Benchmark Executive and Leadership Team

August, 2026

Leadership Overview

Benchmark has 10 executives leading key functions including strategy, information technology, financial oversight, operational management, and wholesale lending.

Committed to delivering personalized mortgage solutions, Benchmark prioritizes long-term client relationships through expert guidance and efficient loan processing across the United States.

Leadership Roles at Benchmark

  • President & Chief Executive Officer - Lawrence Hudson
  • Chief Financial Officer - John Kim
  • President & Chief Operating Officer - James Poulin
  • President - Richard Rocchio
  • President - Leo Copeland
  • President - Joseph Scrocca
  • Division President, Wholesale - Adam Millstein
  • Chief Information Officer - John Chmelko
  • Chief Technology Officer - John Norris
  • Director, Information Technology - Brian Clark
  • Lawrence Hudson - President & Chief Executive Officer

    Lawrence Hudson, the President & Chief Executive Officer at Benchmark, directs the overarching strategic vision for the organization. Hudson architects long-term growth initiatives while ensuring the firm maintains a competitive edge in the national mortgage market. By aligning corporate objectives with client needs, the President & Chief Executive Officer fosters a culture of excellence and accountability. Lawrence Hudson monitors market trends to adjust lending strategies, ensuring the company remains a trusted partner for homeowners. This leadership role involves constant collaboration with the board to optimize capital allocation and operational efficiency. Through rigorous oversight of all business units, the President & Chief Executive Officer drives sustainable performance. Ultimately, Hudson secures the firm's reputation as a premier lender by maintaining high standards of service and integrity across every regional operation.

    John Kim - Chief Financial Officer

    John Kim, the Chief Financial Officer at Benchmark, directs the fiscal health and capital management strategies of the organization. Kim oversees financial reporting, budgeting, and long-term investment planning to ensure the company maintains a strong balance sheet. By analyzing market volatility, the Chief Financial Officer optimizes liquidity and manages risk exposure across all lending portfolios. John Kim collaborates with executive leadership to allocate resources toward high-growth initiatives and operational improvements. This role involves maintaining rigorous compliance with financial regulations while providing transparent reporting to stakeholders. Through precise fiscal oversight, the Chief Financial Officer supports the company's mission to provide reliable mortgage services. Kim drives profitability by identifying cost-saving opportunities and enhancing revenue streams. Ultimately, the Chief Financial Officer ensures the firm possesses the financial stability required to serve clients as a lender for life.

    James Poulin - President & Chief Operating Officer

    James Poulin, the President & Chief Operating Officer at Benchmark, directs the daily business operations and internal workflows of the firm. Poulin optimizes the mortgage fulfillment process to ensure clients receive timely and accurate service. By streamlining cross-departmental communication, the President & Chief Operating Officer enhances productivity and reduces turnaround times for loan approvals. James Poulin monitors key performance indicators to identify areas for operational improvement and resource allocation. This leadership role involves managing the execution of corporate strategy across all branches to ensure consistency in service quality. Through the implementation of best practices, the President & Chief Operating Officer drives efficiency and supports the company's growth objectives. Poulin maintains a focus on operational excellence, ensuring that every mortgage professional has the tools necessary to succeed. This dedication to process improvement strengthens the firm's market position.
    James Poulin

    Richard Rocchio - President

    Richard Rocchio, the President at Benchmark, leads the expansion of regional mortgage services and client acquisition strategies. Rocchio focuses on building strong relationships with local partners to increase the firm's market share. By overseeing the performance of regional teams, the President ensures that every client receives personalized attention and expert loan advice. Richard Rocchio develops training programs that empower mortgage professionals to better manage complex client needs. This leadership role involves identifying new market opportunities and adapting service offerings to meet changing economic conditions. Through the cultivation of a high-performance culture, the President drives revenue growth and enhances the company's reputation. Rocchio monitors regional trends to adjust sales tactics, ensuring the firm remains a preferred lender. This strategic focus on regional development supports the company's broader mission of providing accessible and reliable mortgage solutions to a diverse client base.

    Leo Copeland - President

    Leo Copeland, the President at Benchmark, directs the strategic development of mortgage lending programs and client retention initiatives. Copeland focuses on enhancing the customer experience by refining the loan selection process to better match individual financial goals. By analyzing client feedback, the President identifies opportunities to improve service delivery and increase satisfaction rates. Leo Copeland collaborates with other executives to align sales efforts with the company's long-term vision of being a lender for life. This leadership role involves managing key accounts and fostering partnerships that drive sustainable business growth. Through the implementation of client-centric strategies, the President ensures the firm maintains a competitive advantage in the finance industry. Copeland drives excellence by setting high standards for loan quality and professional conduct. This commitment to service quality strengthens the company's position as a trusted partner for homeowners across the country.

