Leadership Overview
Alpargatas has 7 executives leading key functions including strategy, finance, technology, people, distribution, and brand management.
Driven by a legacy of innovation, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, combining iconic branding with broad distribution to maintain its position as a major global player in open footwear and casual fashion.
Driven by a legacy of innovation, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, combining iconic branding with broad distribution to maintain its position as a major global player in open footwear and casual fashion.
Leadership Roles at Alpargatas
Liel Miranda - Chief Executive Officer
Liel Miranda, the Chief Executive Officer at Alpargatas, directs the company's overarching strategy and global operations. This leadership role involves guiding Alpargatas through its evolution as a major global player in open footwear and casual fashion, ensuring alignment with the company's mission to combine iconic branding with broad distribution. Miranda oversees the integration of diverse brands, including Havaianas, ioasys, and Rothy’s, into a cohesive market presence. The Chief Executive Officer's responsibilities extend to driving innovation across product development and market expansion initiatives. By focusing on sustainable growth and operational efficiency, Liel Miranda ensures the company maintains its competitive edge in both domestic Brazilian and international markets. This executive's vision shapes the future direction of Alpargatas, emphasizing its commitment to delivering high-quality footwear and accessories worldwide.
Andre Natal - Global Chief Financial Officer
Andre Natal, the Global Chief Financial Officer at Alpargatas, manages the company's financial health and strategic fiscal planning. This executive oversees all financial operations, including budgeting, forecasting, and capital allocation across Alpargatas' global footprint. Natal's role is critical in ensuring the financial stability and profitability of the organization, supporting the manufacturing and marketing of footwear and accessories for brands like Havaianas and Rothy’s. The Global Chief Financial Officer directs efforts to optimize financial performance, manage risk, and identify investment opportunities that align with the company's growth objectives. By maintaining robust financial controls and reporting, Andre Natal provides essential insights to leadership, enabling informed decision-making for market expansion and operational efficiency. This leadership position is fundamental to sustaining Alpargatas' position as a leading global footwear company.
Srinivasan Appan - Distributor Markets President, International (, Mea & LATAM, APAC)
Srinivasan Appan, the Distributor Markets President, International (, Mea & LATAM, APAC) at Alpargatas, spearheads the company's expansion and operational strategy in key international regions. This executive directs the management of distributor relationships and market penetration efforts across the Middle East, Africa, Latin America, and Asia-Pacific. Appan's leadership is crucial for extending the reach of Alpargatas' brands, including Havaianas, ioasys, and Rothy’s, into diverse global markets. The Distributor Markets President, International (, Mea & LATAM, APAC) focuses on adapting market approaches to local consumer preferences while maintaining the integrity of the company's iconic branding and broad distribution model. By optimizing supply chains and sales channels within these territories, Srinivasan Appan ensures sustained growth and strengthens Alpargatas' position as a global footwear leader. This role is vital for navigating complex international business landscapes.
Sandro Ribeiro - President, Havaianas (North America)
Sandro Ribeiro, the President, Havaianas (North America) at Alpargatas, drives the strategic direction and commercial success of the Havaianas brand within the North American market. This executive oversees all aspects of operations, sales, and marketing for Havaianas in the United States and Canada, focusing on expanding market share and reinforcing brand loyalty. Ribeiro's leadership ensures that the iconic casual sandal brand resonates with North American consumers, leveraging Alpargatas' expertise in combining iconic branding with broad distribution. The President, Havaianas (North America) is instrumental in developing and executing market-specific initiatives that align with the company's global objectives, while also adapting to regional consumer trends and competitive dynamics. By fostering strong retail partnerships and enhancing the customer experience, Sandro Ribeiro significantly contributes to the brand's growth and sustained presence in this key international territory.

Mauro Alarcon - Vice Global Chief Information Officer, Presidente Global DE Tecnologia
Mauro Alarcon, the Vice Global Chief Information Officer, Presidente Global DE Tecnologia at Alpargatas, architects the company's technological infrastructure and digital transformation initiatives. This executive leads the global IT strategy, ensuring that technology solutions support Alpargatas' manufacturing, marketing, and distribution operations for brands such as Havaianas and Rothy’s. Alarcon's responsibilities include overseeing the implementation of innovative digital tools and platforms that enhance operational efficiency and customer engagement across Brazil and international markets. The Vice Global Chief Information Officer, Presidente Global DE Tecnologia drives advancements in data management, cybersecurity, and enterprise systems, crucial for maintaining a competitive edge in the global fashion and footwear industry. By fostering a culture of technological excellence, Mauro Alarcon ensures Alpargatas remains at the forefront of digital innovation, supporting its broad distribution and iconic branding strategies.

Jose Daniello - Chief People Officer
Jose Daniello, the Chief People Officer at Alpargatas, leads the human capital strategy, focusing on talent acquisition, development, and organizational culture. This executive is responsible for fostering an environment that supports the company's mission and values across its global operations, including its significant presence in Brazil and international markets. Daniello oversees initiatives aimed at enhancing employee engagement, promoting diversity and inclusion, and ensuring a high-performing workforce that drives the success of brands like Havaianas and Rothy’s. The Chief People Officer plays a pivotal role in aligning people strategies with business objectives, supporting the company's evolution into a major global player in open footwear and casual fashion. By championing employee well-being and professional growth, Jose Daniello contributes significantly to Alpargatas' ability to attract and retain top talent, essential for its continued innovation and broad distribution.

Gerardo Neto - Gerente Pessoas Senior
Gerardo Neto, the Gerente Pessoas Senior at Alpargatas, provides senior-level support and strategic guidance for human resources functions across the organization. This role involves contributing to the development and implementation of people-centric initiatives that align with Alpargatas' overall business strategy and corporate culture. Neto's responsibilities include supporting talent management programs, employee relations, and HR policy development, ensuring consistency and effectiveness in people operations. The Gerente Pessoas Senior collaborates closely with the Chief People Officer and other leaders to foster a positive and productive work environment, essential for the success of brands like Havaianas and Rothy’s. By focusing on employee development and engagement, Gerardo Neto helps to build a strong, cohesive workforce capable of driving innovation and operational excellence throughout Alpargatas' global operations.
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