Bien Chez Soi Executive and Leadership Team

July, 2026

Leadership Overview

Bien Chez Soi has 5 executives leading key functions including strategy, operations, and regional development.

Driven by a commitment to enhancing daily lives, Bien Chez Soi provides personalized in-home support and care services, focusing on trust and continuity through consistent caregivers to over 5000 families in Quebec.

Leadership Roles at Bien Chez Soi

  • Chief Executive Officer - Ashley McLellan
  • President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore - Benoit Goupil
  • President - Isabelle Rochon
  • President & Owner, Bien Chez Soi Laurentides - Julie Raymond
  • President - Karine Ménard
  • Ashley McLellan - Chief Executive Officer

    Ashley McLellan, the Chief Executive Officer at Bien Chez Soi, directs the overarching strategy and vision for the company's personalized in-home support and care services. McLellan ensures the delivery of professional and compassionate care, enhancing the daily lives of clients across Quebec. This leadership role involves maintaining the company's focus on trust and continuity through consistent caregivers, a cornerstone of Bien Chez Soi's operational philosophy. Overseeing the expansion and refinement of services, McLellan drives initiatives that support over 5000 families, maintaining a high approval rating through dedicated client satisfaction efforts. The Chief Executive Officer also guides the company's approach to free assessments and financial aid options, ensuring accessibility for clients seeking the right support. Ashley McLellan's strategic direction solidifies Bien Chez Soi's market position in the health services sector.
    Ashley McLellan

    Benoit Goupil - President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore

    Benoit Goupil, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore at Bien Chez Soi, spearheads the operational execution and growth of multiple franchise locations within the Laval and North Shore regions. Goupil ensures that each franchised entity adheres to Bien Chez Soi's core mission of providing personalized, in-home support and care services with a strong emphasis on trust and continuity. This executive role involves driving business development, optimizing service delivery, and maintaining high standards of client satisfaction across the designated territories. Benoit Goupil's leadership focuses on empowering franchise partners to deliver compassionate care, including assistance with mobility, companionship, and family support, thereby enhancing the daily lives of numerous families. The President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore also oversees the implementation of company-wide initiatives, such as free assessments and financial aid options, ensuring accessibility and client support.

    Isabelle Rochon - President

    Isabelle Rochon, the President at Bien Chez Soi, drives the strategic direction and operational excellence for key segments of the company's in-home support and care services. Rochon ensures the consistent delivery of professional and compassionate care, aligning with Bien Chez Soi's commitment to enhancing the daily lives of clients. This leadership position involves overseeing departmental functions critical to maintaining trust and continuity through dedicated caregivers, supporting over 5000 families in Quebec. The President focuses on refining service protocols, ensuring client satisfaction, and upholding the company's high approval rating. Isabelle Rochon's influence extends to the strategic implementation of client support mechanisms, including free assessments and financial aid options, making essential services more accessible. This role is pivotal in maintaining Bien Chez Soi's reputation for quality and reliability in the health services sector.

    Julie Raymond - President & Owner, Bien Chez Soi Laurentides

    Julie Raymond, the President & Owner, Bien Chez Soi Laurentides at Bien Chez Soi, directs the comprehensive operations and strategic growth within the Laurentides region. Raymond ensures that the personalized in-home support and care services provided meet Bien Chez Soi's high standards for professionalism and compassion. This executive role is central to fostering trust and continuity by ensuring consistent caregiver assignments, directly impacting the daily lives of clients and their families. Julie Raymond's ownership perspective drives a strong focus on client satisfaction, contributing to the company's overall high approval rating. The President & Owner, Bien Chez Soi Laurentides oversees the effective delivery of services such as mobility assistance, companionship, and family support. Furthermore, Raymond champions the accessibility of care through the company's offerings of free assessments and financial aid options, solidifying Bien Chez Soi's presence and impact in the Laurentides.

    Karine Ménard - President

    Karine Ménard, the President at Bien Chez Soi, leads critical operational facets of the company's in-home support and care services, ensuring adherence to core values of trust and continuity. Ménard oversees the implementation of strategies designed to enhance the daily lives of clients through professional and compassionate care. This leadership function is vital for maintaining the consistent assignment of caregivers, a key differentiator for Bien Chez Soi. Karine Ménard's focus includes driving client satisfaction across the service areas, contributing to the company's sustained high approval rating. The President plays a significant role in the strategic deployment of resources to support over 5000 families, particularly in facilitating access to essential services through free assessments and financial aid options. Ménard's leadership reinforces Bien Chez Soi's commitment to accessible and reliable elder care and family support.

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    Frequently Asked Questions Regarding Bien Chez Soi Top Executives and Leadership Team

    Who leads Bien Chez Soi?
    Bien Chez Soi is led by Ashley McLellan (Chief Executive Officer), along with executives such as Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore) and Isabelle Rochon (President).
    Who is part of Bien Chez Soi’s executive team?
    The executive team of Bien Chez Soi includes leaders such as Ashley McLellan (Chief Executive Officer), Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), Isabelle Rochon (President) and other senior executives.
    How many executives does Bien Chez Soi have?
    Bien Chez Soi has 5 executives leading key business areas.
    What roles are included in Bien Chez Soi’s leadership team?
    The leadership team of Bien Chez Soi includes roles such as Chief Executive Officer, President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore, President, President & Owner, Bien Chez Soi Laurentides, President.