    Joseph Scrocca - President

    Joseph Scrocca, the President at Benchmark, oversees the strategic management of mortgage operations and business development efforts. Scrocca focuses on optimizing the loan origination process to ensure efficiency and compliance with industry standards. By leading cross-functional teams, the President ensures that all mortgage professionals have the support required to meet client needs effectively. Joseph Scrocca develops initiatives that expand the firm's reach into new markets while maintaining the high quality of service expected by clients. This leadership role involves monitoring operational performance and adjusting strategies to maximize profitability. Through the promotion of a collaborative work environment, the President drives innovation and operational excellence. Scrocca ensures that the company's mortgage solutions remain accessible and tailored to the unique financial situations of every client. This focus on operational growth supports the firm's mission to provide reliable and personalized lending services.
    Joseph Scrocca

    Adam Millstein - Division President, Wholesale

    Adam Millstein, the Division President, Wholesale at Benchmark, directs the wholesale lending division and manages relationships with third-party mortgage brokers. Millstein architects strategies to expand the wholesale network, ensuring the firm provides competitive loan products to a broader range of partners. By overseeing the wholesale sales team, the Division President, Wholesale ensures that all partners receive the support and resources necessary to succeed. Adam Millstein monitors market conditions to adjust pricing and product offerings, maintaining the firm's competitiveness in the wholesale sector. This leadership role involves coordinating with the underwriting and operations teams to ensure seamless loan processing for wholesale clients. Through the development of strong partner relationships, the Division President, Wholesale drives volume and revenue growth. Millstein maintains a focus on service quality, ensuring that the wholesale division upholds the company's reputation for reliability and excellence in the mortgage industry.

    John Chmelko - Chief Information Officer

    John Chmelko, the Chief Information Officer at Benchmark, manages the digital infrastructure supporting the firm's mortgage brokerage services. Chmelko designs secure data systems that protect client information while streamlining the loan application process. By integrating advanced software solutions, the Chief Information Officer enhances the efficiency of mortgage professionals across the country. John Chmelko oversees the implementation of new technologies to improve user experience and operational speed. This role requires constant coordination with other executive leaders to ensure technical capabilities support broader business goals. Through the deployment of robust cybersecurity protocols, the Chief Information Officer mitigates risk and maintains system reliability. Chmelko drives digital transformation initiatives that allow the company to scale effectively while meeting the evolving demands of the finance industry. This technical leadership ensures seamless connectivity for all internal teams.
    John Chmelko

    John Norris - Chief Technology Officer

    John Norris, the Chief Technology Officer at Benchmark, architects the technical roadmap for the company's mortgage lending platforms. Norris develops scalable software solutions that automate complex loan processing tasks, increasing productivity for mortgage professionals. By evaluating emerging fintech trends, the Chief Technology Officer ensures the firm remains at the forefront of digital innovation. John Norris manages the engineering teams responsible for maintaining high-performance systems that handle sensitive financial data. This leadership role involves bridging the gap between business requirements and technical execution to deliver superior client experiences. Through the continuous improvement of proprietary tools, the Chief Technology Officer drives operational efficiency across all regional offices. Norris fosters a culture of technical excellence, ensuring the company's infrastructure supports rapid growth. This strategic focus on technology enables the firm to provide faster, more accurate mortgage solutions to every client.

    Brian Clark - Director, Information Technology

    Brian Clark, the Director, Information Technology at Benchmark, manages the daily technical operations and infrastructure maintenance for the firm. Clark oversees the support teams that ensure all mortgage professionals have reliable access to essential software and data systems. By implementing hardware and software upgrades, the Director, Information Technology improves the overall performance and security of the company's digital environment. Brian Clark coordinates with the Chief Information Officer to execute long-term technology projects that support business growth. This role involves troubleshooting technical issues and providing rapid solutions to minimize downtime for the entire organization. Through the management of IT assets, the Director, Information Technology ensures that the firm's technology stack remains efficient and scalable. Clark drives operational stability by maintaining rigorous standards for system maintenance and data protection. This technical oversight is critical to the company's ability to provide seamless mortgage services.

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    Frequently Asked Questions Regarding Benchmark Top Executives and Leadership Team

    Who leads Benchmark?
    Benchmark is led by Lawrence Hudson (President & Chief Executive Officer), along with executives such as John Kim (Chief Financial Officer) and James Poulin (President & Chief Operating Officer).
    Who is part of Benchmark’s executive team?
    The executive team of Benchmark includes leaders such as Lawrence Hudson (President & Chief Executive Officer), John Kim (Chief Financial Officer), James Poulin (President & Chief Operating Officer) and other senior executives.
    How many executives does Benchmark have?
    Benchmark has 10 executives leading key business areas.
    What roles are included in Benchmark’s leadership team?
    The leadership team of Benchmark includes roles such as President & Chief Executive Officer, Chief Financial Officer, President & Chief Operating Officer, President, President.