Behr Executive and Leadership Team

August, 2026

Leadership Overview

Behr has 4 executives leading key functions including strategic leadership, sales operations, and manufacturing oversight.

Committed to delivering high-quality coatings for professionals and DIY enthusiasts, Behr drives innovation in the paint and decorative finishes market through a focus on product excellence and customer-centric solutions.

Leadership Roles at Behr

  • President - Jeff Filley
  • President - Walter Behr
  • President, Behr Sales - Anthony Demiro
  • Presidenta - Mariela Dominguez
  • Jeff Filley - President

    Jeff Filley, the President at Behr, oversees the operational execution of the company's core business model. Filley manages the complex logistics of manufacturing high-performance paints and stains, ensuring that production output meets the high volume requirements of both retail and professional channels. By architecting scalable operational frameworks, the President optimizes resource allocation across the organization to maximize efficiency in the chemical manufacturing process. This role requires constant collaboration with the executive team to refine product portfolios and address shifting consumer preferences in the home improvement space. Jeff Filley drives the expansion of the brand's footprint by streamlining internal processes and enhancing the reliability of the supply chain. Through rigorous oversight of manufacturing standards, the President maintains the reputation of the company for durability and innovation. Filley secures the operational foundation necessary for sustained market growth and consistent product availability across diverse regional markets.

    Walter Behr - President

    Walter Behr, the President at Behr, focuses on the long-term strategic development and brand legacy of the organization. Behr manages the high-level relationships with key industry stakeholders and ensures that the company's mission remains aligned with its historical commitment to quality in the paint and coatings industry. By driving initiatives that emphasize product innovation and technological advancement, the President shapes the future direction of the company's decorative finishes and primers. This leadership role involves evaluating market trends to identify new opportunities for growth and diversification within the chemical manufacturing landscape. Walter Behr oversees the alignment of corporate values with operational goals, ensuring that the brand maintains its status as a leader for both DIY consumers and professional contractors. Through strategic planning and executive oversight, the President fosters an environment of excellence that supports the company's ongoing success and market influence across the United States.

    Anthony Demiro - President, Behr Sales

    Anthony Demiro, the President, Behr Sales at Behr, directs all revenue-generating activities and customer acquisition strategies. Demiro manages the relationships with major retail partners and professional distribution networks, ensuring that the company's paints, primers, and stains reach the target market effectively. By architecting comprehensive sales programs, the President, Behr Sales drives market penetration and increases brand visibility across diverse geographic regions. This role involves analyzing sales data to refine pricing strategies and promotional efforts, ensuring alignment with the company's broader financial objectives. Anthony Demiro leads the sales force in executing high-impact campaigns that highlight the technical advantages of the product line to professional contractors. Through the optimization of the sales funnel and the cultivation of long-term client partnerships, the President, Behr Sales secures the revenue streams necessary for continued investment in product research and development. Demiro ensures that the company remains the preferred choice for high-quality coatings.

    Mariela Dominguez - Presidenta

    Mariela Dominguez, the Presidenta at Behr, directs the overarching strategic vision for the organization. Dominguez manages the integration of manufacturing excellence with consumer-facing product development to maintain market leadership in the paint and coatings industry. By overseeing the alignment of internal production capabilities with evolving market demands, the Presidenta ensures consistent quality across all decorative finishes and primers. This leadership role involves coordinating with cross-functional teams to optimize supply chain efficiency and product distribution across North American markets. Mariela Dominguez fosters a culture of continuous improvement, driving the development of advanced water-proofing technologies that meet the rigorous standards of professional contractors. Through the implementation of sustainable manufacturing practices, the Presidenta strengthens the competitive position of the company while delivering superior value to the end-user. Strategic initiatives under this guidance prioritize long-term growth and operational resilience within the highly competitive chemical manufacturing sector.

    Frequently Asked Questions Regarding Behr Top Executives and Leadership Team

    Who leads Behr?
    Behr is led by Jeff Filley (President), along with executives such as Walter Behr (President) and Anthony Demiro (President, Behr Sales).
    Who is part of Behr’s executive team?
    The executive team of Behr includes leaders such as Jeff Filley (President), Walter Behr (President), Anthony Demiro (President, Behr Sales) and other senior executives.
    How many executives does Behr have?
    Behr has 4 executives leading key business areas.
    What roles are included in Behr’s leadership team?
    The leadership team of Behr includes roles such as President, President, President, Behr Sales, Presidenta.