Best Buy Executive and Leadership Team

August, 2026

Leadership Overview

Best Buy has 10 executives leading key functions including marketing, revenue generation, operational strategy, digital analytics, and internal administration.

Focused on delivering seamless technology integration for consumers, Best Buy empowers individuals and businesses through an extensive selection of electronics, computing devices, and smart home solutions across retail and digital platforms.

Leadership Roles at Best Buy

  • Chief Marketing Officer - Jennie Weber
  • Chief Revenue Officer - Nicole Oren
  • Chief of Staff - Ellie Taylor
  • Digital Analytics & Technology Chief of Staff - Bernadette Finken
  • Senior Vice President, Chief of Staff - Abigail Prokosch
  • Cia - Sam Tea
  • Cia - Dave Bartsch
  • Cia - Terry Mary
  • Cia - Teresa Liddle
  • Cia - Marc Rugarber
  • Jennie Weber - Chief Marketing Officer

    Jennie Weber, the Chief Marketing Officer at Best Buy, directs all brand positioning and consumer engagement strategies across North American markets. Weber architects comprehensive campaigns that highlight the value of consumer electronics and smart home solutions. By analyzing market trends, the Chief Marketing Officer ensures that promotional efforts align with the evolving needs of families and businesses. This leadership role involves managing large-scale digital commerce initiatives to drive traffic and conversion. Jennie Weber maintains close collaboration with the executive team to refine the overall retail narrative. Through data-driven insights, the Chief Marketing Officer optimizes customer acquisition costs while strengthening brand loyalty. Weber consistently evaluates the effectiveness of omnichannel marketing programs to maintain a competitive edge in the technology retail sector. Ultimately, the Chief Marketing Officer secures long-term market relevance by connecting customers with essential technology products.

    Nicole Oren - Chief Revenue Officer

    Nicole Oren, the Chief Revenue Officer at Best Buy, oversees all sales operations and revenue growth strategies for the organization. Oren drives the expansion of service offerings and computing device sales across diverse retail channels. By managing complex sales funnels, the Chief Revenue Officer ensures that revenue targets remain consistent with corporate objectives. This leadership role involves coordinating with regional managers to maximize performance in North American retail stores. Nicole Oren directly impacts the financial health of the company by identifying new opportunities for service-based solutions. The Chief Revenue Officer monitors key performance indicators to adjust pricing and inventory strategies in real-time. Through rigorous analysis of consumer purchasing patterns, Oren optimizes the sales process to improve overall profitability. Ultimately, the Chief Revenue Officer secures sustainable growth by aligning revenue-generating activities with the broader mission of providing high-quality technology solutions to every customer.
    Nicole Oren

    Ellie Taylor - Chief of Staff

    Ellie Taylor, the Chief of Staff at Best Buy, coordinates executive operations and facilitates strategic alignment across all internal departments. Taylor manages the flow of information to the leadership team, ensuring that critical business decisions receive timely attention. By overseeing cross-functional projects, the Chief of Staff supports the integration of technology services into daily operations. This leadership role involves streamlining communication between the board and senior management to maintain organizational focus. Ellie Taylor monitors the execution of corporate initiatives to ensure adherence to the company mission. The Chief of Staff evaluates operational efficiency and recommends improvements to internal processes. Through proactive management of executive priorities, Taylor enables the leadership team to focus on long-term growth and market impact. Ultimately, the Chief of Staff secures operational stability by fostering collaboration and ensuring that all departments remain synchronized with the strategic goals of the organization.

    Bernadette Finken - Digital Analytics & Technology Chief of Staff

    Bernadette Finken, the Digital Analytics & Technology Chief of Staff at Best Buy, directs the integration of advanced data analytics into the company's digital commerce platforms. Finken architects frameworks for measuring consumer behavior across computing and entertainment product categories. By overseeing the technology roadmap, the Digital Analytics & Technology Chief of Staff ensures that digital tools support the broader retail strategy. This leadership role involves collaborating with engineering teams to optimize user experiences on digital platforms. Bernadette Finken analyzes large datasets to identify emerging trends in consumer electronics and smart home adoption. The Digital Analytics & Technology Chief of Staff provides actionable insights that inform strategic investments in technology infrastructure. Through rigorous evaluation of digital performance, Finken drives improvements in platform functionality and customer satisfaction. Ultimately, the Digital Analytics & Technology Chief of Staff secures a competitive advantage by leveraging data to enhance the overall digital shopping experience.

    Abigail Prokosch - Senior Vice President, Chief of Staff

    Abigail Prokosch, the Senior Vice President, Chief of Staff at Best Buy, manages high-level strategic planning and organizational development initiatives. Prokosch oversees the implementation of corporate policies that support the retail and service-based business model. By coordinating with various business units, the Senior Vice President, Chief of Staff ensures that operational activities align with the company's commitment to technology integration. This leadership role involves leading special projects that address complex challenges within the consumer electronics market. Abigail Prokosch facilitates communication between senior executives to ensure a unified approach to market expansion. The Senior Vice President, Chief of Staff evaluates the impact of strategic decisions on long-term business performance. Through careful oversight of organizational resources, Prokosch drives efficiency and supports the achievement of corporate milestones. Ultimately, the Senior Vice President, Chief of Staff secures the company's market position by fostering a culture of excellence and strategic focus.

