BrightStar Care Executive and Leadership Team

July, 2026

Leadership Overview

BrightStar Care has 10 executives leading key functions including strategy, finance, and operations.

Dedicated to providing comprehensive home care and medical staffing solutions, BrightStar Care drives its mission through a philosophy of compassionate, reliable, and personalized service, significantly impacting the health and well-being of individuals nationwide.

Leadership Roles at BrightStar Care

  • Chief Executive Officer - George Coley
  • Chief Executive Officer & Owner - Giselle Bardwell
  • Chief Executive Officer & Owner - Anthony Olson
  • Owner & Chief Executive Officer, Milford-Framingham - Brenda Pulsifer
  • Chief Financial Officer - Rodolfo Lobos
  • President - Steve Bayer
  • Owner and President - Ken Trowbridge
  • President - Richard Collett
  • President & Owner - Richard Pulsifer
  • President & Owner - Nagraj Venkataraman
  • George Coley - Chief Executive Officer

    George Coley, the Chief Executive Officer at BrightStar Care, directs the overarching strategic vision and operational framework for the national home care and medical staffing franchise. Coley's leadership ensures alignment with the company's founding principles of providing a full spectrum of home care services. This executive guides the organization's expansion and service delivery models, focusing on enhancing patient outcomes and franchisee success across the United States. The Chief Executive Officer's role involves fostering innovation in care methodologies and maintaining the highest standards of quality and compliance within the healthcare sector. George Coley's strategic direction is pivotal in navigating the complexities of the elder care and medical staffing markets, solidifying BrightStar Care's position as a leader in the industry.

    Giselle Bardwell - Chief Executive Officer & Owner

    Giselle Bardwell, the Chief Executive Officer & Owner at BrightStar Care, spearheads the strategic direction and ownership responsibilities for the company's extensive network. Bardwell's dual role encompasses driving growth initiatives and ensuring the consistent delivery of high-quality home care and medical staffing services nationwide. This leadership position involves cultivating a culture of excellence and innovation across all operational facets. Giselle Bardwell's oversight extends to franchise development and support, ensuring that each location upholds BrightStar Care's commitment to compassionate and reliable care. The Chief Executive Officer & Owner's strategic acumen is critical in adapting to evolving healthcare landscapes and maintaining a strong market presence.
    Giselle Bardwell

    Anthony Olson - Chief Executive Officer & Owner

    Anthony Olson, the Chief Executive Officer & Owner at BrightStar Care, directs the strategic imperatives and ownership vision for the national franchise. Olson's leadership focuses on enhancing the comprehensive home care and medical staffing services offered by BrightStar Care across its operational territories. This executive role involves guiding the company's expansion strategies and ensuring the integrity of its service delivery model. Anthony Olson's commitment to operational excellence supports the franchise network in providing reliable and compassionate care. The Chief Executive Officer & Owner's influence is key in maintaining BrightStar Care's reputation for quality and its ability to meet diverse client needs within the healthcare sector.

    Brenda Pulsifer - Owner & Chief Executive Officer, Milford-Framingham

    Brenda Pulsifer, the Owner & Chief Executive Officer, Milford-Framingham at BrightStar Care, leads the strategic operations and ownership for the specific Milford-Framingham territory. Pulsifer directs the delivery of comprehensive home care and medical staffing services within this region, ensuring adherence to BrightStar Care's high standards. This executive role involves cultivating strong client relationships and managing local franchise operations for optimal service provision. Brenda Pulsifer's focus is on enhancing patient care outcomes and expanding the market reach within the designated geographic area. The Owner & Chief Executive Officer, Milford-Framingham's leadership ensures localized excellence in service delivery and operational efficiency.

    Rodolfo Lobos - Chief Financial Officer

    Rodolfo Lobos, the Chief Financial Officer at BrightStar Care, manages the financial health and strategic fiscal planning for the national home care and medical staffing franchise. Lobos oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring robust financial stability and growth. This executive's responsibilities encompass managing capital allocation and optimizing financial performance across the organization's diverse service lines. Rodolfo Lobos plays a critical role in supporting franchise profitability and ensuring compliance with all financial regulations. The Chief Financial Officer's expertise is essential for driving sustainable business practices and facilitating strategic decision-making to enhance BrightStar Care's market position.

