Leadership Overview
BenQ has 7 executives leading key functions including strategy, information technology, and regional operations.
Driven by innovation, BenQ is dedicated to delivering enjoyment and quality through its technology products, consumer electronics, and computing devices, shaping its market impact through a commitment to excellence.
Driven by innovation, BenQ is dedicated to delivering enjoyment and quality through its technology products, consumer electronics, and computing devices, shaping its market impact through a commitment to excellence.
Leadership Roles at BenQ
Roland Orlando - MD and Chief Executive Officer
Roland Orlando, the MD and Chief Executive Officer at BenQ, directs the overarching corporate strategy and operational execution. Orlando's leadership ensures the company's global market presence aligns with its core mission of Bringing Enjoyment N Quality to life. This executive guides the integration of diverse business units, fostering synergy across product development, marketing, and sales channels. Orlando's focus centers on driving sustainable growth and enhancing shareholder value through astute decision-making and market foresight. The Chief Executive Officer's role involves setting ambitious targets for innovation and operational efficiency, ensuring BenQ remains a competitive force in the technology and consumer electronics sectors. Orlando's strategic direction underpins the company's expansion into new markets and product categories, solidifying its reputation for quality and user experience.
Conway Lee - President
Conway Lee, the President at BenQ, spearheads strategic initiatives and operational oversight for key business segments. Lee's leadership focuses on driving market penetration and expanding BenQ's footprint within the consumer electronics and technology sectors. This executive role involves fostering cross-functional collaboration to ensure product innovation meets evolving market demands. The President's responsibilities include developing and executing growth strategies that enhance revenue streams and profitability. Conway Lee works to strengthen BenQ's brand reputation by emphasizing the company's commitment to quality and user enjoyment. By directing operational efficiencies and market analysis, Lee ensures BenQ maintains a leading position, delivering exceptional value to customers across its diverse product portfolio.

Ralph Tang - President
Ralph Tang, the President at BenQ, directs critical aspects of the company's global business operations and strategic development. Tang's leadership emphasizes enhancing market share and operational excellence across various product lines, including consumer electronics and computing devices. This executive role involves overseeing the integration of new technologies and market trends to maintain BenQ's competitive advantage. The President's focus extends to optimizing supply chain management and ensuring product quality meets the highest standards. Ralph Tang drives initiatives aimed at expanding BenQ's reach into new territories and strengthening customer relationships. By championing innovation and efficiency, Tang ensures the company consistently delivers on its promise of Bringing Enjoyment N Quality to life.
Adrian Chang - President, Benq (Asia Pacific)
Adrian Chang, the President, Benq (Asia Pacific) at BenQ, leads the company's strategic direction and operational execution across the dynamic Asia Pacific region. Chang's mandate involves expanding BenQ's market presence and driving sales growth for its technology products and consumer electronics throughout this key territory. This executive role requires deep understanding of regional market nuances and consumer preferences to tailor product offerings and marketing strategies effectively. The President, Benq (Asia Pacific) oversees the development and implementation of initiatives that enhance customer engagement and brand loyalty. Adrian Chang ensures operational efficiency and product quality standards are met, reinforcing BenQ's commitment to Bringing Enjoyment N Quality to life within the Asia Pacific market.
Michael Tseng - President, Benq (China)
Michael Tseng, the President, Benq (China) at BenQ, directs the company's strategic operations and market development within the significant China region. Tseng's leadership focuses on driving sales performance and expanding BenQ's influence in the competitive technology and consumer electronics landscape of China. This executive role involves adapting global strategies to local market conditions, ensuring product relevance and customer satisfaction. The President, Benq (China) oversees the execution of marketing campaigns and distribution networks to maximize market penetration. Michael Tseng is instrumental in fostering strong relationships with local partners and stakeholders, reinforcing BenQ's commitment to delivering quality and enjoyment to Chinese consumers.
Jeffrey Liang - President
Jeffrey Liang, the President at BenQ, oversees critical strategic planning and operational management for the company. Liang's leadership is focused on driving innovation and market expansion within the technology and consumer electronics sectors. This executive role involves guiding the development of new product lines and enhancing existing offerings to meet global consumer demands. The President's responsibilities include optimizing business processes and ensuring adherence to quality standards across all operations. Jeffrey Liang works to strengthen BenQ's brand equity by emphasizing its core values of Bringing Enjoyment N Quality to life. By directing key initiatives, Liang ensures BenQ maintains its competitive edge and continues to deliver exceptional value to its customers worldwide.
Sc Chao - Chief Information Officer
Sc Chao, the Chief Information Officer at BenQ, architects the company's technological infrastructure and digital transformation initiatives. Chao oversees the development and implementation of robust IT systems that support global operations and enhance internal efficiency. This leadership position involves managing data security, network integrity, and the adoption of cutting-edge technologies to streamline business processes. The Chief Information Officer ensures that BenQ's technological capabilities are aligned with its strategic objectives, facilitating seamless communication and collaboration across all departments. Chao's responsibilities extend to optimizing the user experience for both internal stakeholders and external customers through digital platforms. By driving innovation in IT, Sc Chao strengthens BenQ's competitive edge and supports its mission of delivering enjoyment and quality.
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