    Sam Tea - Cia

    Sam Tea, the Cia at Best Buy, directs internal audit functions and risk management protocols to protect the integrity of retail operations. Tea architects comprehensive security frameworks that safeguard digital commerce platforms and physical store assets. By overseeing compliance programs, the Cia ensures that all business practices meet industry standards for consumer electronics and data privacy. This leadership role involves conducting regular assessments of operational risks to prevent potential disruptions. Sam Tea collaborates with the legal and finance departments to maintain transparency and accountability across the organization. The Cia monitors the effectiveness of internal controls to mitigate threats to the company's reputation and financial stability. Through proactive identification of vulnerabilities, Tea strengthens the resilience of the business model. Ultimately, the Cia secures the trust of customers and stakeholders by maintaining rigorous standards of governance and operational security throughout the entire enterprise.

    Dave Bartsch - Cia

    Dave Bartsch, the Cia at Best Buy, oversees the development and implementation of enterprise-wide information security policies. Bartsch directs the protection of sensitive consumer data and proprietary technology systems used in retail and digital commerce. By managing cybersecurity initiatives, the Cia ensures that the company remains resilient against evolving digital threats. This leadership role involves coordinating with IT teams to secure the infrastructure supporting computing devices and smart home solutions. Dave Bartsch evaluates the security posture of new technology integrations to ensure alignment with corporate safety standards. The Cia provides guidance on risk mitigation strategies to senior leadership, enabling informed decision-making regarding technology investments. Through continuous monitoring of network activity, Bartsch identifies and addresses potential security gaps. Ultimately, the Cia secures the company's digital assets and maintains customer confidence by upholding the highest standards of information security and data protection.

    Terry Mary - Cia

    Terry Mary, the Cia at Best Buy, leads the strategic oversight of internal investigations and corporate ethics programs. Mary directs the implementation of policies that promote integrity and accountability within the retail and service divisions. By overseeing the ethics committee, the Cia ensures that all business activities align with the company's core values and mission. This leadership role involves managing complex internal inquiries to resolve issues related to operational conduct. Terry Mary collaborates with human resources and legal teams to foster a culture of compliance and transparency. The Cia evaluates the effectiveness of ethics training programs to ensure that all employees understand their responsibilities. Through rigorous analysis of internal reports, Mary identifies areas for improvement in corporate governance. Ultimately, the Cia secures the long-term health of the organization by maintaining high ethical standards and ensuring that all business practices remain consistent with the company's commitment to excellence.

    Teresa Liddle - Cia

    Teresa Liddle, the Cia at Best Buy, manages the strategic planning of internal audit processes to optimize operational efficiency. Liddle directs the assessment of supply chain logistics and inventory management systems to ensure accuracy and reliability. By overseeing the audit team, the Cia identifies opportunities to reduce waste and improve the performance of retail operations. This leadership role involves coordinating with department heads to implement corrective actions based on audit findings. Teresa Liddle monitors the financial impact of operational changes to ensure alignment with corporate revenue goals. The Cia provides objective analysis of business processes to support informed decision-making by the executive team. Through continuous improvement initiatives, Liddle enhances the effectiveness of internal controls and operational workflows. Ultimately, the Cia secures the company's competitive advantage by driving operational excellence and ensuring that all business functions operate at peak performance levels.

    Marc Rugarber - Cia

    Marc Rugarber, the Cia at Best Buy, oversees the strategic management of corporate risk and insurance programs. Rugarber directs the evaluation of potential liabilities associated with the sale and service of consumer electronics and home appliances. By managing insurance portfolios, the Cia ensures that the company remains protected against unforeseen operational disruptions. This leadership role involves collaborating with external partners to assess and mitigate risks across the global supply chain. Marc Rugarber monitors the regulatory environment to ensure that all business practices comply with relevant laws and industry standards. The Cia provides strategic advice to the board regarding risk appetite and mitigation strategies for new market initiatives. Through proactive risk assessment, Rugarber strengthens the company's ability to navigate complex market conditions. Ultimately, the Cia secures the financial stability of the organization by implementing robust risk management frameworks that support sustainable growth and long-term success.

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    Frequently Asked Questions Regarding Best Buy Top Executives and Leadership Team

    Who leads Best Buy?
    Best Buy is led by Jennie Weber (Chief Marketing Officer), along with executives such as Nicole Oren (Chief Revenue Officer) and Ellie Taylor (Chief of Staff).
    Who is part of Best Buy’s executive team?
    The executive team of Best Buy includes leaders such as Jennie Weber (Chief Marketing Officer), Nicole Oren (Chief Revenue Officer), Ellie Taylor (Chief of Staff) and other senior executives.
    How many executives does Best Buy have?
    Best Buy has 10 executives leading key business areas.
    What roles are included in Best Buy’s leadership team?
    The leadership team of Best Buy includes roles such as Chief Marketing Officer, Chief Revenue Officer, Chief of Staff, Digital Analytics & Technology Chief of Staff, Senior Vice President, Chief of Staff.