Leadership Overview
Better Business Bureau has 10 executives leading key functions including organizational strategy, regional operations, consumer advocacy, and business accreditation standards.
Committed to fostering trust between consumers and the marketplace, Better Business Bureau advances ethical business practices through rigorous accreditation programs and transparent reporting across North America.
Committed to fostering trust between consumers and the marketplace, Better Business Bureau advances ethical business practices through rigorous accreditation programs and transparent reporting across North America.
Leadership Roles at Better Business Bureau
Sheryl Reichert - Chief Executive Officer
Sheryl Reichert, the Chief Executive Officer at Better Business Bureau, directs the overarching strategic vision for organizational growth and consumer protection initiatives. Reichert manages the alignment of national standards with local operational requirements to ensure consistent service delivery across the network. By prioritizing the integrity of the BBB Code of Advertising, the Chief Executive Officer maintains high benchmarks for marketplace conduct. This leadership role involves coordinating with board members to refine accreditation processes and enhance digital accessibility for users. Sheryl Reichert actively monitors industry trends to adapt organizational policies, ensuring that the network remains a relevant authority in dispute resolution. Through the implementation of data-driven strategies, the Chief Executive Officer strengthens the connection between businesses and the public, ultimately fostering a more transparent and accountable commercial environment throughout the United States and beyond.
Jonathan Liebert - Chief Executive Officer & Executive Director
Jonathan Liebert, the Chief Executive Officer & Executive Director at Better Business Bureau, oversees the operational execution of regional programs designed to bolster consumer confidence. Liebert focuses on the integration of community-based outreach efforts with national accreditation frameworks to maximize local impact. As the Chief Executive Officer & Executive Director, Liebert drives the development of educational resources that empower small businesses to adopt ethical marketing practices. This position requires constant collaboration with regional stakeholders to address specific market challenges and improve dispute resolution efficiency. By streamlining internal workflows, Liebert ensures that the organization provides timely support to both consumers and business owners. Jonathan Liebert champions initiatives that promote marketplace fairness, utilizing regional insights to inform broader organizational policies. The Chief Executive Officer & Executive Director consistently evaluates program performance to guarantee that all services align with the core mission of building trust.
Paulette Scarpetti - President & Chief Executive Officer
Paulette Scarpetti, the President & Chief Executive Officer at Better Business Bureau, leads the strategic expansion of consumer advocacy programs within the assigned operational territory. Scarpetti directs the implementation of accreditation standards, ensuring that local businesses adhere to the rigorous requirements set by the international network. As the President & Chief Executive Officer, Scarpetti manages the daily operations of the regional office, focusing on the optimization of dispute resolution services. This role involves building partnerships with local chambers of commerce and industry leaders to promote ethical business conduct. By analyzing regional market data, Paulette Scarpetti identifies emerging consumer concerns and develops proactive communication strategies to address these issues. The President & Chief Executive Officer maintains a strong focus on operational efficiency, ensuring that all resources are utilized to support the organization's commitment to marketplace transparency and long-term consumer protection.
Matthew Fehling - President & Chief Executive Officer
Matthew Fehling, the President & Chief Executive Officer at Better Business Bureau, architects the strategic framework for regional business engagement and consumer education. Fehling oversees the deployment of digital tools that facilitate easier access to accreditation information for the public. As the President & Chief Executive Officer, Fehling drives the development of training modules for businesses seeking to improve their ethical standards and customer service protocols. This leadership role involves managing complex relationships with diverse industry sectors to ensure broad compliance with the BBB Code of Advertising. By fostering a culture of accountability, Matthew Fehling enhances the reputation of the organization within the regional market. The President & Chief Executive Officer continuously evaluates the effectiveness of outreach programs, adjusting tactics to meet the evolving needs of consumers and businesses alike, thereby securing the organization's position as a trusted marketplace authority.
Jessica Tharp - President & Chief Executive Officer
Jessica Tharp, the President & Chief Executive Officer at Better Business Bureau, manages the strategic delivery of accreditation services and consumer support programs. Tharp focuses on the modernization of internal systems to improve the speed and accuracy of dispute resolution processes. As the President & Chief Executive Officer, Tharp directs the regional team in executing marketing campaigns that highlight the value of ethical business practices. This role requires close coordination with national leadership to ensure that regional activities remain consistent with the broader organizational mission. By leveraging technology to streamline business verification, Jessica Tharp increases the efficiency of the accreditation process. The President & Chief Executive Officer actively engages with the local business community to promote the benefits of transparency, ensuring that the organization remains a vital resource for maintaining high standards of conduct in the regional marketplace.
