Leadership Overview
Alpargatas has 6 executives leading key functions including strategy, technology, finance, people, international markets, and brand operations.
Driven by a legacy of innovation, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, solidifying its position as a global leader in open footwear and casual fashion.
Driven by a legacy of innovation, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, solidifying its position as a global leader in open footwear and casual fashion.
Leadership Roles at Alpargatas
Liel Miranda - Chief Executive Officer
Liel Miranda, the Chief Executive Officer at Alpargatas, directs the overarching corporate strategy and operational execution for the global footwear and accessories enterprise. This leadership role involves guiding the company's expansion across diverse lifestyle and fashion segments, ensuring alignment with the core mission of combining iconic branding with broad distribution. Miranda's focus centers on driving sustainable growth and market penetration for key brands, including Havaianas, ioasys, and Rothy’s, across both established and emerging international territories. The Chief Executive Officer's mandate includes fostering innovation in product development and enhancing the company's global operational efficiency. By setting strategic priorities and overseeing major business initiatives, Liel Miranda ensures Alpargatas maintains its competitive edge and continues its legacy as a major global player in the casual fashion industry.
Andre Natal - Global Chief Financial Officer
Andre Natal, the Global Chief Financial Officer at Alpargatas, directs the company's financial planning, reporting, and capital management strategies across all global operations. This executive function is vital for maintaining financial health and supporting the strategic growth objectives of Alpargatas' diverse brand portfolio, including Havaianas, ioasys, and Rothy’s. Natal's oversight encompasses budgeting, forecasting, investor relations, and ensuring compliance with international financial regulations. The Global Chief Financial Officer's role involves optimizing financial performance, managing risk, and identifying opportunities for investment and cost efficiency. By providing critical financial insights and guidance, Andre Natal ensures the fiscal stability necessary for the company's continued expansion and market leadership in the footwear and accessories sector.
Srinivasan Appan - Distributor Markets President, International (, Mea & LATAM, APAC)
Srinivasan Appan, the Distributor Markets President, International (, Mea & LATAM, APAC) at Alpargatas, spearheads the strategic development and operational management of distribution channels across key international regions including MEA, LATAM, and APAC. This leadership position is crucial for expanding the global reach of Alpargatas' brands, such as Havaianas, by establishing robust market presence and driving sales through effective distribution networks. Appan's focus involves identifying new market opportunities, optimizing supply chain logistics for international territories, and forging strong partnerships with local distributors. The President, International's role encompasses overseeing market-specific strategies to ensure product relevance and competitive positioning. By driving international expansion, Srinivasan Appan significantly contributes to Alpargatas' status as a global footwear and accessories powerhouse.
Sandro Ribeiro - President, Havaianas (North America)
Sandro Ribeiro, the President, Havaianas (North America) at Alpargatas, directs the strategic vision and operational execution for the iconic Havaianas brand across the North American market. This executive role is pivotal in strengthening brand equity, expanding market share, and driving revenue growth within the United States and Canada. Ribeiro's responsibilities include overseeing sales, marketing, product distribution, and consumer engagement initiatives tailored to the North American consumer. The President, Havaianas (North America)'s mandate involves ensuring that the brand's unique positioning and appeal resonate effectively in this key region. By leading the North American operations, Sandro Ribeiro plays a critical part in solidifying Havaianas' presence and success within one of the world's most significant consumer markets.

Mauro Alarcon - Vice Global Chief Information Officer, Presidente Global DE Tecnologia
Mauro Alarcon, the Vice Global Chief Information Officer, Presidente Global DE Tecnologia at Alpargatas, architects the global technology strategy and oversees all information systems across the enterprise. This critical function ensures the seamless integration and operation of digital infrastructure supporting Alpargatas' diverse brands and international markets. Alarcon's responsibilities include driving technological innovation, enhancing cybersecurity measures, and optimizing IT operations to support business objectives. The Presidente Global DE Tecnologia's role involves leading digital transformation initiatives, ensuring robust data management, and implementing scalable technology solutions that empower business units. By championing advancements in IT, Mauro Alarcon directly contributes to the company's operational efficiency and its ability to adapt to evolving market demands, reinforcing Alpargatas' global presence through advanced technological capabilities.

Jose Daniello - Chief People Officer
Jose Daniello, the Chief People Officer at Alpargatas, leads the human capital strategy, focusing on talent acquisition, development, and fostering a positive organizational culture across global operations. This role is essential for attracting and retaining the skilled workforce required to drive innovation and operational excellence for brands like Havaianas and Rothy’s. Daniello's responsibilities include implementing comprehensive HR policies, managing employee relations, and championing diversity and inclusion initiatives throughout the company. The Chief People Officer's mandate involves aligning people strategies with business objectives, ensuring that Alpargatas cultivates a high-performance environment. By prioritizing employee well-being and professional growth, Jose Daniello strengthens the company's internal capabilities and supports its long-term success in the competitive fashion and footwear market.

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