Best Buy Executive and Leadership Team

July, 2026

Leadership Overview

Best Buy has 6 executives leading key functions including revenue generation, marketing, operations, digital strategy, and market leadership.

Driven by a commitment to enriching lives through technology, Best Buy focuses on delivering exceptional customer experiences and innovative solutions across its retail and digital platforms, solidifying its market presence.

Leadership Roles at Best Buy

  • President - Juan Gamboa
  • Chief Revenue Officer - Nicole Oren
  • Chief Marketing Officer - Jennie Weber
  • Chief of Staff - Ellie Taylor
  • Digital Analytics & Technology Chief of Staff - Bernadette Finken
  • Cia - Sam Tea
  • Team Captain - Ronny Givel
  • Cia - Dave Bartsch
  • Juan Gamboa - President

    Juan Gamboa, the President at Best Buy, directs overall company strategy and operational execution across its extensive retail network. Overseeing all major business units, Gamboa ensures that Best Buy's mission of enriching lives through technology is consistently met. This leadership position involves guiding the company's expansion in the United States, Canada, and Mexico, managing a vast portfolio of consumer electronics, appliances, and related services. By fostering a culture of customer-centricity and operational excellence, Juan Gamboa directly drives Best Buy's market performance and long-term sustainability. Ultimately, Gamboa champions innovation and strategic growth. The President's responsibilities encompass financial oversight, market positioning, and ensuring the seamless integration of online and in-store customer experiences. Gamboa's vision shapes Best Buy's future in the technology retail sector.

    Nicole Oren - Chief Revenue Officer

    Nicole Oren, the Chief Revenue Officer at Best Buy, directs all revenue-generating activities and strategic sales initiatives. Overseeing the enterprise sales teams, Oren ensures alignment with corporate growth targets and market expansion objectives. This leadership role involves driving revenue streams through innovative product and service offerings, particularly in consumer electronics and home appliances. By optimizing the sales funnel and fostering key client relationships, Nicole Oren directly impacts the company's financial performance. Ultimately, Oren secures long-term revenue stability and market share growth across North America and Mexico. The Chief Revenue Officer's focus remains on maximizing profitability and expanding Best Buy's customer base through strategic partnerships and advanced sales methodologies. Oren's strategic vision guides the company's approach to market penetration and revenue diversification, ensuring sustained economic health.
    Nicole Oren

    Jennie Weber - Chief Marketing Officer

    Jennie Weber, the Chief Marketing Officer at Best Buy, architects and executes comprehensive marketing strategies across all channels. Overseeing brand development and customer engagement initiatives, Weber ensures consistent messaging and brand positioning in competitive markets. This critical role involves driving market awareness for Best Buy's extensive range of technology products, services, and solutions, from home theater systems to major appliances. By optimizing digital marketing campaigns and traditional advertising efforts, Jennie Weber directly influences customer acquisition and retention. Ultimately, Weber strengthens Best Buy's brand equity and market leadership. The Chief Marketing Officer's responsibilities include analyzing market trends, identifying new customer segments, and developing targeted campaigns that resonate with diverse consumer needs. Weber's leadership ensures that Best Buy remains a top-of-mind destination for technology solutions.

    Ellie Taylor - Chief of Staff

    Ellie Taylor, the Chief of Staff at Best Buy, provides strategic support and operational oversight to executive leadership. Overseeing cross-functional initiatives and ensuring alignment across departments, Taylor facilitates the execution of key company objectives. This role involves streamlining internal processes and enhancing communication between various business units, including retail operations, digital platforms, and supply chain management. By managing special projects and driving strategic planning efforts, Ellie Taylor directly contributes to Best Buy's operational efficiency and market responsiveness. Ultimately, Taylor ensures that executive priorities translate into actionable business outcomes. The Chief of Staff's focus extends to optimizing resource allocation and fostering a culture of collaboration. Taylor's influence is critical in driving forward the company's mission to enrich lives through technology.

