Benchmark Executive and Leadership Team

September, 2026

Leadership Overview

Benchmark has 10 executives leading key functions including strategy, information technology, financial oversight, and operational management.

Committed to delivering exceptional lending solutions, Benchmark prioritizes client satisfaction through personalized mortgage services and long-term financial partnership across the United States.

Leadership Roles at Benchmark

  • President & Chief Executive Officer - Larry Hudson
  • Chief Financial Officer - John Kim
  • President & Chief Operating Officer - James Poulin
  • President - Leo Copeland
  • President - Joseph Scrocca
  • President - Richard Rocchio
  • Division President, Wholesale - Adam Millstein
  • Chief Information Officer - John Chmelko
  • Chief Technology Officer - John Norris
  • Director, Information Technology - Brian Clark
  • Larry Hudson - President & Chief Executive Officer

    Larry Hudson, the President & Chief Executive Officer at Benchmark, directs the overarching strategic vision for the entire mortgage lending organization. Hudson architects high-level growth initiatives while ensuring the firm maintains a competitive edge within the national finance sector. By aligning corporate objectives with client-focused mortgage solutions, the President & Chief Executive Officer drives operational excellence across all regional branches. This leadership role involves constant collaboration with the Board to refine long-term fiscal goals and market positioning. Larry Hudson monitors industry trends to adapt lending practices, ensuring the company remains a premier choice for borrowers seeking stability. Through rigorous oversight of executive performance and organizational culture, the President & Chief Executive Officer fosters an environment of accountability. Ultimately, Hudson secures the future of the firm by balancing aggressive expansion with prudent risk management strategies that protect the interests of every client.

    John Kim - Chief Financial Officer

    John Kim, the Chief Financial Officer at Benchmark, oversees the fiscal health and capital allocation strategies for the entire mortgage brokerage. Kim manages financial reporting, budgeting, and treasury functions to ensure the company maintains a strong balance sheet. By analyzing market volatility and interest rate fluctuations, the Chief Financial Officer provides critical insights that guide the firm's lending policies. This role involves coordinating with executive leadership to optimize revenue streams and control operational costs across all regional offices. John Kim monitors compliance with financial regulations to mitigate risk and ensure long-term stability. Overseeing the accounting department, the Chief Financial Officer maintains transparency in all fiscal operations, supporting the company's commitment to client trust. Through strategic financial planning, Kim enables the organization to invest in growth initiatives that expand the reach of mortgage services, ultimately securing the firm's position as a reliable partner for borrowers.

    James Poulin - President & Chief Operating Officer

    James Poulin, the President & Chief Operating Officer at Benchmark, executes the daily operational strategies that drive the company's mortgage lending success. Poulin manages the internal processes and workflows that allow mortgage professionals to serve thousands of clients with efficiency and precision. By optimizing the loan fulfillment cycle, the President & Chief Operating Officer ensures that every client receives timely and accurate service. This leadership role involves coordinating cross-departmental efforts to maintain high standards of operational excellence across the national network. James Poulin monitors performance metrics to identify bottlenecks and implement improvements that enhance overall productivity. Overseeing the execution of corporate policy, the President & Chief Operating Officer aligns team activities with the firm's mission of being a lender for life. Through disciplined management of resources and personnel, Poulin supports the company's growth and ensures that operational capabilities consistently meet the evolving needs of the mortgage market.
    James Poulin

    Leo Copeland - President

    Leo Copeland, the President at Benchmark, leads the strategic expansion of mortgage services within specific regional markets. Copeland directs the efforts of local teams to ensure that the company's lending philosophy reaches a broader client base. By fostering relationships with key stakeholders and industry partners, the President strengthens the firm's presence in the competitive finance sector. This role involves mentoring branch managers and ensuring that every office adheres to the company's high standards for client satisfaction. Leo Copeland analyzes regional market data to tailor mortgage products to the unique needs of local borrowers. Overseeing the implementation of sales strategies, the President drives revenue growth while maintaining the quality of the loan portfolio. Through consistent leadership and a focus on community engagement, Copeland ensures that the company remains a trusted name in the mortgage industry, providing personalized solutions that help clients manage their personal mortgage needs effectively.

    Joseph Scrocca - President

    Joseph Scrocca, the President at Benchmark, focuses on the development and execution of high-impact sales initiatives that drive mortgage volume. Scrocca manages the performance of sales teams, ensuring that every loan officer possesses the tools and training necessary to deliver exceptional client service. By identifying new market opportunities, the President expands the reach of the firm's mortgage products to diverse demographics. This leadership role involves setting ambitious sales targets and monitoring progress to ensure alignment with the company's overall growth objectives. Joseph Scrocca collaborates with other executives to refine the value proposition offered to borrowers, emphasizing the firm's commitment to being a lender for life. Overseeing the sales culture, the President promotes a client-first approach that prioritizes long-term relationships over transactional success. Through strategic leadership, Scrocca ensures that the company maintains its reputation for excellence and continues to attract satisfied clients across the country.
    Joseph Scrocca

