Leadership Overview
Alpargatas has 7 executives leading key functions including strategy, finance, technology, people, and regional operations.
Driven by a legacy of iconic branding, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, solidifying its position as a global leader in open footwear and casual fashion.
Driven by a legacy of iconic branding, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, solidifying its position as a global leader in open footwear and casual fashion.
Leadership Roles at Alpargatas
Liel Miranda - Chief Executive Officer
Liel Miranda, the Chief Executive Officer at Alpargatas, directs the overarching corporate strategy and global operations. This leadership role involves guiding the company's expansion across diverse lifestyle and fashion segments, ensuring alignment with the core mission of combining iconic branding with broad distribution. Miranda oversees the strategic direction for key brands like Havaianas, ioasys, and Rothy’s, driving innovation and market penetration. The Chief Executive Officer's responsibilities extend to fostering a cohesive corporate culture and ensuring sustainable growth across all operational geographies. By setting the vision for Alpargatas, Liel Miranda champions the company's evolution into a major global player in open footwear and casual fashion, impacting market share and brand equity worldwide.
Andre Natal - Global Chief Financial Officer
Andre Natal, the Global Chief Financial Officer at Alpargatas, manages all financial planning, reporting, and capital allocation strategies. This critical function ensures the fiscal health and sustainable growth of the company across its global operations in Brazil and international markets. Natal oversees treasury operations, investor relations, and risk management, providing essential financial insights to support strategic decision-making. The Global Chief Financial Officer's role involves optimizing financial performance and driving efficiency across the design, manufacturing, and marketing of footwear and accessories. By maintaining robust financial controls and identifying investment opportunities, Andre Natal directly contributes to Alpargatas's market position and its ability to expand its brand portfolio, including Havaianas, ioasys, and Rothy’s.
Sandro Ribeiro - President, Havaianas (North America)
Sandro Ribeiro, the President, Havaianas (North America) at Alpargatas, directs the strategic growth and market penetration of the Havaianas brand across the North American region. This leadership role involves overseeing all commercial activities, brand marketing, and distribution channels to maximize sales and brand visibility. Ribeiro focuses on adapting the global strategy to meet the specific demands and consumer preferences within the North American market, ensuring the iconic casual sandal brand resonates with local audiences. The President, Havaianas (North America)'s responsibilities include driving revenue growth, managing key partnerships, and fostering strong relationships with retailers and distributors. By leading the North American operations for Havaianas, Sandro Ribeiro significantly contributes to the brand's global market presence and Alpargatas's overall success.

Srinivasan Appan - Distributor Markets President, International (, Mea & LATAM, APAC)
Srinivasan Appan, the Distributor Markets President, International (, Mea & LATAM, APAC) at Alpargatas, spearheads the expansion and management of the company's brands across key international distribution markets. This role encompasses developing and executing market-specific strategies for regions including MEA, LATAM, and APAC, driving sales and brand presence. Appan oversees the engagement with distributors and partners, ensuring effective product placement and market penetration for Alpargatas's diverse portfolio, including Havaianas, ioasys, and Rothy’s. The Distributor Markets President, International (, Mea & LATAM, APAC)'s responsibilities involve identifying new growth opportunities, navigating complex market dynamics, and optimizing supply chain logistics to serve these regions effectively. By leading international distribution efforts, Srinivasan Appan plays a crucial role in solidifying Alpargatas's global footprint and achieving its worldwide business objectives.
Mauro Alarcon - Vice Global Chief Information Officer, Presidente Global DE Tecnologia
Mauro Alarcon, the Vice Global Chief Information Officer, Presidente Global DE Tecnologia at Alpargatas, architects the company's global technology strategy and digital transformation initiatives. This leadership position involves overseeing the development and implementation of innovative technological solutions that support the design, manufacturing, and marketing of footwear and accessories across all brands, including Havaianas, ioasys, and Rothy’s. Alarcon drives the integration of advanced IT infrastructure and digital platforms to enhance operational efficiency and customer engagement across Brazil and international markets. The Vice Global Chief Information Officer, Presidente Global DE Tecnologia's responsibilities include ensuring robust cybersecurity measures and leveraging data analytics to inform business strategy. By advancing the technological capabilities of Alpargatas, Mauro Alarcon ensures the company remains at the forefront of digital innovation in the casual fashion industry.

Jose Daniello - Chief People Officer
Jose Daniello, the Chief People Officer at Alpargatas, leads the human capital strategy, fostering a dynamic and inclusive corporate culture across global operations. This role is pivotal in attracting, developing, and retaining talent essential for the company's success in the footwear and accessories market. Daniello oversees all aspects of human resources, including talent management, organizational development, and employee engagement, ensuring alignment with Alpargatas's mission and values. The Chief People Officer's responsibilities extend to cultivating an environment that supports innovation and collaboration among teams working with brands such as Havaianas, ioasys, and Rothy’s. By championing people-centric initiatives, Jose Daniello directly impacts employee productivity and contributes to the company's sustained growth and market leadership.

Gerardo Neto - Gerente Pessoas Senior
Gerardo Neto, the Gerente Pessoas Senior at Alpargatas, manages critical human resources functions, supporting the strategic objectives of the People division. This role focuses on implementing HR policies and programs that enhance employee experience and operational effectiveness across various departments. Neto collaborates with the Chief People Officer to ensure talent management initiatives are aligned with the company's growth trajectory in the footwear and accessories sector. The Gerente Pessoas Senior's responsibilities include overseeing employee relations, supporting recruitment efforts, and contributing to the development of a positive workplace culture. By executing key HR strategies, Gerardo Neto plays an integral part in nurturing the workforce that drives the success of Alpargatas's brands, including Havaianas, in both domestic and international markets.
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