    Bernadette Finken - Digital Analytics & Technology Chief of Staff

    Bernadette Finken, the Digital Analytics & Technology Chief of Staff at Best Buy, drives strategic initiatives within the digital and technology divisions. Overseeing the integration of advanced analytics and cutting-edge technology solutions, Finken ensures alignment with Best Buy's overall business strategy. This role is pivotal in enhancing the company's online presence, optimizing e-commerce platforms, and leveraging data to inform product and service development. By managing technology roadmaps and fostering innovation, Bernadette Finken directly supports Best Buy's digital transformation efforts. Ultimately, Finken enhances the company's competitive edge in the rapidly evolving tech retail landscape. The Digital Analytics & Technology Chief of Staff's responsibilities include identifying emerging technological trends and ensuring their effective implementation across the organization. Finken's expertise is crucial for maintaining Best Buy's leadership in digital retail.

    Sam Tea - Cia

    Sam Tea, the Cia at Best Buy, contributes to strategic planning and operational efficiency within the organization. Overseeing key projects and ensuring alignment with corporate objectives, Tea supports the executive team in driving business initiatives. This role involves analyzing market data and identifying opportunities for growth in the consumer electronics and appliance sectors. By facilitating cross-departmental collaboration, Sam Tea directly enhances the effectiveness of Best Buy's operations. Ultimately, Tea supports the company's commitment to providing technology products, services, and solutions. The Cia's focus is on contributing to the strategic direction and operational success of Best Buy across its North American markets. Tea's efforts are integral to maintaining Best Buy's position as a leading retailer.

    Ronny Givel - Team Captain

    Ronny Givel, the Team Captain at Best Buy, leads and motivates a dedicated team to achieve exceptional customer service standards. Overseeing daily operations and ensuring adherence to company policies, Givel fosters a positive and productive work environment. This role is crucial in delivering Best Buy's wide array of technology products and services, from home theater systems to computing and mobile devices. By guiding team members and resolving customer inquiries, Ronny Givel directly contributes to customer satisfaction and loyalty. Ultimately, Givel ensures the smooth functioning of store operations and reinforces Best Buy's brand reputation. The Team Captain's responsibilities include training new staff and implementing strategies to enhance sales performance. Givel's leadership is vital for maintaining Best Buy's commitment to excellence.

    Dave Bartsch - Cia

    Dave Bartsch, the Cia at Best Buy, supports the strategic development and execution of key business functions. Overseeing critical projects and ensuring alignment with Best Buy's market objectives, Bartsch contributes to the company's operational framework. This role involves analyzing performance metrics and identifying areas for improvement within the retail and technology service sectors. By facilitating communication and collaboration among various teams, Dave Bartsch directly enhances the efficiency of Best Buy's operations. Ultimately, Bartsch aids in delivering innovative technology solutions and exceptional customer experiences. The Cia's focus is on contributing to the strategic initiatives that drive Best Buy's growth and market presence. Bartsch's input is valuable in navigating the complexities of the retail technology landscape.

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    Frequently Asked Questions Regarding Best Buy Top Executives and Leadership Team

    Who leads Best Buy?
    Best Buy is led by Juan Gamboa (President), along with executives such as Nicole Oren (Chief Revenue Officer) and Jennie Weber (Chief Marketing Officer).
    Who is part of Best Buy’s executive team?
    The executive team of Best Buy includes leaders such as Juan Gamboa (President), Nicole Oren (Chief Revenue Officer), Jennie Weber (Chief Marketing Officer) and other senior executives.
    How many executives does Best Buy have?
    Best Buy has 8 executives leading key business areas.
    What roles are included in Best Buy’s leadership team?
    The leadership team of Best Buy includes roles such as President, Chief Revenue Officer, Chief Marketing Officer, Chief of Staff, Digital Analytics & Technology Chief of Staff.