Behr Executive and Leadership Team

June, 2026

Leadership Overview

Behr has 4 executives leading key functions including sales, operations, and product development.

Driven by a commitment to quality, Behr is dedicated to providing innovative paint and waterproofing solutions for both consumers and professionals, solidifying its market leadership through consistent product excellence and customer focus.

Leadership Roles at Behr

  • President, Behr Sales - Anthony Demiro
  • President - Walter Behr
  • President - Jeffery Filley
  • Presidenta - Mariela Dominguez
  • Anthony Demiro - President, Behr Sales

    Anthony Demiro, the President, Behr Sales at Behr, directs all sales operations and channel strategies across North America. Overseeing the sales force, Anthony Demiro ensures alignment with market demands and corporate objectives for decorative finishes and waterproofing products. This leadership role involves expanding market penetration through strategic partnerships and optimizing the sales funnel. By driving revenue growth and fostering strong customer relationships, Anthony Demiro directly impacts the company's market share. Ultimately, Demiro secures long-term financial stability and brand loyalty through effective sales execution. The President, Behr Sales manages distribution networks and collaborates with marketing to launch new product lines, ensuring Behr's presence in key retail and professional channels. This executive's focus remains on maximizing sales performance and achieving ambitious revenue targets.

    Walter Behr - President

    Walter Behr, the President at Behr, architects the overarching strategic direction for the company's extensive product portfolio. Overseeing research and development, Walter Behr ensures continuous innovation in paints, primers, and waterproofing solutions, aligning with the company's founding principles. This critical role involves guiding product lifecycle management and maintaining the highest standards of quality control. By fostering a culture of excellence, Walter Behr directly influences the company's reputation for reliability and performance. Ultimately, Behr drives the company's long-term vision and market positioning. The President champions initiatives that enhance operational efficiency and sustainability across manufacturing facilities, ensuring Behr remains a leader in the chemical manufacturing sector. This executive's leadership ensures the company's enduring legacy and commitment to serving do-it-yourselfers and professionals alike.

    Jeffery Filley - President

    Jeffery Filley, the President at Behr, spearheads operational excellence and supply chain management for the organization's diverse product lines. Overseeing manufacturing and logistics, Jeffery Filley ensures the efficient production and distribution of paints, primers, and stains across the United States. This leadership position involves optimizing production workflows and managing inventory to meet market demand effectively. By driving process improvements, Jeffery Filley directly contributes to cost efficiencies and product availability. Ultimately, Filley guarantees the seamless delivery of Behr's high-quality products to consumers and professionals. The President collaborates with sales and product development to forecast needs and implement scalable solutions, reinforcing Behr's commitment to reliable supply. This executive's focus is on maintaining robust operational infrastructure and enhancing overall business performance.

    Mariela Dominguez - Presidenta

    Mariela Dominguez, the Presidenta at Behr, drives strategic market expansion and brand development initiatives. Overseeing marketing and customer engagement, Mariela Dominguez ensures Behr's innovative products resonate with both do-it-yourselfers and professional segments. This executive role involves shaping brand messaging and identifying new market opportunities within the decorative finishes and waterproofing sectors. By cultivating strong brand equity, Mariela Dominguez directly enhances customer loyalty and market recognition. Ultimately, Dominguez strengthens Behr's competitive position through impactful marketing strategies. The Presidenta collaborates with product teams to align marketing efforts with new product launches and existing portfolio enhancements, ensuring consistent brand representation. This leadership focuses on amplifying Behr's market presence and driving consumer preference.

    Frequently Asked Questions Regarding Behr Top Executives and Leadership Team

    Who leads Behr?
    Behr is led by Anthony Demiro (President, Behr Sales), along with executives such as Walter Behr (President) and Jeffery Filley (President).
    Who is part of Behr’s executive team?
    The executive team of Behr includes leaders such as Anthony Demiro (President, Behr Sales), Walter Behr (President), Jeffery Filley (President) and other senior executives.
    How many executives does Behr have?
    Behr has 4 executives leading key business areas.
    What roles are included in Behr’s leadership team?
    The leadership team of Behr includes roles such as President, Behr Sales, President, President, Presidenta.