Leadership Overview
Alpargatas has 6 executives leading key functions including strategy, technology, finance, people, brand operations, and international markets.
Driven by a legacy of innovation, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, combining iconic branding with broad distribution to maintain its position as a major global player in open footwear and casual fashion.
Driven by a legacy of innovation, Alpargatas is dedicated to designing, manufacturing, and marketing footwear and accessories across multiple lifestyle and fashion segments, combining iconic branding with broad distribution to maintain its position as a major global player in open footwear and casual fashion.
Leadership Roles at Alpargatas
Liel Miranda - Chief Executive Officer
Liel Miranda, the Chief Executive Officer at Alpargatas, directs the overarching corporate strategy and operational execution for the Brazil-based footwear and accessories company. Miranda guides the global vision, ensuring alignment across all brands, including the globally recognized Havaianas, ioasys, and Rothy’s. This leadership role involves driving market expansion and optimizing business performance across diverse lifestyle and fashion segments. By focusing on the company's evolution into a major global player, Miranda ensures Alpargatas maintains its competitive edge through a combination of iconic branding and extensive distribution networks. The Chief Executive Officer's mandate includes fostering innovation and sustainable growth, solidifying the company's prominent position in the open footwear and casual fashion markets. Liel Miranda's strategic direction is critical for navigating international complexities and maximizing shareholder value.
Andre Natal - Global Chief Financial Officer
Andre Natal, the Global Chief Financial Officer at Alpargatas, directs the financial strategy and fiscal operations for the international footwear and accessories company. Natal oversees all aspects of financial planning, reporting, and investment, ensuring the fiscal health and sustainable growth of brands such as Havaianas, ioasys, and Rothy’s. This critical role involves managing capital allocation, optimizing financial performance, and mitigating financial risks across global markets. By providing strategic financial insights, Andre Natal supports executive decision-making and drives profitability. The Global Chief Financial Officer's purview includes treasury management, investor relations, and ensuring compliance with international financial regulations. Natal's leadership is essential for maintaining the company's strong financial foundation and supporting its expansion as a major global player in the fashion and footwear industry.
Sandro Ribeiro - President, Havaianas (North America)
Sandro Ribeiro, the President, Havaianas (North America) at Alpargatas, directs the strategic growth and operational management of the iconic Havaianas brand within the North American market. Ribeiro oversees all commercial activities, marketing initiatives, and distribution channels to maximize brand presence and sales performance across the United States and Canada. This leadership role involves adapting global brand strategies to resonate with North American consumers, driving market share and reinforcing Havaianas' position as a leading casual sandal brand. By focusing on regional market dynamics, Sandro Ribeiro ensures effective product positioning and customer engagement. The President, Havaianas (North America)'s responsibilities include building strong retail partnerships and exploring new avenues for brand expansion. Ribeiro's leadership is crucial for capitalizing on opportunities and strengthening Havaianas' footprint in this key international territory.

Srinivasan Appan - Distributor Markets President, International (, Mea & LATAM, APAC)
Srinivasan Appan, the Distributor Markets President, International (, Mea & LATAM, APAC) at Alpargatas, spearheads the strategic development and operational oversight of distributor markets across the Middle East, Africa, Latin America, and the Asia-Pacific regions. Appan is responsible for expanding Alpargatas' global reach and market penetration for its diverse portfolio of brands, including Havaianas, ioasys, and Rothy’s, through robust distribution networks. This executive position involves identifying and nurturing strategic partnerships with local distributors, ensuring effective market entry and sustained growth in varied international landscapes. By focusing on regional nuances and consumer preferences, Srinivasan Appan drives localized commercial strategies. The Distributor Markets President, International (, Mea & LATAM, APAC)'s mandate includes optimizing supply chain logistics and ensuring brand consistency across these expansive territories. Appan's leadership is vital for solidifying Alpargatas' presence and driving revenue in these critical international markets.
Mauro Alarcon - Vice Global Chief Information Officer, Presidente Global DE Tecnologia
Mauro Alarcon, the Vice Global Chief Information Officer, Presidente Global DE Tecnologia at Alpargatas, architects the global technology strategy and digital transformation initiatives. Alarcon oversees the entire IT infrastructure, ensuring robust and scalable systems that support Alpargatas' diverse operations, from manufacturing to global distribution of brands like Havaianas and Rothy’s. This leadership position involves driving technological innovation to enhance operational efficiency and customer engagement across all markets. By implementing advanced digital solutions, Mauro Alarcon ensures the company remains at the forefront of technological adoption within the footwear and accessories industry. The Vice Global Chief Information Officer, Presidente Global DE Tecnologia's responsibilities extend to cybersecurity, data management, and the integration of new technologies that support business growth and market penetration. Alarcon's focus on technological advancement is fundamental to Alpargatas' competitive positioning and operational excellence.

Jose Daniello - Chief People Officer
Jose Daniello, the Chief People Officer at Alpargatas, leads the human capital strategy and organizational development for the global footwear and accessories company. Daniello is responsible for cultivating a strong corporate culture, attracting and retaining top talent, and implementing comprehensive HR policies across all brands, including Havaianas, ioasys, and Rothy’s. This executive position involves overseeing employee engagement, talent management, and diversity and inclusion initiatives to foster a productive and innovative work environment. By focusing on people-centric strategies, Jose Daniello ensures that Alpargatas' workforce is equipped to drive the company's mission and maintain its status as a leading global entity. The Chief People Officer's role is integral to supporting the company's growth and operational excellence through its most valuable asset: its employees.

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