Better Business Bureau Executive and Leadership Team

Sheryl Reichert, the Chief Executive Officer at Better Business Bureau, directs the overarching strategic vision for the organization. Reichert manages the alignment of regional operations with the core mission of fostering trust between businesses and consumers. By overseeing the implementation of the BBB Code of Advertising, the Chief Executive Officer ensures that marketplace standards remain rigorous and relevant. This leadership role involves constant collaboration with the board to refine accreditation programs that support small and large enterprises alike. Sheryl Reichert maintains a focus on operational excellence, ensuring that the organization provides consistent value across the North American landscape. Through the development of digital resources on BBB.org, the Chief Executive Officer expands the reach of consumer protection services. Ultimately, Reichert secures the long-term viability of the bureau by championing ethical business practices and promoting transparency in every commercial interaction.

Sharane Gott, the President & Chief Executive Officer at Better Business Bureau, architects the regional growth strategy for the organization. Gott manages the expansion of accreditation services to ensure local businesses maintain high standards of integrity. By overseeing the daily operations of the bureau, the President & Chief Executive Officer drives initiatives that bridge the gap between consumer expectations and corporate performance. This leadership role involves managing complex stakeholder relationships to uphold the reputation of the brand. Sharane Gott monitors market trends to adapt service offerings, ensuring that the bureau remains a relevant resource for the community. Through the execution of outreach programs, the President & Chief Executive Officer strengthens the connection between the organization and the public. Ultimately, Gott ensures that the bureau delivers consistent value by maintaining rigorous oversight of all regional accreditation processes and consumer dispute resolution mechanisms.

Davide Ward-Mathis, the President & Chief Executive Officer at Better Business Bureau, directs the implementation of consumer advocacy programs. Ward-Mathis manages the internal teams responsible for vetting business practices against the established BBB Code of Advertising. By overseeing the resolution of consumer complaints, the President & Chief Executive Officer ensures that the organization remains a reliable arbiter in the marketplace. This leadership role involves coordinating with national partners to standardize the accreditation experience across diverse regions. Davide Ward-Mathis optimizes the delivery of digital tools that empower consumers to make informed purchasing decisions. Through the strategic allocation of resources, the President & Chief Executive Officer enhances the efficiency of the bureau's investigative functions. Ultimately, Ward-Mathis strengthens the organizational impact by fostering a culture of accountability and promoting ethical standards that benefit the entire business community.

Holly Salmons, the President & Chief Executive Officer at Better Business Bureau, architects the engagement strategy for local business communities. Salmons manages the outreach efforts that encourage companies to adopt the BBB Code of Advertising. By overseeing the development of educational resources, the President & Chief Executive Officer ensures that entrepreneurs understand the value of accreditation. This leadership role involves navigating the complexities of regional market dynamics to provide tailored support for diverse industries. Holly Salmons drives the adoption of digital platforms that facilitate transparent communication between service providers and their clients. Through the management of local partnerships, the President & Chief Executive Officer expands the influence of the bureau in the marketplace. Ultimately, Salmons secures the integrity of the organization by ensuring that every accredited business adheres to the highest standards of professional conduct and consumer service.

Mallory Wojciechowski, the President & Chief Executive Officer at Better Business Bureau, directs the operational framework for regional accreditation. Wojciechowski manages the assessment processes that verify business compliance with ethical standards. By overseeing the integration of national programs at the local level, the President & Chief Executive Officer ensures that the bureau maintains a unified brand identity. This leadership role involves analyzing performance metrics to improve the efficiency of dispute resolution services. Mallory Wojciechowski drives the development of community-focused initiatives that highlight the importance of trust in the modern economy. Through the coordination of regional staff, the President & Chief Executive Officer optimizes the delivery of support services to both consumers and businesses. Ultimately, Wojciechowski strengthens the organization by ensuring that all accreditation activities align with the broader mission of fostering a fair and transparent marketplace.

Paulette Scarpetti, the President & Chief Executive Officer at Better Business Bureau, architects the strategic partnerships that define the organization's regional presence. Scarpetti manages the outreach to industry leaders to promote the benefits of the BBB Code of Advertising. By overseeing the implementation of consumer protection protocols, the President & Chief Executive Officer ensures that the bureau remains a trusted authority. This leadership role involves managing the financial health of the regional office while expanding the reach of accreditation services. Paulette Scarpetti drives the adoption of innovative technologies that streamline the complaint resolution process for all parties involved. Through the cultivation of strong relationships with local stakeholders, the President & Chief Executive Officer enhances the visibility of the bureau's mission. Ultimately, Scarpetti secures the long-term success of the organization by maintaining a focus on ethical business practices and consumer advocacy.

David Swope, the President & Chief Executive Officer at Better Business Bureau, directs the investigative functions that uphold marketplace integrity. Swope manages the teams responsible for monitoring business conduct and addressing consumer grievances. By overseeing the application of the BBB Code of Advertising, the President & Chief Executive Officer ensures that all accredited entities meet strict performance criteria. This leadership role involves collaborating with regional bureaus to share best practices in consumer protection. David Swope drives the development of analytical tools that identify emerging trends in business-consumer interactions. Through the management of public-facing programs, the President & Chief Executive Officer educates the community on the value of ethical commerce. Ultimately, Swope strengthens the organization by ensuring that every investigation is conducted with precision and that the results contribute to a more transparent and trustworthy marketplace for all participants.

Jonathan Liebert, the Chief Executive Officer & Executive Director at Better Business Bureau, architects the organizational structure for regional service delivery. Liebert manages the strategic planning process to ensure that the bureau meets its annual objectives for accreditation growth. By overseeing the daily administration of the office, the Chief Executive Officer & Executive Director ensures that all resources are directed toward supporting ethical business practices. This leadership role involves representing the bureau in public forums to advocate for consumer rights and marketplace transparency. Jonathan Liebert drives the implementation of digital transformation projects that improve the accessibility of BBB.org for local users. Through the management of internal staff, the Chief Executive Officer & Executive Director fosters a culture of service and accountability. Ultimately, Liebert secures the reputation of the bureau by ensuring that all operations remain aligned with the core mission of fostering trust.

Linda Carmody, the President & Chief Executive Officer at Better Business Bureau, directs the outreach and education efforts that define the organization's impact. Carmody manages the programs that inform consumers about the importance of checking business credentials before making purchases. By overseeing the accreditation process, the President & Chief Executive Officer ensures that only businesses meeting the highest standards receive the bureau's endorsement. This leadership role involves coordinating with regional partners to address specific market challenges and opportunities. Linda Carmody drives the development of communication strategies that highlight the value of the BBB Code of Advertising to the broader public. Through the management of community events, the President & Chief Executive Officer strengthens the connection between the bureau and the local business ecosystem. Ultimately, Carmody ensures that the organization remains a vital resource for promoting ethical behavior and consumer confidence.

Donna Oe, the Chief Executive Officer & President at Better Business Bureau, architects the operational strategy for regional consumer protection. Oe manages the teams that handle dispute resolution and business accreditation to ensure consistent quality. By overseeing the implementation of national standards, the Chief Executive Officer & President ensures that the bureau provides reliable information to the public. This leadership role involves managing the financial and operational resources required to sustain the organization's mission. Donna Oe drives the adoption of new processes that improve the efficiency of the accreditation review cycle. Through the coordination of regional efforts, the Chief Executive Officer & President enhances the overall effectiveness of the bureau in the marketplace. Ultimately, Oe strengthens the organization by ensuring that all activities are focused on promoting transparency and fostering positive relationships between businesses and the consumers they serve.