    Steve Bayer - President

    Steve Bayer, the President at BrightStar Care, drives the strategic initiatives and operational execution for the national home care and medical staffing franchise. Bayer's leadership focuses on enhancing service delivery models and fostering innovation across the organization's extensive network. This executive role involves overseeing key departments to ensure seamless integration of care services and operational efficiencies. Steve Bayer's strategic oversight is crucial for maintaining BrightStar Care's commitment to quality and expanding its market presence. The President's influence is vital in guiding the company's growth trajectory and upholding its reputation for compassionate and reliable healthcare solutions.

    Ken Trowbridge - Owner and President

    Ken Trowbridge, the Owner and President at BrightStar Care, directs the strategic vision and operational management for the franchise. Trowbridge's dual role encompasses ownership responsibilities and the leadership of day-to-day operations, ensuring the consistent delivery of high-quality home care and medical staffing services. This executive guides the expansion of services and maintains rigorous standards for patient care and franchisee support. Ken Trowbridge's focus is on driving operational excellence and fostering a culture of compassion and reliability throughout the organization. The Owner and President's strategic leadership is instrumental in navigating the healthcare landscape and strengthening BrightStar Care's market position.

    Richard Collett - President

    Richard Collett, the President at BrightStar Care, spearheads the strategic direction and operational oversight for the national home care and medical staffing franchise. Collett's leadership emphasizes enhancing the comprehensive range of services offered, ensuring quality and reliability across all locations. This executive role involves driving initiatives that support franchise growth and optimize service delivery. Richard Collett's focus is on maintaining BrightStar Care's commitment to compassionate care and operational efficiency. The President's strategic guidance is essential for navigating the evolving healthcare industry and reinforcing the company's position as a trusted provider of in-home medical and personal care.

    Richard Pulsifer - President & Owner

    Richard Pulsifer, the President & Owner at BrightStar Care, directs the strategic leadership and ownership framework for the franchise. Pulsifer's responsibilities include guiding the expansion of home care and medical staffing services, ensuring consistent quality and operational integrity across the network. This executive role focuses on enhancing client satisfaction and supporting franchise partners in delivering exceptional care. Richard Pulsifer's strategic vision is critical for maintaining BrightStar Care's reputation for reliability and compassion. The President & Owner's leadership ensures that the company remains at the forefront of providing comprehensive and personalized healthcare solutions nationwide.

    Nagraj Venkataraman - President & Owner

    Nagraj Venkataraman, the President & Owner at BrightStar Care, leads the strategic direction and ownership of the franchise's operations. Venkataraman's role involves driving the expansion of comprehensive home care and medical staffing services, ensuring adherence to the highest standards of quality and patient care. This executive focuses on optimizing operational efficiency and fostering a culture of compassion and reliability across the network. Nagraj Venkataraman's strategic oversight is crucial for enhancing client outcomes and supporting franchise success. The President & Owner's leadership ensures BrightStar Care continues to provide dependable and personalized healthcare solutions to communities nationwide.

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    Frequently Asked Questions Regarding BrightStar Care Top Executives and Leadership Team

    Who leads BrightStar Care?
    BrightStar Care is led by George Coley (Chief Executive Officer), along with executives such as Giselle Bardwell (Chief Executive Officer & Owner) and Anthony Olson (Chief Executive Officer & Owner).
    Who is part of BrightStar Care’s executive team?
    The executive team of BrightStar Care includes leaders such as George Coley (Chief Executive Officer), Giselle Bardwell (Chief Executive Officer & Owner), Anthony Olson (Chief Executive Officer & Owner) and other senior executives.
    How many executives does BrightStar Care have?
    BrightStar Care has 10 executives leading key business areas.
    What roles are included in BrightStar Care’s leadership team?
    The leadership team of BrightStar Care includes roles such as Chief Executive Officer, Chief Executive Officer & Owner, Chief Executive Officer & Owner, Owner & Chief Executive Officer, Milford-Framingham, Chief Financial Officer.