Len Andrusiak - President & Chief Executive Officer
Len Andrusiak, the President & Chief Executive Officer at Better Business Bureau, oversees the strategic implementation of consumer protection policies within the regional jurisdiction. Andrusiak directs the efforts of the professional staff to ensure that all accreditation reviews meet the highest quality standards. As the President & Chief Executive Officer, Andrusiak manages the financial and operational health of the regional office, ensuring that resources are allocated to maximize impact. This leadership role involves representing the organization in public forums to advocate for fair business practices and consumer rights. By cultivating strong relationships with local government and business leaders, Len Andrusiak strengthens the influence of the organization in the community. The President & Chief Executive Officer continuously monitors the effectiveness of dispute resolution services, implementing improvements that enhance the overall experience for both consumers and businesses seeking guidance.
Angela Guth - President & Chief Executive Officer
Angela Guth, the President & Chief Executive Officer at Better Business Bureau, leads the strategic initiatives aimed at increasing business participation in accreditation programs. Guth directs the development of educational content that helps businesses understand and implement the BBB Code of Advertising. As the President & Chief Executive Officer, Guth manages the operational team responsible for investigating consumer complaints and facilitating fair resolutions. This role involves analyzing regional market trends to identify areas where the organization can provide greater value to the public. By fostering collaboration between businesses and consumers, Angela Guth promotes a culture of trust and accountability. The President & Chief Executive Officer ensures that all regional activities align with the national mission, maintaining a consistent standard of excellence. Through strategic planning and execution, the President & Chief Executive Officer drives the growth of the organization's influence in the regional marketplace.
Judy Dollison - President & Chief Executive Officer
Judy Dollison, the President & Chief Executive Officer at Better Business Bureau, manages the strategic operations of the regional office, focusing on the delivery of high-quality accreditation services. Dollison directs the implementation of programs that encourage businesses to adopt ethical marketing and customer service standards. As the President & Chief Executive Officer, Dollison oversees the resolution of consumer disputes, ensuring that all parties receive fair and timely attention. This leadership role involves working with regional stakeholders to address specific market challenges and promote the value of the organization's services. By utilizing data to track performance metrics, Judy Dollison identifies opportunities for operational improvement and growth. The President & Chief Executive Officer maintains a strong commitment to transparency, ensuring that the organization remains a trusted resource for consumers and businesses throughout the region, ultimately supporting the broader mission of fostering marketplace trust.
Amie Mitchell - President & Chief Executive Officer
Amie Mitchell, the President & Chief Executive Officer at Better Business Bureau, directs the strategic vision for regional consumer advocacy and business accreditation. Mitchell manages the execution of programs designed to improve marketplace transparency and ethical conduct. As the President & Chief Executive Officer, Mitchell oversees the daily operations of the regional office, ensuring that all services are delivered with efficiency and integrity. This role involves engaging with local business leaders to promote the benefits of accreditation and the importance of the BBB Code of Advertising. By analyzing consumer feedback, Amie Mitchell identifies trends that inform the development of new educational resources. The President & Chief Executive Officer maintains a focus on operational excellence, ensuring that the organization effectively serves the needs of the community while upholding the high standards expected of the national network.
Mallory Wojciechowski - President & Chief Executive Officer
Mallory Wojciechowski, the President & Chief Executive Officer at Better Business Bureau, leads the strategic efforts to enhance consumer trust through rigorous accreditation and dispute resolution services. Wojciechowski directs the regional team in promoting ethical business practices and providing valuable resources to the public. As the President & Chief Executive Officer, Wojciechowski manages the operational infrastructure required to support a high volume of consumer inquiries and business reviews. This leadership role involves collaborating with national partners to ensure that regional programs remain aligned with the organization's core mission. By implementing innovative outreach strategies, Mallory Wojciechowski increases the visibility and impact of the organization within the regional market. The President & Chief Executive Officer continuously evaluates program outcomes, making data-informed adjustments to ensure that the organization remains a leader in fostering a fair and transparent marketplace for all stakeholders.
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