Bien Chez Soi Executive and Leadership Team

June, 2026

Leadership Overview

Bien Chez Soi has 5 executives leading key functions including strategy, multi-franchise operations, and regional ownership.

Driven by a commitment to client well-being, Bien Chez Soi provides personalized in-home support and care services, enhancing daily lives through trust and continuity with consistent caregivers.

Leadership Roles at Bien Chez Soi

  • Chief Executive Officer - Ashley McLellan
  • President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore - Benoit Goupil
  • President & Owner, Bien Chez Soi Laurentides - Julie Raymond
  • President - Karine Ménard
  • President - Isabelle Rochon
  • Ashley McLellan - Chief Executive Officer

    Ashley McLellan, the Chief Executive Officer at Bien Chez Soi, directs the overarching strategy and operational framework for the company's personalized in-home support and care services. McLellan focuses on enhancing the daily lives of clients by ensuring professional and compassionate care, emphasizing trust and continuity through consistent caregiver assignments. Overseeing the organization's growth and market presence in Quebec, McLellan drives initiatives that support over 5000 families. This leadership role involves refining service delivery models for mobility assistance, companionship, child care, and family support, directly impacting client satisfaction and the company's high approval rating. Ashley McLellan ensures alignment with the core mission of delivering tailored care solutions that meet individual needs, while also exploring financial aid options and free assessments to improve accessibility for clients across the region.
    Ashley McLellan

    Benoit Goupil - President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore

    Benoit Goupil, the President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore at Bien Chez Soi, spearheads the expansion and operational excellence of multiple franchise locations within the Laval and North Shore regions. Goupil manages the strategic development and day-to-day operations of these franchises, ensuring adherence to Bien Chez Soi's standards for personalized in-home support and care services. This involves driving business growth, optimizing service delivery for mobility, companionship, and family support, and maintaining high client satisfaction across the franchise network. Benoit Goupil also focuses on cultivating strong relationships with clients and caregivers, reinforcing the company's commitment to trust and continuity. The leadership of Benoit Goupil ensures that each franchise location effectively serves its community, upholding the company's reputation for professional and compassionate care while expanding its reach within Quebec.

    Julie Raymond - President & Owner, Bien Chez Soi Laurentides

    Julie Raymond, the President & Owner, Bien Chez Soi Laurentides at Bien Chez Soi, directs all strategic and operational facets for the Laurentides territory. Raymond is responsible for ensuring the delivery of personalized in-home support and care services that align with Bien Chez Soi's core values of trust and continuity. This involves overseeing the provision of assistance with mobility, companionship, child care, and family support, tailored to the unique needs of clients in the Laurentides region. Julie Raymond drives initiatives to maintain high client satisfaction and a strong approval rating, leveraging over 15 years of company experience. The focus is on enhancing daily lives through professional and compassionate care, managing local operations to support families effectively. Raymond's ownership ensures a dedicated approach to service excellence and community engagement within the Laurentides.

    Karine Ménard - President

    Karine Ménard, the President at Bien Chez Soi, oversees key strategic initiatives and operational directives across designated regions. Ménard focuses on the consistent delivery of personalized in-home support and care services, ensuring that clients receive professional and compassionate assistance with mobility, companionship, child care, and family support. This leadership role emphasizes maintaining the company's commitment to trust and continuity through reliable caregiver assignments. Karine Ménard drives efforts to enhance client satisfaction and uphold the high approval ratings Bien Chez Soi achieves, contributing to the company's mission of improving daily lives. The strategic direction provided by Ménard supports the expansion of services and reinforces the company's strong presence within Quebec's health services sector.

    Isabelle Rochon - President

    Isabelle Rochon, the President at Bien Chez Soi, directs critical operational functions and strategic planning for specific market segments. Rochon is dedicated to ensuring the highest standards of personalized in-home support and care services, focusing on compassionate assistance with mobility, companionship, child care, and family support. This leadership position prioritizes building trust and ensuring continuity of care through consistent caregiver relationships. Isabelle Rochon actively contributes to maintaining client satisfaction and the company's strong reputation for quality service. The operational oversight by Rochon supports Bien Chez Soi's mission to enhance the daily lives of families by providing reliable and professional care solutions across its service areas in Quebec.

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    Frequently Asked Questions Regarding Bien Chez Soi Top Executives and Leadership Team

    Who leads Bien Chez Soi?
    Bien Chez Soi is led by Ashley McLellan (Chief Executive Officer), along with executives such as Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore) and Julie Raymond (President & Owner, Bien Chez Soi Laurentides).
    Who is part of Bien Chez Soi’s executive team?
    The executive team of Bien Chez Soi includes leaders such as Ashley McLellan (Chief Executive Officer), Benoit Goupil (President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore), Julie Raymond (President & Owner, Bien Chez Soi Laurentides) and other senior executives.
    How many executives does Bien Chez Soi have?
    Bien Chez Soi has 5 executives leading key business areas.
    What roles are included in Bien Chez Soi’s leadership team?
    The leadership team of Bien Chez Soi includes roles such as Chief Executive Officer, President and CEO, Multi-Franchisee Bien Chez Soi Laval North Shore, President & Owner, Bien Chez Soi Laurentides, President, President.