern enterprises.

    José Moreno - Chief Technology Officer, Buk Asistencia

    José Moreno, the Chief Technology Officer, Buk Asistencia at Buk, architects the technical infrastructure for the assistance division. Leading the development of specialized software modules, the Chief Technology Officer, Buk Asistencia ensures that all digital tools meet the complex needs of HR administrative operations. This leadership role involves overseeing software engineering teams to deliver robust, secure, and scalable solutions. By integrating advanced technology into the core platform, José Moreno enhances the user experience for clients managing talent and culture. The Chief Technology Officer, Buk Asistencia collaborates with product managers to prioritize feature development based on market demand. Through continuous innovation, Moreno drives the technical evolution of the assistance suite. This focus on high-performance engineering supports the company's goal of providing reliable HR management software. Ultimately, the Chief Technology Officer, Buk Asistencia maintains the technological edge necessary to keep the platform at the forefront of the industry.

    Felipe Sateler - Co-Founder & Chief Technology Officer

    Felipe Sateler, the Co-Founder & Chief Technology Officer at Buk, drives the overarching technical vision and product roadmap. Overseeing the entire software development lifecycle, the Co-Founder & Chief Technology Officer ensures that the HR management platform remains innovative and secure. This leadership role involves managing engineering talent and fostering a culture of technical excellence. By aligning software capabilities with the company's mission, Felipe Sateler enables the delivery of high-impact tools for talent and culture operations. The Co-Founder & Chief Technology Officer collaborates with the executive team to translate business requirements into scalable digital architecture. Through strategic oversight of the development pipeline, Sateler ensures that the platform evolves to meet the changing needs of the market. This commitment to technical advancement supports the company's growth and market position. Ultimately, the Co-Founder & Chief Technology Officer provides the foundational technology that powers the entire suite of HR solutions.

    Jose Moreno - Chief Technology Officer, Buk Asistencia

    Jose Moreno, the Chief Technology Officer, Buk Asistencia at Buk, manages the technical implementation of specialized assistance services. Directing the engineering efforts for this specific business unit, the Chief Technology Officer, Buk Asistencia ensures that all software integrations function with maximum reliability. This leadership role involves optimizing data processing and system performance to support HR administrative tasks. By focusing on the technical requirements of the assistance platform, Jose Moreno enables seamless service delivery for clients. The Chief Technology Officer, Buk Asistencia works closely with cross-functional teams to ensure that technical solutions align with broader company objectives. Through the application of modern development practices, Moreno improves the efficiency of the assistance suite. This dedication to technical precision supports the company's reputation for high-quality HR software. Ultimately, the Chief Technology Officer, Buk Asistencia ensures that the assistance division remains a critical component of the overall product ecosystem.

    Joanna Pilowsky - Chief People Officer

    Joanna Pilowsky, the Chief People Officer at Buk, leads the internal human resources strategy and organizational culture initiatives. Overseeing talent acquisition, employee development, and workplace engagement, the Chief People Officer ensures that the company attracts and retains top-tier professionals. This leadership role involves designing programs that foster a positive and productive work environment. By aligning internal culture with the company's external mission, Joanna Pilowsky strengthens the organization's identity. The Chief People Officer collaborates with the executive team to implement policies that support employee well-being and professional growth. Through the development of robust HR frameworks, Pilowsky drives organizational performance and morale. This focus on human capital is essential for maintaining the company's competitive advantage in the software industry. Ultimately, the Chief People Officer cultivates the talent and culture necessary to sustain the company's long-term success and innovation in the HR management space.
    Joanna Pilowsky

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    Frequently Asked Questions Regarding Buk Top Executives and Leadership Team

    Who leads Buk?
    Buk is led by Felipe Anwandter (Chief Financial Officer), along with executives such as Ricardo Sateler (Chief Operating Officer) and José Moreno (Chief Technology Officer, Buk Asistencia).
    Who is part of Buk’s executive team?
    The executive team of Buk includes leaders such as Felipe Anwandter (Chief Financial Officer), Ricardo Sateler (Chief Operating Officer), José Moreno (Chief Technology Officer, Buk Asistencia) and other senior executives.
    How many executives does Buk have?
    Buk has 6 executives leading key business areas.
    What roles are included in Buk’s leadership team?
    The leadership team of Buk includes roles such as Chief Financial Officer, Chief Operating Officer, Chief Technology Officer, Buk Asistencia, Co-Founder & Chief Technology Officer, Chief Technology Officer, Buk Asistencia.