Brandix Executive and Leadership Team

Ashroff Omar, the Chief Executive Officer at Brandix, directs the overarching corporate strategy for the apparel manufacturing enterprise. Overseeing the entire organizational vision, the Chief Executive Officer ensures alignment between manufacturing capabilities and global market demands. This leadership role involves navigating complex international trade environments to maintain competitive advantages in the textile sector. By fostering innovation within the production lifecycle, Ashroff Omar directly impacts the long-term scalability of the company. The Chief Executive Officer coordinates with the Board to refine business models that prioritize efficiency and quality. Through rigorous oversight of regional operations, the Chief Executive Officer secures the market position of the firm. Ultimately, Omar drives the strategic expansion of the business, ensuring that the organization remains a leader in providing end-to-end apparel solutions for diverse global clients while maintaining high standards of operational excellence across all manufacturing facilities.

Viraj Fernando, the Chief Executive Officer - Hyphen at Brandix, manages the specialized apparel division focused on high-performance garment manufacturing. Overseeing the technical development of specialized clothing lines, the Chief Executive Officer - Hyphen ensures that production processes meet rigorous quality benchmarks. This leadership role involves optimizing manufacturing workflows to support the unique requirements of the Hyphen product portfolio. By integrating advanced textile technologies, Viraj Fernando directly impacts the efficiency of the production floor. The Chief Executive Officer - Hyphen collaborates with cross-functional teams to streamline the transition from design to mass production. Through careful management of resource allocation, the Chief Executive Officer - Hyphen maintains consistent output levels for international partners. Ultimately, Fernando drives the growth of this specific business unit, ensuring that the company delivers superior apparel solutions that address the evolving needs of the global market while upholding the core manufacturing standards of the organization.

Pamoda Kariyawasam, the Chief Executive Officer - Polos and T-shirts at Brandix, leads the high-volume manufacturing division dedicated to essential apparel categories. Overseeing the large-scale production of knitwear, the Chief Executive Officer - Polos and T-shirts ensures that manufacturing throughput remains consistent with global demand. This leadership role involves managing supply chain logistics to guarantee the timely delivery of high-quality garments to international retailers. By implementing lean manufacturing principles, Pamoda Kariyawasam directly impacts the cost-effectiveness of the production cycle. The Chief Executive Officer - Polos and T-shirts coordinates with procurement teams to source sustainable materials that align with corporate environmental goals. Through the optimization of factory floor operations, the Chief Executive Officer - Polos and T-shirts maintains a competitive edge in the mass-market apparel sector. Ultimately, Kariyawasam drives the operational success of this division, ensuring that the company provides reliable, high-quality apparel solutions to a broad customer base.

Ubayawansha Upul, the Chief Operating Officer at Brandix, directs the daily manufacturing operations and infrastructure management across all production sites. Overseeing the integration of advanced machinery and process automation, the Chief Operating Officer ensures that factory performance meets strict output targets. This leadership role involves managing the complex logistics of the supply chain to maintain seamless operations from raw material procurement to final garment distribution. By refining internal workflows, Ubayawansha Upul directly impacts the overall productivity and efficiency of the manufacturing ecosystem. The Chief Operating Officer collaborates with other executive leaders to align operational capacity with the strategic goals of the company. Through the implementation of rigorous quality control protocols, the Chief Operating Officer maintains the reputation of the firm for excellence. Ultimately, Upul drives the operational stability of the organization, ensuring that all manufacturing facilities function at peak capacity to support the delivery of end-to-end apparel solutions.

Ishan Dantanarayana, the Group Chief People Officer at Brandix, architects the human capital strategy for the entire manufacturing workforce. Overseeing talent acquisition, employee development, and organizational culture, the Group Chief People Officer ensures that the company attracts and retains the skilled labor necessary for complex apparel production. This leadership role involves designing training programs that enhance technical proficiency across all manufacturing levels. By fostering a safe and inclusive work environment, Ishan Dantanarayana directly impacts employee engagement and operational morale. The Group Chief People Officer collaborates with the executive team to align workforce planning with the long-term growth objectives of the business. Through the management of labor relations and performance metrics, the Group Chief People Officer maintains a high-performing culture that supports the core mission of the firm. Ultimately, Dantanarayana drives the development of the human capital strategy, ensuring that the organization possesses the talent required to sustain its position as a leader in apparel manufacturing.