BlueStar Executive and Leadership Team

Alicia Soriano, the Chief Executive Officer at BlueStar, directs the overarching corporate strategy and operational execution. Soriano guides the company's expansion in the global distribution of specialty B2B electronics, ensuring alignment with market demands for rugged mobile computers, tablets, scanners, and printers. This leadership role involves fostering innovation and driving growth across all business units. By optimizing resource allocation and strategic partnerships, Alicia Soriano ensures BlueStar maintains its competitive edge in delivering advanced solutions like digital signs and self-service kiosks. The focus remains on enhancing customer value and solidifying market leadership through decisive strategic initiatives.

Luis Decker, the President, Chief Executive Officer at BlueStar, spearheads the company's strategic vision and global operational framework. Decker oversees the distribution of a wide array of B2B electronics, including rugged mobile devices, printers, and RFID solutions, ensuring seamless integration into diverse business operations. This executive position involves cultivating key relationships with technology partners and driving market penetration across North America and EMEA. By championing operational excellence, Luis Decker ensures BlueStar consistently delivers high-value products and services, supporting clients in sectors requiring robust edge computing and robotics. The objective is to expand market share and reinforce BlueStar's position as a premier distributor.

John Merris, the President & Chief Executive Officer at BlueStar, architects the company's strategic direction and operational efficiency. Merris drives the distribution of specialized B2B electronics, encompassing rugged mobile computers, scanners, and digital signage solutions, to meet evolving industry needs. This critical role involves enhancing the company's global reach and product portfolio, particularly in areas like self-service kiosks and edge computing. By fostering a culture of continuous improvement, John Merris ensures BlueStar remains at the forefront of technology distribution. The focus is on maximizing shareholder value and expanding market presence through strategic acquisitions and organic growth initiatives, solidifying BlueStar's leadership in the electronics distribution sector.

David Von Hoene, the Chief Financial Officer at BlueStar, manages the company's financial health and strategic fiscal planning. Von Hoene oversees all financial operations, including budgeting, forecasting, and capital allocation, supporting the distribution of B2B electronics such as rugged tablets, printers, and RFID readers. This position is vital for ensuring the financial stability required to invest in new technologies and expand market reach across North America and beyond. By implementing robust financial controls and driving cost-efficiency initiatives, David Von Hoene enables BlueStar to pursue ambitious growth objectives. The CFO's guidance is crucial for maintaining profitability and supporting the company's mission to provide cutting-edge electronic solutions.

Johnny Wu, the Group Chief Financial Officer at BlueStar, directs the financial strategy and performance across the organization's various business units. Wu oversees the fiscal management for the distribution of specialty B2B electronics, including rugged mobile devices, scanners, and kiosks, ensuring robust financial controls and reporting. This executive function is critical for supporting BlueStar's global expansion and investment in emerging technologies like RFID and edge computing. By optimizing financial operations and driving fiscal discipline, Johnny Wu ensures the company's sustained profitability and capacity for strategic growth. The Group CFO's oversight is fundamental to BlueStar's mission of delivering advanced electronic solutions worldwide.

Mario Marini, the President at BlueStar, leads key operational divisions and drives strategic initiatives within the company's distribution network. Marini oversees the sales and distribution of a broad range of B2B electronics, including rugged mobile computers, printers, and digital signage, focusing on enhancing customer engagement and market penetration. This leadership position involves fostering strong relationships with vendors and clients across North America and international markets. By championing operational excellence and strategic market development, Mario Marini ensures BlueStar effectively delivers advanced technology solutions. The President's focus remains on expanding the company's reach and reinforcing its position as a leading distributor of specialized electronics.

Scott Callebs, the President at BlueStar, directs significant operational segments and spearheads strategic growth opportunities. Callebs manages the distribution of specialized B2B electronics, including self-service kiosks, RFID readers, and robotics, ensuring these advanced solutions reach businesses effectively. This executive role is pivotal in expanding BlueStar's market presence and strengthening its product portfolio across diverse industries. By driving operational efficiencies and cultivating key partnerships, Scott Callebs ensures the company's continued success in delivering cutting-edge technology. The President's leadership focuses on enhancing the value proposition for clients and solidifying BlueStar's reputation as a premier distributor of electronic devices.

Manish Jha, the Group President, Manufacturing Bluestar at BlueStar, oversees the manufacturing operations and strategic development within the company's production divisions. Jha directs the manufacturing processes for a variety of B2B electronics, including rugged mobile computers, printers, and edge computing solutions, ensuring high standards of quality and efficiency. This critical role involves optimizing production workflows and driving innovation in manufacturing technologies to support BlueStar's distribution network. By focusing on operational excellence and supply chain integration, Manish Jha ensures the timely and cost-effective delivery of advanced electronic components. The Group President's leadership is instrumental in maintaining BlueStar's manufacturing capabilities and market competitiveness.

Mark Fraker, the Chief Technology Officer at BlueStar, directs the company's technological infrastructure and innovation strategy. Fraker oversees the integration and deployment of advanced B2B electronics, including robotics, edge computing solutions, and digital signage, ensuring optimal performance and compatibility. This role is essential for maintaining BlueStar's competitive advantage in distributing sophisticated technology products across global markets. By championing research and development, Mark Fraker ensures the company's offerings align with the latest technological advancements. The CTO's leadership drives the adoption of new solutions, enhancing the value proposition for clients seeking rugged mobile computers and specialized printing equipment.