Bien Chez Soi Executive and Leadership Team

May, 2026

Leadership Overview

Bien Chez Soi has 5 executives leading key functions including strategy, operations, and regional development.

Driven by a commitment to compassionate service, Bien Chez Soi enhances daily life through personalized in-home support, fostering trust and continuity with consistent caregivers.

Leadership Roles at Bien Chez Soi

  • Chief Executive Officer - Ashley McLellan
  • President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore - Benoit Goupil
  • President & Owner, Bien Chez Soi Laurentides - Julie Raymond
  • President - Isabelle Rochon
  • President - Karine Ménard
  • Ashley McLellan - Chief Executive Officer

    Ashley McLellan, the Chief Executive Officer at Bien Chez Soi, directs the overarching strategy and vision for the company's in-home support and care services. McLellan focuses on enhancing the daily lives of clients by ensuring the delivery of professional and compassionate care, emphasizing trust and continuity through consistent caregiver assignments. Overseeing operations that serve over 5000 families in Quebec, McLellan drives initiatives to maintain a high approval rating and client satisfaction. This leadership role involves guiding the company's growth and market impact within the health services sector, particularly in elderly care. McLellan ensures that Bien Chez Soi's commitment to personalized assistance, including mobility support, companionship, and family support, remains at the forefront of service delivery. The Chief Executive Officer's strategic direction supports the company's mission to provide accessible, high-quality care, including managing financial aid options and free assessments for clients. Ashley McLellan's leadership ensures the company's sustained success and dedication to its core values.
    Ashley McLellan

    Benoit Goupil - President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore

    Benoit Goupil, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore at Bien Chez Soi, spearheads the strategic expansion and operational excellence of multiple franchise locations in the Laval and North Shore regions. Goupil ensures that each franchised unit adheres to Bien Chez Soi's core principles of providing personalized, compassionate in-home support and care services. This involves driving consistent service delivery, including assistance with mobility, companionship, and family support, across all managed territories. The President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore focuses on optimizing business performance and client satisfaction within these specific geographic markets, leveraging the company's 15-year legacy. Goupil's leadership is critical in maintaining the high approval ratings and trust associated with the Bien Chez Soi brand in Quebec. By overseeing franchise operations, Benoit Goupil directly contributes to the company's mission of enhancing daily lives through reliable and professional care, ensuring continuity through dedicated caregivers.

    Julie Raymond - President & Owner, Bien Chez Soi Laurentides

    Julie Raymond, the President & Owner, Bien Chez Soi Laurentides at Bien Chez Soi, directs the strategic vision and day-to-day operations for the Laurentides region. Raymond is dedicated to upholding the company's commitment to personalized in-home support and care services, ensuring that clients receive professional and compassionate assistance tailored to their individual needs. This includes overseeing services such as mobility support, companionship, and family support, fostering a sense of trust and continuity through consistent caregiver assignments. The President & Owner, Bien Chez Soi Laurentides focuses on driving client satisfaction and maintaining the high approval ratings that Bien Chez Soi has achieved over its 15 years of operation in Quebec. Julie Raymond's ownership ensures that the specific needs of families in the Laurentides are met with the highest standards of care, contributing significantly to the company's overall mission of enhancing daily lives. Raymond's leadership ensures the consistent delivery of quality care and support.

    Isabelle Rochon - President

    Isabelle Rochon, the President at Bien Chez Soi, drives the strategic direction and operational integrity across key segments of the company's service delivery. Rochon ensures that the core mission of providing personalized, compassionate in-home support and care services remains paramount, focusing on enhancing the daily lives of clients through reliable assistance. This involves maintaining a strong emphasis on trust and continuity, achieved through the consistent assignment of caregivers who understand individual client needs, including support with mobility, companionship, and family matters. The President oversees initiatives aimed at sustaining and improving the high approval ratings and client satisfaction levels that Bien Chez Soi has cultivated over more than 15 years serving families in Quebec. Isabelle Rochon's leadership is instrumental in upholding the company's reputation for professional care and its commitment to accessibility, including the provision of free assessments and financial aid options. Rochon's focus ensures the continued success and expansion of Bien Chez Soi's services.

    Karine Ménard - President

    Karine Ménard, the President at Bien Chez Soi, directs critical aspects of the company's operational framework and service quality. Ménard is committed to ensuring that Bien Chez Soi consistently delivers personalized in-home support and care services, focusing on enhancing the daily lives of clients with professional and compassionate assistance. This leadership role emphasizes the importance of trust and continuity, achieved by maintaining a stable team of caregivers who provide reliable support for mobility, companionship, and family needs. The President oversees strategies to uphold the company's high approval rating and client satisfaction, reflecting over 15 years of dedicated service to families in Quebec. Karine Ménard's focus is on operational efficiency and the consistent application of care standards across all service areas. Ménard's leadership contributes directly to Bien Chez Soi's mission of providing accessible, high-quality care solutions that meet diverse client circumstances.

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    Frequently Asked Questions Regarding Bien Chez Soi Top Executives and Leadership Team

    Who leads Bien Chez Soi?
    Bien Chez Soi is led by Ashley McLellan (Chief Executive Officer), along with executives such as Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore) and Julie Raymond (President & Owner, Bien Chez Soi Laurentides).
    Who is part of Bien Chez Soi’s executive team?
    The executive team of Bien Chez Soi includes leaders such as Ashley McLellan (Chief Executive Officer), Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), Julie Raymond (President & Owner, Bien Chez Soi Laurentides) and other senior executives.
    How many executives does Bien Chez Soi have?
    Bien Chez Soi has 5 executives leading key business areas.
    What roles are included in Bien Chez Soi’s leadership team?
    The leadership team of Bien Chez Soi includes roles such as Chief Executive Officer, President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore, President & Owner, Bien Chez Soi Laurentides, President, President.