Baton Rouge General Executive and Leadership Team

May, 2026

Leadership Overview

Baton Rouge General has 10 executives leading key functions including strategy, finance, medical operations, and information technology.

Driven by a commitment to community health, Baton Rouge General provides comprehensive medical services, focusing on patient care and advanced treatment options across behavioral health, neonatal intensive care, cancer, and cardiovascular services.

Leadership Roles at Baton Rouge General

  • Chief Executive Officer - Edgardo Tenreiro
  • Chief Financial Officer, BOM Vermillion Hospital - Phyllis Melancon
  • Senior Vice President & Chief Financial Officer - Dionne Viator
  • Vice President and Chief Operating Officer of Mid City and Administrator Baton Rouge Rehab - Trisha Guidry
  • President - Deborah Reeves
  • President - Beth Veazey
  • Vice Chief of Staff - Nakia Newsome
  • Vice President & Chief Information Officer - Bennett Cheramie
  • Chief Medical Officer - Aaron Witt
  • Chief Medical Officer, General Physicians (Baton Rouge) - Brad Gaspard
  • Edgardo Tenreiro - Chief Executive Officer

    Edgardo Tenreiro, the Chief Executive Officer at Baton Rouge General, directs the overall strategic vision and operational execution for the hospital system. This leadership role involves guiding the organization's growth initiatives and ensuring alignment with its mission of providing high-quality community healthcare. Edgardo Tenreiro oversees all major departments, fostering an environment of innovation and patient-centered care. The Chief Executive Officer's responsibilities extend to managing key stakeholder relationships, including board members, community leaders, and regulatory bodies, to advance the hospital's objectives. This executive drives the implementation of new medical technologies and service lines, enhancing Baton Rouge General's capacity to address diverse patient needs, from behavioral health to complex cardiovascular treatments. The strategic direction set by the Chief Executive Officer ensures the hospital's continued impact and sustainability within the Louisiana healthcare landscape.
    Edgardo Tenreiro

    Phyllis Melancon - Chief Financial Officer, BOM Vermillion Hospital

    Phyllis Melancon, the Chief Financial Officer, BOM Vermillion Hospital at Baton Rouge General, manages the financial health and strategic fiscal planning for the Vermillion Hospital. This critical role involves overseeing all financial operations, including budgeting, revenue cycle management, and capital allocation to support the hospital's services. Phyllis Melancon ensures financial compliance with healthcare regulations and drives initiatives to optimize financial performance and resource utilization. The Chief Financial Officer, BOM Vermillion Hospital works closely with hospital administration to identify cost-saving opportunities and revenue enhancement strategies, directly impacting the hospital's ability to offer specialized treatments like neonatal intensive care and cancer treatment. This executive's financial oversight is essential for maintaining the operational integrity and long-term viability of BOM Vermillion Hospital, contributing to its capacity to serve the community effectively.

    Dionne Viator - Senior Vice President & Chief Financial Officer

    Dionne Viator, the Senior Vice President & Chief Financial Officer at Baton Rouge General, directs the comprehensive financial strategy and management across the entire hospital system. This executive oversees all aspects of financial operations, including accounting, treasury, financial planning, and analysis, ensuring fiscal responsibility and sustainable growth. Dionne Viator collaborates with other senior leaders to develop and implement financial policies that support the organization's mission and strategic objectives, particularly in expanding services like cardiovascular treatment and behavioral health. The Senior Vice President & Chief Financial Officer's role is pivotal in managing the financial implications of new service line development and capital investments, ensuring resources are allocated effectively to enhance patient care. This leadership position requires a deep understanding of the healthcare industry's financial dynamics to maintain the organization's strong financial standing and operational capacity.

    Trisha Guidry - Vice President and Chief Operating Officer of Mid City and Administrator Baton Rouge Rehab

    Trisha Guidry, the Vice President and Chief Operating Officer of Mid City and Administrator Baton Rouge Rehab at Baton Rouge General, directs the operational management and strategic development for the Mid City campus and the Baton Rouge Rehab facility. This executive oversees daily operations, ensuring efficient service delivery and optimal resource utilization across various medical departments, including behavioral health and cardiovascular treatment. Trisha Guidry is responsible for implementing operational improvements that enhance patient experience and clinical outcomes, aligning with the hospital's mission. The Vice President and Chief Operating Officer of Mid City and Administrator Baton Rouge Rehab works to foster collaboration among clinical and administrative teams, driving performance excellence. This leadership position is crucial for maintaining the high quality of care and operational effectiveness at these key Baton Rouge General facilities.

    Deborah Reeves - President

    Deborah Reeves, the President at Baton Rouge General, provides executive leadership and strategic direction for key aspects of the hospital's operations and growth. This role involves overseeing significant initiatives aimed at enhancing patient care services, expanding medical capabilities, and ensuring operational excellence across the organization. Deborah Reeves collaborates with other senior leaders to drive innovation in healthcare delivery, focusing on areas such as behavioral health and cardiovascular treatment. The President's responsibilities include fostering strong relationships with community stakeholders and advancing the hospital's mission to provide comprehensive and compassionate healthcare. This executive's leadership is instrumental in guiding Baton Rouge General's strategic priorities and ensuring its continued success in serving the healthcare needs of the region.

