Bata Executive and Leadership Team

Gunjan Shah, the Managing Director & Chief Executive Officer at Bata, directs the overarching strategic vision for the global footwear enterprise. Overseeing the integration of design innovation with cost-effective manufacturing, the Managing Director & Chief Executive Officer ensures the brand maintains a competitive edge in the mass-market footwear sector. This leadership role involves coordinating with regional heads to optimize production cycles across five continents. By aligning corporate objectives with consumer demand for stylish, affordable products, Gunjan Shah drives long-term value creation for stakeholders. The Managing Director & Chief Executive Officer monitors market trends to refine the product portfolio, ensuring the company remains a leader in the industry. Through rigorous performance analysis, Shah secures operational excellence and sustainable growth, reinforcing the market position of the organization as a premier shoemaker.

Fernando Salas, the Chief Financial Officer at Bata, manages the fiscal health and capital allocation strategies for the global manufacturing operations. Overseeing financial reporting, risk management, and budgetary compliance, the Chief Financial Officer ensures the company maintains liquidity while funding expansion across diverse international markets. This leadership role involves collaborating with the executive team to evaluate the profitability of local manufacturing facilities. By implementing robust financial controls, Fernando Salas optimizes the cost structure of the footwear production process. The Chief Financial Officer monitors global economic indicators to mitigate currency risks and protect profit margins. Through precise financial planning, Salas supports the strategic goals of the organization, ensuring the business possesses the necessary resources to scale production and meet the high volume of annual shoe sales worldwide.

Jorge Carbajal, the Chief Operating Officer at Bata, manages the complex supply chain and manufacturing logistics required to produce millions of pairs of shoes annually. Overseeing the efficiency of Bata-owned facilities across five continents, the Chief Operating Officer ensures seamless production workflows and high-quality output. This leadership role involves streamlining inventory management and logistics to reduce lead times from factory to retail shelf. By optimizing operational processes, Jorge Carbajal supports the company mission of providing stylish footwear at affordable prices. The Chief Operating Officer coordinates with regional managers to maintain consistent manufacturing standards globally. Through the implementation of lean production techniques, Carbajal enhances operational agility, allowing the organization to respond rapidly to shifting market demands while maintaining the scale necessary to support the extensive global footprint of the business.

Michael Wyatt, the President Bata Africa and Bata Industrials at Bata, manages the strategic expansion and operational performance within the African market and the specialized industrial footwear division. Overseeing regional manufacturing and distribution, the President Bata Africa and Bata Industrials ensures the brand meets the specific needs of both consumer and industrial clients. This leadership role involves tailoring product offerings to regional market nuances while maintaining global quality standards. By driving growth in these critical segments, Michael Wyatt strengthens the overall market impact of the company. The President Bata Africa and Bata Industrials collaborates with the executive team to align regional objectives with the broader corporate mission. Through targeted market development and operational oversight, Wyatt secures a competitive advantage, ensuring the organization effectively serves diverse customer bases across the continent and within the industrial sector.

Roberto Longo, the President, Sea (Bata Pakistan) at Bata, directs the operational and commercial activities within the Pakistan market. Overseeing local manufacturing facilities and retail networks, the President, Sea (Bata Pakistan) ensures the brand delivers stylish and affordable footwear to the regional consumer base. This leadership role involves adapting global product strategies to local market preferences and economic conditions. By driving regional growth and operational efficiency, Roberto Longo contributes significantly to the global success of the company. The President, Sea (Bata Pakistan) collaborates with the executive leadership to ensure alignment with corporate standards for quality and service. Through the management of local supply chains and retail expansion, Longo strengthens the market position of the organization, ensuring the brand remains a preferred choice for footwear in the region while supporting the broader corporate mission.

Karthick Osarayan, the Chief Revenue Officer at Bata, architects the global sales strategy to maximize market penetration for the footwear portfolio. Overseeing retail distribution channels and e-commerce growth, the Chief Revenue Officer ensures the brand reaches millions of customers annually through both physical stores and digital platforms. This leadership role involves analyzing consumer purchasing patterns to refine pricing models and promotional activities. By driving revenue growth across diverse geographic regions, Karthick Osarayan strengthens the market presence of the company. The Chief Revenue Officer collaborates with marketing and product teams to align sales targets with seasonal inventory cycles. Through data-driven sales initiatives, Osarayan optimizes the conversion funnel, ensuring the organization achieves consistent top-line performance while maintaining the affordability that defines the brand identity in the competitive footwear industry.

John Ngoru, the Regional Chief Human Resources Officer at Bata, directs talent acquisition and organizational development initiatives to support the global workforce. Overseeing human capital strategies, the Regional Chief Human Resources Officer ensures the company attracts and retains skilled professionals capable of maintaining high manufacturing and retail standards. This leadership role involves fostering a culture of innovation and operational excellence across diverse regional teams. By aligning workforce capabilities with the strategic goals of the organization, John Ngoru drives employee engagement and productivity. The Regional Chief Human Resources Officer manages performance evaluation systems and professional development programs to cultivate internal leadership. Through the implementation of comprehensive HR policies, Ngoru supports the growth of the business, ensuring the organization possesses the human capital required to sustain its position as a leading global shoemaker.

Martha Mgharo, the Secretary To the Chief Finance Officer at Bata, coordinates administrative operations and executive support for the financial department. Overseeing the flow of critical financial documentation and communication, the Secretary To the Chief Finance Officer ensures the leadership team maintains focus on strategic fiscal objectives. This leadership role involves managing complex scheduling and facilitating internal collaboration between the finance department and other corporate functions. By streamlining administrative processes, Martha Mgharo enhances the efficiency of the financial executive office. The Secretary To the Chief Finance Officer maintains rigorous standards for data integrity and confidentiality in all financial reporting activities. Through proactive administrative management, Mgharo supports the overall financial health of the organization, ensuring the executive team possesses the necessary information and organizational support to execute long-term fiscal strategies effectively.