Bata Executive and Leadership Team

June, 2026

Leadership Overview

Bata has 7 executives leading key functions including finance, operations, revenue, data, and regional leadership.

Driven by a commitment to quality, Bata designs comfortable and stylish footwear at accessible prices, maintaining a global presence through local manufacturing and extensive retail networks.

Leadership Roles at Bata

  • Chief Financial Officer - Anupam Jana
  • Chief Operating Officer - Jorge Carbajal
  • President, Sea (Bata Pakistan) - Roberto Longo
  • President (Singapore Malaysia Thailand & Indonesia & Pakistan & Bangladesh & China & Vietnam, Sl & PHP, APAC) - Rajeev Gopalakrishnan
  • Chief Revenue Officer - Karthick Osarayan
  • Global Director - Data, Analytics, SEO and Chief Revenue Officer - Rodrigo Montecinos
  • Secretary To the Chief Finance Officer - Martha Mgharo
  • Anupam Jana - Chief Financial Officer

    Anupam Jana, the Chief Financial Officer at Bata, directs all financial operations and fiscal strategy. Overseeing budgeting, forecasting, and financial reporting, Jana ensures robust financial health across the organization. This leadership role involves managing capital allocation and driving profitability through meticulous financial planning. By optimizing financial processes, Anupam Jana directly supports the company's objective of delivering affordable, high-quality footwear. Jana's oversight extends to risk management and ensuring compliance with all financial regulations, thereby safeguarding the company's assets and enhancing shareholder value. The Chief Financial Officer's strategic input is crucial for Bata's continued expansion and market competitiveness.

    Jorge Carbajal - Chief Operating Officer

    Jorge Carbajal, the Chief Operating Officer at Bata, orchestrates global operational efficiency and manufacturing excellence. Overseeing production, supply chain logistics, and quality control across Bata's facilities, Carbajal ensures seamless product delivery. This critical role involves optimizing manufacturing processes to maintain high standards of comfort and style while managing costs. By driving operational improvements, Jorge Carbajal directly contributes to Bata's ability to produce millions of pairs of shoes annually. Carbajal's focus on efficient resource utilization and streamlined workflows supports the company's mission of providing surprisingly affordable footwear. The Chief Operating Officer's strategic direction is vital for scaling production to meet global demand.

    Roberto Longo - President, Sea (Bata Pakistan)

    Roberto Longo, the President, Sea (Bata Pakistan) at Bata, directs the strategic operations and market development within Pakistan. Overseeing all business functions in the region, Longo ensures alignment with Bata's global mission of providing quality, affordable footwear. This leadership position involves managing local manufacturing, retail expansion, and customer relations to strengthen Bata's presence. By driving regional growth initiatives, Roberto Longo directly contributes to the company's success in the Pakistani market. Longo's focus on operational excellence and market responsiveness is key to meeting local consumer demands for comfortable and stylish shoes. The President's role is vital for executing Bata's strategy in this key territory.

    Rajeev Gopalakrishnan - President (Singapore Malaysia Thailand & Indonesia & Pakistan & Bangladesh & China & Vietnam, Sl & PHP, APAC)

    Rajeev Gopalakrishnan, the President (Singapore Malaysia Thailand & Indonesia & Pakistan & Bangladesh & China & Vietnam, Sl & PHP, APAC) at Bata, leads extensive regional operations across multiple Asian markets. Overseeing strategy, market penetration, and business development throughout the APAC region, Gopalakrishnan drives growth and operational excellence. This significant role involves managing diverse market dynamics and ensuring Bata's comfortable, stylish, and affordable footwear resonates with consumers across various cultures. By fostering strong regional leadership and optimizing supply chains, Rajeev Gopalakrishnan directly enhances Bata's market position and sales performance. Gopalakrishnan's comprehensive oversight ensures consistent brand execution and customer satisfaction across a vast geographical area. The President's strategic guidance is paramount for Bata's sustained success in the dynamic Asian marketplace.

    Karthick Osarayan - Chief Revenue Officer

    Karthick Osarayan, the Chief Revenue Officer at Bata, spearheads revenue generation and market penetration strategies. Overseeing sales channels, customer acquisition, and revenue growth initiatives, Osarayan drives commercial success. This position involves developing and executing plans to expand Bata's market share globally. By fostering strong relationships with retail partners and optimizing sales performance, Karthick Osarayan directly enhances the company's financial performance. Osarayan's leadership ensures that Bata's comfortable and stylish footwear reaches a wider customer base. The Chief Revenue Officer's strategic vision is essential for achieving ambitious sales targets and reinforcing Bata's position as a leading shoemaker.

    Rodrigo Montecinos - Global Director - Data, Analytics, SEO and Chief Revenue Officer

    Rodrigo Montecinos, the Global Director - Data, Analytics, SEO and Chief Revenue Officer at Bata, leads the strategic integration of data and digital marketing to drive revenue growth. Overseeing analytics, SEO initiatives, and revenue generation efforts, Montecinos enhances market visibility and customer engagement. This multifaceted role involves leveraging data insights to optimize marketing campaigns and sales strategies across global markets. By implementing advanced analytics and digital best practices, Rodrigo Montecinos directly supports Bata's mission to deliver stylish, affordable footwear. Montecinos's expertise in data-driven decision-making is crucial for identifying new market opportunities and improving customer acquisition. The Global Director's focus on SEO and analytics ensures Bata maintains a strong online presence and competitive edge.
    Rodrigo Montecinos

    Martha Mgharo - Secretary To the Chief Finance Officer

    Martha Mgharo, the Secretary To the Chief Finance Officer at Bata, provides essential administrative and operational support to the finance department. Coordinating schedules, managing communications, and organizing financial documentation, Mgharo ensures the smooth functioning of the CFO's office. This role is critical for maintaining efficient financial operations and supporting Anupam Jana's strategic initiatives. By facilitating timely information flow and managing key administrative tasks, Martha Mgharo directly contributes to the financial integrity of the organization. Mgharo's diligence supports Bata's commitment to delivering affordable, high-quality footwear through effective financial management. The Secretary's support is integral to the overall efficiency of Bata's fiscal operations.

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    Frequently Asked Questions Regarding Bata Top Executives and Leadership Team

    Who leads Bata?
    Bata is led by Anupam Jana (Chief Financial Officer), along with executives such as Jorge Carbajal (Chief Operating Officer) and Roberto Longo (President, Sea (Bata Pakistan)).
    Who is part of Bata’s executive team?
    The executive team of Bata includes leaders such as Anupam Jana (Chief Financial Officer), Jorge Carbajal (Chief Operating Officer), Roberto Longo (President, Sea (Bata Pakistan)) and other senior executives.
    How many executives does Bata have?
    Bata has 7 executives leading key business areas.
    What roles are included in Bata’s leadership team?
    The leadership team of Bata includes roles such as Chief Financial Officer, Chief Operating Officer, President, Sea (Bata Pakistan), President (Singapore Malaysia Thailand & Indonesia & Pakistan & Bangladesh & China & Vietnam, Sl & PHP, APAC), Chief Revenue Officer.