BenQ Executive and Leadership Team

July, 2026

Leadership Overview

BenQ has 8 executives leading key functions including strategy, information technology, and regional operations.

Driven by a commitment to quality, BenQ focuses on delivering technology products and consumer electronics that enhance life through enjoyment and quality.

Leadership Roles at BenQ

  • MD and Chief Executive Officer - Roland Orlando
  • President - Conway Lee
  • President, Benq (Asia Pacific) - Adrian Chang
  • President - Jeffrey Liang
  • President, Benq (China) - Michael Tseng
  • President - Israel Bedolla
  • President - Ralph Tang
  • Chief Information Officer - Sc Chao
  • Roland Orlando - MD and Chief Executive Officer

    Roland Orlando, the MD and Chief Executive Officer at BenQ, directs the overarching corporate strategy and operational execution for the multinational technology company. Orlando's leadership guides the firm's global market presence, ensuring alignment with the core mission of 'Bringing Enjoyment N Quality to life.' This executive role involves overseeing all major business units and driving initiatives that enhance BenQ's brand reputation and market share across diverse consumer electronics and computing segments. The Chief Executive Officer's focus remains on fostering innovation and operational excellence throughout the organization. Orlando's strategic direction ensures the company's continued growth and adaptation within the dynamic global technology landscape. This leadership position is critical for maintaining BenQ's competitive edge and expanding its reach in key international markets. The Chief Executive Officer's responsibilities encompass financial oversight and long-term business planning.

    Conway Lee - President

    Conway Lee, the President at BenQ, spearheads strategic initiatives and operational management for key business segments within the multinational technology firm. Lee's leadership focuses on driving growth and market penetration for BenQ's diverse portfolio of consumer electronics and computing devices. This executive role involves fostering cross-functional collaboration to ensure product innovation and market responsiveness. The President's responsibilities extend to overseeing sales, marketing, and product development efforts, aligning them with the company's core mission of 'Bringing Enjoyment N Quality to life.' Conway Lee's strategic vision is instrumental in navigating complex global markets and identifying new opportunities for expansion. By directing operational strategies, Lee ensures the consistent delivery of high-quality technology solutions. This leadership position is critical for maintaining BenQ's competitive standing and enhancing its brand value worldwide.
    Conway Lee

    Adrian Chang - President, Benq (Asia Pacific)

    Adrian Chang, the President, Benq (Asia Pacific) at BenQ, directs the company's strategic operations and market development across the vital Asia Pacific region. Chang's leadership focuses on expanding BenQ's footprint in consumer electronics and computing markets throughout this diverse geographical area. This executive role involves tailoring product strategies and sales initiatives to meet the specific demands of regional consumers. The President, Benq (Asia Pacific)'s responsibilities include managing regional teams, optimizing supply chains, and driving revenue growth. Adrian Chang's deep understanding of the Asia Pacific market is crucial for capitalizing on emerging trends and strengthening BenQ's brand presence. By overseeing regional business functions, Chang ensures the effective execution of corporate objectives. This leadership position is key to BenQ's sustained success and market leadership in one of the world's most dynamic economic zones.

    Jeffrey Liang - President

    Jeffrey Liang, the President at BenQ, drives strategic growth and operational excellence across designated business units of the multinational technology corporation. Liang's leadership is focused on enhancing BenQ's market position in consumer electronics and computing devices through innovative product development and effective market strategies. This executive role involves overseeing key departments to ensure seamless execution of corporate objectives and the delivery of high-quality technology solutions. The President's responsibilities include fostering strong relationships with partners and stakeholders, thereby expanding BenQ's global reach. Jeffrey Liang's strategic direction is critical for navigating competitive landscapes and identifying new avenues for revenue generation. By championing operational efficiencies, Liang contributes significantly to the company's overall performance and its commitment to 'Bringing Enjoyment N Quality to life.' This leadership position is vital for sustained market impact.

