Bien Chez Soi Executive and Leadership Team

October, 2026

Leadership Overview

Bien Chez Soi has 5 executives leading key functions including strategic leadership, revenue growth, regional operations, and franchise management.

Committed to enhancing the quality of life for families across Quebec, Bien Chez Soi delivers compassionate in-home care through a model built on trust, consistency, and personalized support for every client.

Leadership Roles at Bien Chez Soi

  • President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore - Benoit Goupil
  • President - Isabelle Rochon
  • President - Karine Ménard
  • President & Owner, Bien Chez Soi Laurentides - Julie Raymond
  • Chief Revenue Officer - Carl Diab
  • Benoit Goupil - President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore

    Benoit Goupil, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore at Bien Chez Soi, directs all regional franchise operations across the North Shore. Overseeing the delivery of personalized in-home support, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore ensures that mobility assistance and companionship services meet rigorous quality standards. This leadership role involves scaling service capacity while maintaining the high approval ratings characteristic of the brand. By optimizing local caregiver deployment, Benoit Goupil directly impacts the operational efficiency of the Laval territory. Goupil manages complex logistics to guarantee consistent care for families, fostering long-term trust within the community. Through strategic oversight of regional resources, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore drives growth and maintains the company mission of providing compassionate, reliable support to every client requiring assistance.

    Isabelle Rochon - President

    Isabelle Rochon, the President at Bien Chez Soi, directs the overarching strategic vision and operational excellence of the organization. Overseeing the standardization of care protocols, the President ensures that every branch maintains the high level of trust and continuity expected by families. This leadership role involves fostering a culture of compassion while driving innovation in service delivery models. By monitoring performance metrics across the Quebec network, Isabelle Rochon directly impacts the consistency of care provided to clients. Rochon collaborates with the executive team to refine operational workflows, ensuring that mobility and companionship services remain at the forefront of the industry. Through the management of organizational resources, the President supports the expansion of service offerings to meet evolving family needs. Rochon maintains a commitment to excellence, ensuring that the company continues to deliver professional support that enhances the daily lives of all clients.

    Karine Ménard - President

    Karine Ménard, the President at Bien Chez Soi, directs the development and implementation of specialized family support programs. Overseeing the recruitment and training of professional caregivers, the President ensures that the workforce remains aligned with the company's core values of empathy and reliability. This leadership role involves managing the quality assurance framework to uphold the reputation of the brand. By focusing on the human element of care, Karine Ménard directly impacts client satisfaction and retention rates. Ménard works to integrate new support technologies that assist with daily living tasks, ensuring that the company remains a leader in the home care sector. Through the oversight of internal training initiatives, the President builds a robust team capable of handling diverse client requirements. Ménard drives the mission forward by ensuring that every caregiver provides consistent, high-quality support that truly enhances the daily lives of families.

    Julie Raymond - President & Owner, Bien Chez Soi Laurentides

    Julie Raymond, the President & Owner, Bien Chez Soi Laurentides at Bien Chez Soi, directs all operations within the Laurentides region. Overseeing the local implementation of personalized care services, the President & Owner, Bien Chez Soi Laurentides ensures that child care and family support initiatives meet the specific needs of the community. This leadership role involves managing local partnerships and ensuring that the service model remains responsive to regional demands. By maintaining high standards for caregiver consistency, Julie Raymond directly impacts the trust families place in the brand. Raymond coordinates with the broader executive team to share best practices and optimize service delivery across the province. Through the strategic management of the Laurentides branch, the President & Owner, Bien Chez Soi Laurentides drives local growth and reinforces the company's reputation for compassionate, professional care. Raymond ensures that every client receives tailored support that improves daily living.

    Carl Diab - Chief Revenue Officer

    Carl Diab, the Chief Revenue Officer at Bien Chez Soi, directs all financial growth initiatives and market expansion strategies. Overseeing the integration of financial aid options and service accessibility, the Chief Revenue Officer ensures that families across Quebec secure the necessary support for individual circumstances. This leadership role involves analyzing market trends to refine the service model and maximize client reach. By streamlining the assessment process, Carl Diab directly impacts the company's ability to connect with over 5000 families. Diab coordinates with regional leaders to align revenue targets with the core mission of compassionate care. Through the implementation of data-driven sales strategies, the Chief Revenue Officer secures the financial stability required to sustain high-quality in-home services. Diab maintains a focus on long-term sustainability, ensuring that the business model remains both accessible to clients and profitable for the organization.
    Carl Diab

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    Frequently Asked Questions Regarding Bien Chez Soi Top Executives and Leadership Team

    Who leads Bien Chez Soi?
    Bien Chez Soi is led by Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), along with executives such as Isabelle Rochon (President) and Karine Ménard (President).
    Who is part of Bien Chez Soi’s executive team?
    The executive team of Bien Chez Soi includes leaders such as Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), Isabelle Rochon (President), Karine Ménard (President) and other senior executives.
    How many executives does Bien Chez Soi have?
    Bien Chez Soi has 5 executives leading key business areas.
    What roles are included in Bien Chez Soi’s leadership team?
    The leadership team of Bien Chez Soi includes roles such as President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore, President, President, President & Owner, Bien Chez Soi Laurentides, Chief Revenue Officer.