    Richard Rocchio - President

    Richard Rocchio, the President at Benchmark, oversees the strategic integration of mortgage operations with broader financial services to maximize client value. Rocchio directs the development of specialized lending programs that address the unique financial situations of diverse borrower groups. By analyzing market trends and competitive dynamics, the President identifies areas for service improvement and product innovation. This role involves leading cross-functional teams to ensure that mortgage solutions are delivered with speed and accuracy. Richard Rocchio monitors the quality of loan originations to maintain the firm's high standards for risk management and compliance. Overseeing the implementation of customer retention strategies, the President ensures that the company builds lasting relationships with every client. Through a focus on operational efficiency and market responsiveness, Rocchio supports the firm's mission to provide reliable mortgage services that help clients achieve their homeownership goals while managing their personal financial needs effectively.

    Adam Millstein - Division President, Wholesale

    Adam Millstein, the Division President, Wholesale at Benchmark, leads the wholesale lending division, focusing on building partnerships with third-party originators and brokers. Millstein directs the strategy for expanding the firm's wholesale footprint, ensuring that partners have access to competitive mortgage products and efficient processing services. By cultivating strong relationships with external stakeholders, the Division President, Wholesale drives volume and increases the company's market share in the wholesale channel. This role involves managing the division's budget and performance metrics to ensure alignment with the firm's overall financial goals. Adam Millstein monitors market conditions to adjust wholesale offerings and maintain a competitive advantage. Overseeing the wholesale operations team, the Division President, Wholesale ensures that all partner interactions are handled with professionalism and speed. Through strategic leadership, Millstein expands the reach of the company's mortgage services, providing valuable support to partners and helping them deliver excellent results to their own clients.

    John Chmelko - Chief Information Officer

    John Chmelko, the Chief Information Officer at Benchmark, manages the digital infrastructure supporting the firm's mortgage brokerage operations. Chmelko designs secure data systems that facilitate seamless communication between loan officers and clients across the country. By implementing advanced cybersecurity protocols, the Chief Information Officer protects sensitive financial information while maintaining high system availability. This role requires constant evaluation of emerging fintech tools to improve the efficiency of the loan application process. John Chmelko collaborates with other C-suite leaders to integrate technology into the broader business model, ensuring that digital assets directly support revenue growth. Overseeing the IT department, the Chief Information Officer optimizes internal workflows to reduce processing times for mortgage approvals. Through strategic investment in scalable software solutions, Chmelko ensures the company remains at the forefront of digital lending innovation, providing a superior experience for every borrower within the network.
    John Chmelko

    John Norris - Chief Technology Officer

    John Norris, the Chief Technology Officer at Benchmark, engineers the technical frameworks that power the company's mortgage lending platforms. Norris directs the development of proprietary software designed to streamline the client experience and simplify complex financial transactions. By focusing on automation and user interface design, the Chief Technology Officer enhances the productivity of mortgage professionals throughout the organization. This leadership position involves managing large-scale technical projects that align with the firm's goal of becoming a lender for life. John Norris works closely with the IT team to ensure robust system performance and rapid deployment of new features. Overseeing the technical roadmap, the Chief Technology Officer identifies opportunities to leverage data analytics for better decision-making. Through continuous innovation in the digital space, Norris supports the company's mission to provide accessible and efficient mortgage services to thousands of satisfied clients every month.

    Brian Clark - Director, Information Technology

    Brian Clark, the Director, Information Technology at Benchmark, manages the day-to-day technical operations that keep the firm's mortgage systems running smoothly. Clark oversees the maintenance of hardware and software infrastructure, ensuring that all staff members have reliable access to the tools required for their roles. By troubleshooting technical issues and implementing system updates, the Director, Information Technology minimizes downtime and maximizes productivity across the organization. This role involves coordinating with the IT team to support the deployment of new digital initiatives that improve the client experience. Brian Clark monitors network security to protect the integrity of mortgage data and ensure compliance with industry standards. Overseeing the technical support function, the Director, Information Technology provides guidance to staff and ensures that all technology-related challenges are resolved promptly. Through diligent management of the firm's technical assets, Clark supports the company's mission to provide efficient and secure mortgage services to every client.

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    Frequently Asked Questions Regarding Benchmark Top Executives and Leadership Team

    Who leads Benchmark?
    Benchmark is led by Larry Hudson (President & Chief Executive Officer), along with executives such as John Kim (Chief Financial Officer) and James Poulin (President & Chief Operating Officer).
    Who is part of Benchmark’s executive team?
    The executive team of Benchmark includes leaders such as Larry Hudson (President & Chief Executive Officer), John Kim (Chief Financial Officer), James Poulin (President & Chief Operating Officer) and other senior executives.
    How many executives does Benchmark have?
    Benchmark has 10 executives leading key business areas.
    What roles are included in Benchmark’s leadership team?
    The leadership team of Benchmark includes roles such as President & Chief Executive Officer, Chief Financial Officer, President & Chief Operating Officer, President, President.