    Michael Tseng - President, Benq (China)

    Michael Tseng, the President, Benq (China) at BenQ, leads the company's comprehensive business operations and strategic expansion within the significant Chinese market. Tseng's leadership is dedicated to strengthening BenQ's presence in consumer electronics and computing segments, adapting product offerings to meet local consumer preferences and market dynamics. This executive role involves managing sales, distribution, and marketing efforts to maximize market share and brand recognition. The President, Benq (China)'s responsibilities include fostering strategic partnerships and ensuring operational efficiency across all mainland China activities. Michael Tseng's expertise in the Chinese market is essential for driving revenue growth and achieving corporate goals. By directing regional initiatives, Tseng ensures BenQ's continued success and commitment to quality in this key territory. This leadership position is critical for navigating the complexities of the Chinese technology landscape.

    Israel Bedolla - President

    Israel Bedolla, the President at BenQ, directs strategic initiatives and operational oversight for key segments of the multinational technology company. Bedolla's leadership focuses on driving market penetration and enhancing the performance of BenQ's consumer electronics and computing product lines. This executive role involves coordinating efforts across various departments to ensure the successful launch and sustained sales of innovative technology solutions. The President's responsibilities include developing and implementing effective business strategies that align with the company's core values of 'Bringing Enjoyment N Quality to life.' Israel Bedolla's strategic acumen is vital for identifying growth opportunities and navigating competitive market conditions. By overseeing operational functions, Bedolla contributes to BenQ's global market impact and its reputation for quality. This leadership position is crucial for maintaining momentum and achieving long-term business objectives.

    Ralph Tang - President

    Ralph Tang, the President at BenQ, spearheads strategic planning and operational execution for critical business areas within the global technology firm. Tang's leadership is centered on advancing BenQ's market leadership in consumer electronics and computing devices through continuous innovation and customer-centric approaches. This executive role involves overseeing the development and deployment of cutting-edge technology products that embody the company's commitment to quality. The President's responsibilities include fostering strong cross-functional teamwork and ensuring that all operations contribute to the company's overarching mission. Ralph Tang's strategic direction is essential for adapting to evolving market demands and maintaining a competitive edge. By driving operational efficiencies, Tang significantly contributes to BenQ's sustained growth and its reputation for excellence. This leadership position is fundamental to the company's ongoing success.

    Sc Chao - Chief Information Officer

    Sc Chao, the Chief Information Officer at BenQ, architects and manages the company's global information technology infrastructure and digital transformation initiatives. Chao's strategic oversight ensures that technology systems effectively support BenQ's business objectives, enhancing operational efficiency and data security across all departments. This role is pivotal in leveraging technology to drive innovation in consumer electronics and computing devices. The Chief Information Officer's responsibilities include developing robust IT strategies, managing enterprise software solutions, and safeguarding sensitive company data. Sc Chao's leadership ensures seamless integration of digital tools and platforms, facilitating collaboration and productivity for the multinational team. By optimizing IT resources, the Chief Information Officer directly contributes to BenQ's ability to deliver high-quality products and services. Chao's expertise is essential for maintaining a competitive technological advantage in the global market.

    Explore Leadership Teams in Electronics

    Frequently Asked Questions Regarding BenQ Top Executives and Leadership Team

    Who leads BenQ?
    BenQ is led by Roland Orlando (MD and Chief Executive Officer), along with executives such as Conway Lee (President) and Adrian Chang (President, Benq (Asia Pacific)).
    Who is part of BenQ’s executive team?
    The executive team of BenQ includes leaders such as Roland Orlando (MD and Chief Executive Officer), Conway Lee (President), Adrian Chang (President, Benq (Asia Pacific)) and other senior executives.
    How many executives does BenQ have?
    BenQ has 8 executives leading key business areas.
    What roles are included in BenQ’s leadership team?
    The leadership team of BenQ includes roles such as MD and Chief Executive Officer, President, President, Benq (Asia Pacific), President, President, Benq (China).