    Beth Veazey - President

    Beth Veazey, the President at Baton Rouge General, directs strategic initiatives and operational oversight for critical components of the hospital system. This executive focuses on advancing the organization's mission through enhanced service delivery and program development, particularly in specialized areas like neonatal intensive care and cancer treatment. Beth Veazey collaborates with the executive team to implement strategies that improve patient outcomes, operational efficiency, and financial sustainability. The President's role involves championing quality improvement efforts and ensuring that Baton Rouge General remains a leader in providing advanced medical services. This leadership position is vital for driving the hospital's commitment to community health and its ongoing pursuit of medical excellence.

    Nakia Newsome - Vice Chief of Staff

    Nakia Newsome, the Vice Chief of Staff at Baton Rouge General, supports the Chief Medical Officer in overseeing the medical staff and ensuring the highest standards of clinical practice. This role involves collaborating with physicians and hospital leadership to enhance patient care delivery, clinical quality, and operational efficiency across all medical departments. Nakia Newsome contributes to the development and implementation of clinical policies and procedures, ensuring compliance with regulatory requirements and best practices in areas such as cancer treatment and neonatal intensive care. The Vice Chief of Staff plays a key part in physician recruitment and retention efforts, fostering a positive and productive medical environment. This executive's focus on clinical excellence directly supports Baton Rouge General's commitment to providing comprehensive and compassionate healthcare services to the community.

    Bennett Cheramie - Vice President & Chief Information Officer

    Bennett Cheramie, the Vice President & Chief Information Officer at Baton Rouge General, leads the strategic direction and implementation of all information technology initiatives across the organization. This executive is responsible for managing the hospital's IT infrastructure, electronic health records, cybersecurity, and digital transformation efforts to support patient care and operational efficiency. Bennett Cheramie ensures that technology solutions enhance clinical workflows, improve data security, and facilitate seamless communication among healthcare providers, particularly in critical areas like cancer treatment and neonatal intensive care. The Vice President & Chief Information Officer plays a vital role in leveraging technology to drive innovation, improve patient outcomes, and maintain compliance with data privacy regulations. This leadership ensures Baton Rouge General remains at the forefront of healthcare technology adoption.

    Aaron Witt - Chief Medical Officer

    Aaron Witt, the Chief Medical Officer at Baton Rouge General, provides executive leadership for all medical affairs and clinical operations, ensuring the delivery of high-quality patient care. This role involves overseeing physician services, medical staff credentialing, and the implementation of clinical best practices across the hospital system. Aaron Witt collaborates with hospital administration to advance clinical quality initiatives, patient safety programs, and the integration of new medical technologies, supporting services such as behavioral health and cardiovascular treatment. The Chief Medical Officer champions a culture of clinical excellence and continuous improvement, driving strategies that enhance patient outcomes and satisfaction. This executive's medical expertise is fundamental to maintaining Baton Rouge General's reputation for exceptional healthcare delivery and its commitment to community well-being.

    Brad Gaspard - Chief Medical Officer, General Physicians (Baton Rouge)

    Brad Gaspard, the Chief Medical Officer, General Physicians (Baton Rouge) at Baton Rouge General, leads the medical direction and clinical quality for the physician group practice in Baton Rouge. This executive ensures that patient care delivered through General Physicians aligns with the highest standards of medical practice and the overall mission of Baton Rouge General. Brad Gaspard oversees physician performance, clinical protocols, and the integration of services to provide comprehensive care, including support for cancer treatment and neonatal intensive care. The Chief Medical Officer, General Physicians (Baton Rouge) works to enhance patient access to care and improve health outcomes within the community served by the physician group. This leadership role is critical in maintaining the quality and effectiveness of outpatient medical services.

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    Frequently Asked Questions Regarding Baton Rouge General Top Executives and Leadership Team

    Who leads Baton Rouge General?
    Baton Rouge General is led by Edgardo Tenreiro (Chief Executive Officer), along with executives such as Phyllis Melancon (Chief Financial Officer, BOM Vermillion Hospital) and Dionne Viator (Senior Vice President & Chief Financial Officer).
    Who is part of Baton Rouge General’s executive team?
    The executive team of Baton Rouge General includes leaders such as Edgardo Tenreiro (Chief Executive Officer), Phyllis Melancon (Chief Financial Officer, BOM Vermillion Hospital), Dionne Viator (Senior Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Baton Rouge General have?
    Baton Rouge General has 10 executives leading key business areas.
    What roles are included in Baton Rouge General’s leadership team?
    The leadership team of Baton Rouge General includes roles such as Chief Executive Officer, Chief Financial Officer, BOM Vermillion Hospital, Senior Vice President & Chief Financial Officer, Vice President and Chief Operating Officer of Mid City and Administrator Baton Rouge Rehab, President.