Bien Chez Soi Executive and Leadership Team

November, 2026

Leadership Overview

Bien Chez Soi has 5 executives leading key functions including strategic leadership, revenue growth, and regional franchise operations.

Committed to enhancing the daily lives of families through compassionate care, Bien Chez Soi delivers personalized in-home support services across Quebec while maintaining a strong focus on trust and continuity.

Leadership Roles at Bien Chez Soi

  • President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore - Benoit Goupil
  • President - Karine Ménard
  • President - Isabelle Rochon
  • President & Owner, Bien Chez Soi Laurentides - Julie Raymond
  • Chief Revenue Officer - Carl Diab
  • Benoit Goupil - President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore

    Benoit Goupil, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore at Bien Chez Soi, directs all regional operations across the North Shore territory. Overseeing the delivery of personalized in-home support, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore ensures that mobility assistance and companionship services meet rigorous quality standards. This leadership role involves managing franchise growth while maintaining the high approval ratings associated with the brand. By optimizing caregiver consistency, Benoit Goupil directly impacts the daily lives of families requiring specialized care. The President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore also coordinates with corporate leadership to implement financial aid programs, ensuring accessibility for clients. Through meticulous oversight of regional service delivery, Goupil secures the long-term reputation of the organization within the competitive Quebec health services market.

    Karine Ménard - President

    Karine Ménard, the President at Bien Chez Soi, architects the operational framework for internal service excellence and caregiver training programs. Overseeing the professional development of the care staff, the President ensures that every client receives consistent and compassionate support tailored to individual mobility and companionship needs. This leadership role involves standardizing care protocols across the organization to maintain the high approval ratings achieved over the last 15 years. By fostering a culture of trust, Karine Ménard directly impacts the quality of life for thousands of families. The President also manages the integration of new service technologies to improve operational efficiency. Through rigorous monitoring of service delivery metrics, Ménard guarantees that the company remains a leader in the Quebec home care sector. Ménard drives the strategic vision for operational scalability while ensuring that every caregiver adheres to the core values of the organization.

    Isabelle Rochon - President

    Isabelle Rochon, the President at Bien Chez Soi, directs the strategic expansion of specialized family support services and community outreach initiatives. Overseeing the development of new service lines, the President ensures that the company addresses the evolving needs of clients requiring complex in-home assistance. This leadership role involves building partnerships with local health organizations to broaden the reach of the brand. By refining the client intake process, Isabelle Rochon directly impacts the accessibility of care for families across Quebec. The President also coordinates with the executive team to evaluate the effectiveness of current support models, ensuring alignment with the overarching mission of compassionate care. Through the implementation of innovative service delivery strategies, Rochon secures the competitive position of the company. Rochon focuses on long-term sustainability by prioritizing client satisfaction and the continuous improvement of the support ecosystem provided to all families.

    Julie Raymond - President & Owner, Bien Chez Soi Laurentides

    Julie Raymond, the President & Owner, Bien Chez Soi Laurentides at Bien Chez Soi, manages all regional operations and client relations within the Laurentides territory. Overseeing the recruitment and retention of professional caregivers, the President & Owner, Bien Chez Soi Laurentides ensures that the company maintains its reputation for trust and continuity. This leadership role involves tailoring in-home support services to the specific demographic needs of the region, including elderly care and family assistance. By optimizing local service delivery, Julie Raymond directly impacts the satisfaction levels of families served in the area. The President & Owner, Bien Chez Soi Laurentides also works closely with the corporate office to implement standardized care practices. Through the effective management of regional resources, Raymond secures the operational success of the franchise. Raymond drives growth by consistently delivering high-quality, personalized care that meets the unique requirements of every client.

    Carl Diab - Chief Revenue Officer

    Carl Diab, the Chief Revenue Officer at Bien Chez Soi, drives all financial growth initiatives and market expansion strategies. Overseeing the development of revenue streams, the Chief Revenue Officer ensures that the company effectively reaches families in need of professional in-home support. This leadership role involves analyzing market trends to refine service offerings, including child care and family support packages. By streamlining the assessment process, Carl Diab directly impacts the conversion of inquiries into long-term client relationships. The Chief Revenue Officer also collaborates with regional presidents to align pricing models with the financial aid options provided to clients. Through strategic management of the sales funnel and client acquisition channels, Diab secures the fiscal health of the organization. Diab maintains a focus on sustainable growth while upholding the compassionate care standards that define the company mission.
    Carl Diab

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    Frequently Asked Questions Regarding Bien Chez Soi Top Executives and Leadership Team

    Who leads Bien Chez Soi?
    Bien Chez Soi is led by Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), along with executives such as Karine Ménard (President) and Isabelle Rochon (President).
    Who is part of Bien Chez Soi’s executive team?
    The executive team of Bien Chez Soi includes leaders such as Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), Karine Ménard (President), Isabelle Rochon (President) and other senior executives.
    How many executives does Bien Chez Soi have?
    Bien Chez Soi has 5 executives leading key business areas.
    What roles are included in Bien Chez Soi’s leadership team?
    The leadership team of Bien Chez Soi includes roles such as President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore, President, President, President & Owner, Bien Chez Soi Laurentides, Chief Revenue Officer.